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Mike Murphy

President
Sky Ski
1204 West Flint Street
Lake Elsinore, CA 92530

Mr. Murphy,

Thank you for taking the time to work with us to determine your multimedia
needs. Cyberi, Inc. will be available to start work on this project as soon as
possible. We look forward to working with you on this project.

Our proposal will outline how we will solve your problems. Our designs are
based on years of experience with similar presentations tailored to the specific
needs of Sky Ski.

Cyberi, Inc. is the right choice for the following reasons:

♦ Our staff has extensive experience with similar web site and multimedia
CD-ROM development.
♦ Our staff is already very familiar with the sport of hydrofoiling and
understands the watersports industry.
♦ Our staff has on file an extensive library of hydrofoiling still photography
and access to hydrofoiling video.
♦ We have experience in tying both web site and CD-ROM projects
together with additional marketing tactics for a complete solution.

Sincerely,

Ian Lauder
VP of Engineering
Cyberi, Inc.
(425) 823-1213
ian@CyberiCard.com
www.CyberiCard.com
Creating the Sky Ski Website and Interactive
Marketing CD-ROM.

Prepared for: Mike Murphy


President

Prepared by: Ian Lauder


VP of Engineering

Creating a web site for the Sky Ski company and a resource for
the sport of hydrofoiling, connecting Sky Ski and hydrofoiling
community on the Internet with the Sky Ski office and linking the
Sky Ski distributors directly with Sky Ski via a mini CD-ROM.

Proposal Number: 39443-223

1
Sky Ski

Executive Summary …………………………… 2

The Project

Recommendations …………………………… 3
Benefits …………………………… 4
Features …………………………… 5
Technical Approach …………………………… 6
Production Schedule …………………………… 7
Deliverables …………………………… 8
Cost Summary …………………………… 9
Project Management …………………………… 10
Training Plan …………………………… 11
Storyboard Diagrams …………………………… 12

Cyberi, Inc.

Case Studies …………………………… 18


Company History …………………………… 21
Testimonials …………………………… 22
References …………………………… 26
Portfolio …………………………… 27
Team Resume …………………………… 31
The Objective…
Sky Ski needs a major Internet presence to be the hub of the sport of hydrofoiling, create a community
atmosphere and promote and sell their products and services. Sky Ski also needs an easy way to get
dealers up to date dealer information and high-resolution images for use in dealer advertisements.

♦ An Internet Presence: Sky Ski needs a web site.


♦ A Dealer Media Kit: Sky Ski needs a dealer CD-ROM.

The Opportunity…
Sky Ski has the opportunity to dominate the Internet in the sport of hydrofoiling.

♦ Exposure: The goal of the web site will be to dominate the sport of hydrofoiling on the Internet with
a large amount of content and imagery.

♦ Community: The site will also be used to build a large community of hydrofoilers by encouraging
communication, team membership and events.

♦ Dealer Service: The web site will include a dealer locator for users and a mini CD-ROM will be
created to include high resolution images for advertisement use, Sky Ski information and links to up to
date dealer price lists.

The Solution…
As active members in the sport of hydrofoiling we understand the sport and have accumulated a large
collection of extreme hydrofoiling media. We are also experts in the creation of all media and materials
required for the project including but not limited to web site design, e-commerce, database design,
photography and CD-ROM production. We recommend using our production team to handle the creation of
both projects.

♦ Site Creation: We recommend a full service web site solution including e-commerce, team rider
automation, extensive photo galleries, product information, tips and tricks, dealer locator,
autoresponder e-mail list manager, up to date event information and more.

♦ CD-ROM Creation: We recommend a small-scale mini CD-ROM for use with Sky Ski’s dealers
mass produced in small quantities and updated once a year.

♦ Ongoing Site Maintenance: We recommend the Sky Ski site be updated at least once a month
with new information.

