DONNA CHANCELLOR

2102 Dickinson Avenue Northwest * Olympia, Washington 98502

(360) 359-6202 * dcf135a8@westpost.net

* CORPORATE COMMUNICATIONS & MARKETING DIRECTOR *

Strategic and highly influential messaging expert in leading enterprises, applyi
ng more than 25 years of experience to exceptional brand management, relationshi
p management, team performance, and profitability.
* Demonstrate expertise in business development, operations direction, program a
nd project management, multimedia marketing, fiscal oversight, and customer sati
sfaction.
* Specialize in gaining positive publicity, averting negative publicity, securin
g external advocates, achieving public policy objectives, and facilitating reven
ue expansions for wide-ranging industries.
* Excel in branding, messaging, positioning, promotions, advertising, and media
and public relations.
* Collaborate with internal and external entities to achievement of corporate mi
ssion.
* Recruit, train, and motivate teams to outperform corporate expectations.
* Establish and optimize trust-based business relationships and strategic allian
ces on local and national level.
* Optimize relationships between organizations and public, community, media, and
government.
Corporate Leadership * Strategic & Tactical Planning * Business Partnering * Ima
ge Development & Protection
Creative & Philanthropic Initiatives * Social Media * Networking * Market Expans
ions * Client Acquisition & Retention
Revenue Generation & Savings * Budget Control * Forecasting * P&L * Vendor Manag
ement * Reporting
Talent Development * Goal Setting * Performance Management * Benchmarking * Cris
is Planning & Management
Communications * Presentations * Community Outreach & Support * Consensus Buildi
ng * Problem Solving

* PROFESSIONAL EXPERIENCE *
CHANCELLOR COMMUNICATIONS GROUP, Various Locations * 2005 - Present
Consultant: Demonstrate entrepreneurial capability through establishment and dir
ection of corporate consulting enterprise to include oversight of as many as 6 s
taff and budget as high as $5M. Draft and drive initiatives focused on multimedi
a marketing, communications, media relations, public policy, corporate affairs,
diversity relations, corporate social responsibility, and philanthropy.
* Support clients to include AT&T, Buccellati Jewelry, Spherion Human Resources,
HSBC, Bank of America, Asscher Diamonds, Asian American Justice Center, Luxury
Marketing Council of London and New York, and other Fortune 500 and non-profit c
ompanies.
WAL-MART, Bentonville, Arkansas * 2004 - 2005
National Corporate Affairs Director: Realized exceptional performance through cr
eation of company-wide corporate social responsibility programs. Drafted interna
l and external marketing and community relations plans to provide key messaging
to staff, media, and local and national stakeholders on philanthropic and corpor
ate social responsibility efforts. Innovated staff engagement programs focused o
n corporate social responsibility, community relations, and philanthropy.
Forged and optimized relationships with leaders in media, politics, business, en
tertainment, and the arts to influence opinions on key issues and gain support.
Headed sustainability initiatives involving environment, health care, civil righ
ts, diversity, and education. Crafted risk management and crisis strategies to a
vert or minimize negative publicity. Established reporting system focused on ach
ievement of business objectives.
* Delivered numerous influential relationships to company.
* Placed company's Chairman and senior executives on boards of non-profit organi
zations, as well as in external speaking engagements, resulting in positive infl
uence on key stakeholders and their constituencies.
* Transformed negative and neutral perceptions of company through corporate advo
cacy to leaders in women's and Asian-American communities.
DONNA CHANCELLOR * dcf135a8@westpost.net * Page 2

AT&T, New York, New York * 1996 - 2004

National Corporate Affairs Director: Achieved excellence through control of mult
i-million dollar philanthropic grants to non-profit organizations as member of A
T&T Foundation. Advanced company's public policy agenda, drove diversity relatio
ns program, and facilitated increased staff engagement in community outreach and
volunteerism.
Designed and directed high-impact initiatives pertinent to multimedia marketing,
branding, advertising, public policy, media relations, corporate contributions,
sponsorships, events, and issue management, resulting in attainment of positive
publicity, achievement of public policy goals, and significant revenue increase
s.
* Forged relationships with key influencers in politics, media, businesses, and
non-profit organizations with focus on women's and Asian-American market, result
ing in multi-million dollar revenue.
* Orchestrated marketing initiatives and sponsorships, including Broadway plays,
Carnegie Hall concerts, Olympic games in Nagano, Japan, and national education
programs.
* Averted several potential media crises through establishment of business relat
ionships and management of communications with diverse communities.
NORDSTROM, INC., Seattle, Washington, Paramus, New Jersey, New York, New York *
1994 - 1996
Public Relations Manager: Optimized image of leading high-end retail chain throu
gh draft and execution of marketing, branding, and public relations strategies f
or key corporate initiatives.
Engaged in media relations in role of corporate spokesperson, and oversaw corpor
ate affairs through public policy management, philanthropic program direction, i
ssue management, and crisis communications. Designed marketing, public relations
, and special event plans for store openings in new markets. Created and execute
d large-scale fundraising events to benefit local non-profit organization.
* Championed marketing initiatives with designers to include Calvin Klein, Ralph
Lauren, Chanel, Donna Karan, Missoni, and Estee Lauder, resulting in developmen
t of company's luxury brand business into significant presence in highly competi
tive category.
* Orchestrated openings of 7 U.S. regional markets in 5 years, resulting in comp
rehensive outperformance of first-year sales goals.
* Provided protection and development of brand, resulting in recognition of orga
nization by business writer Jim Collins as one of "Good-to-Great" companies.
Additional positions include Special Events Manager, and Various Sales and Publi
c Relations Positions with Nordstrom.
* EDUCATION *
Studies in Liberal Arts & Public Administration
University of Puget Sound, Tacoma, Washington
* CERTIFICATION *
Certified Coach & Mentor
* PROFESSIONAL MEMBERSHIPS *
Board Member, Institute of Environmental & Social Responsibility, Beijing, China
, 2008 - Present
Board Member, SIAS University of Business and Management, China, 2000 - 2008
Board Member, American Justice Center, 2000 - 2008
Advisory Council Member, Women's Presidents Organization, 1998 - 2002, 2005 - 20
07
Women's Leadership Board Member & Executive Committee Member, Harvard University
, 2004 - 2006
Advisory Council Member, National Association of Women Business Owners, 1995 - 2
001
National Fellow, Asian Pacific American Women's Leadership Institute, 1996
DONNA CHANCELLOR * dcf135a8@westpost.net * Page 3

* PRESENTATIONS *
Keynote Speaker, Women's Leadership Symposium, Zhenghou, China, 2008
Speaker, "Luxury Branding and Marketing," Luxury Marketing Council, London, Engl
and, 2007
Guest Speaker, Women's Leadership Exchange, Beijing and Shanghai, China, 2006
Presenter, "Building Your Business," Indian Entrepreneurs, Dubai, UAE, 2006
Presenter & Guest Speaker, New York Women's Forum, including Gloria Steinem and
First Lady Hillary Clinton
* PROFESSIONAL RECOGNITION *
Heroine Award, Asian Pacific American Women's Leadership Institute, 2003
Corporate Philanthropy Award, Coalition of Asian Pacific's in Entertainment, 200
0
Invited Guest to Israel, United Jewish Federation, 1999
Clarion Award, Women in Communications, 1995