Barry J Mazzoni Jr.

14747 Lake Forest Drive, Lutz, Florida 33559

(813) 972-5930 (813) 843-4034 - bmff5642@westpost.net
Career Focus
Dynamic and creative Marketing professional with experience in product marketing
, promotions, public relations, analytics, and project management looking for an
opportunity with Hasbro, Inc.
Summary of Intermediate & Advanced Skills
* MBA qualified applicant * P& L / Expense Control
* 7 yrs - Supervisory Experience * Project Management
* 14 yrs - Consumer Product Sales * Data Mining & Reporting
* 5 yrs - Consumer Product Marketing * Guerrilla Marketing Initiatives
* Creative Vision & Design * Training and development
* Building Strategic Partnerships * Experience with conflict resolution
* Complex problem solving skills * Negotiation skills
* Strategic Planning * Event management
* Graphic Artist * Computer Proficient
* Social Media Exp. - Facebook, Twitter* Recruitment/Staffing
Sampling of Accomplishments
Sales and Marketing
* Achieved a 67% gross sales increase over 1st year sales budget (8744 location)
.
* Exceeded Event Sales goals by at least 25% from 2004 to 2006 (8744 location).
* Guided 11 store district to a 20% gross sales increase over budget (TRU Dist 7
).
* Developed "convention style" fan program for in-store events.
Consumer Research
* Effectively executed new marketing outlines based on market research data coll
ected to reflect consumer interest on both tactical and strategic levels.
Promotions/ New Product Roll-Out
* Responsible for marketing new product launches including activities such as pu
blic relations, literature / press releases, promotional store events, sales tra
ining, and e-mail campaigns.
* Expertise with toys, comics, and trading cards for various entertainment prope
rties developed over the last 30 years.
Management
* 7 years supervisory experience - Champs Sports, KB Toys, & Toys R Us.
* Directed Events marketing team of 11 direct reports.
* Supervised creation of marketing strategies/plans and ensured operations were
within budget constraints and generated additional revenue streams for company.
Partner Development
* Initiated partnerships, through effective networking, that resulted in the do
nation of over $20,000 in merchandise and services for disbursement at fan event
/ product launches each year.
Social Media Experience
* Developed Twitter feed during Botcon 2010 (Transformers Convention) for small
online toy retailer that generated an additional $4500 in sales directly related
to foot traffic from feed.

Work Experience
DM Assistant / Data Analyst - (September 2007 to December 2009)/ Toys R Us - Dis
tricts 7(3) & District 10
* Credited for playing key role in generating over $1 million in additional reve
nues through new business initiatives and strategic adjustments.
* Monitored and analyzed trends in sales, expenses, payroll, and other key perfo
rmance indicators to ensure profitability.
* Managed projects and served as primary liaison between 23 stores and two Distr
ict Managers to ensure clarity of goals, quality, and adherence to deadlines.
* Worked closely with District Managers to identify new business opportunities a
nd routinely participated in weekly staff meetings, presentations, etc.
* Addressed and resolved non-routine, complex and unexpected internal & external
issues.
Human Resources Department Supervisor - (March 2007 to September 2007) / Toys R
Us - Brandon, Florida
* Developed and maintained sales/benchmark based metric system to ensure success
of store sales targets
* Complied with federal, state and company policies, procedures and regulations.

* Recruited, trained, and developed staff of up to 100 in store with $9 million

in revenues.
* Reviewed files, records and other documents to obtain information and respond
to requests.
Event Marketing Coordinator (SSEC) - (May 2002 to August 2007) /Toys R Us - Bran
don, Florida
* Generated over $250,000 per year in additional revenues resulting from experie
ntial marketing initiatives and events developed to "immerse" consumers in the b
rand to drive additional unit sales and loyalty.
* Planned and executed events and marketing programs, producing over 30 "brand-s
pecific events or new product launches.
* Created and developed the popular "Toys R Us Transformers Fan Events" which ge
nerated approximately $35,000 in gross sales over a four year period.
* Won Toys for Tots cash donation contest for district and placed in the top 20
of 586 stores (US Division) for four straight years.
Education
University of South Florida Tampa, Florida, United States
* Masters - Business Administration (May 2008)
o Relevant coursework: Marketing, Statistics, Research, Cost Accounting, G
lobal Economics, and Communications, Management, Human Resources
* Bachelors - Business Administration (May 2005)
o Concentrations and focus on Marketing and Management
o Relevant coursework: Marketing, Statistics, Surveying/Market Research, Cost Ac
counting, Global Economics, and Communications, Management , Human Resources
Community Service
* Vice President - Lake Forest Home Owner's Association (11/09 to Present)
* Tampa Bay Autism Speaks Volunteer (2007 to 2009)
* Contributor to Various Children's Charities
* Great American Teach-in, Guest Teacher(2005 & 2006)
* Guest Speaker - American Marketing Association (USF Chapter) (2005)
References - http://www.linkedin.com/in/barrymazzoni