2
Based on our interview we are recommending the following course of action for us to meet the needs of Sky
Ski.

Sky Ski is in the business of producing high performance hydrofoils and is the leading manufacturer. Sky
Ski is in need of an Internet presence that will also make it the primary resource for information about the
sport of hydrofoiling. Sky Ski also needs a marketing piece for dealers that will include prices and high
quality photographs for use by dealers in advertisements.

Cyberi, Inc. is in the business of producing e-commerce enabled web sites and CD-ROM marketing
materials on custom shaped media. Cyberi, Inc. staff has the skills and experience required by Sky Ski
including still photographers, virtual reality IPIX photographers, web site developers and multimedia
designers.

We recommend that a large-scale web site be developed for Sky Ski, which focus on two primary areas.
First to drive customers to the e-commerce parts of the Sky Ski web site and build a mailing list for customer
and prospect follow-up marketing. Secondly a large information section of the site will be built featuring still
photography, team riders and general information about the sport of hydrofoiling with the focus on Sky Ski.
The e-commerce portion of the site will be built so that orders can be forwarded to dealers in the shopper’s
local area so that existing dealers are not cut out of potential sales. Also, a mini CD-ROM business card
presentation should be created as a marketing piece for both dealers and potential customers. The CD-
ROM will be small enough to mail and pass out at tradeshows to anyone. For dealers the CD-ROM will
include a number of high quality images that can be used for advertising by the dealer. The CD-ROM will
also drive traffic to the Sky Ski web site and allow users to contact Sky Ski. Sky Ski should only need an
initial quantity of 100 CD-ROMs.

Please contact us at your earliest convenience to discuss our recommendations. In order to complete the
project within the outlined schedule and budget we will need to finalize any issues you may have within one
week.

3
You will realize the following benefits provided by this project:

The CD-ROM project will benefit Sky Ski as follows:

♦ Reduce printing costs

♦ Reduce bulky mailers

♦ Reduce postage costs

♦ Increase visibility

♦ Increase your response rates

♦ Increase brand awareness

♦ Help close more business deals

♦ Combine existing marketing material

♦ Improve customer service

♦ Track your marketing effectiveness

♦ Leave your information on customer’s desktop

Increase the leverage of your existing marketing campaigns with the new and powerful tool you can track!
Printed brochures are frequently tossed in the trash, CD-ROM presentations are more likely to be kept and
passed around.

The Website project will benefit Sky Ski as follows:

♦ Increase visibility world-wide

♦ Stand out from the competition as the industry leader

♦ Increase brand awareness

♦ Conduct business easily anywhere in the world

♦ Promote the sport of hydrofoiling with Sky Ski as the most innovative company

♦ Improve customer service

♦ Track your marketing effectiveness

4
The products and services provided by Cyberi, Inc. to be used in this project include many useful and
innovative features. Following is a brief synopsis of the major features which you will benefit from:

♦ Enterprise Marketing ROI Tracking - Capture more information about how your cards are used to
determine how effective your presentation and marketing efforts are working.

♦ Desktop Installation - The installer effectively multiplies the number of actual business card
presentations by leaving it behind on the user’s computer.

♦ Contact Followup - Our CyberiCards are programmed with contact forms that gather visitor
information when they fill out a request form on your card. Your users are immediately sent an
automated thank-you e-mail and you are sent their information request.

♦ Artwork Advertising Free - Our CyberiCards are designed for you to market yourself and your
business. Unlike most other multimedia companies we do not put our logos or marks on the face of
your business card CD-ROM.

♦ Custom Background - We will create a custom graphic background of your choice which will
match your corporate look and feel.

♦ Background Music - Your presentation will also include a background music track of your choice.
We have a large selection of stock selections and custom tracks can be licensed or created.

♦ Trade Show Autoplay Mode - Let your presentation play by itself while letting your viewer take
over at any time. Our presentations can be setup to guide your viewers page by page through your
message. Perfect for trade shows, kiosks and sales demonstrations.

♦ IPIX Virtual Tour - We specialize in 360 degree IPIX Virtual Reality Tours. An IPIX photograph is a
single picture that shows an entire view of a room or location from floor to ceiling all the way
around. IPIX is a unique type of photography only available on web sites and multimedia
presentations.

