Susan Zielke

42373 Anchor Court, Northville, Michigan 48167 (248) 417-1813 szb2cd18@westpos

t.net

Creative marketing professional with extensive event management, customer retent

ion and training expertise
Diverse marketing experience including industry trade show events and seminars,
product branding and collateral, web content, customer reference stories and tra
ining materials
Ability to translate technical information into a meaningful business context an
d marketing applications
Solid customer orientation; nurture cooperative and productive working relations
hips with both internal/external customers and vendors
Responsive to the needs and requests of sales representatives and management in
order to jointly achieve ultimate customer satisfaction
Accomplished presentation, product demonstration and formal writing skills
Excellent consultative and problem identification skills to assist prospective c
ustomers with product purchases and implementation
Strong communication, rapport and multi-tasking abilities with people at all lev
els and in all roles
Varied user education and training experience in classroom and WebEx remote sett
ings
Education
MBA, (MIS) University of Houston, Houston, Texas
BA, Purdue University, West Lafayette, Indiana
Professional Experience
Compuware Corporation, Detroit, Michigan 1993-2010
35 year, global $1 billion IT company providing comprehensive, proven and scalab
le products, services and best practices for ensuring applications perform well
and deliver value
Solution Consultant 2008-2010
Supported technical needs for inside sales team responsible for multiple product
s to drive sales
-Led consultative discovery meetings to determine customer business needs, 'pain
s', and recommend product fit
-Demonstrated product value to prospects including quality products, application
performance products, and web performance products
-Provided support for 25 inside sales representatives including customized produ
ct demonstrations, presentations and marketing support
-Interfaced with Marketing to provide input for collateral updates
-Collected usage metrics for scope and pricing determination
-Created customer-facing online module to solve implementation problems and simp
lify product trials
Senior Customer Value Office Marketing Strategist 2003-2008
Developed marketing and ROI tools for world-wide sales organization to share cus
tomer success references and justify Compuware mainframe product value to preven
t competitive replacement
-Implemented newsletter to share customer wins with Compuware employees world-wi
de and maintained online archive of over 250 issues for easy retrieval and use i
n sales cycle to generate millions of dollars of revenue
-Designed and launched online customer surveys, analyzed information to enhance
deliverables and better assist sales representatives to determine training needs
and conduct productive on-site visits
-Developed and implemented a DB2 User seminar focused on information exchange be
tween Compuware DB2 technical experts and users of Compuware DB2 products
-Established excellent collaborative relationship with field sales representativ
es by providing timely ROI statistics and marketing reference material for prosp
ects
-Wrote, maintained and stocked marketing collateral pieces to illustrate the tim
e-proven value provided by Compuware mainframe products including File-AID, Aben
d-AID, Xpediter and Strobe
-Cultivated a productive working relationship with product development lab by de
livering valuable customer usage experiences and product feedback enabling produ
ct improvements
-Assigned to special CRM implementation project:
Salesforce.com Systems Administrator
Enabled world-wide revenue forecasting and reporting for the first time in Compu
ware history, replacing many manual, redundant and cumbersome systems while vast
ly improving sales communications and reporting
-Successfully implemented salesforce.com in North America in 2 months, world-wid
e in 3 months; on time and within budget
-Interviewed and collected business requirements from disparate departments
-Enabled seamless transition of marketing leads to sales representatives for exp
editious attention ultimately enabling faster time to market
-Assisted with data migration, established roles, profiles and hierarchies; crea
ted role-specific dashboards, reports and views
-Wrote and published salesforce.com User Manual and created web resource site fo
r training updates and frequently asked questions
-Trained 100+ sales representatives at remote office locations and via WebEx
-Provided individual support to ease operational transition and manage change fo
r users
Marketing Product Support Manager 2001-2003
Developed marketing tools for sales representatives for Vantage, an award-winnin
g $120 million application performance product line with substantial revenue gro
wth year over year
-Planned and attended over 30 industry trade shows, seminars and events working
with customers and Compuware sales to ensure productive lead generation
-Identified and coordinated over 40 customer success stories requiring on-site i
nterviews, approvals, review and final collateral pieces for customer references
-Created collateral, sales presentations, white papers, demos and web content an
d customer-facing demo to communicate product value to potential Vantage custome
rs
-Participated in rebranding of Compuware EcoSystems to Compuware Vantage; manage
d all collateral and web content changes for entire suite of products
Marketing Product Launch Manager 1997- 2001
Created comprehensive customer success stories, collateral, sales presentations,
white papers, product demos, web content and trade show material to communicate
product value for market-leading Abend-AID, File-AID, Xpediter and Strobe
Technical Writer
Created training manuals for post-sale customer training sessions using Compuwar
e mainframe tools
Technical Trainer, Setpoint, Inc., Houston, Texas
Prepared and conducted technical hands-on training sessions for specialized engi
neering software
Senior Systems Analyst, Exxon Company, USA, Houston, Texas
Maintained mission-critical statement and billing COBOL applications for world-w
ide Exxon Credit Card Center, implemented system enhancements requiring internal
customer collaboration
4/5 Grade Teacher, Cypress-Fairbanks Independent School District, Houston, Texas
Taught science, math and English in first Texas school district to use open conc
ept classrooms
Willing to relocate and travel extensively