(C) (724) 630-3429 (H) (724) 643-5098 rbde8304@westpost.net ________ ________________________________________________________________________________ _____ Profile Sales Management / Sales Executive - Manufacturing & Distribution Top Performing Sales and Management professional with proven ability to develop & drive business growth through aggressive sales initiatives that emphasize value added processes to deliver revenue growth, market share, and market penetr ation. A strategic planner that can implement sales, marketing and business ini tiatives to support corporate objectives. Strong "people skills" that allow pe rsonnel to "want to work" vs. "have to work". ________________________________________________________________________________ ______________ Professional Experience Maple Mountain Industries - Maple Mountain Equipment Division - 8/2002 to 11/ 2010 Sales Representative: 11/2007 to 11/2010 Sales of John Deere L&G, Utility Vehicles, Compact Utility Tractors, Utility Tractors, attachments & implements to Federal, State, and Municipal Government Agencies utilizing procedures and pr ograms established only for governmental entities. Spec. all agency requirements, order all whole goods and attachments, schedul e set-up and delivery logistics, submit all required governmental documentation for payment. Director of Sales - Outside Sales Division: 11/2003 to 11/2007 Promoted to position after John Deere placed MME on "Under-performance Dealer Notification". ($21MM sales - 16% market share - 33% customer satisfaction index) Implemented sales planning process with 28 outside sales personnel, balanced scorecard measurement system, quarterly review system, key account & prospect listing, call report program, territorial market share reporting, and customer satisfaction index follow-up. Increased sales to $35MM - 42% m arket share - 87% customer satisfaction index. November 2007 - replaced by son of CEO/President. Sales Associate - Builders Surplus Division of Maple Mountain Industries: 8/2 002 to 11/2003 Sales of flooring, doors, windows, cabinets, vanities, hand & power tools to contractors. GOJO Industries - 11/1989 to 1/2001 Eastern Regional Sales Director - Automotive / Textile Division - 1/2007 to 1/2 001 Responsible for $30MM budget - 65 Manufacturers' Representatives - 26 U.S Sta tes & 7 Canadian Provinces. Direct and administer sales processes to automotive aftermarket distribution and textile distribution. Training of new sales personnel and direct training of new "key" distribution management & sales force. Research & develop new distribution opportunities within the Eastern Region, implement sales plans, hire additional representation, if needed, and perform in-field training for those reps. Develop sales strategies and processes for underperforming Rep Groups, territories, and individual sales p ersonnel. Establish fiscal year sales strategies, projections and forecasts by Rep Groups, territories, and product categories. National Sales Director - Special Markets - Purell Hand Sanitizer (New Produ ct Category) - 2/2005 to 1/2007 ("On-Loan" Status from Industrial Division) Establish opportunities outside of the Mass Merchandiser Market. Established the key target markets as Sporting Goods, Outdoor Recreation, Pet Supply, Crafts Supply, and Food Distribution. Established several trade show participations in each of the key target markets to introduce the product category and the opportunities of ancillary sales to customer bases. No sales reps - one person show. Key accounts established: Dick's Sporting Goods, The Sports Authority, Gander Mountain, REI, Pet Smart, Dunham Sports, Pat Catan. In all, 67 accounts. Eastern Regional Sales Director - Industrial Division (New Division) - 11/198 9 to 2/2005 At startup, no sales, no representatives. Goal was to find a place in the ind ustrial distribution network utilizing the existing product line while new industrial products were in development. Hired Manufacturer's Rep Groups to develop the 20 state region. Strategic planning to target key distribution, s ales and marketing strategies, develop trade show strategy and presence, Develop & implement sales processes, rep tr aining, and goal execution. By February, 2005, the Eastern Region produced $19MM sales w/36%GP. Education: Findlay University (Ohio) - B.A. Psychology (minor) Business Admi nistration