INTERNATIONAL BUSINNESS

MANAGMENT
INDIVIDUAL ASSIGNMENT
MODULE: PROJECT MANAGEMENT

Punjabi By Nature ( North Indian Food Restaurant Business in

Southall U.K)

Tutor Name : Mr. AMARJEET WALIA

SUBMITTED BY : TARVINDER SINGH

 Table of Contents

 Introduction
 Aims, Scope and Objectives
 Definitions and project life cycle
 Work breakdown Structure
 Gantt chart
 Critical Path
 Findings: Business case
 Issues in implementations
1- Monitoring and controlling of project
2- Leadership/ change/ team management
 Conclusion
 Bibliography
INTRODUCTION:

Punjabi By Nature will be a Traditional Punjabi Food restaurant and Bar based in the
Southall, London UK. Punjabi by Nature will serve traditional authentic Punjabi food
to the likes of Locals & Business & Leisure Tourists. The motivation for this business
is the maximum Punjabi communities and Indian population living in London and
Southall city. The Southall city is near the Heathrow airport and lots of Asian
communities living there because Southall is well known as mini Punjab (INDIA),
Peoples from Punjabi backgrounds coming from other cities of UK & from countries
like India, Canada, Australia & US have no choice but to eat at places like McDonald’s
& Pizza Hut because the other small restaurants in the local lingo are not providing
hygienic & good quality Punjabi food. In abroad the Asian and Punjabi community like
tourist and international students wants to eat the traditional Punjabi food and it’s a
dream for them to eat the traditional Punjabi food in abroad countries. In Punjabi by
nature will be divided in to two parts one is proper sitting restaurant. Interior of the
restaurant will be proper traditional way starting from spoons to all the dishes, tables,
clothes, interior decorations and colours. Because when the costumers enter our
restaurant they will feel as if they are in the Punjab. Another place for drinking liquor
and some events for entertainment like Punjabi events Bhangra, Gidda for Punjabi
touch. However, the ambience of culture & tradition will be of particular importance to
the design of the restaurant & the way we present our business. No half measures will
be taken to ensure the quality of the servings. The Menu will include both vegetarian &
non-vegetarian items including the very renowned dishes like the chicken Tikka, The
curry’s (vegetarian & non-vegetarian), Lassi (a drink made out of yogurt) & the very
traditional Makki Di Roti & Sarso da saag. Gradually efforts will be made to open
branches in the town centre’s and nearer to local airports in the leading towns’ and
cities in UK like, Bradford, Birmingham, and Manchester.
Aim, Scope and Objectives
The Aim of the ‘Punjabi by nature’ is to become a regionally prominent quality
traditional Punjabi food restaurant & Bar. The scope of the Punjabi Restaurant is
based on our mission that every employee strives to provide 100 percent customer
satisfaction- for every customer- every visit. This includes fast, friendly and attentive
service, accuracy in order taking and filling, and anticipation of customer’s needs and
the scope of restaurant are also the Punjabi communities living in London and people
who come to London to see Southall which is known as mini Punjab. There are many
restaurants in Southall even then it will be a most popular restaurant & Bar because of
its services like: parking place, a range of quality food, Punjabi environment, royalty
cards, culture events and main thing is membership cards. The objectives of the
restaurant and bar are as below:
 To provide better quality food
 To provide better ambience
 To provide better culture of Punjab this will reflect in its food.
 To provide better sitting arrangements for singles, families and drinkers.
 To provide different Music themes and events for every weekends.

Definitions and project life cycle

Every program, project, or product has certain phase of
development know as life-cycle phases. A clear understanding of
these phases permits managers and executives to better control
resources to achieve goals. Today, there is no agreement among
industries, or even companies within the same industry, about the
 life-cycle phases of a project. This is understandable because of the
complex nature and diversity of project. The theoretical definitions
of the life-cycle phases of a system can be applied to a project. This
phases include: conceptual, planning, testing, implementation and
closure.

Work Breakdown Structure

PUNJABI RESTURANT & BAR

FOUNDATION SERVICES PROMOTION RISK FUTURE NEEDS

5 YEARS
PLACE FOOD MARKETS ACCIDENTS BUDGET
VARITY
LICENCES BAR CUSTOMERS STANDARDS MULTI FOODS
COUNTER
COST ADVERTISES SALES FRANCHISES
SITTING
INTERIORS CULTURE QUALITY FEEDBACK
MUSIC PROGRAMES FOOD
PARKING IMPROVMENT
QUALITY COMMUNITI SECURITY
ES
STAFF PROMOTION
SERVING SPORTS
Gantt chart

Findings: Business case

The trigger to initiating a project is identifying a business problem or
opportunity to be addressed. A business case is created to define the
problem or opportunity in detail and identify a preferred solution for
implementation. The business case includes:
 A detailed description of the problem or opportunity
 A list of the alternative solutions available
 An analysis of the business benefits, cost risks and issues
 A description of the preferred solution
 A summarized plan for implementation.
The business case is then approved by an identified project sponsor,
and the required funding is allocated to proceed with a feasibility
study.
Opportunity
1. Near to the world biggest airport
2. It is in the famous place of London
3. Main population is Punjabi near the restaurant
4. Punjabi celebrities love to have food in Punjabi restaurant

Threats

1. No previous experience in the restaurant industry.

2. The competitors are Haveli, Moti-Mahal, Chandni Chowk and Chindi Cor.
3. Easy availability of fast food from Global restaurant chains like the local take
away, KFC, McDonald’s, Pizza Hut, & burger king.
4. The time factor is big with today’s customers. Customers don’t have a time to
wait till the food cooked.