♦ Video - Short video clips can also be included in your CD-ROM presentation. Video clips can be
advertorials, location tours, etc. For mini CD-ROMs size and space is limited to a few minutes.
We will work with your to determine how much video can be included.

♦ User Controllable - Our presentations are designed for ease of use by beginners to experienced
computer users. Audio feedback on buttons and clickable text, visual feedback on buttons and
clickable text, navigation schemes consistent across presentation, pop-up help screens, animated
visual buttons clues on each initial page view.

For more details see our web site at: http://www.cybericard.com/htm/feature.htm

5
In order to complete the project, Cyberi, Inc. will complete the following development tasks:

♦ Assign a development team to the project.

Your primary contact will be Joel King. Joel will oversee the project and communicate between your
company and our development team. Tom Granger will provide the CD-ROM cover art, Flash
animation sequences and will assist in the graphic design. Ian Lauder will be in charge of the
development of the CD-ROM presentation and the development of the web site.

♦ Start the planning process after receiving all client-supplied material required.

Joel King will work with you to design the layout and visual style of the presentation. Once the design
is created mockups will be created. Once you approve the mockups and all collateral material has
been received the project development will start.

♦ Develop the project based on the milestones in the production schedule.

A first draft of the presentation will be created within 2 weeks of all collateral material being received.
You are allowed one round of change requests for the second draft (not to exceed the project
specifications) after the first draft is presented. Change requests that are outside the scope of the
original estimate and change requests after the second draft will be billed separately.

♦ Test the project through both Alpha and Beta testing cycles.

The CD-ROM and website presentations will be tested after each round of proofs. You are also
responsible for proofing the entire presentation to check for missing features, misspellings, etc. Once
we have tested the presentation and you have tested and approved the presentation it will be ready for
mass duplication.

♦ Deliver and install the final project deliverables.

Once approved the final presentation will be sent to replication to be mass produced. Once complete
the final CD-ROMs will be delivered inserted into clear vinyl sleeves. Once the website is tested and
approved it will be ready to market and submit to various search engines.

♦ Train staff based on the training plan.

Joel King will provide up to one day of training on location for your staff on the usage of the
presentations. Technical support will be available after the initial training by phone and e-mail.

6
The following is our projected production schedule for the project. The projected project schedule is
expected to take approximately 8-9 weeks of calendar time. The schedule allows time for gathering and
creating media, multiple rounds of proofs, testing and change requests for both the website and CD-ROM.

♦ Proposal acceptance: September 6.


♦ Assign project team: September 6.
♦ On-site photo shoot for product and rider shots (weather permitting): September 13-15.
♦ All client supplied materials due: September 16.
♦ Start project: September 9.
o Project planning complete: September 12.
o Project design complete: September 17.
o Project Alpha completion: October 15.
o Project Alpha testing completion: October 17.
o First draft delivery for client proofing: October 21.
♦ Project Beta completion: October 25.
♦ Project Beta testing completion: October 28.
♦ Project Final completion: October 31.
♦ Client approval on final release: November 4.
♦ Final testing completion: November 6.
♦ Master CD-ROM sent out for mass production: November 8.
♦ Training completion: November 11.
♦ Mass produced CD-ROM’s delivered: November 22.

7
The following is a complete list of all project deliverables as stated in the contract and proposal.

♦ 1000 45-mb CD-ROM’s – Mass produced, screened artwork, inserted into vinyl sleeves.

♦ Interactive Presentation – Creation of a Windows based interactive presentation.

♦ Custom Photography – 3 day photo shoot, at Sky Ski’s location.

♦ Tracking Reports – You will have access to on-line reports showing CD-ROM tracking results.

♦ On-Site training – We will provide up to a one day of training when delivered.

♦ Support – Ongoing technical support will be provided by phone and e-mail.

♦ Website – Sky Ski e-commerce enabled web site will be created and hosted on our server.

8
The following is an estimate and summary of the costs associated with your project. These numbers are
only to be used as an estimate, which has been based on the information provided to our company
concerning this project to date.

