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Pradeep Singh

Phone: +91-9999198752

Permanent Address Present Address

E Block, 173 H-702, Vivek Vihar

Kalkaji Sec 82
New Delhi Noida

Personal Profile

MBA (Marketing) and B.Tech.(Information Technology) with Over Three year of experience in Business
Development, Key Account Management, Channel Management, Modern trade Practices, International
Marketing and Team Management. Attained proficiency in corporate planning, devising sales & marketing
activities for the business growth. Expertise in managing business operations across the market. Proven
skills in managing team to work sync with the corporate objective & motivating them for achieving business
and individual goal. Strong analytical, IT, problem solving & organizational abilities and working knowledge of
SAS and Sage account software. I am seeking a career in a result oriented business environment which will
make good use of my skills gained through my education and work experience and provide me with an
opportunity for professional growth and to promote the goals of the organization.

Career Highlights

Oct 07 – Nov 10 Wiretech., London, U.K.

Business Manager

• Identified and monitored competitors and research market condition or changes in the industry that
may affect sales. Gather data on competitors and analyze their prices, sales and method of
marketing and distribution.
• Developed, Analyzed and maintained statistics obtained from trade publication, government reports,
competitive price sheets, and visits to distribution and trade shows. This shows trends and conditions
based on sales.
• Collected and analyzed data to evaluate exiting and potential product and service markets.
• Extensive experience in both qualitative and quantitative B2B research methods, including e-research
with organizations ranging from entrepreneurial start ups to blue chip organizations across Europe.
• Work with product management to identify new market opportunities and work with beta-customers
to complete concept testing for new products.
• Planning & controlling the sales, trade marketing & other allied business operations for UK.
• Analyze marketing metrics to identify cause effect relationship between marketing actions and
financial outcome to increase profitability.
• Measure the effectiveness of marketing, advertising, and communication programs and strategies.

Dec 06 – Sept 07 Primark, Aberdeen, U.K.

Sales and Customer service Adviser

• Performed all register function in line with company policy. Replenish stock to ensure sufficient levels
in the department to deliver maximum sales performance.
• Provided good customer service at all times. In the event of customer complaint or query react in a
professional and courteous manner.
• Ensured that point of sale and all ticketing is consistent and in line with legislative requirements and
company policy and procedures.
• Handled key operation such as Sales, Marketing, Quality control and Data entry.
• Assisted the management team in ensuring that all methods of works are carried out according to
policy of EHS.
Educational Credentials

Sept 06-Sept 07 Master of Business Administration (Marketing)

Kings College, University of Aberdeen, Scotland

• Graduated with distinction with commendation in Strategic Marketing, International Marketing and
Human Resources.
• Overall business degree including modules like Strategic Marketing, Operation Management,
Research methods for Business and Macroeconomics, Managing people at work, Operations
Management, Change Management. Summer school electives such as Services marketing, E-
Commerce and International marketing have imparted me with an incisive knowledge base in the
field of marketing.

Sept 02-Aug 06 B.Tech. (Information Technology)

V.I.E.T., U.P. Technical University

• Graduated with First Division as an IT Engineer covering different area of IT.

• Subjects covered were Software Project Management, Computer Network, Information System,
E.R.P. system, Quality management system, Data mining and warehousing, Network security and
multimedia system.


• A critical study research paper, Marketing Strategies Employed by MNC’s citing research aimed
at explain the ways to expand the business in foreign market: Submitted to the university of
Aberdeen, Scotland as a part requirement of MBA.

• Mystery Shopping: To improve the services of the Queen Mothers Library at University of
Aberdeen. A business report highlighting the service delivery levels at the University Library
addressing on key areas to be appreciated and mention on how to improve on areas of concern.

• A six month research project on to study the practical application of a Wap Enabled mailer System
which based on a java.

Core Competencies

Business Process Analysis, Requirements Gathering, Project Management & Software Estimation, SDLC,
Quality Assurance & Control, Marketing Essentials, SQL Basics, Unix Basics, SAS Basics, Sage Basics,
Capital Market basics, Cluster analysis and Decision Tree.


• Consistently recognized with various Awards, Appreciation Letter & Recognition; working for wiretech
uk ltd

• Appreciated for performance as a Project Manager in the Mystery Shopping Project and
Marketing game simulation.
• Commended as part of the best team presentation for “Managing Innovation Change in New
Product Development”
• Received Certificate of Recognition for participating in the Mystery shopping Project from the
University of Aberdeen Queen Mother’s Library.
• Secured the first place in state level inter college badminton tournament.
• Commended for leading university cricket and badminton team (2004-2005).