mobile 518-368-7286 Profile Dynamic sales and marketing professional who has partnered with major accounts a nd driven incremental sales, profits, and market share. Strengths include fact- based consultative selling approach leveraging consumer insights, communication of strategic vision and tactics, and team building. Education MBA, Union Graduate College Schenectady, NY- 2009 Accredited by AACSB- The Association to Advance Collegiate Schools of Business. Introduction to core business disciplines aimed at providing the logical reasoni ng, communication, computer, and people skills necessary for strategic and ethic al decision- making in todays global markets. BA, Politics, Ithaca College Ithaca, NY-2006 Professional Experience Sales and Marketing Analyst Hero/ Beech-Nut Nutrition Corporation Amsterdam, NY May, 2009- Collaborate with V.P. of Marketing, Director of Trade Marketing and Sr. Director s to develop and drive overall trade strategies consistent with Brand objectives . Create national volume and trade spending targets, objectives and forecasts also leading the development of customer specific trade plans and programs for groce ry, mass and drug channels. Target Accounts : Wal-Mart, Publix, Kroger, Safewa y, Supervalu, Food Lion, Price Chopper, Wegmans, Hannaford. Lead sales communication, line reviews, planning and execution, including annual sales plan development, communication frameworks, sales tools and sales meeting s. Provide active management and analysis of the national trade budget to achieve s ales objectives while maximizing trade ROI. Direct sales managers in the development of Trade Marketing tactics including di stribution, shelving, merchandising and pricing platforms that align with the cu stomers Go-To-Market strategies. Identified price and margin opportunities and optimized planogram SKU mix. Partnered with Kroger to create and place over 1,000 off shelf display vehicles in the Columbus, Cincinnati, and Indianapolis market areas. Display featured an assortment of SKUs approved by the Ohio WIC program. Innovative display deligh ted customer and ensured pallet display compliance. Helped conceive and execute a Beech-Nut toddler vehicle for national distributio n. Work productively with other cross functional teams to ensure that their actions are effective in helping to achieve customer marketing objectives. Manage analytical reporting to marketing and field sales customers: national reg ional and customer specific strategies, sales presentations and sales training a nd support. Created account specific scorecards, analyzed POS/ syndicated data and promotion s to capture incremental sales volume. Managed the electronic publication and maintenance of all Brand items through th e Global Data Synchronization Network, as well as the ongoing transition from le gacy 1Synch system to Data Synch Direct. Manage the development and execution of creative ad content appearing in retail trade publications Ongoing project work includes partnering with regional sales teams to identify p reviously unidentified wholesaler free business opportunities, supporting Beech- Nuts partnership with state WIC agencies, and managing the development and execu tion of creative ad content appearing in retail trade publications. HR Generalist Hero/ Beech-Nut Nutrition Corporation- Latham, NY June, 2008-May, 2 009 Developed strategic direction and recruitment strategies for positions in Engine ering, Marketing, Finance, Operations, QA and R&D, Purchasing, Technical, Mainte nance, and Production Supervisors at all levels Provided full cycle recruitment services for manufacturing and corporate head qu arters sites Developed partnerships with hiring managers at all levels of operation Developed and managed vendor relationships Employed direct sourcing techniques to identify talent across all organizational functions and levels Office Support Staff-School of Education Union Graduate College- Schenectady, NY September, 2007-June, 2008 Tasks include the record keeping of student grades and assignments and assisting professors and deans with organizational tasks. Prepared spreadsheets and desig ned exhibits for upcoming re-accreditation of M.A.T. program. Occupied position while attending graduate school full time. Legal Assistant Girvin & Ferlazzo, PC- Albany, NY January-September, 2007 Tasks included legal research, legal writing, and preparation of exhibits. Liais on between clients and representing attorneys. Displayed an ability to handle hi ghly sensitive documents of personal information. Facilitated collections work o n over three hundred case files for creditor clients. Internship Spitzer 2006- Albany, NY September- Nov, 2006 Appointed coordinator of Albany area volunteer events. Skills: SAP (Intermediate) 1-2 years IRI (Intermediate) 1-2years Microsoft Office (Advanced) Project Management Other: Activities Member of Albany Ski and Snowboard Club National Adult Baseball Association- Summers, 2003-2007 Interests History and sports (competitive and as spectator)