ANTONY R.

LADD
50 West Yale Loop
Cell 949-378-6839
Irvine, CA, 92604 alf3a66c@westpost.net
linkedin.com/in/antonyladd

GLOBAL OPERATIONS / GENERAL MANAGER

Building Materials / Concrete / Green Business / Manufacturing
Tenacious, and entrepreneurial leader that inspires and empowers key individuals
and creates high performance teams that drive a company to substantial success
. Experienced in operations, marketing, sales and finance within the business t
o business and retailing domains. Proven success in turnaround, growth, diversi
fication and divestiture strategies concentrating on operational efficiency, pro
fitability, target markets and revenues.
Areas Of Key Strength
* Strategic Planning and Execution
* P&L / Financial Leadership
* Marketing Strategies and Positioning
* Startup and Launch Initiatives
* Global Business Development
* Operational & Lean Efficiencies
* Revenue Generation and Expansion
* Turnaround and Revitalization
Professional Experience
A.R. LADD CONSULTING, Irvine, CA 2010 - Present
Successfully advised start up and early growth actions and policies for companie
s in diversified fields of business.
President
* Provide growth and cash flow strategies to achieve organic revenue and market
expansion.
* Advised business owners in creation of business plan, including long-term sale
s and marketing plan.
* Assisted in determining primary market focus to maximize high profit potential
.
QUICK CRETE PRODUCTS CORP, Norco, CA 2006 - 2010
A $20M leader in architectural concrete products, with a strong regional portfol
io, and specialty national projects.
COO / Operations Manager
Spearheaded the strategic plan and policies to lead the management team to highe
r performance levels and alignment with corporate goals. Directed overall operat
ions with a staff of 150.
* Reduced primary raw material costs by 40%.
* Introduced lean manufacturing practices increasing productivity up to 50%.
* Reduced overtime to 1% across all departments.
* Successfully re-engineered and formalized working practices, increasing produc
tivity.
WJ LADD BUILDERS LTD. AND
WJ LADD CONCRETE PRODUCTS, LTD, Redruth, UK 1995 - 2005
A $2M home builder and $6M building products manufacturer with retail and proper
ty development operations.
CEO / Managing Director, WJ Ladd Concrete Products, Ltd.
Executed P&L for corporate turnaround, improving profits, directing business dev
elopment, marketing activities, product and service innovation, policies and pro
cedures. Trained and developed team of 45. Expanded market presence regionally,
nationally and into Europe.
ANTONY R. LADD
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WJ Ladd Concrete Products, Ltd. (cont'd)

* Generated new revenues of $1.3M, creating new concrete division, capturing 45%
of market share.
* Launched new product rollout adding $400K in revenues 1st year.
* Secured $500K contract, largest in company's history, increasing factory outpu
t capacity 50%.
* Increased gross profit by 20%, executing new policies, eliminating overtime an
d introducing shift work.
* Grew total revenues 95% over ten years, executing new strategic plan and posit
ioning.
* Developed new market for products, increasing revenues 40% in that segment.
* Created, maintained, monitored KPI's to align daily actions with the strategic
plan.
* Completed M&A due diligence to sell company to Aggregate Industries. Created s
uccessful exit strategy for shareholders.

Company Director, WJ Ladd Builders, Ltd.

* Created successful strategic plan to steer direction of company and investment
s for future growth and security; generated marketing plan for each individual d
evelopment project.
* Increased net profit to 12.5%, eliminating construction delays due to monitori
ng construction process and procurement decisions according to strategic plan.
* Researched, negotiated and acquired land for development. Ordered searches and
surveys for prospective purchases, and analyzed data to determine feasibility.
* Organized demolition, clearance and infrastructure development prior to constr
uction.
* Negotiated and secured sources of financing for land purchases, and managed fi
nancing packages to optimize cash flow and minimize debt expenditure.

Ancillary Business Activities

CARHARRACK ANIMAL FEEDS, Cornwall, UK 2002 - 2004
$500K agricultural retail company. Bought as a business investment with intent t
o increase margins and sell.
Investor/Owner
Day to day operations performed by professional business manager. With minimal
involvement and oversight, sales grew 50% in two years. Instituted formal brand
management strategy. Implemented policies and procedures, improving customer se
rvice and staff efficiencies. Evaluated and introduced new information technolo
gies. Consolidated stock lines, eliminating low margin products. Negotiated sal
e of company at 300% profit.

Education
MBA, University of Denver, Daniels College of Business.
BA (Honors), Construction Management and Technology, University of Liverpool, UK
.
Avraham Y Goldratt Institute, UK
Landmark Education, Irvine, CA