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STUDENT INDUSTRY PROJECTS GUIDELINES
“The value of research is directly proportional to the degree to which findings are actionable.”
i. In case of students who are on Traineeship. They shall do this project with the company
in which they are placed as trainees. The Industry Project problem shall be defined by
their supervisors, in consultation with the concerned Head of Department.
ii. In case of the students who are not on Traineeship, the Company and the Industry
problem shall be defined by the Head of Department at the Campus.
b) All Post Graduate Business Stream Students who are not in Traineeship:
(i.e. Project in lieu of their Traineeship grading)
i) Students on Traineeship get a ‘Traineeship Review Report’. They do not have to do an Industry
Project in lieu.
ii) Students who are not on traineeship shall submit an Industry Project, in lieu of their Traineeship
Grading. The company and the Industry Project problem shall be allocated by the concerned
Head of Department / Faculty at the Campus.
2) Each student is allotted a Company for his / her research Project. The Companies shall be allocated
as mentioned above.
3) The research problem shall be relevant to the Specialization of the Student (e.g., a student with
‘HR’ as a specialization shall be allotted an HR problem).
4) The names of the Companies and the Research Problems are communicated to the students in
writing / through an email, and a confirmation taken from them. The students are thereafter,
expected to conduct research on the allotted problems and produce Research Project Reports.
5) PCL – II Business Stream Students: They are allotted Industry Projects at the beginning of their
Final Semester / Level.
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6) PG Business Students, ACL – I , II and PCL – I: In this case, if a student is not on Traineeship
by the end of the 8th Week of the Semester / Level, he / she is allotted a Research Project, in lieu of
the Traineeship.
7) Projects are allotted by the Head of Department / Programme Manager Business, at the
Campus. In the absence of the Head of Department / Programme Manager, the Projects shall be
allotted by the Campus Director / Campus Head. Coordination is by the Academic Coordinator(s).
c) The Presentation and Viva Voce shall be held together and shall last for 15 minutes to ½ an
hour maximum. The dates for these shall be specified to the Students at the beginning of the
Semester / Level.
d) For ease of conduct, the Presentations and viva voce for the Integrated Assignments and the
Projects shall be combined and held during the same period.
10) Consequence of non-submission of project: If a student fails to submit his project, his results
& provisional Grade Sheet shall be withheld by WLCI.
11) In case of PCL – II Students on Traineeship, the Project grading shall be discussed with
and obtained from the companies in which they are working as Trainees.
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PROJECT TOPICS:
i) MARKETING PROJECTS:
(1) Branding and Awareness
(a) We are designing a new product, but are unsure which components to include.
(b) Which product characteristics are most preferred by your potential customers?
(d) How much of a market impact can we expect with the introduction of our new
product?
(a) We have noticed a slip in business that may relate to customer service issues.
Can we pinpoint the problem?
(b) What do people really think of your customer service? What are its strengths and
what are its weaknesses?
(c) How effective are our current methods of marketing our product?
(e) Who is our most effective target? What are their identifying characteristics, and
how can we best market to them?
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ii) HR PROJECTS
(1) We are having trouble retaining employees. Are there elements of company culture that
can be developed to help attract and retain good people?
(2) Our company is about to undergo a major transition. How can we ensure that employees'
transitions will be smooth and how should we communicate to them what is going on?
(c) Cash Management: Factors affecting cash needs, motives for holding cash.
(i) Bibliography.
(j) Questionnaire.
(k) Annexure.
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(2) A Study on Financial Performance of a MNC Bank Points to be covered:
(g) Bibliography.
(h) Questionnaire.
(i) Annexure.
(a) Introduction:
(i) Introduction,
(iii) Strategy.
(d) Competitors.
(e) Research Design: Title of the study, Statement of the problem, Objective, Scope,
Limitations and Methodology of the Study, Operational definition of the concepts.
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(4) Equities and Derivatives: Points to be covered:
(a) Introduction: Background of the study, statement of the problem, Need and
importance of the study, Objectives of the Research.
