TARUN BANSAL

365 N. Jefferson Street, Apt. # 1906, Chicago, IL 60661

tb593be0@westpost.net * 248.494.3115
PROFILE
Dynamic management professional with excellent foresightedness, commitment, busi
ness-diligence and analytical skills coupled with a diverse educational backgrou
nd in Accounting, Finance, Law and Marketing.
Three years of experience in managing self-owned business with a focus on client
-interaction and domain specialization. Proven leadership abilities and excellen
t communication skills to deliver results that exceed client expectations. Abili
ty to initiate and guide complex business restructuring and expansion plans alig
ned with key financial projections, economic viability and budgetary control ass
ociated with the projects.
PROFESSIONAL EXPERIENCE
HONDA SIEL CARS INDIA LTD., Greater Noida, Uttar Pradesh, India
May 2009 - July 2009
Summer Trainee
Managed an independent project with the Dealership Development team in the Marke
ting department. The team maintained relations with the existing Honda dealers
and explored the opportunities for new dealerships by considering various facto
rs like existing dealerships, competitors' presence in the region, units in oper
ation, industry trends, income level of the population, spending habits, etc.
* Mapped the dealership network of Honda's competitors in India
* Compiled data on the dealership network of top 10 automobile manufacturers in
India through secondary research
* Examined the concentration of these manufacturers in 15 major cities of India
using primary research technique
* Understood competitive climate of the automobile industry and performed feasib
ility analysis to explore the potential for new Honda Dealerships with respect t
o the competitors' and Honda's own presence in the region
* Identified three possible locations for future Honda dealerships and formally
presented the findings and recommendations to the management team
FIELD PROJECT FOR SHOW LOW MAIN STREET, Show Low, Arizona
January 2009 - May 2009
Member of the Field Project Team
Managed a 'University Feasibility Study' project for a proposed four-year univer
sity campus at Show Low, Arizona
* Analyzed the student-demand for degree-programs by gathering data through prim
ary and secondary research
* Completed primary research to determine business participation and demand for
university programs in the region
* Evaluated risk through analysis of existing community colleges and other compe
titive university programs in the region
* Recommendations have been executed and other findings are being considered as
the project progresses
I. C. S. CARGO, New Delhi, India May 2005 - May 20
08
Owner / General Manager
A company involved in handling the documentation and logistics related to the cl
ients' import and export operations, having offices in New Delhi, Mumbai, Kandla
and Ludhiana. Provided consultation and delivered unique cost effective solutio
ns tailored per the clients' individual needs. Understood and analyzed the busin
ess-process and introduced innovative changes to the existing practice, leading
to a significant reduction of time taken to completion. Ensured and witnessed a
constant increase in revenues through effective resource utilization, strategic
planning, and calculated risk-taking.
* Devised a strategy to restructure the organization by upgrading software, equi
pment and technology
* Performed statistical trend analysis by studying 5-year historic data of cargo
's value and volume through the proposed ports for setting-up new branch offices
at Kandla Sea Port, Gujarat and Ludhiana Inland Container Depot, Punjab
* Forecasted revenues and conducted cost-benefit analysis, instrumental in final
izing the new branch facilities
* Prepared documentation, handled negotiation and secured financial guarantees w
orth $250,000 for company projects
* Increased revenues by 30% and achieved economies of scale by generating additi
onal business from existing clients
* Handled business, established new contacts and maintained existing relationshi
ps with multinational business clients such as BMW, Yum Restaurants, Snap-on-Too
ls, Danisco Ingredients, Pepsi Foods and various foreign embassies
* Recruited and managed a motivated staff of over 50 employees across all branch
offices

