• Over 25 years of proven marketing acumen, and extensive management and executive e
xperience
• Outperformed industry averages in every one of 18 years spent in the educational p
ublishing field
• Devised and delivered the marketing that led to the top sales year in company hist
ory (before or since) at 3 successive publishing companies
• A full 18 year unbeaten streak in high stakes, highly competitive state adoption c
ampaigns in the education market
• Delivered company-record revenue results 14 consecutive years spanning 3 different
publishers
• Hands-on and adept leader, having successfully operated as a department of one, as
well as designed, built, and managed marketing groups of 25+
• Responsible for conceiving, constructing, and managing annual marketing budgets ra
nging from $2 to $20+ million
• Demonstrated expertise in big picture planning and strategy, branding, product man
agement, positioning, packaging, campaign and promotional design, research, medi
a, sales support, and creative
• Collaborated to shape the development of multiple products that have exceeded $100
,000,000 in sales
• Consistently produced catalogs, collateral, and campaigns that were recognized and
regarded as the best in the educational publishing industry
• Proven ability to anticipate and adjust to dynamic market and competitive conditio
ns, and respond with effective product, marketing, and selling solutions
• Experienced in senior management responsibilities, including establishing overall
business direction, maximizing operational and organizational effectiveness, and
leading change.
PROFESSIONAL EXPERIENCE
National Geographic School Publishing, Monterey, CA (2007 – 2010)
Vice President, Marketing
Exceeded educational publishing industry averages in a difficult economic/market
climate by successfully overhauling the marketing organization and strategic fo
cus in support of three distinct publishing centers. Drove the performance and i
ntegration of distinct Product Management, Technology Services, Marketing Servic
es, and Creative Services groups in delivering cohesive and powerful marketing s
olutions to achieve desired revenue results within budget. Served on the Executi
ve Committee, spearheaded collaborative projects with other National Geographic
divisions, and evaluated potential product acquisitions.
EDUCATION
California State Polytechnic University, Pomona
Bachelor of Science in Business Administration