(5) “Credit Risk Management, Market Risk Management & Operational Risk
Management”
(d) Credit Risk, Market Risk, Operational Risk, Liquidity Risk, Interest Risk.
(g) Credit disbursement channel and Types of advances handled by different types
of branches.
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competitors' weaknesses helps identify market opportunities. This type of study is also
useful when developing strategic marketing messages that can emphasize a product’s
strength over a competitor's weakness, real or perceived.
(1) Image and Advertising Studies: Determine the most compelling advertising message,
as well as the effectiveness of advertising in various media, critical to successful marketing.
In addition, studies of brand recognition, awareness and preference can provide insights
relevant to product positioning and competitive challenges.
(1) Discuss the human organ transplant act and its implications on hospitals involved in
organ donation.
(2) How to plan and execute a project on establishing a 100 bedded exclusive hospital for
medical and surgical cardiology.
(3) Do a project on hospital information system and its use in nursing administration.
(4) Diagnostics leads to medical intervention which may lead to surgical intervention,
keeping this in mind design marketing plan for a segment of 224 general practioners in a
given market segment where hospital is located.
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(1) Design a comprehensive plan to make your restaurant offer steaming hot lunch to a
random of employees working in nearby 7 call centers on lines of the dabbawalas of
Mumbai.
(2) Design a house keeping operational plan for a hotel with 75 beds.
(3) Calculate expense sales ratio / break even ratio for a theme restaurant offering authentic
Kerala food, and to what segment will you promote it.
(4) Calculate the costing for restaurant offering a buffet of 101 dishes to be sold at
Rs 444/- per person inclusive of an alcoholic welcome drink which includes prawns /
crabs as delicacy to make it a unique selling proposition.
(1) Project 1
Part 1:
Cisco Systems, INC. is the leading global provider of networking for internet. Cisco is a fast
growing, multi-billion dollar company based in San Jose, California and offers the broadest
choice of standards- based networking software and hardware for delivering networked
applications.
Cisco offers nearly infinite number of assemble-to-order software and hardware with unique
customer sales order information behind every piece. Customized specific information must
travel with each product throughout the warehousing process. Previously, the Cisco Item
Replenishment (CIR) process, for their 3 San Jose warehouses, was done manually. While
warehouse personnel keyed in pertinent tracking information and terminals at each
inventory stage, the storage location of the product was not tracked and balances reflected
correct inventory quantities but not locations. Another issue was the amount of time needed
to pull an order of the shelf.
Cisco’s fast growth precipitated the need to reduce one and half hour pull time to 35 minutes
for continued efficiency gains. Cisco systems hired Brower Palmer & Associates to address
four concerns:
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a) Identify the problem.
c) Draw a flowchart of the processes followed by the Company pre and post
implementation.
Part 2:
1. Domain Name System or DNS is an application program in the TCP/IP protocol suite. Research
and find the equivalent of this protocol (*if any) in the OSI model. Compare and contrast the
two.
2. There are several network layer models proposed in the OSI model. Research and find all of
them. Explain the differences between them.
(2) Project 2
Part 1:
Part 2:
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1. Domain Name System or DNS is an application program in the TCP/IP protocol suite. Research
and find the equivalent of this protocol (*if any) in the OSI model. Compare and contrast the
two.
2. There are several network layer models proposed in the OSI model. Research and find all of
them. Explain the differences between them.
(3) Project 3:
Students on Traineeship shall identify a practical problem being faced by the Company in
which they are placed on Traineeship.
The Project Questions shall be defined by the Company in question and passed on to the
student by the Faculty / HOD / Campus Director.
1) Research is a vital component of the strategic marketing and management process. It leads to
effective product and service development, better communications, increased sales and more
meaningful customer service follow-up. We view market research as part of a holistic marketing
and management process where the best decisions are made by smart organizations that set goals,
plan strategies, research the unknown, plot courses of action, and equip their people with the skills
and knowledge to be a vital part of the process.
