CAREER PROFILE

"18+ years of accomplishment in driving revenues, growth, profitability and team

performance"
Creative, proficient, goal-driven, tenacious and an accomplished professional wi
th a demonstrated award-winning sales record and an in-depth knowledge of the ho
tel industry and what is necessary to build and succeed in a highly competitive
market.
Experience in managing all phases of the sales development cycle from prospectin
g; cold calling; presentations; negotiating to closing to protection of key acco
unts. Strengthen talents across multiple business functions with emphasis in sal
es and marketing. Possess excellent motivational skills to build forward growth
and encourage peak individual performance.
LEADERSHIP EXPERTISE
*Sales/Marketing Leadership *Customer Relationship Building *OTA's Management
*Account Management *Sales Training and Team Leadership *Negotiation & Closing S
kills
*Sales Presentations *Account Retention *Strategies Design & Execution
*P&L/Operations Management *Financial & Budgeting Strategies *Product Research &
Evaluation
*Business Development *Recruiting, Hiring and Training *Planning & Forecasting
PROFESSIONAL ACCOMPLISHMENTS
Vice President - Sales Nov 06 - Mar 09
Ginn Old Bahama Bay Resort & Marina, Bahamas (formally Old Bahama Bay Resort)
Planned, executed and managed all sales activities for a team of 4 sales manager
s strategically positioned in the US, United Kingdom and the Bahamas for a 73 al
l-suite luxury mix-use condo hotel inclusive of a 72 slip marina, 3 themed resta
urants and banqueting facility. Administered all phases of the sales cycle, from
prospecting and lead generation to negotiation and closing. Reviewed and approv
ed all business contracts. Research, analyze and implemented pricing strategies
to support business financial objectives. Maintain an unyielding focus on guest
services, personal honesty and integrity.
*Grew room and marina slip revenues by 65% over a 2 year period from $5M to $8.5
M.
*Consistently drove room revenues and occupancy by developing strong working par
tnerships with OTA's,
wholesalers, incentive houses, wedding planners and corporate clients.
*Member of the resort's executive planning committee for the $4.9 Billion Ginn S
ur Mer resort development.
Director - Catering and Conventions Services May 05 - Nov 06
Westin and Sheraton Our Lucaya Golf Resort & Casino, Bahamas
Hired, train and directed a team of 5 managers and 10 support and administrative
staff in the realization of budgeted catering revenues. Formulated and executed
sales strategies, selling techniques and policies that exceeded revenue goals t
hrough food, beverage, room rental and audio visual sales.
*Exceeded catering budgeted revenues of $38M by $5million over an 18 month perio
d.
*Caused the restructured and internal management of sales and catering team resp
onsible for destination weddings.
*Achieved a 97% guest satisfaction rating due in part to effective management of
brand standards and best practices.
General Manager Dec 04 - May 05
Creative Services Destination Management Company International, Florida
As General Manager and strategic leader, I held full P&L responsibility for all
facets of the Florida and Bahamas business operations including; financial perfo
rmance, sales, marketing, human resources and client relations. Strong strategi
c player in the sales process including: event planning, vendor negotiations and
contract approvals. Managed a $1.1M budget with combine supervision of 18 assoc
iates.
*Skillfully negotiated and approved business service contracts valued between $2
50,000 to $1.5M.
*Designed and executed a new organizational plan combining business operations o
f three offices effectively
leveraging combined synergies and resources.
Director - Sales & Marketing Jun 02 - Sept 04
Royal Oasis Golf Resort & Casino, Bahamas (Driftwood)
Planned, executed and managed all sales, marketing, advertising activities and c
orporate image for the dual-branded 400 room Crowne Plaza and 560 room Sunspree
hotel. Managed a $1.2M budget and directed a sales force of 15 including caterin
g and convention staff. Key markets: groups, golf, corporate, destination weddi
ng and T&T.
*Increase room revenues sales by 35% over a two year period from $42M to $56M.
*Merged 2 sales offices following the resort's acquisition, a $23M renovation an
d rebranding of two hotels.
*Member of the transition and project development team during and following hote
l acquisition by new owners.
Director - Casino Marketing & Special Events Feb 01 - Jun 02
Royal Oasis Gold Resort & Casino, Bahamas (Driftwood)
As Director of Casino Marketing and Special Events, I directed and executed all
marketing, guest services, collateral development, promotions and direct marketi
ng programs. Maintained a strong business relationship with key vendors, public
relations agency and hotel executive team. Managed a $1.1M budget and supervis
ed a team of 20 including 5 managers.
