WINTER Report On Maruti Swift and Hyundai-20 PDF

THE INSTITUTE OF PRODUCTIVITY &
MANAGEMENT, MEERUT
WINTER TRAINING REPORT
TITLE – TO CARRY OUT THE COMPARISION STUDY OF

CUSTOMER SATISFACTION OF MARUTI SWIFT AND
HYUNDAI I-20.
SUBMITTED TO
RESP. MR. V. S. SOLANKI
FACULTY, IPM MEERUT.
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INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 1

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ACKNOWLEDGEMENT at 16 pt
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A few people need a special mention, without whose help this project would Formatted: Line spacing: 1.5 lines
have been unthinkable.
Firstunthinkable. First of all, I would like to thank Resp. Mr. V. S. Solanki Formatted: Font: Bold
for making available all the resources to facilitate the compilation of this
project. He left no stone unturned to help me in this endeavor.
I thank him whole heartily for his consent encouragement, warm response
and for filling every gap in my personal development and knowledge
enlightens and valuable idea that made this winter training successful.
I would like to thank Mr. Asit Mohan, for giving me permission and Formatted: Font: Bold
guidance for undertaking the Winter Training Project.
Last but not least I am thankful to faculty members, library staff, and
seniors, who have shown us the correct path while I was struggling to make
this project.
A final thank to all those concerned with the completion of this project
directly or indirectly.

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CONTENTS
ACKNOWLEDGEMENT ......................................................................................................................................... 2
EXECUTIVE SUMMARY ........................................................................................................................................ 4
INTRODUCTION ................................................................................................................................................... 5
COMPANY PROFILE OF MRUTI SUZUKI .......................................................................................................... 5
COMPANY PROFILE OF HYUNDAI ................................................................................................................... 7
COMPARISION BETWEEN MARUTI SWIFT & HYUNDAI I-20 ............................................................................. 9
HYUNDAI I20 REVIEW ..................................................................................................................................... 9
MARUTI SWIFT REVIEW ................................................................................................................................16
METHODOLOGY ................................................................................................................................................. 25
OBJECTIVE OF RESEARCH .................................................................................................................................. 33
DATA ANALYSIS .................................................................................................................................................. 35
Findings ..............................................................................................................................................................61
LIMITATIONS ...................................................................................................................................................... 64
RECOMMENDATIONS........................................................................................................................................ 65
CONCLUSION...................................................................................................................................................... 66
BIBLIOGRAPHY ................................................................................................................................................... 67
ANNEXTURE - I ................................................................................................................................................... 68

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EXECUTIVE SUMMARY at 16 pt
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The title of this exclusive report is “To carry out the comparative study Formatted: Justified, Line spacing: 1.5 lines
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of customer satisfaction of Hyundai I-20 and Maruti Swift”. The
purpose of this report is to find out the consumer’s perception about both
the cars.
At the beginning of this report I have mentioned the company profile of

Hyundai as well as Maruti Suzuki. Along with the company profile I have
exclusively mentioned the vision and mission of both the companies.
After that I have done the comparative study between Hyundai I-20 and
Matuti Swift. I have mentioned all the different features of both the cars
such as interior, exterior, wheels, colour, engine capacity & performance.
Then I have mentioned the research methodology which was used by me
prepare the report.
I have done the data analysis after that, in which I have calculated the
percentage of all the data collected. In order to make the analysis more
comprehensive I have used the Pai Chat format. Along with that the
interpretation is mentioned just below the Pai Chat.
Then I have mentioned the key findings of the analysis, which is followed by
the limitation. Then I have mentioned the recommendation, conclusion and

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Bibliography. At the end of this report I have attached the copy of
Questionnaire which was prepared by me in order to do the survey.
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INTRODUCTION
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COMPANY PROFILE OF MRUTI SUZUKI Formatted: Font: 14 pt, Bold, Font color: Text
1
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Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) Formatted: Justified
is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader
of the Indian car market for over two and a half decades. The company has
two manufacturing facilities located at Gurgaon and Manesar, south of New
Delhi, India. Both the facilities have a combined capability to produce over a
1.2 million (1,200,000) passenger car units annually.
The company plans to expand its manufacturing capacity to 1.75 million by

2013. For this the company will be investing around Rs. 60 Billion (Rs 6,000
Crores) over the period till 2013. The company offers a wide range of cars
across different segments. It offers 14 brands and over 150 variants - Maruti
800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-
star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara,
sedans SX4 and Swift DZire In an environment friendly initiative, in August
2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across
vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.
In fiscal 2009-10 Maruti Suzuki became the only Indian company to

manufacture and sell One Million cars in a year. Maruti Suzuki has employee
strength over 7,600 (as at end March 2010). In 2009-10, the company sold
a record 10,18,365 vehicles including 1,47,575 units of exports. With this, at
the end of March 2010, Maruti Suzuki had a market share of 53.3 per cent of
the Indian passenger car market (including C segment).
VISION AND CORE VALUE
1. Customer obsession.

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2. Fast, Flexible & First Mover.
3. Innovation & Creativity.
4. Networking & Partnership.
5. Openness & Learning.
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COMPANY PROFILE OF HYUNDAI Formatted: Font: 16 pt, Bold, Font color: Text
1
The spirit of creative challenge has been a driving force in leading HMC to Formatted: Justified
where it is today. It is the permanent key factor for HMC to actively respond
to change in the management system and seek creative and self–innovative
system. With the spirit of creative challenge, we create profits, the primary
objective of a private enterprise. Furthermore, we take responsibility for the
environment and society we belong to, and offer sustainable mobility in
order to implement our corporate philosophy and provide benefits to all
stakeholders including shareholders, customers, executives, employees,
suppliers, and communities.
VISION Formatted: Font: Bold, Underline, All caps

We announced "Innovation for Customers" as our mid–to long–term vision
with five core strategies: global orientation, respect for human values,
customer satisfaction, technology innovation, and cultural creation. We
desire to create an automobile culture of putting customer first via
developing human–centered and environment–friendly technological
innovation.
MANAGEMENT POLICY Formatted: Font: Bold, Underline, All caps

Based on a respect for human dignity, we make efforts to meet the
expectations of all stakeholders including customers and business partners
by building a constructive relationship amongst management, labor,
executives and employees. Also, we focus on communicating our corporate
values both internally and externally, and gaining confidence from all
stakeholders.
MID-AND LONG-TERM STRATEGIES Formatted: Font: Bold, Underline, All caps
We developed five mid–and long–term strategies: global management,

higher brand values, business innovation, environmental management, and
strengthening product competitiveness. Especially, we selected
environmental management as one of our strategies to meet the needs of
our stakeholders and the society we belong to. We also intend to promote
sustainability development and preservation of the environment.

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ABOUT HMIL Formatted: Font: Bold, Underline, All caps
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Formatted: Justified
Motor Company (HMC), South Korea and is the largest passenger car
exporter and the second largest car manufacturer in India. HMIL presently
markets 6 models of passenger cars across segments. The A2 segment
includes the Santro, i10 and the i20, the A3 segment includes the Accent
and the Verna, the A5 segment includes the Sonata Transform and the SUV
segment includes the Santa Fe.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai

boasts of the most advanced production, quality and testing capabilities in
the country. To cater to rising demand, HMIL commissioned its second plant
in February 2008, which produces an additional 300,000 units per annum,
raising HMIL’s total production capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian customers with

cutting-edge global technology, HMIL has set up a modern multi-million
dollar research and development facility in the cyber city of Hyderabad. It
aims to become a centre of excellence for automobile engineering and
ensure quick turnaround time to changing consumer needs.
As HMC’s global export hub for compact cars, HMIL is the first automotive
company in India to achieve the export of 10 lakh cars in just over a decade.
HMIL currently exports cars to more than 110 countries across EU, Africa,
Middle East, Latin America, Asia and Australia. It has been the number one
exporter of passenger car of the country for the sixth year in a row.
To support its growth and expansion plans, HMIL currently has a 307 strong
dealer network and 627 strong service points across India, which will see
further expansion in 2010.

