LYNN M.

BRADY
72 Williamsburg Drive * Springfield, Massachusetts 01108
860.368.9807 * lbc3ad36@westpost.net

EXECUTIVE-LEVEL MANAGEMENT:
Non-Profit & Bank Consulting * Public Relations & Marketing * Sales & Leadership
Results-driven business executive with a proven track record of 20+ years of exp
erience in change management and driving the advanced performance, growth and pr
ofitability of diverse organizations, most notably in the banking and non-profit
industries. Leverage consulting expertise in strategic planning, sales, marketi
ng, business development, project management and customer service to align day-t
o-day operations with organizational goals and client objectives. Capitalize on
superior communication and interpersonal skills to cultivate profitable relation
ships with clients, partners and sponsors. Build and lead top-performing teams a
nd organizations, providing the guidance, training and support needed to meet an
d exceed all expectations. Areas of consulting expertise include:
Strategic Planning * Sales & Marketing * Business Development * Operations & Pro
ject Management
Fundraising & Grant Writing * P&L Management * Customer Service Excellence * Rel
ationship Building
Communication & Interpersonal Skills * Staff Training & Development * Team Leade
rship & Motivation
PROFESSIONAL EXPERIENCE
NON-PROFIT MANAGEMENT CONSULTANT, Western Massachusetts * 2009-Present
Consultant in Fundraising, Management, Public Relations and Training to Non-Prof
it Performing Institutions
Supporting Leadership of local non-profits on various projects and how to promot
e education programs with public relations, press releases, annual fundraising t
echniques (capital campaigns and annual appeals) and marketing by demonstrating
the use and benefit of social network sites. I also provide training and develop
ment in all of the above categories. Finally, most successful interactions with
companies are where staff members are utilized to offer process improvement idea
s and help to deliver positive change and increase bottom line production of non
-profit companies.

ALBANY COMMUNITY ACTION PARTNERSHIP, Albany, New York * 2007-2008

Director of Marketing & Development
Orchestrated start-up marketing and business development changes and effectively
transformed the vision and mission of the non-profit community action agency in
the Albany Tech Valley Region. Developed and implemented strategic plans to rai
se funds, increase agency awareness and maintain key partnerships. Coordinated a
ll fundraising activities, which involved organizing small to large-scale cultiv
ation events, writing grants and managing a workforce of volunteers. Partnered w
ith the Board Development Committee to ensure compliance with the annual develop
ment plan in addition to recommending process improvements for optimizing fundra
ising efforts. Handled all external communications, which included preparing pre
ss releases and presentations, attending community events and networking with lo
cal and state political leader to secure funding for this social services organi
zation.
* Played an instrumental role in securing and increasing private and corporate d
onations while maintaining funding levels from state and federal agencies by lev
eraging superior grant writing skills.
BARRINGTON STAGE COMPANY (BSC), Pittsfield, Massachusetts * 2004-2007
Director of Audience Services
Oversaw all the marketing and business development programs of the non-profit li
ve performance theatre with a yearly operating budget of $3.2M. Coordinated corp
orate, private and capital campaigns as well as annual appeal programs to raise
funds for sustaining theatre operations. Served as the company spokesperson in c
ountywide strategic planning meetings and cultivation events. Additionally, recr
uited and managed all ongoing activities of the box office staff and volunteer w
orkforces. Designed and implemented process improvements to maximize box office
donations and audience participation.
* Served a key role in retaining and growing accounts with the most distinguishe
d personal and corporate high-level donors by collaborating with the Board of Tr
ustees to encourage participation in cultivation events.
* Increased deposits and in-kind donations by 92% during the 2006-2007 Annual Ap
peals & Capital Campaigns.
* Organized the 2006-2007 BSC Gala and multiple cultivation events ranging in si
ze from 20 to up to 400 donors.
* Grew the theatre company's audience by 100% to up to 55K donors after developi
ng, implementing and ensuring staff compliance with improvements to box office p
rocesses and procedures.

LYNN M. BRADY * Page 2 * lbc3ad36@westpost.net

EVARE LLC, Burlington, Massachusetts * 2001-2003

Vice President / Account Executive
Functioned as a key consultant to Evare's Senior Sales Team and drive sales and
business growth of bank customers for the startup IPO Technology Company. Partne
red with Fleet Bank during sales calls and meetings to present and sell Evare's
state-of-the-art Internet banking software to diverse public and private sector
clients.
* Prepared and delivered meticulous PowerPoint summaries to effectively promote
and sell Evare's cutting-edge, online banking solutions to state governments, mu
nicipalities and corporate institutions.
CITIZENS BANK, Boston, Massachusetts * 1999-2000
Vice President / Retail Integration Specialist
Consulted on all retail branch integration efforts with a focus on marketing, fa
cilities, branch network needs, call center and branch operations as well as P&L
budget processes in order to support the $31B merger between Citizens Bank and
USTrust Bank during Y2K. Instituted bank operations best practices to facilitate
the structural changes executive management teams needed to implement within th
e Regional Management Team, Retail and Commercial Lending Groups, Branch Network
and Operations departments. Managed several pre and post-merger projects, which
involved Regional Management and organizing customer and staff focus groups and
leveraging their insights to develop improvement programs for motivating and re
taining staff, maximizing sales and enhancing customer service.
* Facilitated the entire merger process of Citizens Bank and USTrust Bank by suc
cessfully championing the multi-billion dollar retail integration of a 48-branch
bank network with 600+ employees.
* Leveraged solid decision-making skills to determine outcomes for the regional
branch network involving staff retention and hiring as well as branch and ATM lo
cations to open or close (every aspect from bricks and mortar to FTE)
* Established and doubled aggressive sales and service goals to retain the custo
mer base after identifying their product needs and developing marketing tools th
at addressed their demands.
BANK OF BOSTON, Boston, Massachusetts * 1988 to 1999
Vice President / Senior Portfolio Manager / Regional Manager / Sales & Service M
anager (Head Office Branch)
Managed all day-to-day sales and service operations of the Head Office Branch an
d the International Banking Office with $7B in deposits. Oversaw the entire port
folio sales process and customer lifecycle to ensure the achievement of business
goals and client objectives. Led, trained and supervised a cross-functional and
diverse team of up to 75 staff members from 5 departments.
* Spearheaded managing 17 downtown Boston area branches (managers and over 250 s
taff members) throughout the BankBoston merger while exceeding all annual sales
and service goals (especially challenging through the newly introduced FTE imple
ment training).
* Achieved continuous recognition as Retail Banking Manager of the Year for achi
eving the Bank of Boston's highest percentage of sales during all 4 years of ser
ving as Sales & Service Manager of the Head Office Branch.
* Developed the Bank of Boston's future retail banking leaders after successfull
y planning, organizing and executing the 1st Retail Leadership Development progr
am in its history. This program is still available at Bank of America on a glob
al basis.
Career Note: Additional history includes serving as Sales & Service Coordinator,
Region-wide Customer Service Expert and Senior Account Executive Manager at the
Bank of Boston as well as Sales & Service Branch Manager at Shawmut Bank.
EDUCATION & TRAINING
Bachelor of Arts in History & Economics - Moravian College, Bethlehem, Pennsylva
nia
Corporate Certified Trainer * ATSD Certification in Sales Model Management Progr
ams;
Train the Trainer Methodology * Paradigm & Empowerment Management Model
AFFILIATIONS
Marketing Committee Chair and member of Board of Trustees of Berkshires Jazz, In
c.
Member of Affiliated Chambers of Commerce of Greater Springfield & Junior League
American Society for Training and Development Member