*Oversaw the installation of the 1st computerized player development electronic
rating system at the resort.
*Promoted to Director of Sales & Marketing to lead resort rebranding and re-laun
ching campaign.
*Exceeded casino revenues projections (drop) by $8M from $23M to $31M within 12
months.
General Manager Oct 98 - Feb 01
Holiday Inn Junkanoo Beach, Bahamas (Driftwood)
Overall leader with managerial responsibility for the strategic business plan f
or a 183 room full-service hotel, 2 restaurants and bars, 2 pools, 12,000 sq. ft
. banquet space, fitness center. Supervised a staff of 135 including 5 divisiona
l heads. Skilled at exceeding expectations that deliver solid business unit resu
lts and guest satisfaction.
*Returned hotel to profitability status and achieved an overall guest satisfacti
on level of 90%+ on a consistent basis.
*Orchestrated the awarding of the AAA 3-Diamond designation one year into my lea
dership tenure.
*Successfully project managed the closure, renovation and reopening of an adjace
nt hotel following its acquisition.
Regional Director - Sales Jan 96 - Jul 98
Bahamas Princess Golf Resort & Casino, Bahamas (Driftwood)
Led the sales team and executed the sales strategy for the 400 room Princess Tow
er and 590 room Country Club. Managed a $1.25M budget and leadership to 15 sales
personnel. Developed and implemented group rates and ceilings. Successfully ass
embled, trained, coached and motivated a dynamic group sales team. Reviewed and
approved all group contracts.
*Team finish 115% of total group revenue booking goal in 1997
*Maintained leadership responsibilities for both sales and casino marketing duri
ng hotel takeover.
*Grew room revenues by 29%; $38M to $49M. Grew catering revenues by 45%; 10M to
$14.5M.
Sales Manager Oct 95 - Dec 96
Pavin Gas & Oil Company
Performed prospecting, cold calls, product presentation and organized sales blit
zes targeting B2B clients. Responsible for maintaining accurate information on c
ompetitor's product, price and distribution channels. Coordinated promotional ca
mpaigns launches and public relations activities.
*Increase sales by 20% by expanding distribution channel with the retail network
.
*Recognized as top sales manager for highest sales revenue results for short ter
m sales.
Director Sales Jul 90 - Aug 95
Nassau Marriott Resort & Crystal Palace Casino (formally Carnival's Crystal Pala
ce Resort & Casino)
Planned and managed the sales team and sales strategy for a team of 5 managers r
esponsible with an accomplished team booking goal of $26M in room revenue and $2
0M in F&B revenues for a 560 room resort and casino. Re-assigned sales territori
es and market segment for team and self. Designed, implemented and monitored gro
up rate ceiling. Closely monitored sales team to ensure that all group sales le
ads and prospects gained from cold calls and sales blitzes were followed up on.
*Point person responsible for installation and staff training schedule for the D
elphi system software at the resort.
*Caused team to finish at 100+% of group revenue booking goal for 5 consecutive
years.
*Designed and launched "Panache Corporate Card" increasing corporate room revenu
es by 45% in 1st year.
Sales Manager Aug 88 - Jul 90
Radisson Cable Beach Golf Resort, Bahamas
Established and strengthen relationships in the corporate and incentive groups m
arket. Exceed individual sales quotas on a consistent basis. A top ten producer
s of short-term business within the Radisson network in 1989. Recognized for de
monstrative ability and exceptional skill level at; prospecting, cold calling, a
nd presentation, negotiating and closing.
*Successfully completed a comprehensive 12 month in-house Management Training Pr
ogram.
*Won "Manager of the Quarter" as Sales Manager over 30 other resort managers.
*Recognized as the #1 lead generator within region through successful prospectin
g strategies and closings.
ACADEMIC CREDENTIALS/ACCREDITATIONS
Master of Business Administration - MBA -1992
University of Miami, FL
Bachelor of Science - Marketing B.Sc. -1988
Hampton University, VA
Certified Meeting Professional - CMP
Certified Hospitality Marketing Executive - CHME
PROFESSIONAL AFFILIATIONS, AWARDS
*Hospitality Sales & Marketing Association International Bahamas Chapter (HSMAI)
- Past President 91-93
*National Tourism Cacique Finalist - Sales Executive of Year 2008
*Society of Incentive Travel Executive (SITE)
*Meeting Professional International (MPI) - South Florida Chapter
*Grand Bahama Island -Boss of the Year 1998
*Junior Achievement (NSCHS), Roswell, GA
REFERENCES AVAILABLE UPON REQUEST