2) We, at WLC College, are committed to equip our students who would eventually take up roles in
assisting businesses and organizations with the upfront components of strategic decision-making.
Research is a vital component of the strategic marketing and management process. It leads to
effective product and service development, better communications, increased sales and more
meaningful customer service follow up.
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encyclopedias and "state-of-the-discipline" reviews in the journal literature. In each case, you are
looking for topics where there is doubt and uncertainty, disputed or contradicted statements, topics
where evidence is incomplete, lacking, dated topics where evidence from a study on one
community or a group could be compared with evidence from an associated group.
b) Types of Studies
c) Methodology
7) Steps to Custom Research: There are, normally, the following six steps that lead to design and
completion of scientifically valid studies that have meaningful, real world applications. The overall
design of a research project is crucial, since it guides and shapes the study. Good research design
helps ensure project success.
ii) Ultimately, defining the research problem dictates how useful the study will be for you and
your company (client), and how relevant recommendations will be for application in a real
world situation.
iii) To ensure the success of every project, begin by working with your targeted
respondents/clients to identify key issues and overall goals of the study. This step generally
involves a 1-2 hour brainstorming session to gather detailed information on critical issues
and questions. Then develop a draft of survey instrument to be further refined with
additional client input. This information also guides the type of analysis that will be required
— important, so that questions are phrased and data collected in appropriate and effective
formats.
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iv) Some examples of research problems are already covered under the heading ‘Project
Topics’ earlier in this document. Student shall allotted a research topic that they need to
work upon.
b) Step 2: Sampling Strategies: After you have defined your research problem and developed the
ideas to be tested in a survey, you must decide on the nature and size of your sample. Sampling
strategy is crucial to successful research because results gathered from the sample are indicative
of trends in the total population. Develop a sampling plan for you that is both effective and cost
efficient. Ensure results that are valid and reliable, and to reduce selection bias or sampling
error.
i) First, define the target of research– the population for the study. This definition most likely
includes geographical or regional boundaries, as well as gender, age, income, or
psychographic characteristics. This process ensures that the sampled population is the target
population.
ii) Second, with your objectives in mind, recommend a sampling approach aimed at producing
reliable and valid data, with results that can be confidently extended to the population of
interest. Define the specific sampling strategy, for example a simple random sample, a
systematic random sample, a stratified random sample, a cluster sample, or another type of
approach.
iii) Third, determine an appropriate size of the sample by estimating sampling errors
against cost factors. Recommend a sample size to keep sampling error within acceptable
limits.
iv) Fourth, locate a list of contacts. You should be familiar with the full range of sources of
contact lists.
c) Step 3: Survey Instrument Development: The next step is to design a survey instrument to
collect the information you need, as framed by your particular research problem. The surveys
generally include a variety of question types. Each question is formulated to provide responses
appropriate to the intended type of analysis. In developing your surveys, take particular care to
minimize bias that can result from improper wording of questions (measurement bias). Use
language that is simple and precise. Also, field-test each and every survey prior to
implementation to ensure that questions are clear and understandable and that the flow of the
survey goes smoothly. Some types of questions often included are:
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v) Forced ranking where items are placed in sequence of order or preference.
vi) Demographics to retrieve information about the composition of the sample.
i) Focus groups: Recommended mainly for qualitative data to help flesh out the issues.
ii) Telephone interviewing: Recommended for most quantitative research projects to reduce
sampling bias and ensure collection of high quality data.
a) Recommended for target markets with high Internet accessibility and use levels. Very
effective for projects where visual props are necessary such as testing web sites or with a
conjoint analysis approach that tests product preferences.
