ANGELA MARLOWE

http://www.linkedin.com/in/angelamarlowe Phone: 503-317-0775

Portland, Oregon 97232 Email: amcb5f2c@westpost.net
CAREER SUMMARY
* 15+ years Product Marketing and Enterprise Business Development experience.
* This unique breadth of experience, spanning from product definition, planning,
execution and delivery, has lead to consistent product sales launches, as it re
quires a mastering of both the technical and artistic aptitudes.
* Adept at translating complex technical information into an easy to understand
message for any level of technical or product understanding, while maintaining b
rand integrity and image consistency throughout all product lines.
* A history of effectively addressing common challenges between strategic market
ing initiatives and its tactical execution, which has lead to increased producti
vity, market share growth and a shortened "time to market" or adoption time line
s.
* A proven track record of building successful Product Launch campaigns, utilizi
ng both Program and Brand Marketing execution techniques, to meet specific and m
easurable milestones, attain revenue and profitability (P&L) goals, as well as m
arket share objectives with repeatability.
* Highly experienced at ensuring organizational quality standards are consistent
ly translated throughout the strategic and tactical planning, brand messaging, l
aunching and product lifecycle management processes.
* More than a decade of experience utilizing business development and product la
unch management skills of new or re-branded product or service by utilizing ef
fective research expertise to align product offerings with changing market deman
ds and competition.
* A successful track record of: Exceeding goals, building channel sales partners
hips, strategic relationships and affecting organizational change by leveraging
strengths and successes in a responsive, collaborative, and timely manner.

CORE COMPETENCIES
PROFESSIONAL EXPERIENCE

Consultant, Portland, Oregon (2008-current)

Business Development, e-Commerce (Retail) Website
Responsible for developing a product marketing plan, written and interactive med
ia marketing to sustain a profitable business model, for a small e-Commerce busi
ness. Report to President and VP of Operations.
* Manage development, production and execution of marketing program by synthesiz
ing strategic goals into specific revenue, profit (P&L), and market share object
ives
* Translated objectives into product line standards: Market research and develop
ment, cross-functional team communication, product requirements, technical speci
fications, sales channel planning and continuous communication to all stakehold
ers
* Developed scalable business framework ; select and manage external suppliers t
o support organization standards for quality, cost containment and effectiveness
* Developed effective integration of marketing media campaigns to include: appl
ication design, content definition, feature functionality and usability, standar
ds compliance and cross-browser compatibility to meet revenue goals while mainta
ining consistent company image
* Provided continuous analysis and proactive communication of competitive and re
levant industry related news as a Subject Matter Expert
* Created real-time reporting and analytical models to effectively track marketi
ng programs, adjust strategy and tactics to increase effectiveness and maintain
alignment to top priorities.
* Documented project updates to include real-time data against expected results,
to ensure informed decision making on strategic or tactical changes to increase
effectiveness
Toyota Motor Sales, Torrance, CA (2008-2008)
Project Coordinator, Retail Dealership Application
Provided marketing and technical consulting services to augment team efforts in
multi-million dollar retail application "Pilot Project" launch. Report directly
to Project Manager.
* Worked closely and built relationships with Project Managers, Business Units,
Customers, IT department, Global partners (India)
* Assisted with planning, messaging and product launch execution related activit
ies
* of business user meeting as well as company-sponsored events for Pilot Projec
t launch
* Worked with external suppliers to plan product flow chart and ensure successfu
l integration
* Responsible for collecting and documented customer requirements to develop pro
files and in-depth understanding to ensure features align with requirements to m
aximize sales
* Managed multiple tasks concurrently to meet customer expectations by prioritiz
ing, negotiating, and managing deliverables and budget constraints
* Participated in writing Technical User Documentation and training manuals
FrontLine Firewall- IS, Newport Beach, CA (2007-2008)
Director of Computer Forensic Division
Responsible for launching a brand new, commercially viable, Computer Forensic an
d eDiscovery Division, as an expansion to an existing "IT Firewall - Security" C
ompany. Successfully grew team from 2 -30 professionals, within an aggressive 8
month period, to service nationwide clients and prospect base.
* Recruited and hired top-tier Forensic Investigators, selected in-house "best o
f breed" Forensic technologies, developed internal "Best Practices" (i.e. Chain
of Custody) to retain forensic integrity, developed in-house Technology Lab, dev
eloped and managed Strategic partnerships to sustain profitable scalability and
breadth of service.
* Launched commercially successful Computer Forensics and eDiscovery Division wi
thin 3 month timeframe with monthly double-digit growth revenue growth to exceed
annually objectives quarterly by 50%. Responsible division P&L (Profit and Los
s)
* Published First White Paper "eDiscovery Readiness" and wrote Technical Industr
y Article (and second White Paper) "Why IT departments should not handle ESI (El
ectronically Stored Information) for Litigation Readiness"
* Created and launched State Bar-approved seminar for all attorney disciplines.
Activities included: Creating strategic partnerships to deliver integrated mark
eting campaign planning and execution, Direct mail flyers, webinars, PowerPoint
presentation development, and wrote Technical Reference material
* Developed Key Strategic Channel Partnerships with Stratify, Inc., EMC, Redact-
IT, and CheckPoint
* Developed Product strategy with specific objectives to ensure goal attainment
with reporting matrix to allow for real time assessment of "projected" versus "a
ctual" goal attainment to make quick and effective changes in a timely and exped
ited manner.
* Conducted ongoing industry analysis reporting as well as competitive pricing,
marketing positioning and website Search Engine Optimization (SEO) to communicat
e with cross-functional team members
* Branded and positioned services to 3 separate sales channels, while maintainin
g consistent image
* Researched and negotiated purchase within a highly regulated industry to posit
ion solution as Tier-1 supplier by standardizing on technologies (such as Encas
e and FTK) to realize economies of scale, increase effectiveness and to withstan
d the rigorous legal FRCP (Federal Rules of Civil Procedure) standards
* Recruited, developed partnerships, and hired nationally acclaimed, Top Tier Fo
rensic Investigators and Channel Partners for engagement fulfillment. Conducted
"viability" market research, developed and defined formal guidelines to develop
forensically sound deliverables as directed by CCE Standards
CCM Capital, LLC, Huntington Beach, CA (2006 - present)
Manager
CCM Capital Management is a privately held, real property firm. Responsibiliti
es include: Property assessment, acquisition and profitability (P&L).
* Strategy and risk assessment through quantitative analysis reporting
* Led development of internal analytical tools to support business profitability
objectives, including: projected ROI, initial investment, projected rate of ret
urn for various terms, interest forecasting for statistical based reasoning resu
lting in $1.5 million asset portfolio

