Anda di halaman 1dari 2

Senior Sales/Marketing Management Executive

Highly experienced Senior Sales and Marketing Management Professional with a str
ong 10+-year track record of consistently growing sales revenues, reducing expen
ses, and building successful sales organizations. Adept leader with proven abili
ty to build effective sales teams, motivate existing sales representatives, and
structure compensation plans to drive sales revenue growth. Innovative problem s
olver able to assess situations, identify business opportunities, create marketi
ng action plans, and implement directives.
* Generated a 23% increase in premiums from $65 million to $80 million as Nation
al Sales Director with CNA Insurance by implementing a new incentive and commiss
ion structure for over 100 senior level general agents and independent agents.
* Achieved 21% increase in agent sales and production resulting from focused sal
es training and one-on-one performance reviews as VP Sales-Western Region and St
rategic Alliances for Penn Treaty Network America Insurance Company.
* Saved $1.5 million in operating and salary costs by restructuring an reducing
staff positions from nine to three people for CNA Insurance Company as National
Sales Director.
* Consistently met or exceeded annual goals for sales increases (10% - 15%) as V
P Western Region, Penn Treaty Insurance Company by creating and implementing new
marketing initiatives to generate more sales combined with effective recruiting
and training programs.
* Reduced expenses by 40% due fewer staff members needed to generate direct mail
pieces and utilizing new software as President, Franklin Pest Control.
Key Skill Areas
* Business Development * Contract Negotiation * Sales Forecasting
* Business Analysis * Project Management * Personnel Management
* Strategic Planning * Account Management * Operations Management

FRANKLIN PEST CONTROL, Franklin, TN 2008 - 2010
Provides pest control services for commercial and individual homeowners utilizin
g a variety of treatment options designed to control the identified pests quickl
y and effectively backed by experienced personnel.
Business Development Officer
Increased size, effectiveness, and production of the commercial sales division o
f company, which employed six and generated $500,000 in annual revenues. Sold se
rvices to businesses and increased internet presence to accelerate sales growth.
* Improved and increased web presence by 300% resulting in a doubling of sales m
onth over month after changes.
* Redesigned client presentations that achieved an 80% closing ratio for leads d
ue to the expense and importance of each generated lead.
* Saved $2,500 per month by implementing expense reductions and consulting print
shops to produce print solutions.

Charles K. Bennett Page Two


Provider of long-term care insurance services to consumers for over 35 years. Em
ploys a staff of 300 and generates $19.5 million annually in new sales revenues.

Vice President, Western Region

Recruited, trained, developed, and motivated sales force to distribute new insur
ance products in the long-term care arena. Created new marketing initiatives and
campaigns to promote insurance sales. Built strong sales teams by educating and
empowering master closing agents and brokers.
* Recruited the highest producing region in the company representing in excess o
f 50% of annual sales production ($10+ million).
* Consistently met sales increase goals of 10% to 15% each year.
The seventh largest U.S. commercial insurer and the thirteenth largest U.S. prop
erty and casualty insurer providing protection to more than one million business
es and professionals worldwide. As a leader in the industry, CNA has been in bus
iness for over 100 years while generating $10 billion in annual revenues and man
aging an asset base exceeding $56 billion.
National Sales Director 1999 - 2003
Spearheaded the sales and marketing of Long Term Care Insurance products. Direct
ed new product planning, affinity programs, revenue generation, and development
of marketing materials while managing expenses within a $1 million operating bud
get. Established programs to drive sales revenue growth.
* Produced a 36% improvement in number of accounts from 55 to 75.
* Integral to the development of a new compensation structure resulting in a $10
million increase in sales.
* Cut operating costs salary obligations by implementing more efficient processe
s and manpower reductions.
Senior Marketing Coordinating/Commission Lead 1995 - 1999
Directed a team of six Commission Specialists while creating and administering L
ong Term Care Insurance Product Training Seminars for brokers and agents nationw
ide. Established Long Term Care marketing programs and trained new Long Term Car
e Staff on procedures and commission structure.

Bachelor of Science Degree, Finance
University of Tennessee, Knoxville, TN