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COMPARISION BETWEEN MARUTI SWIFT & HYUNDAI I-20
HYUNDAI I20 REVIEW Formatted: Font: 13 pt, Bold, Font color: Text
1
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April 7, 2010 - Hyundai Motor India Ltd (HMIL) has launched two new
variants of Hyundai i20 - the Era and the Sportz. These variants are
avialable with both petrol and diesel options. Era is the base variant of the
car while Sportz will fill the bridge the gap between i20 Asta and Magna. The
new Hyundai i20 is loaded with an array of smart features which are Fully
Automatic Temperature Control (FATC) system and in-built USB port (in
Magna) and several other attractive features like a burglar alarm, steering
wheel with audio remote and passenger vanity mirror (in Sportz and
Asta).Hyundai i20 is the first hatchback car in the Indian auto market which
is packed with six speed manual transmission gearbox.
HYUNDAI I20 DESCRIPTION
OVERALL
In the hatchback category of cars Hyundai i20 is a Formatted: Font: (Default) Verdana, 12 pt
new generation car with large headlamps and fog

lamps. This new Hyundai i20 is even more spacious,
stylish having amazing eye catching features.
Equipped with standard safety features it has ABS,
seat belts with pre-tensioner, dual air-bags for the
driver and front passanger, auto-unlocking doors Hyundai i20 is one of the
best car. Motor Driven Power Steering (MDPS) and suspension systems in
the car are such that they provide maximum ease while driving the vehicle.
This latest version of Hyundai i20 is best featured with many important
special equipments that co-ordinates best with the activity of the driver.
The hatchback segment has one more addition in their kitty with the launch
of Hyundai i20 in place by non other than Hyundai Motor India Ltd. This
premium hatchback car is fully enabled with breathtaking looks and yet not
compromising on the quality features. Hyundai i20 is a very stylish and
classy car with very elegant exteriors and interiors.
The charisma of Hyundai i20 is outstanding with roomy and spacious
interiors at place and the sleeky smart look of the car add wonder to the
overall appearance. The sleeky and amazing look and technology of Hyundai
i20 is by and larger inspired by its premium hatchback model Hyundai i30
which are already launched in Europe and Korea.

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Hyundai i20 is available in both petrol and diesel option with different
variants. Hyundai i20 is the first hatchback car in the Indian auto market
which is packed with 6 Speed Manual Transmission Gearbox in its 1.4 L CRDI
engine that delivers an impressive power of 90 PS whereas in 1.2 L Kappa
engine packed 5 Speed Manual Transmission gearbox produces a power of
80 PS and in 1.4 L Gamma engine 4 Speed automatic transmission gearbox
offers a power of 100 PS. Hyundai i20 is packed with many advance features
that are complementing the style and sophistication it carries.
Hyundai i20 has concern not only for looks but i20 has taken care of all the
safety measures of their passenger with highly advanced safety features and
safeguards availability like ABS ( Anti Lock Braking System), MDPS ( Motor
Driven Power Steering), etc.
Hyundai i20 is the personification of the modern premium compact

hatchback car with sharpness and style in the exteriors and versatile and
roomy at the same time in respect of interiors, and not to forget the comfort
and safety and reliability it brings with the affordable price range.
POWER
As already said, Hyundai i20 is available in three Formatted: Font: (Default) Verdana, 12 pt
engine option i.e. a 1.4L, Gamma AT petrol, 1.2L

Kappa PL petrol and 1.4L, CRDI diesel engine.
Hyundai i20 which is powered by the 1.4L, 1396cc
Gamma AT petrol is a very fuel efficient car with DOHC
and MPFI fuel system. This In Line type petrol engine
equipped with four speed automatic transmission gearbox, produces a
maximum power of 100 PS at 5500rpm and a Maximum Torque of13.9kgm
at4200rpm.
Hyundai i20 powered by the 1.2L, 1196cc Kappa PL Petrol five Speed manual
transmission gearbox also performs with stimulating effect and gives better
performance. This 1.2L, In Line petrol engine delivers a maximum power of
80 PS at 5200rpm and a maximum torque of 11.4kgm at 4000rpm.
Hyundai i20, with 1.4L CRDI diesel engine with new six speed manual
transmission gearbox performs excellently and produces a maximum power
of 90PS at 4000 rpm and a maximum torque of 22.4kgm at 1750~2750
rpm.

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COLORS
Hyundai i20 is available in seven exciting colors - Sparkle Blue, Silky Beige, Formatted: None, Space Before: 0 pt, After:
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Black Diamond, Crystal White, Sleek Silver, Berry Red, and Dark Grey.
ACCELERATION AND PICK UP
Hyundai i20, 1.4 L, Gamma AT Petrol with DOHC and Formatted: Font: (Default) Verdana, 12 pt
MPFI fuel system and In Line type 4 Speed automatic

transmission gearbox engine produces a maximum
power of 100 PS at 5500 rpm and a maximum torque of
13.9kgm at 4200 rpm. The highly powered engine
reaches the breakthrough 100 km in just a span of 15.4
seconds and top speed of 164 kmph.
Hyundai i20, 1.2 L, Kappa PL petrol 5 Speed manual transmission gearbox
with In Line type Engine produces a maximum power of 80PS at 5200 rpm
and a maximum torque of 11.4kgm at 4000 rpm. This engine crosses the
100 km barrier in just 15.2 seconds with a top speed of 154kmph.
Hyundai i20, 1.4 L CRDI Diesel engine with new 6 Speed manual
transmission gearbox performs excellently and produces a maximum power
of 90 PS at 4000 rpm and a maximum torque of 22.4kgm at 1750-2750
rpm. This extra high powered engine crosses 100 km in 13.2 seconds and
reached top speed of 166kmph.
HYUNDAI I20 EXTERIORS
EXTERIOR APPEARANCE
The head turner, Hyundai i20 has a very elegant and Formatted: Font: (Default) Verdana, 12 pt
stylish exterior look with sleek body and robust outer

look to take the breath of anyone. The eye catching
features of Hyundai i20 make it the most demanding
car. Hyundai i20 front is defined with a low slung grille,
large headlamps and sporty round fog lamps. The car has distinctive front
image with chrome finish C grille integrated with the logo of the company.
The steeply raked winds screen flows smoothly and merges with a novel tail
section. Similar to Renault Clio, Hyundai i20 features an upright tailgate
which means more room for luggage too. The multi reflector front fog lamps
that are build in the lower section has a very elegant round shape. The flush
mounted headlamps near to the front grille give a very clear vision for
greater driving comfort. The wider air dam on the front of the car gives more
style and at the same time gives cooling effect. The sunroof option also
gives a stylish and elegant look.

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The alloy wheels and body colored outside mirrors with indicators and body
colored door handles give the car a very aggressive and classy look.
EXTERIOR MEASUREMENT
Hyundai i20 is a premium segment hatchback car with a capacity for 5 to

seat. The exterior dimensions of this car are length- 3940 mm, width - 1710
mm, height - 1505 mm with a wheelbase of 2525 mm. The ground clearance
of 165 mm in this car is pretty good.
HYUNDAI I20 INTERIORS
INTERIOR APPEARANCE
Hyundai i20 is a premium hatchback segment car with Formatted: Font: (Default) Verdana, 12 pt
mind-blowing interiors which gives the car a great and
classy look and attracts the car lovers in just a glance.
The roomy and spacious interiors of the car adds glory
to it and the 2 tone beige color interior complements
the car in all respects. The spacious interiors of theHyundai i20 makes you
feel open even in traffic jams.
Hyundai i20 is packed with metal finished center fascia to give a very stylish
and impressive interior look.Hyundai i20 is the first of its kind with cooling
blue LED of eye soothing illumination in the interior of the car. The tilted and
telescopic steering wheel with leather cover and metal finish gives a very
classy look to the interiors.
Some of the advanced interior features of Hyundai i20 are Cool Glove box
that keeps your refreshment cool, Sunroof for the looks and protection
against sun, Aux in & USB Port for comfort, Multi Information Display, 2 DIN
in Dash Audio for joy and pleasure, Fully Automatic Temperature Control,
Speakers&Tweeters.
The ergonomic Seats, Folding rear seat adds comfort while driving the
car. Hyundai i20 is packed with theatre dimming Central room lamp. The
storage in the car is also very good with the availability of centre consol
multi purpose storage box, front door map pockets, passenger side seat
back pocket, coat hook, Luggage hooks.
Tachometer, Dual Trip meter, passenger vanity mirror, leather & chrome
finish gear knob, front map lamps are some other excitements.
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INTERIOR COMFORT
Hyundai i20, a high end hatchback car is equipped with Formatted: Font: (Default) Verdana, 12 pt
many advanced features to make the journey very

