Sales / Account Management

Goal driven sales and marketing professional demonstrating consistent achievemen

t of service and sales objectives in highly competitive markets. Experienced sa
les manager with proficiency in all phases of sales cycle. Experience in B2B an
d financial / real estate arenas.

Marketing / Web Consultant

Linn Consulting, Nashville, TN
Present
* Develop, create content, and launch company web site for client (www.mynucc.co
m)
* Blog creation, content (http://media-4realtors.wordpress.com)

Sales Director
Heart-Felt Greetings II, Fairview, TN
2008-2010
Sales
* Direct report to company President, responsible for 1200 customer accounts
* Managed staff of 6 independent field sales representatives: interviewed, hired
, performed training in local territory
* Developed and introduced 31 store re-set program for major account in 4-state
territory representing 6% total company revenue; grew seasonal revenue 7% in one
year; called on accounts monthly to provide sales support and servicing
* Prepared monthly sales activity reports
* Grew target sales channel 21% in 2 years (national retirement facilities)
* Created boxed card product line; realized 32% ROI
* Maintained prospect database; developed and conducted tele-marketing initiativ
es across customer base
* Participated in regional trade shows; secured exclusive product participation
at national hospital gift shop show
* Responsible for comprehensive marketing strategy for company
Internet / Search Marketing / Sales
* Performed copy-writing web content improvements resulting in a 70% increase in
qualified leads 2008-2009; secured new customer accounts through internet leads
representing 57% of all new sales 2009
* Developed new revenue channel through creation of in-house / on-site hosted e-
commerce link; achieved 43% ROI while saving company 97% in hosting fees; secure
d 23 new customer accounts 2009 and establish platform for shift to on-line orde
ring enabling improvements in sales / shipping / customer efficiency
* Created new internet market channel through co-branding with product competito
r at zero cost to company; realized 20% on-going revenue per sale
* Directed the design, content, and maintenance of company web site (www.heartfe
ltgreetings.com) (SEO, SEM, metrics); achieved bounce rate of 34%
* Drove cross-functional team collaboration and web strategy with creative, inte
ractive agency, senior management on site re-design; realized 58% increase in un
ique visitor traffic from 2008-2010 with suggested SEO and content improvements
* Built public awareness of product brand harnessing free e-media exposure throu
gh 24 e-zine outlets including Business Wire, Marketwatch, CNBC, and Morningst
ar
Marketing
* Created and conducted direct mail campaigns for close out inventory; realized
60% ROI and liquidated all remaining product units
* Tracked competitor product lines; re-designed collateral sales materials to al
ign with image / brand improvements in keeping with competition
* Re-introduced boxed card line; realized 37% ROI product sales
Escrow Officer / Marketing Representative
Founders Title, Nashville, TN
2007-2008
* Oversaw development of monthly e-mail prize drawing "blast" campaigns to targe
t client lists; saw 3% increase in client business in 5 months as a direct resul
t of e-mail marketing efforts
* Attended trade shows and chamber functions to develop community presence / new
business
* Called on local real estate firms to engage new business; secured sales presen
tation opportunity with Greater Nashville Area of Realtors President
* Provided realtor training on new computerized system for loan close tracking
* Acted as Closer to residential real estate transactions for complete sales lif
ecycle from contract to closing

Escrow Officer / Marketing Representative

Cumberland Title, Brentwood, TN
2005-2007
* As Title Agent, provided PR/training to this nationally recognized realtor on
closing best practices
* Represented company at industry trade shows
* Conducted escrow analysis, prepared legal / financial documentation, conducted
loan closings

Web Designer / Web Master

Nashai Biotech, LLC, Nashville, TN
2005 (Contractor)
* Designed, created, and launched 2 web sites to drive traffic to main company s
ite; built e-commerce cart

Mortgage Loan Officer

Homegold Mortgage Company, Nashville, TN
2002-2003
* Developed tele-marketed re-finance leads from national center; secured over $9
00K closings in one-month period; obtained highest tier base salary company offe
red as a result
* Experienced with FHA, conventional loan products

Classroom Trainer / Lifestyle Instructor

YMCA, Nashville, TN
2000-2002
* Developed curriculum and conducted 8 1-hour workshop classes for member-parti
cipants based on the YMCA Get Real program textbook
* Worked one-on-one as Lifestyle Coach for member-participants as part of 3-mont
h, individualized fitness development program

PRIOR RELEVANT EXPERIENCE

Planned and conducted on-site training program for 13-plant site personnel depar
tments for Fortune 500 Company
TECHNOLOGY
Mac / PC- Excel, MS Word, HTML, Dreamweaver Aim, Sureclose, YouTube, Twitter, Wo
rdpress, Facebook
EDUCATION
BA Economics, University of TN
Paralegal Certificate, Southeastern Institute
IMU, Inbound Marketing University