SANDRA D. SIMPSON, R.N., B.S., M.S.M.

1460 Firelight Way

Sandy, UT 84092
HOME: 801-523-8385
Mobile: 801-971-8905
sandy.d.simpson@us.army.mil
QUALIFICATIONS
An accomplished senior-level individual with a proven track record in the fields
of: operational management, medical sales, health care policy and health care e
conomics. Scope of knowledge and experience includes: health care operations, m
edical sales, government contracting, project management, health care reimbursem
ent and the ability to develop and maintain productive business relationships.
PROFESSIONAL EXPERIENCE
Gentiva Health Services, Atlanta GA
Gentiva Health Services is a national leader in home healthcare.
Area Vice President-Operations, 2007 - Present
Responsible for all Sales and Operational aspects of Utah's home care leader to
include:
* OPERATIONS: Works in collaboration with clinical support, finance and human re
sources to ensure quality deliverables designed to improve the health and well b
eing of Gentiva's patients and their family members. Provides direction, support
and resources for clinical associates; explores and initiates concepts, includi
ng new product lines; and improvement to operational and administrative systems
efficiencies. Guides and directs Branch and Area Directors in all operational ar
eas including process and personnel management, sales growth and achieving finan
cial goals.
* SALES MANAGEMENT: Directs the activities of assigned sales staff and provides
sales related support to market/branch management to ensure area sales and profi
t targets are achieved and exceeded. Manages, develops and trains sales team and
oversees their activities. Assesses market and establishes with management and
territory staff sales strategy goals and tactics. Makes sales calls on targeted
managed care organizations and appropriate physician groups. Prepares and delive
rs sales presentations which effectively address clients' needs and follows up t
o provide additional information, answer questions, resolve outstanding issues,
and close sales. Prioritizes accounts to comply with corporate sales plan.
* FINANCIAL ANALYSIS: Works with Regional Management to develop and execute area
specific annual strategic plans and budgets. Prepares monthly and quarterly fin
ancial updates to ensure achievement of established goals and compliance with es
tablished budgetary constraints. Oversees financial reviews and audits of area b
ranches.
* BUSINESS DEVELOPMENT: Identifies, establishes and maintains working relationsh
ips with Health Care professionals in contracts, marketing, clinical and special
ty management to ensure thorough understanding of company products and services.
Works in coordination with team members to identify and pursue opportunities fo
r new markets and initiatives including joint ventures. Researched, developed an
d implemented "pain management" and "movement disorder" specialty "pilot" progra
ms.
Coram Healthcare, Denver, CO
Coram Healthcare is a national leader in providing home infusion and specialty p
harmaceutical distribution services.
Regional Manager, 2004 - 2007
Responsible for all federal healthcare program sales, contracting and reimbursem
ent activities for the western United States to include:
* POLICY DEVELOPMENT: Educated and negotiated with federal payers to establish a
ppropriate coverage and payment levels for Specialty Infusion. Ensured appropri
ate reimbursement was attained through negotiations with TRICARE Management Acti
vity, Managed Care Support Contractors and Veteran Administration Medical Center
s.
* ACCOUNT MANAGEMENT: Worked in conjunction with sales team to develop new accou
nts. Provided educational programs to facilitate referrals to Coram. Provide edu
cation credits for nurses and social workers. Exceeded annual budget targets by
over ten percent every year. Developed relationships with medical directors an
d senior management as appropriate to facilitate this process.
* CONTRACT NEGOTIATION: Responsible for negotiating and maintaining provider con
tracts that generated over $10 Million dollars in twelve month period.
* FINANCIAL ANALYSIS: Conducted coding and reimbursement analyses to ensure appr
opriate levels of reimbursement. Defined reimbursement methodologies according t
o the claims adjudication system to standardize Coram's federal pricing process.
Presented reimbursement strategies and information for internal customers.
* SALES SUPPORT: Provided education and training to sales team and customers reg
arding military and veteran healthcare selling development process as well as pu
ll through recommendations.
* STRATEGIC PLANNING: Developed and implemented provider network strategy to com
pliment federal sales and marketing initiatives.
* PROCESS IMPROVEMENT: Led a cross functional team that has successfully streaml
ined the provider billing process and reduced DSO to less than 60 days.
District Sales Manager, 2002 - 2004/ Territory Manager 2000-2002
* REGIONAL RESPONSIBLILITIES: Direct responsibility for eight sales account mana
gers covering a six state area. Responsible for all human resource issues to inc
lude hiring, firing, yearly performance appraisals, and staff development. Succe
ssful in securing staff that were able to maintain sales growth above our projec
ted budget for 2 years in a row.
* BUDGET ANALYSIS: Created budget for region with national sales growth require
ment of six percent. Exceeded budget every year, with a twelve month run rate o
f over ten million dollars.
* TERRITORY MANAGER: Responsible for new sales and pull through business for inf
usion sales for the state of Utah. Consistently maintained sales over projected
budget. Ended 2001 in 5th place nationally for sales growth. Increased revenu
e for 2002 by $300,000 over budget and finished 2nd in nation for sales ranking.
Primary Children's Medical Center, Salt Lake City, UT
Center of Excellence for children with acute and chronic healthcare needs servin
g a five state region.
Pediatric Case Manager, 1998-2000
* CASE MANAGEMENT: Worked with children with Brain Tumors and Adolescents with c
hronic illnesses to facilitate transfers to lower levels of care.
* PROCESS IMPROVEMENT: Designed and implemented new Case Management Process invo
lving Residents, MD's and staff nurses.
Community Nursing Services, Salt Lake City, UT
Patient Care Coordinator, 1994-1998
* Responsible for hospital & MD referrals for home health care needs
Intermountain Health Care, Salt Lake City, UT
Utilization Review Nurse, 1992 - 1994
* Responsible for review of appropriate length of stay and post hospital needs f
or patient care
Principle Financial Group, Salt Lake City, UT
Health Care Resource Nurse, 1990-1992
* Team Leader for utilization, medical necessity, fraudulent billing and surgica
l review
MILITARY SERVICE, United States Army, Ten years Reserve, Five years Active Duty,
Recipient of Bronze Star, Two Meritorious Service Medal, Three Army Commendatio
n Awards, Two Army Achievement Awards, and the Combat Medical Badge
* Medical Operations Officer, 90th Sustainment Brigade, 2009-Current
* Human Resource/Operations Officer, 2nd Medical Brigade 2007- 2009
* Commander, HHD 328th Combat Support Hospital, 2004-2007
* Executive Officer, 934th Forward Surgical Team, 2003-2004
* Commander, Company C, 427th Support Battalion, 2002-2003
* Executive Officer, 934th Forward Surgical Team, 2000-2002
* Counter Intelligence Non-Commissioned Officer, Arabic Linguist 1985-1991
EDUCATION
University of Management and Technology, Arlington, VA
M.S.M., Project Management, January 2007
University of Utah, Salt Lake City, UT
B.S., Behavioral Health and Science, May 1997
Treasure Valley Community College, Ontario, OR
A.S, Registered Nurse, Jun 1990
A.A. Arabic Language, Jun 1989

LICENSURE AND CERTIFICATION

Registered Nurse under Interstate Compact, State of Utah- Active License