comfortable and joyous. Some of the advanced features
that adds comfort in this car are Air Condition with
Heater for the cooling effect in the car, Cloth Seat
Upholstery, AC vents with shut off options, Rear AC cooling Ducts for the
back passengers, Electronic Power Steering ( MDPS) for a very smooth and
comfortable driving, Power Window Option Front with time lag operation,
Clutch Footrest helps driver to drive the car in a smooth and hassle free
manner.
The Height Adjustable Headrests at front seats makes the driving of Hyundai
i20 very comfortable, Power outlet 12 V, Battery Saver, Internally Adjustable
ORVMs for changing the view without opening windows, Electrically
Adjustable ORVMs, Bench Folding rear seat with 60-40 split rear seat with
flat folding option to make the portion for luggage when going for outings,
Rear defogger with timer, Tilt & telescopic steering for greater driving
comfort, Luggage Lamp, Power Window Switches, Height Adjustable
headrest rear, Rear wiper & washer are extra comfort features.
INTERIOR MEASUREMENT Formatted: Level 4, Space Before: 12 pt
Formatted: Level 4, Space Before: 12 pt,
Hyundai i20 is a premium hatchback car with a sitting capacity of 5 people. After: 0 pt
Hyundai i20 is a very roomy and spacious car with elegant interiors that
offers headroom of 95cm with a width of 135 cm. The rear seat has a
generous legroom of 56cm (max) and 78cm (min).
ENGINE CAPACITY AND PERFORMANCE
Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is powered with DOHC

configuration and MPFI fuel system. The In Line type 4 Speed Automatic
Transmission Gearbox engines of 4 Cylinders and 4 valves is very fuel
efficient and produces a maximum power of 100 PS at 5500 rpm and a
maximum torque of 13.9kgm at 4200 rpm.
Hyundai i20, 1.2 L,1196cc Kappa PL Petrol is packed with 5 Speed manual
transmission gearbox with DOHC Valve Configuration and MPFI fuel supply
system performs with stimulating effect The In Line type engine with 4
Cylinders & 4 Valves produces a Maximum Power of 80PS at 5200 rpm and a
maximum torque of 11.4kgm at 4000 rpm.
Hyundai i20, with 1.4 L CRDI Diesel engine is equipped with new 6 speed
manual transmission gearbox with DOHC Valve configuration and CRDI fuel
Supply system performs excellently and produces a maximum power of 90
PS at 4000 rpm and a maximum torque of 22.4kgm at 1750 ~ 2750 rpm.

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WHEELS
Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is packed Formatted: Font: (Default) Verdana, 12 pt
with 14 inches alloyed wheels. Hyundai i20 comes with Formatted: None, Space Before: 0 pt, After:
0 pt
tubeless tyres which are puncture resistant and helps
you with comfortable journey. The size of the tyre is
185/65 R14 which are very big and efficient in controlling
the car in case of off-roading and skidding in slippery road.
Hyundai i20, 1.2 L, 1196cc Kappa PL Petrol is packed with 14 inches alloyed
wheels which give a very smart look. The size of the tyre is 175/70 R14 &
185/65 R14 tubeless tyre which helps you in controlling your car efficiently.
Hyundai i20, with 1.4 L CRDI Diesel engine is equipped with 14 inches
alloyed wheels to add more effect on the look of the car. The tyre size of the
car is 175/70 R14 & 185/65 R14 puncture proof tubeless tyre for the hassle
free journey.
BRAKING AND HANDLING
Hyundai i20 is a very safe car in all means with an ultimate braking system.
The car is packed with ABS (Anti Lock Braking System) with EBD that helps
in preventing wheel lock up during panic braking. The front brakes of
Hyundai i20 are Disc brakes and the rear brakes are also disc brakes which
are very efficient in case of unexpected surprises in the road.
The suspension of the Hyundai i20 is very much distinctive and very efficient
with front suspension of Mc Pherson strut with Gas shock absorber, rear
suspension of couple torsion beam axle with gas shock absorber and rear
shock absorber as gas filled, telescopic dual acting type.
HANDLING AND SAFETY
Hyundai i20 is a quite safe car with all the in built high Formatted: Font: (Default) Verdana, 12 pt
technology safety features. The car has both active and

passive safety features to safeguards against the
unexpected surprises that come in our way. With the
availability of array of advanced safeguards, Hyundai
i20 can be driven with full peace of mind.
Some of the advanced features in Hyundai i20 are Driver Airbag with
Seatbelt pretensioner, Side & curtain Airbag, Dual Airbag with Seatbelt
pretensioner which are of great help in the time of accidents and collision.
PAB (Passenger Airbag) on/off switch, ABS (Anti lock Braking System) with

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EBD which helps the prevention of wheel locking in case of abrupt braking.
Brake Assists is also a great safeguard, Low fuel warning Lamps, Door &
tailgate Ajar warning lamps, Driver seat belt warning- Lamp & chim, Seat
belt warning all are the warning safeguards that take car of the passengers.
The day & night inside rear view mirror, RHD (Right Hand Drive) Control,
Rear Fog Lamps are of great help in night and bad weather condition.
Central Locking, Impact Sensing auto door unlock, Ignition key reminder -
CLS disabled, Immobilizer, Keyless entry with burglar alarm and folding key,
Child Safety lock are some exciting safety features that Hyundai i20 carries.
STEREO AND ACCESSORIES
Hyundai i20 is packed with In dash 2 DIN MP3 Music system with 4 Speaker
and 2 tweeter attached in the car to make the journey very joyful and you
can listen to your favourite tunes while driving. Some other accessories in
Hyundai i20 are audio inputs – Auxiliary and USB and steering mounted
audio controls.
HYUNDAI I20 PROS
More spacious, Stylish, Seating position is high compare to santro, Eye

catching interior.
HYUNDAI I20 CONS
Very Costly, Engine is not much smooth.

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MARUTI SWIFT REVIEW Formatted: Font: 14 pt, Font color: Text 1
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September 2, 2010 – India’s largest passenger car manufacturer Maruti Formatted: Font: 14 pt, Bold
Suzuki India Limited, launched the limited edition of Maruti Swift today. The
newly launched limited edition of the car will be named "Swift One Million
Edition" and will be available in “Goldsmith Black”color. The car will be
loaded with smart and attractive features like splendid graphics, special
integrated stereo with USB and speakers, luxurious leather seats, cushions,
foot-mats and an artistic decal on the exteriors. Maruti has launched Swift
One Million Edition only in the petrol version and is available at a price of Rs.
483,079 (ex-showroom, Delhi).
MARUTI SWIFT DESCRIPTION Formatted: Font: Bold
In the category of B-segment cars, Maruti Swift delivers Formatted: Font: (Default) Verdana, 12 pt
new quality of power, response and fuel efficiency. Swift

at present is available in three to five way door opening
options. Swift is a car with great body graphics that
offers the car a very aggressive and sporty look. The
sporty look of the car has made it the most demanding car amongst the
young crowd. Maruti Swift is sure to be said a head turner with mind blowing
style, design, technology and power attached to it.
Maruti Swift not only poses great and stunning looks but the car is fully
equipped with a world class technology and advanced features that makes
the car a great performer and very economical to run on roads, This is one
reason of huge and growing demand of Maruti Swift even after 4 years of its
presence, Maruti Swift comes in both Petrol and diesel version. The petrol
version of the car is packed with 1.2 L, 1197 cc K series engine. The K series
engine is packed with 5 Speed Manual Transmission Gearbox and BS IV
emission and offers a great performance in terms of power, torque and
acceleration. The diesel version is packed with 1.3L, 1248 cc DDiS engine
with % step multi point common rail fuel injection system which offers
better combustion and fuel efficiency.
Maruti Swift has unmatched classy exterior that are very irresistible and can
attract anyone in just a glance. The sleek and curvier body graphics of the
car gives it a very sporty and aggressive look. The bold and clear curved
headlight gives a more clear vision and offers a class of style and elegant
look to the overall exterior of the car. The body colored door handles and
ORVM gives the looks more style an impression.
Not only exterior, but the interior of the car is defined with class apart style
and aura. Maruti Swift carries sophistication where ever it goes with its

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unmatched interiors. The roomy and spacious interior of the car makes you
more comfortable even in long distance journey. The big dashboard also
offers ample leg room space in the car.
Maruti Swift is packed with many comfort features as well as safety features
like power steering, tilt steering, power windows, air bags, electronic brake
force distribution and even brake assist.
COMPARE MARUTI SWIFT MODELS Formatted: None, Space Before: 0 pt, After:
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MILEAGE, AVERAGE AND FUEL ECONOMY
The all new Maruti Swift comes in both petrol and diesel Formatted: Font: (Default) Verdana, 12 pt
variants. The petrol version of Maruti Swift is packed Formatted: Justified, None, Space Before: 0
pt, After: 0 pt
with 1.2 L K series engine with a displacement of 998cc.
The 1.2 L K series engine present in Maruti Swift is
highly fuel efficient with the availability of 16 valve light
weight DOHC engine that reduces friction and improves durability and fuel
economy to the best in town. Maruti Swift is endowed with 5 Speed Manual
Transmission Gearbox. This gearbox is cable type gearshift which is of great
help at the time of shifting of gear. Maruti Swift’s powerful engine with the
emission of BS IV and is very fuel efficient and a very good performer that
offers an impressive mileage of 14.4 kmpl in the city roads and 18.1 kmpl on
the highways.
However, the diesel version of Maruti Swift is packed with 1.3 L DDiS engine
with a displacement of 1248 cc. The 1.3 L diesel engine is packed with
turbocharger and intercooler combination that offers efficient combustion
and clear emissions. The diesel engine is endowed with 5 step multi injection
common rail system that offers better fuel combustion and hereby gives
good performance and makes the car economical to run. This compact diesel
engine is incredibly fuel efficient and offers a mileage of 16.9 kmpl in the
city roads and 19.6 kmpl on the highways.
POWER
Maruti Swift as already said is available in two version- Formatted: Font: (Default) Verdana, 12 pt
Petrol and Diesel. The 1.2 L, K series petrol engine is

packed with 5 Speed Manual Transmission Gearbox, with
synchromesh in all gears and one reverse. The engine
has MPFI (Multi Point Fuel Injection) supply system that
offers very great performance. This K series engine of
Maruti Swift is packed with BS IV complaint emission level that makes the
car greener and eco friendly. This highly advanced engine of Maruti

