NATHAN P.

HANSON
W2983 Farmstead Drive * Appleton, Wisconsin 54915
Mobile: (920) 257-6478 * Email: nh1090e12@westpost.net
CHIEF MARKETING OFFICER * PRESIDENT * GENERAL MANAGER
Global operations expert with extensive marketing, sales and product development
and launch experience and a proven ability to drive quantum revenue and market
share growth. Analyzes organizational frameworks, markets and trends. Creates an
d implements strategies that capitalize on new opportunities and significantly i
mprove operational performance. Builds and leads strong teams. Skillfully manage
s organizational transformations. Forges productive relationships with all key s
takeholders.

Leadership * Strategic Planning * Organizational Restructuring * Marketing & Sa

les * P&L
Brand Management * Consumer Products * Turnarounds * Operations * Logistics * Pr
oduct Development
Launches * Business Integration * Product Positioning * Performance Management *
Business Analysis
Customer Insight * Global Markets * Channel Sales * Campaign Management * Board
Relations

PROFESSIONAL EXPERIENCE
OASIS BRANDS INC. (MERCURY PAPER & SOLARIS PAPER), Winchester, Virginia * 2009-P
resent
US operations umbrella and support services division of Asian Pulp and Paper, a
leading, multibillion- dollar paper producer; USA Tissue entity is a category le
ader with $250M in sales and 500+ employees.
President & Chief Operating Officer: Manage all facets of daily operations for c
ompanies (aside from converting mills). Lead a team of 12 direct reports, overse
eing sales, marketing and operations. Create and execute business, sales and mar
keting strategies. Manage P&L, cash flow and product development efforts. Overse
e operations and logistics for domestic and offshore mills producing tissue prod
ucts. Create and deliver executive presentations at monthly meetings.
Key Accomplishments:
* Tripled annual revenue ($70M to $250M+), improved EBITDA $400 per metric ton a
nd more than doubled volume (3K+ to 7K metric tons) with aggressive operational
improvement and growth plan.
* Worked closely with bankers to improve cash flow and availability and capitali
zed on improvements by driving new strategy execution through sales processes.
* Repositioned tissue product, testing and launching Paseo brand, which gained s
ignificant market share and achieved fastest-growing status in US and #1 ranking
in Southern California groceries.
* Recruited and trained talented executive team, persuasively conveying vision,
building consensus and leading group to achieve ambitious volume and revenue gro
wth goals.
* Deployed enhanced warehousing, customer incentive and transportation strategie
s that reduced logistical costs from $280 to $195 per metric ton.
IGLOO CORPORATION (JH WHITNEY LLC), Katy, Texas & New Canaan, Connecticut * 2008
-2009
Private equity firm that purchased the Igloo molding / cooler company in 2008, w
hich had sales of approximately $275M at that time.
Independent Consultant: Recruited by private equity firm to develop and deliver
a strategic business plan to turn underperforming company around. Created short-
and long-term plans to improve EBITDA and overhaul approach to core business fu
nctions, including marketing, sales and product development. Guided brand and pr
oduct architecture, developed domain expansion plan and launched consumer insigh
t-based product development strategy. Worked closely with CEO and Executive Vice
President of Product Management.
NATHAN P. HANSON * Page 2 * nh1090e12@westpost.net

Key Accomplishments:
* Exceeded EBITDA improvement goal by 30% by creating and implementing an aggres
sive process improvement plan and strategy overhaul.
* Skillfully managed transformational organizational change, building consensus
with key players and making a compelling case for new corporate vision.
PURE FISHING (JARDEN CORPORATION), Columbia, South Carolina * 2006-2008
Global leader in fishing tackle market with $500M in revenue and 15 core brands
sold in 60+ countries; acquired by Jarden in 2007 following turnaround by JH Whi
tney Co. (private equity group) in 2006-2007.

