JOHN A.

SIEGFRIED Cell: 215-913-8868

667 Dick Avenue, Warminster, PA 18974 jsaea27e@westpost.net
SENIOR EXECUTIVE ~ MARKETING RESEARCH ~ RETAIL OPERATIONS
Strategic Planning / Business Development / Operations Management
Results-driven executive with exceptional leadership skills and expertise managi
ng operations, finance, sales and marketing in startup, turnaround, and growth e
nvironments. Proven track record of building a practice, developing a loyal clie
nt base, financial analysis, and staff development. Analytical, strategic, and c
onceptual thinker able to generate new ideas and initiate change. Resourceful pr
oblem solver with proven ability to identify and implement effective processes a
nd solutions. Articulate communicator, with exceptional interpersonal skills to
effectively lead and mobilize cross-functional teams to accomplish objectives an
d meet critical deadlines.
CORE QUALIFICATIONS
* Corporate Growth & Development * Strategic Planning & Execution * Customer/Cli
ent Services
* Profit Enhancement * Fortune 1000 Clients * Business Reengineering
* Sales & Marketing Management * Tactical Process & Execution * Efficiency & Pro
ductivity Expert
* Qualitative Facilitator * Researcher * Operational Expert
PROFESSIONAL EXPERIENCE
FUNDAMENTAL RESEARCH GROUP, INC., Southampton, PA 1995 - Present
Established full-service Market Research Company with revenue of $1 million annu
ally. Blue chip clients such as UPS, BBDO, COX Enterprises, Nioxin, Randstad, L
exisNexis, Novo Nordisk, VNA, Equifax, Citadel FCU, Johnson & Johnson, Jefferson
, Tenet & Cooper Hospitals, Comcast Spectacor. Educational Clients include NAVC
Clinician's Brief, Centennial School District as well as Council Rock School Dis
trict.
VICE PRESIDENT
Worked with stakeholders to develop long term Strategic Plans. Engaged in the de
sign as well as the tactical implementation of these plans. Increased new busine
ss while never sacrificing existing client initiatives. Managed internal functio
ns as well as the research process from design through analysis & presentation o
f findings. Continually exceeded client expectations while satisfying client bud
get levels. Developed a successful national field network including (both qualit
ative & quantitative) data collection, verbatim transcription delivery & focus g
roup facilities. Strong retention level of all firms. Hired, trained & develope
d all employees.
Selected Achievements:
* Streamlined client reporting process that historically created tedious additio
nal work for the analyst/writer. Process produced a time savings of almost 50% w
hich increased the writers' productivity and cut-down real-time deliverables.
* Increased business from $200K in 1998 to $850K in 2006.
* Conducted hundreds of focus groups and thousands of in-depth interviews with "
C" level as well as consumer respondents.
* Reduced field time 80% for verbatim transcriptions by converting from manual c
assettes to digital recordings, significantly reducing expenses per project.
* Procurement became actively involved with major Fortune 500 corporations on co
st control with vendors after 2005. Ability to work with existing suppliers on r
educing their margins as a value-add service insured continued success on propos
als.
* Success rate on obtaining cooperation with targeted research (managers) respon
dents always a challenge in this field. Created client referral system, thereby
securing cooperation, and providing 3rd party referral incentives, resulting in
a higher response rate.
* Implemented a Reverse Integration Model, working backwards from (timelines) on
internal (marketing) client needs for marketing campaign start-up. Timeline del
ivery success insured action plans remained as targeted.
* Successfully combined functions internally, eliminating overlapping job respo
nsibilities.
* Developed standardized processes, procedures and templates that could be dupli
cated for any type of research, regardless of industry. Enabling company to focu
s on and develop new business opportunities and growing the business, while effe
ctively serving existing clients.
* Implemented a "collaboration strategy" by showing the client base that the our
company thinks globally, and that presenting our annual "Common Threads" to mu
ltiple departments would help educate the client regarding research findings (qu
alitative & quantitative) - give them more information from which to make decisi
ons. Resulting in higher client retention and increase in annual business.
* Developed and implemented a proposal format that provided clients with the cri
teria they requested as well as alternatives and trade-offs for their considerat
ion. This enabled the company to provide clear definition of the services offer
ed and to reach the desired goals of the client.
* Implemented Cross-training program of all staff members. This ensured that Com
pany always had the staff needed on board and retained employees with continued
education in the industry.
Retail and Wholesale Operations 1968 - 1995
* Hechinger Co. 1988-1995 Gen. Mgr. Home Improvement Center with 100 locatio
ns and $2B in sales
* Makro 1981-1988 Gen. Mgr. Multi-location Cash and Carr
y Wholesale Business
* Acme Markets 1968-1981 Warehouse Mgr. Multi-store responsibilities
All positions from 1975 on carried P&L, Sales, Retention, Human Resource and Ove
rall Operational responsibilities.
EDUCATION
History/ Food Marketing
ST. JOSEPH'S UNIVERSITY, Philadelphia, PA
PROFESSIONAL AFFILIATIONS, COMMUNITY ACTIVITIES & INTERESTS
AMERICAN MANAGEMENT ASSOCIATION
PHILADELPHIA LITERACY COUNCIL
Volunteer work for the Red Cross and multiple Veterans Hospitals
Military History. Golf. Reading. Music
Author of a book on Vietnam from the combatant's point of view.