Development Costs Price


Project Development for dealer CD-ROM $4650.00
Mass Duplication Costs of 1000 CD-ROM's $1240.00
Project Development for creation of web site $34,157.50
Total Development Costs: $40,047.50

Ongoing Yearly Costs


Domain Name Renewals $35.00

Total Ongoing Yearly Costs: $35.00

Ongoing Monthly Costs


Maintenance costs $400.00
Web Hosting $40.00
3rd Party Services $20.00
Total Ongoing Monthly Costs: $460

Miscellaneous Costs:
Setup and media license fees (one-time costs) $990.00
Total Miscellaneous Costs: $990.00

TOTAL $41,037.50
AMOUNT

Standard Disclaimer: The numbers represented above are to be used as an estimate for the projects
discussed. The above Cost Summary does in no way constitute a warranty of final price. Estimates are
subject to change if project specifications are changed or costs for outsourced services change before being
locked in by a binding contract.

9
Based on our staff resumes and your project needs, we have put together the following proposed project
management team.

♦ Client/Project team contact: Joel King

The team contact person is responsible for managing all contact between our development team and
your staff. To keep the project on schedule and avoid communication problems all project related
issues must be managed through your contact person.
♦ Project manager & Team Leader: Ian Lauder

The project manager is responsible for internally managing the project to meet the production schedule
and budget constraints.
♦ Senior Photographer: Ian Lauder

The senior photographer is responsible for shooting all photography required for the CD-ROM and web
site projects.
♦ Media manager: Tom Granger

The media manager is responsible for creating and researching required Flash animation, graphics,
audio and video files. The media manager will work directly with the Project manager.

The contact person will be your main contact point to the project development team. All decisions must be
cleared through the team contact person and project manager. Subordinate team members should not be
contacted directly unless cleared by the team contact, project manager and team leader.

For detailed resumes of each project team member see the individual team resume section of the proposal.

10
Once the project is complete our staff will provide training. We are staffed and equipped to handle a variety
of training needs.

Your customer contact Joel King will provide training for your CD-ROM presentation and website.

On-site training will be provided at your local location.

We will arrive with a laptop computer and copies of your CD-ROM for use by your staff. You are not
required to supply any equipment. You must have at least a phone connection available for using the
website.

Future on-site or remote training can be provided for a nominal charge. If you require on-site training at a
location other than locally travel costs may be incurred. Phone and e-mail support will be provided as
needed.

♦ On-site training – Up to a full day of training will be provided on-site once the final presentation is
approved.

♦ Ongoing training – Phone and e-mail support will be provided as needed after the on-site training.

11
Following is a proposed storyboard diagram for the Sky Ski dealer CD-ROM. Our project layouts are based
on accepted multimedia design practices, customized to meet your needs.

Please contact Joel King or Ian lauder at Cyberi, Inc. to explain the storyboard in detail and how it will relate
to the end user experience. This diagram shows the various components of the CD-ROM and where they
will be located. Graphic mockups will be created for review once the project is started. Samples of similar
CD-ROM presentations will be included with our proposal.

12
Following is a proposed storyboard diagram for http://www.skyski.com/. The Sky Ski site will include a large
number of pages, graphics, custom photography and will use an automated system for managing classified
ads, team riders, worldwide dealers and secure on-line ordering. The proposed web site will contain at
least 150 web pages and at least 150 auxiliary pages used by the automated systems as well as hundreds
of graphics and photographs, a video clip gallery, back office administration features, newsletters and more.

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14
15
16
The preceding diagrams are for illustration purposes only and are subject to change. The actual designs
will be more complex and will be completed during the planning and design phase of the project.

17
The following Cyberi, Inc. case studies show how we have helped other companies with similar needs.

Cyber Sea, Inc.

http://www.Cyber-Sea.com

Cyber Sea, Inc. needed a large e-commerce and affiliate marketing enabled web site to promote
multiple hard good and digitally delivered products and services. Cyber Sea, Inc. also wanted to
use a CD-ROM presentation to market itself and tie in with their web site.