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Swift produces an impressive power of 85 PS at 6000 rpm and a torque of
113 Nm at 4500 rpm.
However the diesel version of Maruti Swift is packed with 1.3 L, 1248 cc
displacement. The DDiS engine is packed with superior CRDI fuel injection
system with turbocharger and intercooler combination that offers efficient
combustion and higher torque. The DOHC packed engine is built of
aluminum bed plate that produces less noise and vibration even at high
speed. This advanced DDiS engine produces a power of 75 PS at 4000 rpm
and a torque of 190 Nm at 2000 rpm.
Formatted: Font: (Default) Verdana, 12 pt,
Bold, Underline, All caps
ACCELERATION AND PICK UP
The petrol version of Maruti Swift is packed with 1.2 L K Formatted: Justified, None, Space Before: 0
pt, After: 0 pt
series engine with a displacement of 1197 cc. This K
series engine is packed with light weight DOHC engine
that reduces friction and performs better. The engine is
packed with 5 Speed Manual Transmission Gearbox that
is very fuel efficient and is economical to run by providing a very excellent
mileage. This K series engine is a very great performer and produces highest
power and torque with improved compression ratios and delivers better
initial and passing acceleration in city driving conditions for zipper
overtaking. This K series engine of Maruti Swift crosses the barrier of 100
kms in just 13.8 seconds and reaches top speed of 159 kmph.
The diesel version of Maruti Swift is packed with 1.3 L DDiS engine with a
displacement of 1248 cc. This engine is endowed with turbocharger and
intercooler combination and 5 step multi injection common rail system that
helps in better fuel combustion, fuel efficiency, higher torque etc. The engine
is built of Aluminum bed plate which helps in reducing vibration and noises
in high speed and offers smooth and hassle free driving experience. This
high powered engine has a very great acceleration and reached 100 km in
just 13.2 seconds and top speed of 152 kmph.
MARUTI SWIFT EXTERIORS
EXTERIOR APPEARANCE Formatted: Font: (Default) Verdana, 12 pt,

Maruti Swift is a very smart and classy car that posses

very robust and sporty look. The car is surely a head
turner with a very elegant design and stylish exterior
look. The body graphics and robust outer look is very
much unadulterated and is quite irresistible which is sure
to take the breath. The curvier body look of the car is its eye catching

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feature.
The front grille of the Maruti Swift are very well defined and merges very
appropriately with curvier headlights and makes the look of the car very
stunning and attractive. The body colored bumpers and internally adjusted
ORVMs gives the car a very elegant and offers a stylish look.
The rear section of the Maruti Swift is designed with stylish LED tail lights
that offer a very impressive look. The colored outside door handles and
colored door mirror cowls gives that extra bit of finishing touch to the overall
exterior of the car. The chrome finished Logo of the company of the front of
the car throws the trust and faith the company have. The rear window wiper
and demister are also some exterior features of the car.
The alloy wheels and body colored outside mirrors with indicators and body
colored door handles give the car a very aggressive and classy look.
EXTERIOR MEASUREMENTS
Maruti Swift is a premium hatchback car with a capacity for 5 members to Formatted: Justified, None, Space Before: 0
pt, After: 0 pt
seat. The Exterior dimensions of this car are Length- 3760 mm, Width-
1690 mm, Height- 1530 mm and with a wheelbase of 2390 mm. The ground
clearance of 170 mm in this car is pretty good.
MARUTI SWIFT INTERIORS
INTERIOR APPEARANCE Formatted: Line spacing: single
Maruti Swift is a premium hatchback segment car with Formatted: Font: (Default) Verdana, 12 pt
impressive, dynamic and mind-blowing interiors. The

interior of Swift are an irresistible look and attract the
car lovers in just a glance. The Maruti Swift is designed
to offer roomy and spacious interiors that give you the
ultimate princely comfort. The spacious interiors of the car makes you feel
open even in very busy traffic on the roads.
The fabric upholstery present in the Maruti Swift merges very well with the
interiors and offers a very classy and stylish look to the overall ambience of
the car. The silver painted door garnish inside door opener gives a royal and
supreme touch to the interior of the car.
The sports type spherical shift knobs present in the car gives the Maruti
Swift very sporty and amazing interiors which are very
much in demand amongst the younger crowd. The door
trim fabric present in the car gives the elegance and

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stylish look to the interior.
Some other interior features of Maruti Swift are vanity mirrors, digital
display trip meter, Luggage room, Sun visor, day and night rear view mirror,
etc. The shinning touch of the interior is completed with the front and rear
cabin lamps in 3 positions and the anti glare inside rear view mirror.
Formatted: Font: (Default) Verdana, 12 pt,
INTERIOR COMFORT
Maruti Swift offers a cocoon of comfort and pleasure.

Maruti Swift is packed with array of advanced and
comfortable features that offers a very pleasant and
comfortable driving. The car is packed with not only
looks, style, interiors, and exteriors but with many
comfort features to attract huge number of car lovers.
The tilt Power Steering present in some variant of

the Maruti Swift provides a very comfortable drive by
customization in the position according to one’s need for
any height of driver. The electric ORVM present in the
offer offers comfort of changing the view without opening the windows of the
car. Power window in both front and rear seat gives great comfort in closing
the windows when needed. The storage section is also taken car of by
offering huge luggage space, cup holders, ticket holders, console box, etc.
The air conditioner with heater controls the inside temperature and offers a
very comfortable driving.
The single folding rear bench seat offers the optimum utilization of space Formatted: Font: (Default) Verdana, 12 pt
when required. The head restraint and driver seat height adjuster offers a
very good and comfortable driving experience to all drivers.
The integrated audio system and speaker offered in some variants of Maruti
Swift also gives a joyful driving experience. Some other comfort features are
remote fuel lid opener, boot lid opener, cigarette lighter, antenna, etc.
INTERIOR MEASUREMENTS
Maruti Swift is a premium hatchback car with a sitting capacity of 5 people.

Wagon R is a very roomy and spacious car with elegant interiors that offers
front headroom of 1000 cm, rear headroom of 910 cm, shoulder room of
1290 cm and rear knee room of 855 cm (max) and 625 cm (min). The car
offers a leg room of 1150 cm (max) and 690 cm (min).

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ENGINE CAPACITY AND PERFORMANCE
Maruti Swift is a very powerful and performing car with many advanced
technology and features in its kitty. Maruti Swift comes in two versions –
Petrol and diesel. Both the version of Maruti Swift has variants with many
different features attached to it.
The petrol version of Maruti Swift is equipped with 1.2 L, 1197 cc K series
engine which is very economical and offer tremendous performance. The K
series engine is packed with light weight DOHC (Double Over Head
Camshaft) which helps in reducing friction and improving durability of
engine. The engine is packed with Bharat Stage IV emission that makes the
car more greener and eco friendly. The K series engine is very silent and
reduces vibration even at high speed which enhanced the driving comfort
and pleasure. The highly advanced K series engine of Maruti Swift offers
great performance by delivering a power of 85 PS at 6000 rpm and a torque
of 113 Nm at 4500 rpm.
The diesel version of Maruti Swift is packed with 1.3 L, 1248 cc DDiS engine
which is very well known for its performance and fuel efficiency. The high
powered diesel engine is packed with 5 Step multi pint common rail fuel
injection systems that offer better fuel combustion and optimized NVH. The
DOHC valve configuration helps in precise and quick valve operation. The
turbocharger and intercooler combination engine offers clear emission,
higher torque. The cooled ERG system endowed in the engine helps in cooled
exhaust gas recirculation and cleaner emissions. The 16 valve cylinder head
offers improve breathing and better fuel efficiency. This high powered engine
offers a maximum power of 75 PS at 4000 rpm and a torque of 190 Nm at
2000 rpm
WHEELS
Maruti Swift has a very stylish and classy looks with a variety of advanced
features in its interiors to attract a huge volume of crowd. Maruti Swift is
equipped with 14 inches wheels for ultimate look to its exteriors. Maruti
Swift is available with tubeless tyres which are puncture proof and offer you
a very comfortable journey without any tension of tyres. The size of the tyre
is 165/80 R14 and 185/70 R 14. This big sized tyre of Maruti Swift is very
efficient in controlling the car incase of off- roading and also helps in
reducing the rate of skidding in slippery and watery roads.