EDUCATION
ELLER COLLEGE OF MANAGEMENT, University of Arizona, Tucson, Arizona
May 2010
Master of Business Administration (MBA) GPA: 3.56 / 4.0
Awarded merit-based scholarship
Graduate Assistantship (Marketing Analytic and Statistical Inference in Manageme
nt)
Gained knowledge in diversified fields and focused on enhancing critical thinkin
g and analytical skills along-with applying creativity and number crunching skil
ls to come up with competitive solutions to challenging situations.
* Business Strategy and Integrating Business Principles: Understand strategy ide
ntification and evaluation, and response to external changes in multi-business e
nterprise management. Develop virtual, creative implementation proposals and str
ategic turnaround plans for Chapter-11 financial restructuring, to transit from
crisis to profitability.
* Marketing Research: Acquire and use information for critical business planning
and effective marketing decision making. Use projective techniques, focus group
s, cross-sectional and longitudinal survey research, causal experimentation and
test marketing for market structure analysis, advertising research and new produ
ct models.
* Valuation Modeling and Financial Statement Analysis: Apply corporate finance c
oncepts, principles, and methods to analyze complex real-world financial problem
s and become proficient in valuation of real and financial assets. Build skills
related to understanding accounting disclosures and using information in financi
al statements.
* Product Strategy and Brand Management: Manage multiple product lines and produ
ct extensions. Learn tools and methods for product design, development and handl
ing product growth, maturity and decline stage issues. Learn how products become
brands, and analyze issues in building and managing brand assets.
* Negotiation: Explore major concepts of psychology of negotiation, dynamics of
interpersonal and intergroup conflict and resolution. Create new forms of value,
manage communications, and build working relationships.
LAW CENTRE-I, FACULTY OF LAW, University of Delhi, New Delhi, India
May 2008
Bachelor of Laws
Member, Bar Council of Delhi (Enrolment # D/2301/2009 as Attorney-at-Law)
SRI GURU GOBIND SINGH COLLEGE OF COMMERCE, University of Delhi, New Delhi, India
Post Graduate Diploma in International Marketing May 2005
Bachelor of Commerce / Business Studies (Honors Program) May 2
004
ACADEMIC PROJECTS
Guinness Beer Brand Audit
Learned how Guinness was able to sustain growth despite its product's position i
n a relatively limited niche market.
* Conducted interviews to gain insights on the Guinness' Brand Image, constructe
d and hosted an online survey to confirm the findings, studied overlap between G
uinness Brand Image and Brand Identity and created mental maps
* Provided recommendations to protect the established brand and to increase the
brand equity
Developing Strategic Recovery Plan for Borders
Developed a strategic recovery plan for Borders, an underperforming publicly tra
ded company and provided recommendations based on identification of various issu
es related to its strategy, business and finance to help recover as a profitable
enterprise.
* Formulated a transition plan by creating perception maps for the main category
of products like books, music and videos and created an improved business model
based on the transition plan
* Developed financial plans and financial projections for 5 years with emphasis
on cash flows from the new model
Developing a New Product Concept
Developed a new product 'Knife Guard' used to protect hands from getting hurt wh
ile chopping vegetables.
* Worked on each stage of product development. Conducted primary research by way
of in-depth interviews, consumer trials and conjoint analysis and secondary res
earch through cooking shows, articles and journals
* Created Bass Diffusion Model to forecast the market potential for the product
and estimated sales per year
* Developed the marketing strategy and advertising strategy for the product
Project to Identify Barriers to Internship Participation among Undergraduates at
Eller
Undertook a study to examine the potential underlying variables which serve as b
arriers to participating or ultimately securing internships, considered importan
t in career development among university students.
* Conducted focus groups with sample population to gain insights on factors whic
h may inhibit internship participation
* Prepared questionnaire based on focus group observations and hosted an online
survey to confirm the observed themes
* Analyzed the survey data through uni-variate and bi-variate statistical analys
is using SPSS tool
MEMBERSHIPS AND ACTIVITIES
* Vice President, Law Centre-I Students' Union: Acted as a liaison between stude
nts and college authorities to understand and voice students' problems and negot
iated optimum solutions
* Member, Legal Aid Committee: Assisted underprivileged university students with
free legal advice
* Won many swimming competitions at club, school and state level
* Actively participated in blood donation camps and volunteered to donate blood
and platelets on call