b) The expansion of the Internet over the past decade has provided the researcher with a
range of new opportunities for finding information, networking, conducting research,
and disseminating research results. Through the use of tools such as online focus groups,
electronic mail, and online questionnaires, the Internet opens up new possibilities for
conducting research. It offers, for example shorter timeframes for collecting and
recording data: e-mail messages can be saved and analyzed in qualitative data packages,
for example, while online surveys can be captured directly into a database the possibility
of conducting interviews and focus groups by e-mail, with related savings in costs and
time, new "communities" to serve as the object of social scientific enquiry, opportunities
for including mixed multiple media in questionnaires. On the other hand, these
opportunities also raise new challenges for the researcher, such as problems of sampling,
the ethics of conducting research into online communities, physical access and skills
required to use the technologies involved, accuracy and reliability of information
obtained from online sources, the changed chronology of interaction resulting from
asynchronous communication.
iv) Intercepts: Recommended for projects with extremely specific target samples linked to
geographic sites such as malls, restaurants or movies.
v) Mail out surveys: Recommended only for target samples with extremely high propensities
to return surveys, for example, older respondents who are loyal members of a specific
organization.
e) Step 5: Analysis:
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i) The researcher should draw from a variety of backgrounds including psychology,
marketing, business and anthropology. This diversity would enable you to view research
issues from different angles which lead to collection of richer data and more creative
analysis. Select precisely the right analytical tools to fully address the research questions at
issue. While analysis procedures are unique to each study, there are some commonalities.
ii) Generally speaking, results are examined question-by-question. Then statistical tests should
be run to reveal significant relationships between variables or other data patterns.
Incorporate graphs to provide powerful visualizations of the key findings. Take time to
synthesize results and summarize top conclusions.
iii) A full suite of statistical techniques for analysis may be employed, including:
c) Non-parametric
d) Exploratory Data Analysis
f) Multivariate Analysis
g) Conjoint Analysis
h) Regression analysis
i) Discriminate analysis.
j) Factor analysis.
k) Cluster analysis.
f) Step 6: Application
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8) Types of Studies:
a) The students can adopt a wide range of approaches to market research projects. They should
custom design and execute scientifically valid studies that produce meaningful results to clarify
issues and identify strategic opportunities for their targeted ‘clients’. Here are some types of
studies they can typically perform:
9) Methodology
10) The students can adopt a wide range of qualitative and quantitative approaches to collecting and
analyzing data. Customized research design, and thorough post-collection analysis is focused on
discovery of strategic opportunities. Work closely with your 'clients' to design, execute, and analyze
qualitative and quantitative studies that produce results that are useful and immediately actionable.
11) Students conduct, both, qualitative and quantitative types of studies, because we believe the two
approaches are not mutually exclusive. Generally speaking, qualitative research is most appropriate
for identifying and fleshing out unknown issues. Quantitative research is most appropriate for
testing the issues using a sample that is representative of the larger population. Often opt to use the
two approaches together as complementary parts of a two-phase study.
12) Qualitative
i) Focus groups
ii) Ethnography
13) Quantitative
a) Quantitative approaches are designed to gather hard data that can be analyzed using the most
advanced statistical methods in the industry. The primary advantage offered by most
quantitative approaches is that the results of these studies can be generalized to the entire target
population—something qualitative methods cannot, by themselves, provide. The students can
use a variety of techniques in gathering quantifiable data, including:
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c) Telephone surveys.
d) "Secret Shopper" surveys.
e) On-line internet-based surveys.
f) Computer Assisted Personal Interviews (CAPI).
g) Voice of the Consumer (VOC) panels.
h) Group sessions using the Option Finder® Interactive Keypad system.
i) Choice-Based Conjoint.
i) On-line Administration.
ii) CAPI Administration.
k) For typical quantifiable studies, the interview process should be guided and controlled to ensure
that questions are asked in the same way of every respondent. Questions most often include
response alternatives or request scalar/numeric responses. The larger sample sizes typical of
quantitative studies ensure that results accurately reflect characteristics of the target population.
l) An analytic approach to all of your quantifiable studies typically would make use of many of
the following:
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vi) Regression Analysis.
(a) ARIMA.
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(b) Survival Analysis.
____________________________________________________________________________________
Research Guides and Faculty at WLC College would ensure timely and effective execution of
Research Projects. WLCI wishes students all the best for their Industry Projects.
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