Christopher M.

Williford
735 Parkway Blvd.
Coppell, TX 75019
C: 972-898-1575
cwfdfc48@westpost.net
OBJECTIVE
To secure a position where skills can be utilized to their fullest. Ideal positi
on would be one where growth opportunities are available based upon abilities an
d performance.
WORK HISTORY -Academy Sports and Outdoors September 2004 to Present
6/2010 to Current Manager Lewisville, TX
Assist Store Director on all aspects of maintaining retail store operations. Re
sponsible in the planning and execution of projects and maintenance of the Team
Sports and Camping departments. Identifies and evaluates new opportunities with
departments to better serve customers at a retail level. Operates under a team
structure with other managers and employees within store. Managing responsibi
lities include motivation, discipline, and guidance of departmental employees.
8/2009 to 6/2010 - Promotions Coordinator Katy, TX
Assists the Senior Regional Promotions Coordinator on all aspects of marketing a
nd promotions for the assigned region. Responsible for coordinating store grand
opening events. Assists in the planning and execution of promotions, personal
appearances, in-store clinics and store events. Manages the budget for the suppo
rted region. Identifies and evaluates new marketing opportunities in the region
. Works with advertising, buyers, graphic designers, public relations represent
atives, and website designers to promote events. Assists in the negotiation and
implementation of sponsorship contracts with local grassroots organizations. Op
erates under a team structure and assists with marketing projects in other regio
ns. Provide in-person support and coordination of promotional events on nights,
weekends and holidays as dictated by business needs.
4/2008 to 8/2009 - Field and Stream Advertising Coordinator Katy, TX
Responsible for All Print Advertising for Field and Stream Dept. including, but
not limited to; Magazines, Weekly tabs, ROPs, Flyers, Direct Mail Prints, and Po
sters. Skills also led to coordinating with creative team, marketing team, and
buying team to create most effective internal signage and visuals for the Field
and Stream Dept. within Academy stores. Responsible for having extensive knowle
dge of fishing and hunting products, to help facilitate product needs for the pl
anning and execution of; Product Shots, Photo Shoots, Lifestyle Photo Shoots, a
nd Television Commercial shoots as they pertain to Field and Stream.
6/2006 to 4/2008 - Apparel Merchandising Coordinator Katy, TX
Responsible for Apparel Floor Plan Layouts. Working with merchandising team to e
nsure proper setting of new stores and existing stores Apparel layouts and merch
andising. Also responsible for creating memos, split sheets for visuals and fixt
ures, and coordinating with Buyers in correct product placement. Also assisted i
n the design and testing of new fixtures.
5/2004 to 6/2006 - Corporate Apparel Trainer Lewisville, TX
Responsible for training new hires and existing store staff. Writing, maintainin
g, and implementing training tools for store use in Apparel. Traveling throughou
t region (West Texas, Oklahoma, and Missouri) giving training classes. Also, tra
ined in Team sports , Hunting/Fishing, and Camping.
WORK HISTORY- The Sports Authority - Oshmans Super Sports - 6/2000 to 8/2004
6/2000 to 8/2004 Field and Stream Team Lead Lewisville, TX
Responsible for maintaining Federal Firearms License at store level. Duties inc
lude merchandising entire department to standards. Customer Service. Lead over
two other employees. Responsible for stringing tennis rackets for customers. V
ery knowledgeable about water sports, camping, fishing, hunting, team sports, an
d exercise.
Additional work history available upon request.
EDUCATION:
North Lake Junior College August 2000 to May 2003. Earned Associates Degree in
Science.
University of Oklahoma January 1999 to May 2000. Majored in Zoology/Biology
North Lake Junior College August 1997 to December 1998. Took general core classe
s.
Coppell High School. Graduated May 1997
ACCOMPLISHMENTS:
Won blue ribbon in Auto-CAD state competition. Ranked in the top ten in the Co
lony Bass Club. Fished in the Anglers Quest Tournament Trail on Lake Sam Rayburn
in 2007, 1 Top Ten finish. Experienced as an Aquatic Biologist Assist. for the
City of Irving.
CERTIFICATIONS
Space Planning Certified (2007). Floor Planning Certified (2007). Trained in CP
R, First Aid, Scuba Diving, and Forklift.
SKILLS
Highly computer literate in PC and Macintosh, Auto-CAD experience, AS400 profici
ency, excellent communication skills, and excellent work ethic.