We broke down the Cyber Sea, Inc. business into its primary products and services and created a
company site that focused primarily on the photography products and services with links off to
other company sites. Cyber Sea, Inc. is actually a collection of web sites, each focusing on a
separate product line or service.

http://www.Cyber-Sea.com
http://www.ProposalKit.com
http://www.ApresentationTrakker.com
http://www.CyberiCard.com

By splitting up the Cyber Sea, Inc. company into multiple sites we greatly increased sales due to
less confusion among site visitors. Each site has specific goals that were met beyond
expectations. The Cyber-Sea.com site has been responsible for landing many book and magazine
publications. ProposalKit.com and related sites gross hundreds of thousands of dollars a year in
sales. CyberiCard.com and related sites have helped position Cyber Sea, Inc. and partner
company Cyberi, Inc. as a leader in the CD-ROM presentation industry. Creation of our CD-ROM’s
for Cyber Sea, Inc. helps market all of the companies products and services and has responsible
for making initial contact with new business partners and clients.

18
Florentine Design Group

http://www.FlorentineDesign.com

Florentine Design Group needed a smaller scale e-commerce enabled web site to promote multiple
hard good and digitally delivered products and services. Florentine Design Group also wanted to
use a CD-ROM presentation to market itself and tie in with their web site.

Cyberi, Inc. developers also working with Florentine created the Florentine Design Group site
which has links off to other sites to market products and services created by Florentine. We also
created a CD-ROM business card for Florentine to market itself and tie the CD-ROM to the web
site.

Florentine has increased sales for its products, generated more leads for design work and has
become a resource for other multimedia developers.

19
Cyberi, Inc.

http://www.CyberiCard.com

Cyberi, Inc. needed a medium scale e-business and affiliate marketing enabled web site to
promote CD-ROM production and replication services. Cyberi, Inc. also needed a full featured
CD-ROM presentation to market it’s features and tie in with their web site.

Cyberi, Inc. staff developed the Cyberi web site to showcase their large portfolio of commercial CD-
ROM’s. A CD-ROM was also developed that highlights all of the features incorporated into client
projects. The web site and CD-ROM are tightly integrated and work just as well as separate
marketing pieces. An affiliate program was designed to help promote the site and generate leads.

Cyberi, Inc. adds members to its affiliate program and opt-in mailing lists daily from the marketing
pieces and generates numerous project leads from the web site and CD-ROM.

20
About us - Cyberi, Inc. staff combines years of on-line and off-line sales, marketing and software
development to provide our customers with high quality and effective e-business solutions.
Cyberi, Inc. staffs have been providing web site development, photography, virtual reality IPIX,
multimedia and custom software solutions since 1997. Cyberi, Inc. staff have created award
winning web sites, been published in numerous books and magazines, photographed the homes
up to $45 million dollars and created CD-ROM’s for the most prestigious resorts. We also
specialize in affordable multimedia solutions for small and medium sized businesses.

Products - We specialize in interactive multimedia development. Our premier product is the CyberiCard. A
custom cut interactive CD-ROM business card containing multimedia presentations tied to your
web site.

See samples at http://www.cybericard.com/htm/sample.htm

See our CyberiCard features at http://www.cybericard.com/htm/feature.htm

Services - We are a full service e-business provider of web site and related multimedia services.

How to Contact Cyberi, Inc. - If you need to contact us for any reason you can reach us at:

Cyberi, Inc., 11410 NE124th St, #282, Kirkland, WA 98034

Phone: (425) 823-1213


Fax: (425) 867-5507
E-Mail: info@CyberiCard.com
URL: www.cybericard.com

Team member: Ian Lauder


VP of Engineering
Phone: 425-881-1954
Fax: 425-867-5507
E-mail: ian@cybericard.com

Team member: Tom Granger


VP of Marketing
Phone: 425-485-5852
Fax: 425-867-5507
E-mail: tom@cybericard.com

Team member: Joel King


VP of Operations
Phone: 425-823-1213
Fax: 425-867-5507
E-mail: joel@cybericard.com

