ALFRED T.

GALELLA
3 Evergreen Court H: 908-359-7645
Hillsborough, NJ 08844 agd5ab94@westpost.net
C: 908-963-3046
www.linkedin.com/in/fredgalella

QUALIFICATIONS & PROFILE

Account Management * Broker Management * New Business Development * Sales Quo

ta Achievement * Competitive Intelligence * Sales Forecasting * Market Ana
lysis * Solutions Selling * Customer Relationship Development * Sales Trainin
g * Sales Team Management * National & Regional Award Winner

Sales Development Manager with a record of consistent overachievement of sales o

bjectives by increasing market share of existing product lines as well as integr
ating new and acquired product lines. Principle strengths include creative and
consultative selling, customer relationship development, broker management, busi
ness development, and development of peers & subordinates. Excellence in initiat
ing strategies, building relationships and leading teams to drive sales and prof
itability.

PROFESSIONAL EXPERIENCE
FRED GALELLA CONSULTING LLC 2010 to Present
- Solid customer working relationships with key national & regional accounts and
brokers
- Hands-On Sales Manager
- Multifaceted Industry knowledge, skill set, & fact based analysis needed for t
oday's competitive market place
- Record of Consistent Quality Overachievement of quotas, business, & personal g
rowth objectives
- Clear understanding of the specifics needed to 'get the job done'
CLIENTS:
Rx DRUG ON MEDICAL (Start Up Co marketing a Medical Safety Solution Program)
- Based on business & personal relationship with senior Kroger executives set up
meeting within a month to establish company program for this startup company wi
th a key national company
- Similar program status with Hannaford Bros & A&P/Pathmark
DEL LABORATORIES INC
DEL PHARMACEUTICALS INC - Uniondale, NY 1997 to 2009
OTC consumer products company, a leader with need driven/niche brands & categori
es
EASTERN REGIONAL ACCOUNT & BROKER MANAGER 2004 - 2009
MILITARY SALES MANAGER 2004 - 2005 (concurrent w/above)
NATIONAL ACCOUNT & BROKER MANAGER 2000 - 2004
REGIONAL ACCOUNT & BROKER MANAGER 1997 - 2000
Top Line Accountabilities:
* Broker - Crossmark, Advantage Sales & Marketing: The Ferolie Group: Acosta Sal
es & Marketing
* Food - Hannaford, Pathmark, Wakefern, A&P, Super Valu & Satellites, Millbrook
Distributors & Satellites, Imperial Distributors & Satellites
* Drug - Duane Reade, Amerisource Bergen, Kinray, McKesson, Kroger Pharmacy
* Military - DeCA, AAFES, Navy Exchange
* National Accounts - The Kroger Company, Ralph's, Fred Meyer, Safeway

PAGE 2
ALFRED T. GALELLA
DEL LABORATORIES INC (cont'd)
Developed business and built relationships at all levels across all channels. M
anaged high profile national accounts, high profile regional customers, & the mi
litary; additionally managed national & regional broker teams. Developed executi
ve-level presentations, negotiations, and provided management direction to natio
nal, regional, and military sales brokers and teams. P&L accountability up to $
3MM and with staff up to 3.

* Developed a national broker management program that became the standard for th
e company and part of the corporate sales training program
* Achieved incremental increases of 25% to 40% realized over a 2-year period by
developing and introducing customized customer display programs to develop promo
tional and every day turn business. .
* Built access to top customer executives at national and regional accounts acro
ss all distribution channels where no relationship had previously existed
* Gained 15 new item distribution objectives over a 9-month period resulting in
$500,000 in sales and profit revenue for the customer and the company. Over the
next year added incremental sales & profits of approximately $1MM
* Developed business over 25% annually on average during tenure by gaining distr
ibution of new products and growing existing brands thru customer penetration, a
nalytical planning, & retail execution

ALBERTO CULVER USA INC, New York Metro Area, NY

KEY ACCOUNT MANAGER
BROKER MANAGER
Established a model for expanding distribution and promotional activity for the
company's family of OTC products, it resulted in a smooth and successful transit
ion for new account handlers. Developed and implemented the template for broker
sales team.
* Achieved a 45% increase in sales directly after start up by successfully penet
rating customer departments and management
* Effectively developed and implemented promotional and distribution programs fo
r a highly influential NY Food Account that had experienced inconsistent coverag
e. Inside of 3 months, this resulted in doubling the customer's sales and profi
ts.
PROCTER & GAMBLE, New York, NY
RICHARDSON VICKS, INC
UNIT MANAGER
MAJOR MARKET MANAGER
SALES TRAINER
Developed $12 MM+ in annual sales revenue across all channels
Improved sales store presence for company's brands, improved category mix for cu
stomer and increased category sales volume 182%.
* Immediately achieved nine new distribution targets and increased dollar volume
by 70% in 6 months.
* Developed suggested skin care stocking template for major NY food retailers im
proving fair share market index.
* Co-developed and implemented the company's initial sales training program thus
reducing training time by 50%. Selected by Vice President of Sales as one of 3
individuals nationally to develop the program. Successfully trained 18 new hir
es who became sales award winners & subsequently promoted to areas of increased
responsibility.

EDUCATION / TRAINING
BA, University of Maine; Sociology and Business Administration
MVI / Executrain / Dale Carnegie / Communispond Communication Skill Development
/ C Karras "The Art of Negotiation" / Joel Weldon "Success Comes in Cans . . .
Not Can Nots"