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BRAKING AND HANDLING
Maruti Swift posses a very sound and dynamic braking system and offers a Formatted: Justified, None, Space Before: 0
pt, After: 0 pt
very safe drive to its passengers. The presence of ABS (Anti Lock Braking
System) in some variants of the car helps in preventing wheel lock up during
panic braking. The front brakes of Maruti Swift are Ventilated Disc brakes
and the rear brakes drum brakes which are very efficient in case of
unexpected surprises in the road. This powerful braking system helps in de-
accelerating car when the car s moving in high speed.
The suspension of Maruti Swift is very efficient. The front suspension is of Mc
Pherson strut with coil spring and rear suspension is of torsion beam with
coil spring. This new frame type front suspension present in the Maruti Swift
offers better stability and driving comfort.
HANDLING AND SAFETY
Maruti Swift by all means is a very safe car with many advanced safety
features. The car is packed with both active and passive safety features to
safeguards against the unexpected surprises that come in our way.
The presence of Dual SRS Airbag in the car is of great help at the time of
accidents and collision which reduces the impact of collision and provides a
cushioning effect in collision. The ABS (Anti lock Braking System) with EBD
available in Maruti Swift helps the prevention of wheel locking in case of
sudden braking and also controls the car’s stability. The brake assist present
in the car is also a very important safety measure.
The Intelligent Computerized Anti Theft System helps you to track your
crack and reduces the chances of unwelcome guests. The halogen
headlamps offer a very clear visibility to the roads and reduce the danger
henceforth. The availability of front and rear fog lamps in some variant of
the car acts as a safeguard against bad weather condition driving. The front
and rear ELR seat belts are another safeguards present in the car.
Some other safety measures are key not removed warning, child lock, high
mounted stop lamp which is clearly visible, double horn, side impact beams
etc helps you drive tension free when kids are on with you.
With the availability of array of advanced safeguards, one can drive Maruti
Swift with great peace of mind

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STEREO AND ACCESSORIES
Maruti Swift is packed with Integrated Audio System and speaker in some
variants of the car. The base model has no inbuilt provision for music
system, but you can definitely arrange for the same, and the car has the
provision for speakers with surround sound effect that makes your journey
very pleasant and very enjoyable wherein you can listen to your favorite
tunes while driving.
MARUTI SWIFT PROS
Great fuel economy in city & on highways too, Good pick up with AC,
Attractive sporty look, Easy to ride on Indian road
MARUTI SWIFT CONS
No parcel shelf, Less accessories, no hub caps and left ORVM, Boot less
Spacious, Interiors of the car is not up to the mark, CD player is not
available.

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METHODOLOGY at 16 pt
Formatted: Font: +Body (Calibri), 11 pt, Not
Bold
Research methodology is a way to systematically solve the research Formatted: Justified
problems. When we talk about the research methodology we don’t talk about
the research method but also consider the logic behinds the method use in
the context of research results are capable of beings evaluated either by the
researcher himself or by others. Here I used descriptive research design. In
this type of research method researchers are supposed to describe the
research, it is done for existing products. It helps segment and target
markets, in some cases describing the situation may provide information and
descriptive information is all that is needed to solve business problems. The
major emphasis in such studies is on the discovery of the ideas and insights.
Research design for such studies must be flexible enough to provide
opportunity for considering different aspects of the problem under study
RESEARCH METHODS OF MY PROJECT: Formatted: Underline
DESCRIPTIVE RESEARCH: Formatted: Underline
Descriptive research includes surveys, fact findings enquiries of different

kinds. The major purpose of this research is description of the state of
affairs, as it exists at present. The main character of this method is that the
researcher has no control over the variables; he can only report what has
happened or what is happening. It also includes attempts by researchers to
discover causes even when they cannot control the variables. The method of
research utilized in descriptive research is survey methods of all kinds
including comparative and co relational methods.
Formatted: Underline
TYPES OF DATA:

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In my project I have classified the data into two specific types: Formatted: Space After: 0 pt
1. PRIMARY DATA
2. SECONDARY DATA
2. Formatted: Indent: Left: 0.5", Space After: 0
pt, No bullets or numbering

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1. PRIMARY DATA: As it is known that primary data are collected a Formatted: Space After: 0 pt, Line spacing:
single
fresh and for the first time, and thus happen to be original in
character. So, in order to collect such type of data various methods
are being used, such as:
Formatted: Line spacing: single
1. OBSERVATION. Formatted: Space After: 0 pt, Line spacing:

single
2. QUESTIONNAIRE.
Formatted: Space After: 0 pt
3. INTERVIEW.
2. SECONDARY DATA: Secondary data are those which already exist Formatted: Line spacing: single
and which have been collected for some purpose. In this project the
vital sources for collecting secondary data are:
1. LIBRARY BOOKS. Formatted: Space After: 0 pt, Line spacing:

single
2. NEWSPAPERS.
3. GUIDANCE FROM MENTOR.
SAMPLE SIZE: Formatted: Font: Bold, Underline

Formatted: Indent: Left: 0"
I have used sampling method for survey purpose. The sample size for
questionnaire is 55.
Formatted: Font: Bold, Underline
PERIOD OF STUDY:
This study is carried out for a period of 4510 days. It commenced on 25th Formatted: Indent: Left: 0"
November 2010 and completed on 5th January 2011.
FIELD AREA: Formatted: Indent: Left: 0"

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This research study work is carried out in MEERUT, U.P. Meerut “The
City of Revolution” is a major city of western U.P., located around 65 Km.
from the national capitol DELHI. It has a population more than a million and
it is considered to be one of the fastest developing cities in western U.P.
Since it is close to the National Capital so the effect of rapid modernization
can easily be seen in the lifestyle of the people
RESEARCH INSTRUMENT: Formatted: Indent: Left: 0"
The research instrument for the purpose was questionnaire and some
personnel interviews of some sales person at the showroom.

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INTRODUCTION
COMPANY PROFILE OF MRUTI SUZUKI
Maruti Suzuki India Limited (MSIL, formerly known as

Maruti Udyog Limited) is a subsidiary of Suzuki Motor
Corporation, Japan. MSIL has been the leader of the Indian
car market for over two and a half decades. The company
has two manufacturing facilities located at Gurgaon and
Manesar, south of New Delhi, India. Both the facilities
have a combined capability to produce over a 1.2 million
(1,200,000) passenger car units annually.
The company plans to expand its manufacturing capacity

to 1.75 million by 2013. For this the company will be
investing around Rs. 60 Billion (Rs 6,000 Crores) over the
period till 2013.
The company offers a wide range of cars across different

segments. It offers 14 brands and over 150 variants -
Maruti 800, people movers, Omni and Eeco, international
brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and
Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and
Swift DZire In an environment friendly initiative, in August
2010 Maruti Suzuki introduced factory fitted CNG option on
5 models across vehicle segments. These include Eeco,
Alto, Estilo, Wagon R and Sx4.
In fiscal 2009-10 Maruti Suzuki became the only Indian

company to manufacture and sell One Million cars in a
year.

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Maruti Suzuki has employee strength over 7,600 (as at end
March 2010),
In 2009-10, the company sold a record 10,18,365 vehicles

including 1,47,575 units of exports. With this, at the end of
March 2010, Maruti Suzuki had a market share of 53.3 per
cent of the Indian passenger car market (including C
segment).
VISION AND CORE VALUE
1. Customer obsession.
2. Fast, Flexible & First Mover.
3. Innovation & Creativity.
4. Networking & Partnership.
5. Openness & Learning.