Chief Marketing Officer (2007-2008): Directed global business strategy, brand eq

uity management, product strategy and public relations operations. Had key opera
tional oversight as a member of the executive leadership team, creating and impl
ementing marketing, development and financial delivery strategies for combined J
arden fishing companies. Led and developed product and marketing management team
, managing 75 staff via 9 direct reports. Upon the merger, led integrated global
product management and marketing functions and deployed aggressive EBITDA and r
evenue improvement plans.
Key Accomplishments:
* Delivered an additional 9% top-line sales increase and 12% EBITDA improvement
in 2008 versus 2007, integrating 3 companies and 15 brands to create a cost-effi
cient global marketing organization.
* Led development of global brand positioning strategy and built frameworks that
maximized value across the merged entities.
* Achieved marketplace dominance in the fluorocarbon line sector and top 3 posit
ion in bait-cast reels and soft bait categories with innovative new product stra
tegies.
* Created channel strategy that revolutionized customer management, segmenting m
arket to more effectively target most profitable customers.
* Delivered $52M EBITDA for Pure Fishing in 2007, an improvement from the prior
year's $37M.
* Won numerous prestigious trade event awards for innovative new products.
Vice President of Global Marketing (2006-2007): Recruited by private equity grou
p to lead turnaround and position company for profitable sale. Led marketing gro
up and served on executive team. Managed 31 staff via a team of 7 direct reports
. Developed and implemented new brand strategy to ramp up growth, expand into ne
w markets and achieve delivery goals.
Key Accomplishments:
* Overhauled organizational structure, reducing expenses nearly 15%.
* Improved bottom- and top-line results, increasing EBITDA from $36M to nearly $
52M and placing growth on track to break company records.
* Achieved 162% of revenue targets ($20M).
* Played integral role in establishing a global operating team and strategy to l
everage worldwide presence and spearheaded product innovation.
KIMBERLY-CLARK INC., Neenah, Wisconsin * 1999-2006
Leading global consumer products company with 40K+ employees worldwide and $18B
in annual sales.
[Continued next page]
NATHAN P. HANSON * Page 3 * nh1090e12@westpost.net

Director, North Atlantic Adult & Feminine Care Development (2004-2006): Led glob
al business team in development of major adult / feminine care (AFC) brands, inc
luding of Kotex(R), Poise(R), and Depend(R) ($900M in net sales) throughout Nort
h America and Europe. Managed 4 direct reports and 6 matrix management staff loc
ated in the US, the Netherlands and the UK. Developed and implemented strategic
plans to grow market share in established and emerging markets through brand dom
ain, equity, product architecture and positioning strategies. Played key role in
product development.
Key Accomplishments:
* Designed comprehensive brand management strategy, creating and deploying brand
/ product domain, architecture, equity, identity and positioning plans and lead
ing global ad campaigns.
* Created consumer life-stage product innovation strategy, presenting plan to No
rth Atlantic Consumer Products President and gaining approval for deployment acr
oss all consumer business sectors.
* Developed 5-year brand equity and customer strategy goals, identifying desired
consumer behavior and category objectives and creating action plan for deployme
nt across numerous teams.
* Defined mega-category strategy to target key sectors, which was subsequently a
dopted worldwide and tested with major retailers, including Walgreen's, Albertso
n's and Walmart.
Marketing Director, North American Family Care New Business, Brand Positioning &
Advertising (2002-2004): Directed marketing activities within a matrix manageme
nt system, spearheading brand development activities, including brand architectu
re, packaging, intellectual property & global trademarks as well as media and ad
vertising outreach. Led Global Operating Team and directed product development,
planning and launch group. Led developing and emerging market brand integration
and brand equity compliance strategy implementation.
Key Accomplishments:
* Identified $500M in incremental revenue opportunity and led development of 5-y
ear family care business growth plan.
* Co-directed Kleenex(R) voice of consumer and domain definition in conjunction
with consumer insights director and gained 1.5 share points and $150M in net sal
es with new product development initiative.
* Gained 3 share points and $150M net sales with Scott(R) Ultra Soft bath tissue
brand positioning and business development strategy; also developed global visi
on and positioning for Viva(R) brand.
* Led Cottonelle(R), Scott(R) and Huggies(R) Baby Wipes ad campaigns, receiving
the company's highest recorded scores in the family care category.
* Directed North American global bath vision, positioning, advertising and brand
framework initiative, working with multinational team.
* Liaised with Japanese management team on family care brand and trademark manag
ement, fostering Cracia partnership.
CAREER NOTE: Also held the following positions with Kimberly-Clark: Associate Ma
rketing Director, Huggies Baby Wipes; and Product Manager, Kleenex Facial Tissue
. Served as Director of New Business Initiatives at Gardetto's Inc. and Brand Di
rector at Dr. Pepper / 7Up Inc. Past job history also includes key marketing rol
es with Miller Brewing Company and Gallo Winery as well as service as a Commissi
oned Officer in the US Army. Details are available upon request.
EDUCATION & PROFESSIONAL TRAINING
Bachelor of Applied Science in Marketing & Management: University of Minnesota
Numerous Professional Training Courses * US Army Leadership Training * US Army T
est Pilot Course