ALAN J.

SCHIFF

767 Spruce Street

(c): 240-217-5729
Hagerstown, MD 21740 asa3db0a@westpost.net

SALES & MARKETING PROFESSIONAL - TOURISM SPECIALIST

Highly accomplished and results-driven tourism industry professional. 25+ years
award winning sales and marketing experience representing Destination Marketing
Organizations (DMO's), tourism suppliers, and multi media advertising. Expertis
e developing strategic sales and marketing initiatives promoting tourism. Proven
ability to build strong partnerships with tour operators, hotels, attractions,
trade shows, and tourism oriented businesses at local, state, national, and inte
rnational levels. Track record for increasing tourism, growing revenue, and exce
eding visitor and local business' expectations. Persuasive and influential commu
nicator, polished presentation skills, and strong media relations abilities.
Top-performer, valued contributor, and extremely knowledgeable regarding tourism
marketing.
Open to relocation.
New Business Development * Market Identification & Needs Analysis * Media Relati
ons
Sales Promotions * Internet Marketing * Branding * Event Planning
Customer Service * High-Impact Presentations * Key Networking Skills * Special P
rojects

TALENT & VALUE

Tourism & Event Planning Expertise
Represented and promoted cities and organizations at trade shows and tourism con
ventions worldwide. Served as primary liaison for DMO's with a myriad of hotels,
motor coach/tour operators, and tourism related vendors. Talent for identifying
selling features of cities and organizations and capitalizing on those aspects
to create and establish strong positive images.
* Extensive interactions with press resulting in pictures/videos and magazine ar
ticles featured in Time, Gourmet, Better Homes & Gardens, numerous national and
international newspapers/tourism publications and media outlets.
* Planned and coordinated high-profile, large-scale events including ACC Basketb
all Tournaments, NCAA Division 1 Women's Soccer Championships, Bass Masters Clas
sic, National Association of Independent Travel Agents of Great Britain, The Man
ufacturers Forum, Maryland Governor's Conference on Tourism, "Red Carpet" Weeken
d (annual tour operators "fam" tour), and a National Tour Association Convention
in Baltimore.
Sales & Marketing Initiatives
Developed and implemented sales and marketing strategies to expand tourism. Spea
rheaded initiatives soliciting trade shows and sporting events by creating innov
ative marketing materials showcasing local tourism components. Advertising exper
ience with direct mail, newsletters, newspapers, the internet, national/internat
ional publications, and broadcast media.
* Developed articles and pictures creating millions of dollars worth of publicit
y.
* Produced $10's of millions in visitor related revenue for multiple cities and
organizations.
* Increased tourism and generated considerable tourism dollars by marketing affo
rdable lodging options with "Hub & Spoke" daytrip itineraries.
Strategic Partnering and Outstanding Communication Skills
Recognized for ability to develop and maintain strong, long-lasting partnerships
with businesses, associations, vendors, potential customers, and clientele. Ha
ve the ability to recognize and successfully sell market strengths. Exceptional
public speaking skills with on-air, major market experience.

Alan J. Schiff 301-790-1178 Page 2

PROFESSIONAL EXPERIENCE
NEXSTAR BROADCASTING GROUP - NBC 25, Hagerstown, MD
2000 - 2009
Multi Media Investment Specialist
Developed comprehensive media plans using broadcast and cable television, radio,
newspaper, direct mail, billboards, and internet. Conducted market/asset alloca
tion analysis' to determine clients' goals and objectives, uncover misperception
s, and identify selling advantages/strategies to differentiate them from their c
ompetitors. Determined where advertising messages should be directed and calcula
ted break even points and return on investment. Recommended comprehensive market
ing plans.
* Sold $250K in one month.
* Generated $500K in new revenue and added 60+ new accounts.
* Booked $150K+ in business for the 2004 Summer Olympics.
* Earned "Salesman of the Quarter" on 3 occasions and "Salesman of the Year" for
2004.
* Greatest number of specialized multi-platform accounts for 3 years running res
ulting in 5% revenue growth.
HAGERSTOWN/WASHINGTON COUNTY MD CONVENTION & VISITORS BUREAU
2000
Director of Product Development
SELF-EMPLOYED CONSULTANT, Greensboro, NC
1997 - 2000
Commercial Voiceover Artist

GREENSBORO, NC CONVENTION & VISITORS BUREAU

1996 - 1997
Director of Tourism
ADDITIONAL EXPERIENCE
EXECUTONE INFORMATION SYSTEMS, Greensboro, NC
Customer Support Representative
PRIME RETAIL, INC., Baltimore, MD
Corporate Director of Tourism & Group Sales
BALTIMORE MARYLAND
Assistant Director of Tourism
PIMLICO AND LAUREL RACE COURSES, Baltimore & Laurel, MD
Director of Group Sales
THE BALTIMORE SUN, Baltimore, MD
Account Representative
WPOC - FM93, Baltimore, MD
Reporter & Weekend Anchor
EDUCATION & PROFESSIONAL AFFILIATIONS
BA in Social & Behavioral Science with Concentration in History, Humanities, & E
ducation
JOHNS HOPKINS UNIVERSITY, Baltimore, MD
Diploma and Co-Valedictorian with FCC License - News & Sports Reporting
Broadcasting Institute of Maryland
Inducted into Broadcasting Institute of Maryland Hall of Honor, 2008
Inducted into Broadcasting Institute of Maryland Alpha Beta Kappa Professional S
ociety, 2008
Memberships in the National Tour Association (NTA), American Bus Assoc. (ABA), T
ravelSouth,
NC & VA Motor Coach Associations (NCMA & VMA), Ontario Motor Coach Association (
OMCA)