COMPANY PROFILE OF HYUNDAI Formatted: Heading 1, Centered, Tab stops:
Not at 4.11"
The spirit of creative challenge has been a driving force in

leading HMC to where it is today.
It is the permanent key factor for HMC to actively respond

to change in the management system and seek creative
and self–innovative system. With the spirit of creative
challenge, we create profits, the primary objective of a
private enterprise. Furthermore, we take responsibility for
the environment and society we belong to, and offer
sustainable mobility in order to implement our corporate
philosophy and provide benefits to all stakeholders

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including shareholders, customers, executives, employees,
suppliers, and communities.
Vision
We announced "Innovation for Customers" as our mid–to

long–term vision with five core strategies: global
orientation, respect for human values, customer
satisfaction, technology innovation, and cultural creation.
We desire to create an automobile culture of putting
customer first via developing human–centered and
environment–friendly technological innovation.
Management Policy
Based on a respect for human dignity, we make efforts to

meet the expectations of all stakeholders including
customers and business partners by building a
constructive relationship amongst management, labor,
executives and employees. Also, we focus on
communicating our corporate values both internally and
externally, and gaining confidence from all stakeholders.
Mid-and Long-term Strategies
We developed five mid–and long–term strategies: global

management, higher brand values, business innovation,
environmental management, and strengthening product
competitiveness. Especially, we selected environmental

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management as one of our strategies to meet the needs of
our stakeholders and the society we belong to. We also
intend to promote sustainability development and
preservation of the environment.
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned

subsidiary of Hyundai Motor Company (HMC), South Korea
and is the largest passenger car exporter and the second
largest car manufacturer in India. HMIL presently markets
6 models of passenger cars across segments. The A2
segment includes the Santro, i10 and the i20, the A3
segment includes the Accent and the Verna, the A5
segment includes the Sonata Transform and the SUV
segment includes the Santa Fe.
HMIL’s fully integrated state-of-the-art manufacturing

plant near Chennai boasts of the most advanced
production, quality and testing capabilities in the country.
To cater to rising demand, HMIL commissioned its second
plant in February 2008, which produces an additional
300,000 units per annum, raising HMIL’s total production
capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian

customers with cutting-edge global technology, HMIL has
set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims
to become a centre of excellence for automobile
engineering and ensure quick turnaround time to changing
consumer needs.

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As HMC’s global export hub for compact cars, HMIL is the
first automotive company in India to achieve the export of
10 lakh cars in just over a decade. HMIL currently exports
cars to more than 110 countries across EU, Africa, Middle
East, Latin America, Asia and Australia. It has been the
number one exporter of passenger car of the country for
the sixth year in a row.
To support its growth and expansion plans, HMIL currently

has a 307 strong dealer network and 627 strong service
points across India, which will see further expansion in
2010.
Formatted: Font: 14 pt, Bold, Underline, All

OBJECTIVE OF RESEARCH caps, Kern at 16 pt
Formatted: Font: 14 pt, Underline, All caps
 To find out the perception towards Hyundai I-20 & Maruti Swift service Formatted: Justified
operators.
 Formatted: Justified, Indent: Left: 0.5", No
bullets or numbering
 To find out the market share of these two cars.
 To find out the mode of communication which influences customer’s bullets or numbering
buying decision. Formatted: Justified

 To find out the awareness level of customer regarding these two cars.
 To know the factors which influence buying decision.decision? bullets or numbering

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Formatted: Font: 14 pt, Not Bold, Underline
DATA ANALYSIS
Formatted: Heading 1
Formatted: Font: Arial
Formatted: Heading 1, Centered, Tab stops:
Not at 4.11"

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1) 1) GENDER Formatted: Font: Verdana, 12 pt
Formatted: Font: Verdana, 12 pt, All caps
A) Male - 80%
Formatted: All caps
B) Female - 20% Formatted: List Paragraph, Numbered +
Level: 1 + Numbering Style: 1, 2, 3, … + Start
at: 1 + Alignment: Left + Aligned at: 0" +
Indent at: 0.29"
Formatted: Font: Verdana, 12 pt
Female20% Formatted: List Paragraph, Numbered +
Level: 1 + Numbering Style: a, b, c, … + Start
at: 1 + Alignment: Left + Aligned at: 0.54" +
Indent at: 0.79"
MALE
FEMALE
Male 80%
INTERPRETATION
Out of 55 people, 80% were male and 20% were female.

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2) 2) AGE GROUP Formatted: Font: Verdana, 12 pt
a) 21-30 - 21.81% Formatted: List Paragraph, Numbered +

b) 31-40 - 43.63% at: 1 + Alignment: Left + Aligned at: 0" +
Indent at: 0.29"
c) 41-50 - 14.54%
d) 51-60 - 10.90%
e) Above 60 - 9.09%
Formatted: List Paragraph, Indent: Left:
0.79"
Above 60 : 9.09%
21-30 : 21.81%
51-60 : 10.90%
41-50 : 14.54%
21-30
31-40
41-50
51-60
ABOVE 60
31-40 : 43.63%

0.29"

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INTERPRETATION
21.81% people belong to 21-30 age group, 43.63% belong to 31-40 age
group, 14.54% belong to 41-50 age group, 10.90% belong to 51-60 age
group, and rest9.09% belong to above 60.

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3) 3) EDUCATIONAL QUALIFICATION Formatted: Font: Verdana, 12 pt
a) Up to Matriculation - 0.00% Formatted: List Paragraph, Numbered +

b) Senior Secondary - 5.45% at: 1 + Alignment: Left + Aligned at: 0" +
Indent at: 0.29"
c) Graduation - 21.81%
d) P.G. - 65.45%
e) Professional degree - 7.27%
Professional degree - 7.27% Senior Secondary - 5.45%
Graduation - 21.81%
UP TO MATRICULATION
SENIOR SECONDARY
GRADUATION
P.G.
PROFESSIONAL DEGREE
P.G. - 65.45%


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INTERPRETATION
Out of 55 people, 65.45% of them were Post Graduate, 21.81% have

graduate, 5.45% have passed the senior secondary, where as 7.27% people
have professional degree, such as B.Tec, B.E., Bio Tech.

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4) 4) OCCUPATION Formatted: Font: Verdana, 12 pt
a) Working in a Private sector - 52.72% Formatted: List Paragraph, Numbered +

b) Government Employee - 9.09% at: 1 + Alignment: Left + Aligned at: 0" +
Indent at: 0.29"
c) Business Person - 38.18%
d) Others - 0.00% Formatted: Indent: Left: 0.29", No bullets or
numbering
Business Person - 38.18%

Working in a Private sector - 52.72%
WORKING IN A PRIVATE SECTOR

GOVERNMENT EMPLOYEE
BUSINESS PERSON
OTHERS
Government Employee - 9.09%

0.29"

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INTERPRETATION
52.72% people work in private sector, 9.09% are government employee,

and 38.18% are business person.
5) 5) FAMILY INCOME Formatted: Font: Verdana, 12 pt
a) Up to 1.5 Lacks to 3.00 Lacks - 5.45% Formatted: List Paragraph, Numbered +

b) Up to 3.00 Lacks to 5.00 Lacks - 45.45% at: 1 + Alignment: Left + Aligned at: 0" +
Indent at: 0.29"
c) Up to 5.00 Lacks and Above - 49.09%
Formatted: Numbered + Level: 1 +
Numbering Style: a, b, c, … + Start at: 1 +
Alignment: Left + Aligned at: 0.54" + Indent
at: 0.79"
0.29"

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Up to 1.5 Lacks to 3.00 Lacks - 5.45%
Up to 3.00 Lacks to 5.00 Lacks - 45.45%
UP TO 1.5 LACKS TO 3.00 LACKS

UP TO 3.00 LACKS TO 5.00 LACKS
UP TO 5.00 LACKS AND ABOVE
Up to 5.00 Lacks and Above - 49.09%
INTERPRETATION
Out of 55 people, 5.45% people earn up to 1.5 Lacks to 3.00 Lacks, 45.45%
people earn up to 3.00 Lacks to 5.00 Lacks, and 49.09% people earn up to
5.00 Lacks and above.

Formatted: List Paragraph, Numbered +
6) 6) Which car do you have? Indent at: 0.29"
a) Hyundai I-20 - 40% Formatted: Font: 12 pt
b) Maruti Swift - 60% Formatted: Indent: Left: 0.29", No bullets or
numbering

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0.29"
Hyundai I-20 - 40%
HYUNDAI I-20
MARUTI SWIFT
Maruti Swift - 60%
INTERPRETATION

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Out of 55 people, 60% have Maruti Swift, where as rest 40% have Hyundai
I-20.

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Formatted: Tab stops: 0.88", Left

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7) 7) Are you satisfied with your car’s performance? Formatted: Font: Verdana, 12 pt
a) Fully satisfied - 78.18% Formatted: List Paragraph, Numbered +

b) Moderate - 21.81% at: 1 + Alignment: Left + Aligned at: 0" +
c) Not satisfied - 0.00% Indent at: 0.29"
Formatted: Indent: Left: 0.29", No bullets or
numbering
0.29"
Moderate - 21.81%
FULLY SATISFIED
MODERATE
Fully satisfied - 78.18%
INTERPRETATION
78.18% have fully satisfied with their car’s performance whereas 21.81%
people are not fully satisfied with their car’s performance.

