DAVID E.

BRADLEY
4838 South Hill View Drive Home/cell: (704) 989 8407
Charlotte, NC 28210 db970056@westp
ost.net
CAREER OBJECTIVE - COMMUNICATIONS
Former Consumer Journalist with Deep Corporate Experience Will Develop and Imple
ment Communications in a Plain-Spoken, Cost-Effective Manner; Bottom Line - Boos
t Awareness and Visibility, and Create Credible Media Materials to Earn Measurea
ble Media Coverage
Seasoned and versatile communicator has strong track record of creating communic
ations to speak to and with the media and customers to both advance company aims
and understanding by key audiences. Trusted advisor and mentor will deliver me
ssages in the correct 'voice' to further business objectives, build the brand an
d solidify reputation. Extremely adept at content creation and assemblage of ke
y messages followed by effective delivery to the media and others. Advanced und
erstanding of news and communications channels and publications. Well versed in
social media. Former Assoc. Press U.S. housing columnist has outstanding writt
en, verbal and news judgment skills. Very much a team player.
Media and Public Relations * Executive Communications * Writing and Content
Creation
* Consumer Marketing * Product, Marketing and Thought Leadership
PROFESSIONAL EXPERIENCE
BANK OF AMERICA, Charlotte, NC 2006-Present
Vice President/Senior Writer: Brought on by the bank to bring a degree of outsid
e news judgment and first-hand national media experience as a working columnist.
My charge: look at the potential and possibilities for positive news stories t
hat would reflect well on the bank's mortgage division and be able to relate tho
se positives to the media, associates, influencers and trade relationships.
Among my assignments: communications lead for the lending wing of the bank (Neig
hborhood Lending) charged with helping low-to-middle income consumers find home
loans; media relations prepare articles in news feature style with a consumer-
friendly voice. My role in the Neighborhood Lending unit included speech writin
g, radio media tours, and creation of intranet content.
* Communications lead for the low-to-moderate income consumer lending wing of th
e bank (Neighborhood Lending). Included 1) executive speech writing, 2) creatio
n of talking points/key messages and executive coaching for very well received r
adio media tours, 3) creation of intranet articles, 4) trade relations with some
key outside partners.
* Reactive and proactive media relations. Handled a range of calls from national
, regional and local media. Developed key response points in concert with other
s in our business and was able to relate our side of the story in layman's terms
. I have a good rapport with reporters.
* Created eNews as an important part of basic ground work with media. Wrote, pr
epared, tested and disseminated a monthly, low-cost contact piece - dubbed eNews
- emailed to media with story starters, brief overviews of key efforts for our
mortgage business, and research highlights. This generated media inquiries per m
onth. I believe strongly in basic 'blocking and tackling'.
* Introduced the concept of ongoing research as a useful tool to reach mortgage
industry media. Initiated and led the effort to tap into existing research - wit
hout adding a layer of expense or release of details that pose a 'risk' - as a w
ay to glean research for use by the media. I wrote specific questions to submit
to the bank's research engines; Omnibus, online and phone research. Research w
ould surface as supporting 'factoids' in existing stories or might prompt separa
te coverage. The intent was for results to also appear as talking points and in
intranet articles.
NATIONAL HOUSING COLUMNIST, ASSOCIATED PRESS 2001-2007
Columnist: Although a freelance writer, I had a weekly bylined column - tear she
ets can be provided or links can still be found on the Internet at newspapers wh
ich archive my work - on general housing issues.
* Columns were wide-ranging. Coverage and supporting photography ranged from ho
using finance to buymanship to products and advice to homeowners. Weekly 'picku
p' as reported by public relations firms: seven to 16 million print impressions.
Routine weekly use by many of the nation's largest newspapers.
David E. Bradley * Page 2 * db970056@westpost.net

* Retooled the A.P. House of the Week. Refreshed and rejuvenated the nation's l
ongest running news feature (home plans and blueprints) with building tips, proj
ected building budgets and ideas to work with contractors, etc.
* Created supplementary House of the Week publications. Created innovative - an
d sponsored - custom publications on elements of housing for purchase by consume
rs.
FREELANCE NEWSPAPER COLUMNIST 2002-2007
My A.P. columns attracted assignments from other newspapers: I expanded my housi
ng-related writing to other newspapers on a frequent basis.
* Chicago Tribune Your Place section. Was assigned front page articles in the F
riday real estate section of the Tribune. Articles were generally 1,750 to 2,50
0 words on topics of my choosing or as assigned.
* Wall Street Journal, realestatejournal.com Wrote for the online version of t
he Journal's Friday real estate section, with some pickup in the print edition.
Lengthy articles ranged from property management to change orders to property v
aluations.
* Christian Science Monitor. Wrote short, often bulleted general housing articl
es.
CO-FOUNDER, STONEHOUSE PUBLISHING, Omaha, NE 1994-2001
Stonehouse Publishing (stonehousegolf.com): Stonehouse is perhaps the world's n
umber one golf course photography firm. Co-founded the company with Patrick Dri
ckey. Our sole purpose was to photograph the world's great courses in a panoram
ic format for purchase by golf aficionados and collectors. I remain a minority
share holder.
* Among customer courses I helped bring to Stonehouse: Pebble Beach Golf Links,
Olympic Club, Oakmont, and Winged Foot.
* Cleared the way for a long-time relationship with the United States Golf Assoc
iation. Met frequently at the USGA headquarters to encourage our inclusion in t
he USGA catalog. We were, and still are, featured in those pages.
* Introduced Stonehouse to Golf Galaxy. Initiated the relationship with this st
ring of highly successful golf course retail shops throughout the U.S.
Previous Experience (1984-1998):
* Meredith Corp., Des Moines, IA. Held a variety of public relations, marketing
and writing positions for Meredith. This included media relations responsibili
ties with Meredith titles including Better Homes and Gardens, Country Home, Succ
essful Farming and Better Homes and Gardens Books. Placement of verbatim BH&G
articles with Associated Press news features was my initial introduction to the
A.P.
Additional Personal Experience: I have completed a manuscript for a book, The W
eight of a Single Page, about my near-decade of writing a weekly letter to my tw
o children. I also blog about our shared experiences with the letters at http:/
/weightofasinglepage.wordpress.com. My son lives in Chicago, my daughter in St.
Paul, MN.
EDUCATION
* B.A., Journalism - University of Nebraska, Lincoln, NE