21
The following are testimonials from some of our clients. Cyberi, Inc. is dedicated to customer service and
producing high quality work that meets the needs of our clients. For more details see our web site
testimonial page at:

http://www.cybericard.com/htm/testi.htm

Linblad Expeditions

Flight Magazine

Air Boom

Fine Wine Line

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Linblad Expeditions

This is a letter to commend the production team of Joel King, Ian Lauder and Tom Granger for the
development of the Lindblad Expeditions/Marine Stewardship Council CD-ROM project. The
project itself was somewhat unorthodox and complex, posing some particular challenges:

1) The project was a collaboration between three loosely connected organizations:


Lindblad Expeditions, the Marine Stewardship Council, and the Alaska Seafood Marketing
Institute.

2) The target audience was not the people who would be the primary recipients of the
card. Therefore, the design required that the card effectively encourage transfer of the
card from the initial recipient on to the target audience.

3) Given the variety of organizations and audiences involved, the specific tracking
arrangements to determine effectiveness with differing audiences and differing targets
was especially complex.

4) The material that we wished to communicate was text-heavy and did not fit cleanly into
their existing format.

Given these challenges, Joel, Ian, and Tom displayed extraordinary creativity, adaptability, and
commitment in accommodating our desires and making the project a success. They took the time
to get to know the organizations involved and the issues to be presented, and their creative input
was absolutely in line with the project vision.

As a result of the success of our project and the enjoyment and shared commitments that we
experienced during the project, I heartily endorse the work and professionalism of this team.
Please feel free to contact me if you have any further questions.

Sincerely,

Tom O'Brien
Director of Environmental Affairs
Lindblad Expeditions

See our portfolio page for this project at:

http://www.cybericard.com/htm/gallery/pages/marinest.htm

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Flight Magazine

“Ian Lauder and Cyber Sea have been making a mark with watersports photos, journalism and on-
line communications. His hydrofoiling coverage has been outstanding, presenting images that
capture the essence of this emerging extreme sport.”

Tony Klarich, publisher/editor of Flight

See our work for Flight at:

http://www.flightworlds.com

Air Boom

“Thank you so much for all your time and effort on our site! We really appreciate it and think you
have done an awesome job! We love it and could not be happier! Thanks again! Again we can not
thank you enough for all you have done on the site! We will spread the word on what a great job
you have done.”

Denise Stack, Air Boom

See our work for AirBoom at:

http://www.airboom.com

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Fine Wine Line

Dear Joel King,

I wanted to take this opportunity to thank you and your team of Ian Lauder and Tom Granger, for
the outstanding effort in the production of our CD-Rom Virtual business card.

We appreciate your team's creativeness and hard work which pleased us way beyond our
expectations. Working with contacts throughout the country, we rarely see such professionalism as
your team demonstrated on our project.

I will be showing everyone our new marketing tool and will be passing your names on for
recommendations.

Thanks again, it was a pleasure.

Best regards,
Andrew Kalmbach,
Project Manager, Valentini's Fine Wine Line

See our portfolio page for this project at:

http://www.cybericard.com/htm/gallery/pages/wineline.htm

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The following are some of our clients who have agreed to be references. Feel free to contact any of our
references about their experience with Cyberi, Inc.

Air Boom
Air Boom
Ron Stack
Owner
Phone: 1-909-244-4526
E-mail: rstack@airboom.com

http://www.airboom.com

Linblad Expeditions
Linblad Expeditions
Tom O'Brien
Director of Environmental Affairs
Phone: 1-800-397-3348

http://www.cybericard.com/htm/gallery/pages/marinest.htm

Days Inn - Scottsdale


Days Inn - Scottsdale
Anita D. Price
Director of Sales and Marketing
Phone: 1-480-947-5411

http://www.cybericard.com/htm/gallery/pages/dayssct.htm

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Cyberi, Inc. staff has created numerous projects for other companies. Our portfolio contains many similar
projects, as we will develop with you. For more details and listings of over 30 CD-ROMs developed for
hotels, schools and other businesses see our web site portfolio page at:

http://www.cybericard.com/htm/portfolio.htm

For a detailed portfolio of web site projects done by our sister company Cyber Sea, Inc. see:

http://www.cyber-sea.com/htmfiles/webport.htm

For a detailed portfolio of watersports and related photography our staff has produced see:

http://www.cyber-sea.com/htmfiles/gallery.htm

The developers and designers who will be working on your project have a broad range of experience
creating CD-ROM’s, e-business web sites, general software development, extreme sports photography,
print advertising, journalism and more.

Our staff has the experience needed to deliver all of Sky Ski’s multimedia needs.

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Marine Stewardship Council
Features a large amount of information about MSC, links to PDF documents and 10 trackable links to
various web sites. MSC needed a CD-ROM designed to teach viewers about sustainable fish
resources on a very tight production schedule.

Hyatt Gainey Ranch


Features a complete 30-location guest room, meeting room and amenity virtual IPIX tour. A full sized
CD-ROM also includes a 10-minute video. Gainey Ranch, one of the most prestigious resorts in the
country, needed a promotional CD-ROM to replace bulky and costly VHS cassettes that also
incorporated brochure type and interactive material to present to prospective customers.

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Days Inn - Scottsdale
Features a guest room and meeting room IPIX tour of the hotel. Anita, the General Manager was able
to land a number of international business clients after sending them their new CD-ROM presentation.
She was previously unable to land them as clients with traditional marketing.

Hydrofoil, Inc.
Features a complete copy of the Hydrofoil, Inc. web site. The ski school was looking for a new
marketing piece for tradeshows and giveaways to generate new business. Cyberi, Inc. staff already
had created the Hydrofoil, Inc. web site and used their extensive extreme hydrofoil water sport
photography library to create both marketing pieces.

Fine Wine Line


Features a promo video, IPIX virtual of custom wine cellars and catalog. Fine Wine Line needed a
presentation to showcase their custom cellars, photographers photographed locations in Phoenix and
Seattle and incorporated existing media from Fine Wine Line.

29
Seattle Christian School
Includes a complete 16-room IPIX tour of the school and many still photos of school events. Multiple
photography sessions were scheduled around construction and we acquired background music sung
and played by the school choir to accent the presentation. Seattle Christian School uses the card to
promote their school to various businesses in the community.

Our staff have also consulted and worked on software for companies such as:

Nike, Toys R Us, Service Merchandise, Lillian Vernon, K-Swiss, Tommy Hilfiger, Skyway, Paris
Presents, Applause, Butler, Bradlee, P&O Nedloyd, Chase Manhattan, VMX, Fisons, Image
Consulting Group, Vitro, Kvinko, Harland Simon, NDS, Rockwell, Fidelity Investments, Thomson
Financial Networks, Intellicom Solutions, WheelBase, Visa, Sterling Winthrop Pharmacuticals, US
Coast, Infosel, Silveco, MSG, Lundy Financials, Comdisco, Scanning Management Systems,
Versyss, E. F. Haskell, Magnavox, ADT Security Systems, Document Automation Corp., GTE,
IBM, De La Rue Printrak, Applied Systems Technologies, XILINX, Chief Data, Cybermedix Inc.,
Lincoln National Information Services, Coulter Electronics, Bull Information Systems, Pacer Corp.,
GSA, Goodwill Games, Scientific Columbus, XYTRON.

Created web sites for companies such as:

Cyber Sea, Inc., Florentine Design Group, LOGNET, RS Sports, Hydrofoil, Inc., Flight Magazine,
Mike Macks Ski School, Air Boom, Noice Studio and Gallery, Foray Camera Cases, Gonnason
Boats.

Created retail products such as:

Cyber Sea Stock Photo CD-ROMs, Wildlife Screensavers, Multimedia Proposal Kits, CyberTrakker E-
Commerce & Affiliate Tracking System, APTLauncher/APTTrakker, Template Kit and HTML E-Mail
Pack.