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8) 8) Your purpose behind having a car? Formatted: Font: Verdana, 12 pt
a) Education - 0.00% Formatted: List Paragraph, Numbered +

b) Job - 47.27% at: 1 + Alignment: Left + Aligned at: 0" +
c) Family - 21.81% Indent at: 0.29"
d) Business Travel - 30.90% Formatted: Font: 12 pt
e) Any Other - 0.00% Formatted: Indent: Left: 0.29", No bullets or

numbering
0.29"
Business Travel - 30.90% Formatted: Font: Verdana, 12 pt
Job - 47.27%
EDUCATION
JOB
FAMILY
BUSINESS TRAVEL
OTHER
Family - 21.81%
INTERPRETATION

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Out of 55 people, 47.27% have car for job purpose, another 21.81% have
car for family reason, whereas 30.90% have car for business purpose.
9) Where do you rate the after sale services on a scale of 1 to 10? Formatted: List Paragraph, Numbered +
a) Hyundai I-20 - 9.5 at: 1 + Alignment: Left + Aligned at: 0" +
Indent at: 0.29", Tab stops: 1.45", Left
b) Maruti Swift - 9.24
0.29", Tab stops: 1.47", Left
9.55 Formatted: Font: 12 pt
9.5
9.45
9.4
9.35
9.3
9.25
9.2
9.15
9.1
HYUNDAI I-20 MARUTI SWIFT

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INTERPRETATION
The average marks given to Hyundai I-20 is 9.50, where as the average
marks given to Maruti Swift is 9.24 on the basis of after sale service.

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10) Source of information which helps you to decide the best car for Formatted: Normal, Line spacing: single, No
you?
a) TV/Newspaper/Internet - 16.36% Formatted: Font: 12 pt
b) Auto Magazine - 29.09% Formatted: Normal, Indent: First line: 0.5",

Line spacing: single, No bullets or numbering
c) Dealer - 7.27%
d) Friends/Family Members - 47.27%
e) Others - 0.00%
Formatted: Normal, Indent: First line: 0.5",
No bullets or numbering
TV/Newspaper/Internet - 16.36%
TV/NEWSPAPER/INTERNET Formatted: Font: Verdana, 12 pt
AUTO MAGAZINE Formatted: Font: 12 pt
DEALER Formatted: Font: Verdana, 12 pt
FRIEND/FAMILY MEMBERS Formatted: Font: 12 pt

OTHERS
Auto Magazine - 29.09% Formatted: Font: Verdana, 12 pt
Dealer - 7.27% Formatted: Font: Verdana, 12 pt

INTERPRETATION
Out of 55 people, 16.36% depend on TV/Newspaper/Internet to get the

information, 29.09% depend on auto magazine, 7.27% people get the
information from nearby dealer, where as 47.27% depend on friends and
family member in order to decide the best car for them.

MEERUT
Formatted: Space After: 0 pt, Tab stops:

1.47", Left

MEERUT
111) If you are given only two options, then which car is best according to
you and which one you would like to suggest for others?
a) Hyundai I-20 - 40% Formatted: Font: 12 pt
b) Maruti Swift - 60%

Maruti Swift - 60%
Hyundai I-20 - 40%
HYUNDAI I-20
MARUTI SWIFT
INTERPRETATION
40% would like to suggest Hyundai I-20 for others where as 60% wants to
suggest Maruti Swift.

MEERUT
MEERUT
12) According to comfort level, out of 10 how much mark would you assign?
a) Hyundai I-20 – 8.20
8.3
8.28
8.26
8.24
8.22
8.2
8.18
8.16
8.14
HYUNDAI I-20 MARUTI SWIFT
1)
Formatted: List Paragraph, Numbered +
Indent at: 0.29"

MEERUT
INTERPRETATION
The average marks given to Hyunai I-20 is 8.2, and Maruti Swift is 8.29,
according to comfort level.

MEERUT
13) According to mileage out of 10 how much mark would you like to
assign?
a) Hyundai I-20 – 7.98

Series 1
8
7.98
7.96
7.94
7.92
7.9
7.88
7.86
HYUNDAI I-20 MARUTI
INTERPRETATION
The average marks given to Hyundai I-20 is 7.98, and Maruti Swift is
7.90, according to the milage.

MEERUT
14) Which car did you use before purchasing Hyundai I-20/Maruti Swift? Formatted: Space After: 0 pt
a) Hyundai I-20 - 16.36% Formatted: Font: 12 pt
b) Maruti Swift - 30.90% Formatted: Justified, Space After: 0 pt
c) Other - 52.72%
Hyundai I-20 - 16.36%

Other - 52.72%
HYUNDAI
MARUTI
OTHERS
Maruti Swift - 30.90%
INTERPRETATION
16.36% people used Hyundai and 30.90% used Maruti before, whereas
52.73% people used different brand.

MEERUT
15) In future, if you plan to purchase a new car, would Formatted: Normal, Line spacing: single, No
bullets or numbering, Tab stops: 1.82", Left
you like to go for the same brand or you would like to change the brand?
a) Same Brand - 90.90% Formatted: Font: 12 pt
b) Change - 9.09% Formatted: Space After: 0 pt

Change - 9.09%
SAME BRAND
CHANGE
Same Brand - 90.90%
INTERPRETATION
90.90% people wants to use the same brand which they are using right now,
rest of them, 9.09% wants to change the brand for various resionregion.

MEERUT
16) How frequently do you change your car?
a) 2-5 Years - 9.09% Formatted: Font: 12 pt
b) 5-10 Years - 74.54%

c) After 10 Years - 16.36%
2-5 Years - 9.09%

After 10 Years - 16.36%
2-5 YEARS
5-10 YEARS
AFTER 10 YEARS
5-10 Years - 74.54%
INTERPRETATION
9.09% wants to change the care in 2-5 years, and 74.54% wants to change
the care in 5-10 years, whereas 16.36% wants to change the care in every
10 years.
Formatted: Font: Arial


MEERUT
Formatted: Font: 14 pt, Bold, Underline, All
FINDINGS caps, Kern at 16 pt
Formatted: Font: Arial, 16 pt
1. In this research I found that most of the people prefer Maruti Swift than
that of Hyundai I-20. When I raised the question why they like Maruti,
most of them answered, that 1st of all Maruti is an Indian Company, and
so far Maruti has been assisting the Indian Consumer since 1984,
because of that people have trust on Maruti, however they didn’t deny
the fact that Hyundai, although new but able to increase the market
share, and giving competition to other players in the market.
2. When I asked whether they are satisfied with their car’s performance
most of them answered in positive, and few of them explained very
beautifully, that purchasing a car is not a small decision that can be taken
in haste, there is a great difference between purchasing a car or any
other product. It requires a complete understanding of your budget and
requirements, because one purchases a car for various reasons such as
job, business travel, family etc. So, it is obvious that one would be
satisfied by his decision.
3. In this survey, I found that most people purchase the car for job purpose
than that of business travel. Some of them have family reason also for
having a car.
4. The sample size of my survey is very less, it is only 55, but what I found
that more people are satisfied with the after sale service of Maruti Swift
than Hyundai I-20. I talked with few person who have both the cars, and
when I asked about the after sale service of their cars, they answered
that the after sale service of Maruti is far much better than that of
Hyundai.
5. When I asked them about the source of information which helps them to
decide which car is best for them, most of them answered that, they
consult this with their friends and family members. Most of the time they
prefer a person who is already using the brand which they want to
purchase. Very few of them take help of Auto Magazines, or directly talk
to the dealers as they provide biased information. Few people who are
tech savvy they told that, now a days internet is the best option to get
the information, before purchasing a car.

MEERUT
6. When I asked if they want to change the brand in future, most of them
answered in negative, as they said that they are fully satisfied with the
brand, and they might change the car, but it would be of the same brand.
The reason behind this is that they are fully satisfied with the service and
they are brand loyal.
7. In this survey I found that most of the people wants to change the car in
5 to 10 years, very few of them want to change the car in short duration
such as in 2 to 5 years. And somewhere around 9 to 10 customers said
that they want to change the care after 10 years.

