MAUREEN ANN VAN SLOUN

3735 SOUTH HI LLS DRIVE * EAGAN, MN 55123

MOVANCO@COMCAST .NET
PROFILE
Sales Training Specialist
Accomplished Sales Manager with 13 years expertise in training and developing st
aff to be top producers in the
health and wellness industry. Creator of sales, marketing and business plans and
that have resulted in impressive
growth for multiple start-up companies. Exude enthusiasm and a passion for build
ing teams and corporate growth.
Exceptionally skilled in the sales of products/services through relationship dev
elopment and building trust and
customer loyalty. In-depth experience in uncovering the customer's needs/motivat
ion and providing solutions.
* Core Competencies *
B2C Sales * Excellent Communicator * Presentations & Workshops * Consultative Sa
les * Territory Management
Strategic Business Planning / Execution * Competitive Market Intelligence * Lead
ership / Team Development
Pricing Strategies & Structures * Major Account Development / Retention * High-I
mpact Presentations
CAREER PROGRESSION
Medifast Weight Control Center, Minneapolis, MN 2009 - 2010
A $3M weight loss organization with 5 centers in twin cites area. www.medifast.c
om
Director of Training
Hand recruited to launch new weight loss business model to penetrate and capture
market share in the greater
Minneapolis area. Created new programs to enhance the program value to customers
. Developed training
materials and updated operational manuals using Excel, PowerPoint and Word. Play
ed a key role in strategic
planning with operations and management for new market penetration. Instrumental
in partnering with HR for
recruiting top talent for all positions. Highlights:
* Increased sales by 10% by implementing open house and referral programs, desig
n and distribution of print
media and point-of-of-sale displays and brochures.
* Developed advertising strategies for marketing including brochures and print a
dvertising.
* Trained all new employees and monitored the progress of all consultants; facil
itated workshops and training
programs.
Relief Laser, Minneapolis, MN 2008 - 2009
A pain relief center that provides pain relief through the use of Cold Laser the
rapy.www.relieflaser.com
Director of Sales
Recruited to launch a new business venture and generate sales, reaching a break-
even point within 3 months
of Company's conception. Designed center policies and procedures, marketing coll
ateral and organized
center events and marketing promotions. Trained staff on center procedures and m
easured performance
outcomes. Highlights:
* Spearheaded all sales initiatives including individual sales presentations, ac
hieving an 80% close rate.
* Collaborated with radio stations to implement highly effective advertising str
ategies.
* Designed method of collecting efficacy data of client's improvement outcomes.
MAUREEN ANN VAN SLOUN
PAGE 2
LA Weight Loss, Minneapolis, MN 2003 - 2008
A leading weigh loss company with locations worldwide, including the US, Canada,
Costa Rica and Puerto-Rico. Laweightloss.
com
Regional Director of Training
Provided exceptional training/development that created a $54M market to retain t
he title of" #1 market in the
Nation" out of 800 locations for 3 consecutive years. Led staff training/develop
ment for markets in a 6-state
territory. Crafted policies and procedures for all levels within the corporate s
tructure. Performed center visits to
critique staff performance and provide coaching and training when needed. Observ
ed center operations and
provided detailed evaluations for management; provided input on strategic planni
ng. Highlights:
* Trained and mentored Counselors, Trainers and Weigh Loss Managers through indi
vidual sessions and
workshops that produced lucrative results in driving sales and customer retentio
n.
* Awarded "Trainer of the Year" recognizing excellence in training/development o
ut of 80 regional trainers.
Adventure Seekers, Ltd., St. Louis Park, MN 1997 - 2003
A singles event club that provides a vast array of group social event. Acquired
by eventsandadventures.com
Membership Director
Created and executed business development strategy to build membership growth by
incorporating social
events that included networking, sports activities, concerts, culture and recrea
tional activities. Led sales and
telemarketing functions for prospecting and enrolling new members and sponsors.
Organized and participated
in marketing promotions and club events. Created all advertising and marketing s
trategies. Highlights:
* Dramatically increased membership through a one-call sales presentation, achie
ving a 75-80% close rate,
attaining a membership level of 800; maintained membership levels through superi
or customer service and
relationship preservation.
EDUCATION
BS in Business Administration [Marketing and Management concentration]
Augsburg College, Minneapolis, MN, 1999