Compuware Corporation, Long Beach, CA (2001 - 2006)

Enterprise Strategic Account Executive
Responsible for Business development and Project Management of Compuware's IT En
terprise solutions that focusing on the improvement of quality and time to marke
t challenges of building and managing complex, e-Commerce technologies. Region
al areas include Southern CA, and Nevada
* Sales responsibilities included a $1.2 million quota with consistent achieveme
nt of 110% market growth
* Business Development activities include: Technical development and conduction
of C-level presentations, product demonstrations, contract negotiations to For
tune 500 companies, small and medium sized business, specialized and vertical in
dustries throughout Southern CA and Nevada.
* Client Management activities: Develop implementation scope, manage deliverabl
es and engagement budget, write status and variance reporting, building customer
 testimonials, negotiate beta-client participation for real world testing and gl
obal marketing initiatives
* Marketing management activities include: Innovated best practices which lead t
o the development and launch of new packaged solution offerings resulting in i
mmediate increases in company sales and market share, as well as increasing prod
uct positioning effectiveness, global marketing collaboration with Spain, Nether
lands and India
* Developed Strategic Channel Partnerships and relationships including Microsof
t, SAP, and IBM
Ultimate Software, Seal Beach, CA (1999 - 2001)
Business Development Manager
Market leading web-based HRMS/payroll, Business Intelligence Reporting, in-house
enterprise business (ERP) solutions. Business development focused on Fortune 5
00 as well as small businesses in every industry. Territories include Northern C
A, Southern CA, Nevada and Arizona
* Emerging market Sales Development leader; First to sell new IBM hosting soluti
on, resulting in $1.2 M Sales
* Marketing activities include: Product demonstration presentations, webinars, s
eminars, trade shows and corporate sponsored events, management and analysis dis
cussions to gather client requirements and facilitate implementation plan develo
pment and management.
* Conducted business and market research analysis to align market and client nee
ds with product packaging, competitive pricing and marketing positioning to maxi
mize marketing & sales campaign
Ceridian Corporation, Gardena, CA (1995 - 1999)
Vice President Sales
Ceridian is the second largest outsourced HRMS/payroll, benefits administration,
time and attendance business enterprise software and services. Business develo
pment focused on Fortune 500 companies, as well as small businesses, in all Vert
ical industries. Promoted to sales training management: recruited and hired grow
ing sales team, acted as interim Vice President of Sales for 3 months. Territor
ies include Southern CA, Nevada, and Arizona
* Responsible for $600,000 annual quota comprised of software license revenue
* Project managed concurrent product implementations, lead technical meetings to
document client objectives and establish milestone to ensure effective communi
cation and highest client satisfaction
* Led direct marketing campaigns, built sales channels and strategic partnership
s , led sales meetings, seminars, workshops, tradeshows, and conducted 2 week c
orporate sales training classes
* President's Club (Quota Club) Winner: 1996,1997 and 1998
EDUCATION AND CREDENTIALS
Bachelor of Science: St. Mary's College of California, Moraga, CA (Grad
uated in 1993)
Major: Economics and Business; Minor: Spanish
Professional Development: Strategic Selling Trainer, Conceptual Selling Trainer,
Spin Selling Certification
Professional Education: Infosec Institution - Certified Computer Examiner (cur
rently enrolled), CCE
Human Resources CA Certification (U
niversity of Phoenix)