Target market:

The target market is both domestic & international tourists, international students and
the local people. Our target will be to encourage local people towards the Punjabi
cuisines and Punjabi culture about which they are not aware. Among the domestic
tourists & the locals, mostly people with families are our target audience who want to
introduce their children to the proper culture & tradition of the region. The food made
in city households is also a type of fusion between Indian & western cuisine because
of time restraints, so people depend upon restaurants in the city to get a proper taste
of the traditional local food. Also people of Local origin coming from western world
countries are forced to take their children to places like McDonalds because there is
no better alternative. Another important segment of our customer base will be
occasions like marriages & other parties where we can supply our cuisines. We will
gradually look into this segment of our customers once we are on our way.
SUPPLIERS-

Our Major Suppliers will be local supermarkets like Tosco, Asda, Morrisons etc a good
source to ensure quality vegetables & spices. Punjab is famous for good quality
spices so we will import spice from there. Particular emphasis will be laid on
establishing good a relation with the suppliers as these are essential for our long term
success & continuous growth in the market.

MARKETING STRATEGY-

According to David A. Kirby (2003) ‘Promotion is essential for every new business’.
The most effective promotion is word-of-mouth (Kirby, A.D., 2003). But as a new
business we can’t afford to rely only on this mode of advertisement. We will use other
modes like local newspapers, radio, local TV adds, ads in magazines, posters at
university , websites, privilege cards, discount vouchers, special discounts for
students, Free Home delivery on time, fliers etc
This marketing strategy might not prove beneficial in the initial stages because of
cash restraints because our indirect rivals i.e. the fast food chains pursue a very
aggressive advertisement strategy & most of the people probably know the menu’s of
these fast food chains by heart. But we don’t have to worry here because our
customers will be familiar with our menu as they might have eaten all the traditional
cuisines before. It is also important to emphasize here that once we are established
we will start to offer a more diverse menu i.e. it will be a fusion of traditional dishes.
The recipes for such dishes will be acquired from the UK by the entrepreneur himself
& the other versions of such dishes available in Australia & Canada will be acquired
through friends & relatives. As an example here the traditional chicken biryani made of
rice & chicken is cooked differently with some varied ingredients. A very significant
strategy of ours will be to advertise our traditional dance performing groups known as
the Bhangra & Giddha groups. We aim to attract a significant portion of the local &
international tourists by the means of this cultural & traditional showcase of our love
for celebrating life & enjoying good Desi or traditional food. As our restaurant is a
family and bar based venture. We should take alcohol license it will be necessary.
Furthermore employees will be required to wear traditional dresses so as to add to the
feel of the cultural environment.
 (TRADITIONAL PUNJABI DRESS)
An average meal for a family of four members will cost between £ 30 to £ 35.

Future Vision-
 We will enhance our target market.
 We will expand everywhere in UK.
 Promotion of Punjabi cuisine as well as culture.
 We will upgrade our menu time to time.

PREMISES & EQUIPMENT NEEDS-

First we need a big place will be leased where the entrepreneur has decided to
construct the restaurant. The restaurant will acquire approx. 1500 to 2000 square feet
and will accommodate approx. 40-50 paxs tables. The premises will have with safety
equipments like fire extinguishers, smoke detectors & CCTV. Various cooking utensils,
refrigerators, electronic tandoor, burners, crockery & cutlery, microwaves, grills,
grinders & mixers & ovens will also be bought.

ROLE IN THE BUSINESS-

Businesses of complex nature can’t be run single handily. People of major importance
will be first of all our financers i.e. our family & the bank. The bank is very important
because the entrepreneur can’t raise all the funds required by himself or through his
family. The business will also require two full time trained & skilled managers along
with two part time managers for support. One member of the entrepreneur’s family will
always be present at the restaurant to keep an eye on the operations. A staff of 06
attainders & one head chef alongside three assistant chefs will also be hired. One of
the most significant people will be the interior designer & the architect of the
restaurant who will be able to put the entrepreneur’s vision to reality by providing a
traditional & ethnic look to the restaurant both on the inside & the outside. To realise
one of the most important marketing strategies i.e. to have live folk dance
performances every weekend, an event managers services will also be hired. All the
food products will be checked by the entrepreneur himself to ensure quality.

FINANCIAL HIGHLIGHTS

Start-up Summary (all figures in GBP)

Construction costs including interior 6000

designs & safety equipment
Seating chairs & tables 1000
Kitchen equipment & utensils 2000
Promotional activities 1200
Staff remuneration (each month) 20000
Staff dresses 500
Insurance (every month) 250
Legal 1000
Miscellaneous 2000
Total start-up Expenses 33,950

Investment (all figures in GBP)

Investors -

Entrepreneur 10000
Bank Loan 23950
Total Investment 33950

BIBLIOGRAPHY-

 Kirby, A.D. (2003) Entrepreneurship, McGraw-Hill Education, Glasgow.

 By Susan Ward, About.com ©2009 About.com, a part of The New York Times
Company
http://sbinfocanada.about.com/od/businessplanning/g/missionstatemen.htm