Brand Management * Experiential Marketing * IMC * Strategic Marketing * Interact

ive Advertising
Objective
To obtain a position that is challenging an d allows the use of my wide array of
knowledge and expertise.
Education
University of California Los Angeles, Los Angeles Se
pt. 2009
Certificate in Business, Trade & Commerce
University of California Los Angeles, Los Angeles
Sept. 2008
Certificate of Professional Designation in Marketing
Certificate in Advertising
American Intercontinental University, Los Angeles
Major: Masters, Information Technology Emphasis: Applications Development
April 2006
Major: MBA in Global Technology Management Emphasis: Marketing & Management
March 2005
Loyola Marymount University, Los Angeles May
2002 Major: Bachelor of Arts, Business Administration Emphasis: Information Sy
stems and Operations
Management, Marketing, & Management
Experience
The Brand X Alliance Network Group, LLC. 2008-2010
VP of Strategic Marketing
Conducted all the client negotiations and acquisitions. Execution of all Compan
y and Client marketing initiatives and Campaigns: including social media, IMC, e
xperiential, and advertising. Planning of clients short term and long term goal
s as a Company and brand. Clients includes: Fashion, Excursions, wine, restaura
nt and bars. Specialized in Brand creation and development and cross branding.
Worked with small to mid sized companies.
Media Mayhem Corp, Los Angeles 2008
Account Executive
Client acquisition and digital media campaign executions. Included tasks: media
planning, business development and campaign execution. Worked on all experient
ial marketing: sponsors, gift bags and execution of Client appreciation party wi
th the cast of Entourage (HBO)
Independent Consultant 1998-2009 Retained by event planning com
panies, promotional companies, and event groups to act as their Creative/Marketi
ng Director for events. I specialize in experiential and brand marketing strat
egies.
Clients include:
Stella Inc. Entertainment, Los Angeles
Product placement and sponsorship for select Music videos.
Karma Magazine, National
Coordinate cross-marketing, sponsorship and branding for select events in Los A
ngeles.
Los Angeles Italian Consulate & Area 101 Studios
Marketing Director for Independent Fashion Week. Coordinated various event prom
otions on all media platforms for 8 designers from Emelia Romagna.
Created and executed all public relation efforts, press releases and coverage,
developed corporate sponsors, and orchestrated event staff and celebrity appeara
nces.
LiveStyle, Inc.
Hired as a Public Relations coordinator for Celebrity and American Film Institu
te events.
Tinman Productions; One Night Entertainment; Traffic Events; and Omer S. Product
ions
Designed & created mass-market events that include: product promotion, film rel
eases & premiers, restaurant openings, fashion shows, and holiday events.
Budgetary responsibilities for all events. Consistently met expenses and excee
ded expected profits.
Responsible for all event operations including: all media marketing strategies,
staff, corporate sponsorships, database management, and e-commerce functions.
Events size averaged at 600-800 invited guests.
Successfully maintaining B-2-B & B-2-C strategic alliances.

Draconis Consulting, Los Angeles 2002-2005

Retained as an Advisor, Creative Director & Project Manager consulting new and s
mall businesses during their first phase of the company life cycle.
Oversaw all contract negotiations and client relationships.
Development of business plans that included: e-commerce, financial, marketing a
nd public
relations strategies for all clients.
Designed all media platforms & templates for client marketing materials.
Responsibilities include creating efficient teams so as to maximize results wit
h limited capital and resources. As per investment plan to coincide with first
two phases of business plan.
Teaching Experience
Lab Assistant
Hilton Computer Lab--LMU, Los Angeles
2002
Assisting students with various trouble shooting
Teachers Assistant, Receptionist, Tutor 1994-1998
Learning Resource Center, LMU
Teacher assistant, lab assistant, workshop assistant for algebra. Grading of t
ests, assignments, and lab work
Tutor for a variety of subjects, emphasis on computer courses
Received tutor training and certification
YMCA, Hong Kong 1991
Teaching English through cartooning
Teaching preschool students English using art.
Independent Tutor 1988-1991
Tutored in a variety of High school and primary school subjects
Relevant Skills
Design and execution of Business Plans, Marketing Strategies, Promotional Mater
ials & Public Relation efforts. Design and execution of Integrated Marketing Co
mmunication and ROI.
Front page, Dream weaver, HTML, Flash MX, Java, C++ & SQL Database design and m
anagement skills. Adobe and Macromedia software and products.
Tutoring and teaching experience.
International travel experience.
Diverse experience in various industries; highly motivated; confident leadershi
p and motivational skills; persuasive negotiation skills; strong interpersonal,
organizational and creative skills.
Member American Marketing Association & Alpha Mu Alpha.
Delta Zeta sorority.
Attended schooling in Hong Kong for Kindergarten through Secondary School. Kin
g George V School, Hong Kong: 4 A levels in Art, Economics, Computer Science, Ma
ths, Psychology & 10 GCSEs in Business Studies, Chemistry, Biology, Physics, Eng
lish, Art, Maths, Computer Science, History, French.
Active primary school, high school and university extra curricular activities i
ncluding titles: Resident Hall President and Vice president, International Organ
ization President, PR and Vice President, Pledge class president. Other activiti
es included: Choir, orchestra, Drama (principal roles), writer (published in Vox
and school papers, had monthly column), Model UNO delegation, debate team, netb
all, badminton, javelin, discus, brownies(leader), girl guide(leader), camp coun
selor, tutor and teachers assistant for high school.