And have created multimedia CD-ROM’s for companies such as:

Hyatt, Marriott, Days Inn, Renaissance, Westcoast, Inn of Chicago, Four Seasons, Embassy
Suites, Holiday Inn, Hilton, Sheraton, Summerfield Suites, Doubletree, University Inn, Last Frontier
Guest Ranch, Wellesley, Hydrofoil, Inc., Linblad Expeditions, Fine Wine Line, Advanced Laser
Clinics, Delta Dental, Diamond Communications, New World Network, Hot Air Expeditions,
Biltmore Fashion Park, Seattle Christian School, Andover College, Burr & Temkin

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The following Cyberi, Inc. team members will be working with you during the course of your project. We
have included their resumes below so you can get to know your team’s skills and backgrounds.

Ian Lauder
Vice President of Engineering
Phone: 425-881-1954
Fax: 425-867-5507
E-Mail: ian@cybericard.com

Ian Lauder has been a professional software engineer since 1988, has been developing
multimedia solutions since 1997 and has been a professional photographer since 1998. He has
been published in numerous books and magazines, developed award winning web sites and has
built a number of high tech companies.

♦ B.S. in computer science with a minor in math and a graduate of New York Institute of
Photography, PADI certified Master Diver.

♦ Member of NANPA - North American Nature Photographers Association.

♦ President of Cyber Sea, Inc.

♦ Senior photographer for Flight Magazine.

♦ Former Director of Engineering for Global Technology Services, Ltd.

♦ Former DBMS consultant for Vista Development, Corp.

♦ Former software engineer for Raima, Corp.

Developer of the Proposal Kit system for web developers, ODBC drivers for the db_Vista DBMS,
the CyberTrakker e-commerce and affiliate tracking system, the APTTrakker multimedia tracking
system and the Cyberi, Inc. CD-ROM development infrastructure.

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Thomas Granger
Vice President of Marketing & Strategic Relations
Phone: 425-485-5852
Fax: 425-867-5507
E-Mail: tom@cybericard.com

Thomas Granger has been fine-tuning the Art Direction & Marketing efforts of clients for over 10
years. He has built numerous profitable e-commerce & marketing-driven websites, and directs
much of the multimedia you see from storyboard to script; concept to creation. He has been
published in a number of journals & CRM marketplaces.

♦ B.A. in Pre-Law & Communications, Associates in Computer Science

♦ Regular Web & Email Marketing columnist for SitePoint.com

♦ President of Florentine Design Group

♦ CRM Technical Consultant for Xchange Applications, Inc

♦ Former Web Marketing & Production Manager for AIS of WA/AON Services Group.

♦ Former Marketing Coordinator for Northern Lights Casino.

Mr. Granger is the developer of TemplateKit.com, a self-sustaining e-commerce site for web &
multimedia design templates and Florentine Design Group, a multimedia production house who
specialize in affordable multimedia solutions for businesses of all size. Regularly consults on HTML
& Rich Media marketing for Ameritrade, IBM, Expedia, and more.

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Joel King
Vice President of Operations
Phone: 425-823-1213
Fax: 425-867-5507
E-Mail: joel@cybericard.com

Joel King has been developing CD-ROM presentations since 1999. He acts as the primary liaison
between clients and production staff, and manages your project from start to finish. He has worked
extensively in Office Management, Sales/Marketing and Operations in numerous fields.

♦ Degrees in Engineering and Business Management

♦ Senior IPIX photographer for Cyberi, Inc.

♦ Former Office Manager for Gulkana Air Service

♦ Former Director of Sales/Marketing for Global Concepts

♦ Former Director of Operations for a competing CD-ROM marketing company.

Joel has photographed virtual tours for some of the most prestigious Resorts and Hotels in the
United States. Properties include the Hyatt at Gainey Ranch, Grand Hyatt San Francisco and
Renaissance Parc 55. He is also involved in the day-to-day creation and client facing aspects of
the CD-ROM presentations.

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