* To develop and execute the Company's broad strategy to be the leading nationwi
de digital out-of-home media network.
* Identify potential strategic partners who exhibit interest in establishing a s
trategic partnership and or making an investment in the Company.
* Establish and maintain strong relationships with all major clients, advertisin
g agencies, media planning and media buying companies.
* To help build out the strategy on overall marketing initiatives providing inno
vative compelling experiences for the consumers, as well as a targeted advertisi
ng platform for marketers.
* Responsible for implementation of sales and marketing for the Echo Star/Dish p
latform selling to national market advertisers across 110 cable networks.
* Represented and marketed the Dish interactive TV platform signing up 30 nation
al charter advertising partners.
* Direct responsibility for $200M annual sales revenue with oversight for budget
ing, marketing, business development and operations.
* Oversight of 50+staff members along with offices in four major market cities.
* Assisted in program development and distribution for four genre specific cable
networks - Outdoor & Recreation, Healthy Living, The Men's Channel and Beauty &
Fashion. O&O by the Media Group.
NBC UNIVERSAL TV DISTRIBUTION 2002-2006
Executive Vice President
WWOR-TV 1982-1990
Vice President
* Responsible for overall national sales effort and coordination with national r
ep, Katz Communications.
* In 1988 increased revenues by 9.97%. Increased overall station revenue share
from 18.27% to 19.41%. In 1989, increased revenues by 30.56%. Increased overal
l station revenue share from 19.41% to 25.15%.
* Responsible for all sponsorship sales for the following sports franchises:
NEW YORK METS
NEW YORK KNICKS
NEW YORK RANGERS
NEW YORK ISLANDERS
* Coordinated overall sports sales efforts of national representative and ten lo
cal account executives.
* Originated all presentation material and assisted in the negotiations of over-
the-air broadcast rights to sports franchises.
* Increased overall sports franchises revenue to $55M.
EDUCATION
BA Carroll College