MEERUT
at 16 pt

MEERUT
Formatted: Font: 14 pt, Bold, Not Italic, Kern
LIMITATIONS at 16 pt
Formatted: Font: 14 pt, Not Italic
Though every effort is made to make the report as accurate and appropriate Formatted: Font: 12 pt
but, yet it has some limitations because situation and environment are not in
control. Moreover human error is somewhat said to be inevitable. Study is
limited in terms of number of respondents that has been covered, which is
just 55 in numbers. As most of the time people were busy in some way or
other so, only verbal interaction and that to for few seconds could be
possible.
The limitations of this study are as follows:
1. This study is done in Meerut, UP. Hence this study is applicable only in
this particular region and not elsewhere.
2. The sample size of my survey is only 55, as I got very few days to do the
survey, the result could have been different if the time duration was bit
longer.
3. I visited few main markets in Merrut, such as Begam Pul, Shashtri Nager,
and Milanch Mall, in order to complete the survey.to do the survey. Formatted: Font: 12 pt
4. I found that few people didn’t take it seriously and was not in mood to
answer all the questions, so some of the answers are not exactly correct.

MEERUT
RECOMMENDATIONS
Formatted: Font: +Body (Calibri), 11 pt
As we know that, it is very important for any company to sustain in the Formatted: Font color: Text 1
changing business environment. In recent years the automobile industry in Formatted: Justified
Formatted: Font: Verdana, 12 pt, Font color:
India has grown by leaps and bounds. This phenomenal growth rate is owing Text 1
to two factors mainly, which are better standard of living of the Indian Formatted: Font: Verdana, 12 pt, No
middle class and a subsequent rise in their disposable income which in turn underline, Font color: Text 1
increases the purchasing power adding to the growth of the automobile

industry as a whole and the automobile companies in particular. According to
a market survey results the sale of passenger cars have increased by three
folds than what it used to be five years down the line. Apparently there are 1
million passenger cars already on the Indian roads and the figure only
promises to increase as the days go by. Be it small cars, medium cars or
luxury cars all have their target customers and all do well in the market so
much so that global giants from USA and Japan are entering the Indian
automobile sector and working in collaboration with the Indian automobile
majors. Formatted: No underline
This shows the kind of competition automobile industry has in India, it is Formatted: No underline
very important for companies to come up with innovative ideas to fulfill the
needs of the consumer in an effective way. As it is clearly mentioned that
the new players are entering in the Indian market so it is very important for
the existing player to retain the customers.
Company should come up with new innovative technology such as electronic Formatted: No underline
cars, fuel efficient car. So that more and more people would be able to
afford the car. Company should also come up with the low cost car. As the
demand of low cost car is very high in India, Tata Nano is a good example of
low cost car. Formatted: Font: Verdana, 12 pt, Font color:
Text 1
Formatted: No underline, Font color: Auto

MEERUT
Formatted: Font: 14 pt, Bold, Font color:
CONCLUSION Auto, All caps, Kern at 16 pt
The conclusion of this finding is that, there is no big difference between both
the cars and as the customer who is using one of them always tend to say
good about his/her car. Apart from one or two reason they are fully satisfied
with their car. Only in case of after sale service, people like Maruti. In all
other cases most of the answers were same; the average of satisfaction
level is slightly different from one another.
In another case, most of the people do not want to change the brand and
continue with the same brand. However they understand the fact that new
models are coming every second day and it is very hard to decide the best
car as every company is providing same kind of services and the competition
is very high in the market.

MEERUT
BIBLIOGRAPHY
BOOKS
Research Methodology Methods & Techniques - C. R. Kothari
Marketing Management - Philip Kotler
NEWSPAPER
The Economic Times
Business standard
INTERNET
http://www.marutisuzuki.com/
http://www.hyundai.com/IN/en/main/
http://www.google.co.in/
http://www.wikipedia.org/
http://www.cardekho.com/carmodels/Maruti/Maruti_Swift
http://www.cardekho.com/carmodels/Hyundai/Hyundai_i20
http://hubpages.com/hub/comparing-swift-dzire-vxi-and-i20-magna

MEERUT
ANNEXTURE - I

MEERUT
QUESTIONNAIRE
Dear Sir/Mam,
I am student of 1st Year of IPM, Meerut (Institute of Productivity & Management). I

am conducting this study as part of my curriculum. You are requested to take out
few minutes and help me getting the survey/study done.
Thanking you.
Vivek Ranjan
IPM, Meerut
1) Gender :
a) Male b) Female
2) Age Group:
a)d) 21-30 b) 31-40 c) 41-50
d)f) 51-60 e) Above 60
3) Educational Qualification:
a)d) Up to Matriculation b) Senior Secondary c)
Graduation
d)f) P.G. e) Professional degree
4) Occupation:
a) Working in a Private sector b) Government Employee
c) Business person d) Others (Plz. Specify)
5) Family Income:
a) Up to 1.5 Lacks to 3.00 Lacks
b) Up to 3.00 Lacks to 5.00 Lacks
c) Up to 5.00 Lacks and Above
6) Which car do you have?

a) Hyundai I-20 b) Maruti Swift
7) Are you satisfied with your car’s performance?

a) Fully satisfied b) Moderate
c) Not satisfied
8) Your purpose behind having a car?

a) Education b)Job c) Family d) Business travel
e)g) Any Other (Plz. Specify)
9) Where do you rate the after sale services on a scale of 1 to 10?

(1 for minimum and 10 for maximum)

MEERUT
10) Where do you rate your car for the following on a scale of 1to 10?
(1 for minimum and 10 for maximum)
a) Look b) Price c) Quality d) Service e) Mileage
11) Source of information which helps you to decide the best car for you?
a) TV/Newspaper b) Auto Magazine c) Dealer
d) Friends/Family Members e) Others
12) If you are given only two options, then which car is best according to you
and which one you would like to suggest for others?
13) According to comfort level, out of 10 how much mark would you assign?
(1for minimum and 10 for maximum)
14) According to mileage out of 10 how much mark would you like to assign?
(1for minimum and 10 for maximum)
a) Hyundai I-20 b)Maruti Swift
15) Which car did you use before purchasing Hyundai I-20/Maruti Swift?
16) In future, if you plan to purchase a new car, would you go for the same
brand or you would like to change the brand?
a) Same
b) Change (Reason)
17) How frequently do you change your car?
a)d) 2-5 Years b)5-10 Years c)After 10
Years
NAME :
CONTACT NO.:
E-MAIL:
ADDRESS:

MEERUT
THANK YOU…..

MEERUT

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THE INSTITUTE OF PRODUCTIVITY &

WINTER TRAINING REPORT

TITLE – TO CARRY OUT THE COMPARISION STUDY OF

Formatted: Font: +Body (Calibri), 11 pt

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 1

Formatted: Justified, Line spacing: 1.5 lines

have been unthinkable.

guidance for undertaking the Winter Training Project.

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 2

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 3

Formatted: Font: 14 pt, Bold, Underline, Kern

Formatted: Font: 14 pt, Bold, Underline

At the beginning of this report I have mentioned the company profile of

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 4

The company plans to expand its manufacturing capacity to 1.75 million by

In fiscal 2009-10 Maruti Suzuki became the only Indian company to

VISION AND CORE VALUE

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 5

3. Innovation & Creativity.

4. Networking & Partnership.

5. Openness & Learning.

Formatted: Centered, Tab stops: Not at 4.11"

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 6

VISION Formatted: Font: Bold, Underline, All caps

MANAGEMENT POLICY Formatted: Font: Bold, Underline, All caps

MID-AND LONG-TERM STRATEGIES Formatted: Font: Bold, Underline, All caps

We developed five mid–and long–term strategies: global management,

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 7

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai

In continuation with its commitment to providing Indian customers with

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 8

new generation car with large headlamps and fog

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 9

Hyundai i20 is the personification of the modern premium compact

engine option i.e. a 1.4L, Gamma AT petrol, 1.2L

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 10

MPFI fuel system and In Line type 4 Speed automatic

stylish exterior look with sleek body and robust outer

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 11

Hyundai i20 is a premium segment hatchback car with a capacity for 5 to

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 12

many advanced features to make the journey very

Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is powered with DOHC

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 13

technology safety features. The car has both active and

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 14

More spacious, Stylish, Seating position is high compare to santro, Eye

Very Costly, Engine is not much smooth.

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 15

new quality of power, response and fuel efficiency. Swift

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 16

MILEAGE, AVERAGE AND FUEL ECONOMY

Petrol and Diesel. The 1.2 L, K series petrol engine is

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 17

MARUTI SWIFT EXTERIORS

EXTERIOR APPEARANCE Formatted: Font: (Default) Verdana, 12 pt,

Maruti Swift is a very smart and classy car that posses

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 18

MARUTI SWIFT INTERIORS

INTERIOR APPEARANCE Formatted: Line spacing: single

impressive, dynamic and mind-blowing interiors. The

INSTITUTE OF PRODUCTIVITY & M ANAGEM ENT, PAGE- 19

Maruti Swift offers a cocoon of comfort and pleasure.