Tracy Avery

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453 Paseo Encinal
San Antonio, Texas 78212
210-725-4362 ta96d810@westpost.n
et
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Driven business developer and operations manager with successes in diverse full
service customer-focused environments. Adept at applying innovative ideas within
a structured environment to maximize attainment of company and client’s goals. Exce
l at developing and strengthening client relationships to move business forward.
Thrive on detail-oriented projects showcasing excellent organization and commun
ication skills to support daily business operations. Strong team builder adept a
t coaching and developing emerging leaders. Keen facilitator who maintains a c
alm approach in fast-paced, high demand service environments.
PROFESSIONAL STRENGTHS
Operations and Sales Management
Business Development/ Expansion
White Belt of Six Sigma Methodology
Strategic Planning/ Market Research
Inventory Control
Needs Assessment/ Process Improvement
Budgeting/ Forecasting/ Analysis
Team Building and Coaching
Community and Media Relations
Client Development and Sales

SELECTED ACHIEVEMENTS
* Led the total sales and operations of an $8 million location of a premiere fin
e jewelry retailer. Supervised two managers and a staff of 25. Conducted market
research and assessed existing merchandise collections. Collaborated with corpor
ate teams to revamp assortment responsive to specific market needs. Managed thro
ugh a companywide downsizing and response to declining sales and customer servic
e Gallup scores. Developed and implemented plans to improve store operations, cu
stomer service, and sales. Built cross-training schedules, and set viable servic
e goals. Created employee contests and incentives to rebuild trust and facilitat
e goal attainment. RESULTS: Exceeded sales plan by 6% and achieved store profita
bility for the first time in four years of operation. Received the highest custo
mer engagement scores in company history. Maintained zero employee turnover for
one year.
* Implemented creative marketing/public relations program to extend corporate br
and in a secondary market. Made monthly appearances on local morning TV program
showcasing products and services aligned with corporate initiatives. Developed a
nd hosted in-store promotional events, securing additional merchandise to suppor
t activities. Represented the company at local non-profit events. RESULTS: Enhan
ced brand reputation and contributed to achieving a 100% higher ROI than on prev
ious TV spots. Drove promotional event ROI of 10-25%.
* Revitalized the sales of an underperforming business category in the $45 milli
on flagship store of a high profile retailer. Analyzed causes of chronic decline
and developed improvement plans. Streamlined processes, set new standards, and
conducted extensive employee operations and service training. Provided certified
assessments on design, manufacturing, and quality for clients onsite. Personall
y handled escalated customer service problems with diplomacy. Worked directly wi
th high value clients to facilitate sales on purchases valued over $100,000 and
specializing in sale of items over $500,000. RESULTS: Achieved category’s $27 millio
n sales plan for the first time in two years. Increased service score ranking fr
om #68 to #45 out of 73 U.S. stores corporately.
* Facilitated the launch of the company's first new designer introduction in 20
years. Assisted with product training, quality standards of new materials, ident
ifying potential wear issues, set up of merchandise, and caring for irreplaceabl
e items at PR events. Developed an inventory control system to receive 5000 hig
h value items at one time while organizing and limiting access for security. Pre
pared merchandise for launch events and subsequent distribution to other locati
ons. RESULTS: Enabled a smooth transition of 5000 items from the vault to the sa
les floor in less than two hours for the opening event. Allowed easy identificat
ion and retrieval of pieces while maintaining security standards.
* Launched and managed a retail boutique. Coordinated building of the store faci
lity from the ground up. Managed construction schedules to match delivery schedu
les of opening inventory. Purchased a neglected cosmetic franchise to incorporat
e into the clothing business and developed a client book into a revenue generati
ng asset. Negotiated with vendors to secure exclusivity of brands carried in lo
cal market. Developed a flexible purchasing budget to allow for customized
ordering and quick turnarounds. RESULTS: Grew business by 56% increase in year o
ver year net sales. Success led to offer to purchase a second franchise locatio
n, subsequently bought and sold again at a profit in two years.
PROFESSIONAL EXPERIENCE
TIFFANY & CO., 2005 – 2010
Store Director, San Antonio, Texas 2008 – 2010
Sales Manager – Fashion Jewelry and Gifts, Beverly Hills, California 2006 – 2008
Assistant Store Manager, Beverly Hills, California 2006
Merchandise Assistant, Beverly Hills, California 2005 – 2006
TRACY AVERY, INC.,1999 – 2004
President/ Designer/ Buyer, Tracy Avery retail apparel, Fredericksburg, Texa
s 1999 – 2004
Franchise Owner / Manager, dba Merle Norman Cosmetics, Fredericksburg and Sa
n Antonio, Texas
2000 – 2004
HERMES OF PARIS 1997 – 1999
Sales Associate, Chicago, Illinois

EDUCATION and CERTIFICATION

B.A., Management and Fashion Design, University of the Incarnate Word, San Anton
io, Texas
Study Abroad: Merchandising and Design, Paris Fashion Institute, Paris, France
Graduate Jeweler Gemologist, Gemological Institute of America, Carlsbad, Califor
nia
White Belt of Six Sigma Methodology
Yellow Belt of Six Sigma Methodology in progress
COMMUNITY LEADERSHIP
Alumni Board Member, University of the Incarnate Word, San Antonio, Texas
Fashion Advisory Board Member, University of the Incarnate Word, San Antonio, Te
xas
Gala Committee Member, Annual Fundraiser, McNay Art Museum, San Antonio, Texas
Gala Committee Member, Annual River Revel, San Antonio River Foundation, San Ant
onio, Texas
Fundraising Event Volunteer and Project Development Consultant, Providence High
School, San Antonio, Texas