Fortnightly Status Report for Dissertation Work

Sl.No: IV
Date : 30th May 2011
Reg. No: 09pg263

Name of the Student: Karthik kumar Reddy.K

Submitted to : Prof. Jacob Alexander

Title of Dissertation Work:

A STUDY ON FACTORS INFLUENCING CONSUMER BUYING DECISION

PROCESS OF FINANCIAL PRODUCTS IN ICICI BANK

Summary of Previous Fortnight(s) report:

In the previous fortnight I have collected required data from respondents using structured
questionnaire. And understood their demographic and psychographic profiles and also
studied their perception on various factors, which influence them to invest in mutual
funds and life insurance products.

Work carried out during the fortnight under report:

The plan of action during the fortnight is analysis of data, which was collected from
respondents. This data include customers opinion on various factors that influence them
in buying decision making process. This study majorly deals with the factors that
influence them to invest in mutal funds and life insurance. Data is analysed using spss
tool and the method used to analyse the data is factor analysis where number of factors
are reduced.
 a. Books / Chapters read / procured :

1) Marketing Research, An Applied Orientation

Author: Naresh k.malhotra, Satyabhushan dash
2) ICICI bank privilage banker induction manual
3) National Institute of Securities Markets
Published by: NISM

b. Research Papers / Articles read / procured / downloaded :

Consumer Decision Making Process

Submitted by: melissac

Date Submitted: 10/23/2010 01:29 PM (Marketing & Advertising)

c. Designing of a questionnaire and administered, if any :

Based on the data collected through exploratory research a structured questionnaire is

prepared. For Descriptive Research, Structured Data Collection should be done. The data
has been collecting from respondents using convenience sampling method, in which the
respondents are asked to give their opinions on buying decision making process of
investments products like mutual funds and Life Insurance.

d . Meeting with target group members, if any:

Collecting the required information using questionnaire from private professionals,

salaried employees, public servants, businessmen/businesswomen and households and
these people falls under upper middle class segment. These set of people fall under gold
category who are privilage customer to bank.
 e.Analysis of Data collected :

The methodology and plan of action adopted by me this fortnight was primary data
collection from these target segments. This is followed by analysis which would be done
using spss which is a statistical tool.

e. Problems encountered, if any :

Despite the disclosure of confidentiality of information very few respondents were not
willing to divulge relevant information. Otherwise as far no problems encountered in the
research work.

g. Proposed steps during the next fortnight:

The proposed plan of action during the next fortnight is an extension of this current project
in which i will be in the process of preparing draft report of my project.

Date: 30th May 2011