Sally A Hasson, MBA, CPSM

464 South 34th Court, Brighton, CO 80601

303-835-2234 - home 303-257-8149 - cell
shaebe26@westpost.net
Education
Master of Business Administration, University of Phoenix, 2001
Bachelor of Journalism, University of Missouri, 1986
Technology Skills
Proficient in Microsoft Office (Word, Excel, PowerPoint), Outlook, Adobe Acroba
t, InDesign, Photoshop, and Deltek Vision.
Certifications & Affiliations
Certified Professional Services Marketer, 2001
Society for Marketing Professional Services (SMPS) President, Sacramento Chapter
, 2002-2003
SMPS Board of Directors, Sacramento 1997-2005
SMPS Board of Directors, Denver, 2008-present

Lead Generation Proposal Management/Layout/Writing Brand/Identity Management

Client Relations CRM Web Management Project Management Trade Shows Event/Pr
oject Management Budgeting
Strategic Planning Marketing Planning
Professional Experience
MARKETLINK, Denver, CO, Associate 2010-current
Consulting services for architectural, engineering, and construction firms * re
sponsible for marketing, communications, and business development functions, tra
de shows and event planning. Attended Social Media Magic University intensive 1
2 webinar courses on social media.
SLATERPAULL Architects, Denver, CO, Director of Marketing & BD 2007 - 2009
Responsible for proposal management including SF330 for state and federal submit
tals, marketing, communications, and business development functions, overseeing
a $.5 million marketing budget and 3-member marketing team including lead identi
fication/management through Deltek Vision, strategic/marketing planning, proposa
l management/production, public relations, photography, tradeshows, awards, and
brand management.
Selected Accomplishments
* Developed proposal close-out/ project sheet processes which led to streamlined
boilerplate information.
* Implemented Client Perception Survey which was key to strategic marketing for
higher ed clients.
* Managed communications audit which led to established graphic standards and fu
rthered brand identity.
* Market sector direct mail piece won 2009 SMPS Marketing Excellence Award.
* Internal communications program won 2009 SMPS Marketing Excellence Award.
*
* Carter & Burgess, Sacramento, CA, Marketing Manager 2003 - 2007
Responsible for proposal management including SF330 for state and federal submit
tals, managing marketing and communications functions of the Sacramento satellit
e office of this 25+-office nationwide multi-discipline consulting firm. Managed
two marketing coordinators.
Selected Accomplishments
* Developed proposal outline document for team meetings and internal debriefing
process
* Implemented Client Relations Program to identify unmet client needs and strate
gize effective solutions.
* Developed internal Spread the Word campaign informing staff of newsworthy info
rmation, increasing employee morale.
* Established Proposal Activity and 12-Month Net Sales program resulting in effi
cient planning tool for executive management.
* Established Weekly Marketing Update increasing marketing communication within
management.
* Stantec Consulting, Sacramento, CA, Proposal Manager 2002 - 2003
Responsible for managing the proposal management and production of the Sacrament
o office of this 25+-office nationwide multi-disciplined consulting firm. Manage
d marketing coordinator and graphic artist.
Selected Accomplishments
* Created and implemented new marketing reporting system to track win rates.

Turner Construction Company, Sacramento, CA, Marketing Coordinator 1992 - 2002

Responsible for proposal management including SF 254/255, assisting the Business
Development Manager and Regional Manager in marketing and sales efforts in the
Sacramento satellite office of this 30+-office nationwide construction firm incl
uding maintaining database, writing, editing, lead tracking.
Selected Accomplishments
* Developed Marketing Department Action Plan, including proposal templates, boil
erplate information.