OBJECTIVE A Sales Management opportunity capitalizing on my proven ability to le

ad major sales operations to sustained high performance levels.

BUSINESS * Success oriented. Consistent track record of exceeding business goal
s.

STRENGTHS * Excellent motivator. Hands-on and lead by example.

* Strong relationship building and consultive selling skills.

* Good eye for recruiting top performers.

* Combine strong budgeting and cost control skills with aptitude for identifying
and resolving "big picture" problems.
EDUCATION PENNSYLVANIA STATE UNIVERSITY
B.S. in Business Administration / Major in Marketing

BUSINESS BACKGROUND
ELIZABETH ARDEN - Dallas, Texas / New York, NY
2/03 - Present
Regional Sales Manager
Key management role in leading a field sales team of 10 account executives and 1
regional planner within the largest region of the company. Responsible for bud
geting, continued sales growth and market share improvement within major prestig
e retailers.
* Personally responsible for 35% of the division's total retail volume.
* Work with retailers to plan and analyze their business by creating new initiat
ives to drive growth
* Have shown continued retail sales growth in each retail partner.
* Have achieved company sales objectives each year.

COMMEMORATIVE BRANDS, INC. - Austin, Texas 2/02 - 1/03

National Sales Manager
Directly responsible for leading a sales organization of one of the largest manu
facturers of high school class rings and family jewelry in the retail channel
. Accountable for increasing market share and revenue in a very mature market.
* Work closely with product development team to create new and aggressive market
ing strategies.
* Develop, present and monitor financial plans to senior management.
* Train and motivate sales team to meet objectives and work to establish new cha
nnels of distribution.
* Meet with senior management of retail partners to implement current strategies
and develop "out of the box" plans to drive retail.

ORACLE CORPORATION - Dallas, Texas / Redwood Shores, CA 12/98 - 4/01

Retail Vertical Manager
Business development role for the world's 2nd-largest software firm; responsibl
e for driving the sales process to secure strategic partnerships with Fortune-10
0 firms in the consumer products/retail industry.
* Positioned Oracle retrail applications in order to drive clients towards an e-
business and inrease penetration into the client.
* Interfaced extensively with C-level executives of targeted firms within the
Retail / Consumer Packaged Goods vertical: ie... JCPenney, Dillards, H. E.
Butt Grocery.
* Coordinated technical sales consultants, and often partnered with big six cons
ulting firms.
* Carried quota of $4 million. Achieved 100% + of goal for 2 years.

DAVID J. REICHMAN - PAGE TWO

_____________________________________________________________________________
SHISEIDO COSMETICS AMERICA, LTD. - Dallas, Texas / New York, NY 3/89 - 9/9
8
Executive Director of Sales, Southwestern Region

Managed sales in an eight-state region for the world's fourth-largest cosmetics

firm; charged
with increasing volume in an under-performing area. Responsible for all sales a
nd marketing
plans, co-op programs, budgeting and forecasting, making corporate and chain man
agement
presentations, and negotiating contracts with major retailers
* Replaced poor performers and restructured sales focus among region's 13 sales/
training personnel to improve service and relationship with accounts.
* Implemented an aggressive hands-on training program.

* Developed two account executives to promotion to executive director of sales p

osition.
* Analyzed existing agreements with retail chains and eliminated presence of un
profitable arrangements.

* Achieved a 17% sales growth in 1997 and 16% growth in '98 (versus 5-6%
company-wide); grew annual sales by over 54% while in position.

ELIZABETH ARDEN - Dallas, Texas / New York, NY 1/81 - 3/89

Regional Sales Manager

Managed and directed regions on both the skincare and fragrance side of the busi
ness.
Hired, trained and managed eight direct reports.

* Spearheaded the launch of a major new brand. Included corporate presentations

, and the development of budgets, marketing/merchandising plans, sales quotas, a
nd retail stock levels.
* Progressed from Territory Manager to District Manager on the skincare side of
the business.
* First to hold new management role assigned to an account (Dillards) as oppose
d to a geography.
* Responsible for promotional planning and direct relationship in creating marke
ting programs.
* Grew business 60% through improved sales training, better merchandising/market
ing, and building strong relationships with Dillards management.

VIDAL SASSOON - Chicago, Illinois / Beverly Hills, CA 10/76 - 12/80

National Marketing Coordinator

Developed and managed marketing programs for company's entry into the mass retai
l market.

* Coordinated the marketing activities of 25-35 account executives and outside r

ep organizations covering 500+ doors.
* In an account manager role, worked with the owners of the company to develop a
nd market a new skincare line into major deparartment and specialty stores.

MARSHALL FIELDS - Chicago, Illinois 9/74 - 10/76

Assistant Buyer

Managed $20M in annual menswear accessories purchasing.