ALAN J. SCHIFF
767 Spruce Street
C: (240) 217-5729
Hagerstown, MD 21740 asa3db0a@westpost.net

SALES & MARKETING SPECIALIST

* Highly accomplished, talented, and results-driven professional with 25+ years
award winning sales and marketing experience.
* Expertise in developing strategic marketing and sales initiatives.
* Proven ability to build strong partnerships at local, state, national, and int
ernational levels.
* Track record for increasing revenue and exceeding expectations.
* Persuasive and influential communicator, polished presentation skills.
* Strong media relations abilities.
* Top-performer and valued contributor.
* Extremely knowledgeable regarding tourism marketing.
* Open to relocation.

New Business Development * Market Identification & Analysis * Media Relations

Sales Promotions * Needs Assessment * Internet Marketing * Branding * Event Plan
ning
Customer Service * High-Impact Presentations * Key Networking Skills * Special P
rojects

TALENT & VALUE

Tourism & Event Planning Expertise
* Represented and promoted cities and organizations at trade shows and tourism c
onventions worldwide.
* Talent for identifying selling features of cities and organizations and creati
ng/establishing strong positive image and branding.
* Served as primary liaison with a myriad of related vendors..
* Extensive interactions with press resulting articles featured in Time, Gourmet
, Better Homes & Gardens, and numerous national/international tourism publicatio
ns and media outlets.
* Planned and coordinated high-profile, large-scale events at local and internat
ional levels including ACC Basketball Tournaments, NCAA Division 1 Women's Socce
r Championships, Bass Masters Classic, National Association of Independent Trave
l Agents of Great Britain, The Manufacturers Forum, Maryland Governor's Conferen
ce on Tourism, "Red Carpet" Weekend (annual tour operators "fam" tour), and a Na
tional Tour Association Convention in Baltimore.
Sales & Marketing Initiatives
* Developed and implemented sales and marketing strategies.
* Spearheaded initiatives soliciting trade shows and sporting events.
* Advertising experience with broadcast media, the internet and newspapers.
* Developed articles and pictures creating millions of dollars worth of publicit
y.
* Produced tens of millions in visitor-related revenue for multiple cities and o
rganizations.
* Increased tourism revenue by marketing affordable lodging options with "Hub &
Spoke" daytrip itineraries.
Strategic Partnering & Outstanding Communication Skills
* Recognized for ability to develop and maintain strong, long-lasting partnershi
ps.
* Exceptional public speaking skills with on-air, major market experience.
Alan J. Schiff 301-790-1178 Page 2
PROFESSIONAL EXPERIENCE
NEXSTAR BROADCASTING GROUP - NBC 25, Hagerstown, MD
2000 - 2009
Multi Media Investment Specialist
* Developed and implemented comprehensive media plans using broadcast/cable tele
vision, the internet, radio, newspaper, direct mail, and billboards.
* Conducted market/asset allocation analyses to determine client goals and objec
tives, uncover misperceptions and identify marketing strategies to differentiate
 them from their competitors.
* Determined at whom advertising messages should be directed.
* Calculated break even points and return on investment.
* Sold $250,000 of advertising in one month.
* Generated $500,000 in new revenue and added 60+ new accounts.
* Booked $150,000+ in business for the 2004 Summer Olympics.
* Earned multiple "Salesman of the Quarter" awards and "Salesman of the Year" fo
r 2004.
* Greatest number of specialized multi-platform accounts for three consecutive y
ears resulting in 5 percent revenue growth.
HAGERSTOWN/WASHINGTON COUNTY MD CONVENTION & VISITORS BUREAU 2000
Director of Product Development
SELF-EMPLOYED CONSULTANT, Greensboro, NC
1997 - 2000
Commercial Voiceover Artist

GREENSBORO, NC CONVENTION & VISITORS BUREAU

1996 - 1997
Director of Tourism
ADDITIONAL EXPERIENCE
EXECUTONE INFORMATION SYSTEMS, Greensboro, NC
Customer Support Representative
PRIME RETAIL, INC., Baltimore, MD
Corporate Director of Tourism & Group Sales
BALTIMORE MARYLAND
Assistant Director of Tourism
PIMLICO AND LAUREL RACE COURSES, Baltimore & Laurel, MD
Director of Group Sales
THE BALTIMORE SUN, Baltimore, MD
Account Representative
WPOC - FM93, Baltimore, MD
Reporter & Weekend Anchor
EDUCATION & PROFESSIONAL AFFILIATIONS
BA in Social & Behavioral Science with Concentration in History, Humanities, & E
ducation
JOHNS HOPKINS UNIVERSITY, Baltimore, MD
Diploma and Co-Valedictorian with FCC License - News & Sports Reporting
Broadcasting Institute of Maryland
Inducted into Broadcasting Institute of Maryland Hall of Honor, 2008
Inducted into Broadcasting Institute of Maryland Alpha Beta Kappa Professional S
ociety, 2008
Memberships in the National Tour Association (NTA), American Bus Assoc. (ABA), T
ravel South,
NC & VA Motor Coach Associations (NCMA & VMA), Ontario Motor Coach Association (
OMCA)