MICHAEL L.

FREEMAN
FACHE, CPE, MBA
904 Wimberly Way Ct. Home: (336) 497-4025
Kernersville, N.C. 27284 mf113d202@westpost.net Mobile: (336) 972-
3100

CAREER SUMMARY
Senior healthcare professional with 32 years of experience in healthcare adminis
tration, planning, program development, outreach, and government relations and r
egulatory affairs. A proven track record of leadership and success in highly com
petitive and culturally diverse environments.
Expertise in planning, program development, operations, marketing, financial ana
lysis, physician recruitment, personnel management, government relations, regula
tory affairs, certificate of need, contract and grant management, tax planning,
accounting, budget development and administration.
Uniquely qualified to serve in a variety of healthcare executive positions inclu
ding hospital CEO, hospital COO,VP of Operations, VP of Strategic Planning, VP o
f Program Development, VP of Government Relations, VP of Physician Practices (Ma
nagement), VP of Marketing/Government and Public Relations and VP of Facilities
Planning.

PROFESSIONAL EXPERIENCE

MFreeman Consulting, LLC

President and Chief Consultant 10/10 - Present
* Provide expertise in all aspects of business operations, process
improvement, planning and management. Currently working with the
American Institute of Certified Public Accountants (AICPA) on process
improvement initiatives in the area of Compensation and Benefits. Efforts
will significantly reduce liability, personnel turnover, employee satisfacti
on,
and errors, while improving productivity, throughput, accessibility and
effectiveness. Success in this initiative has already led to discussions of
additional projects for AICPA.

Wake Forest University Baptist Medical Center - Winston-Salem, NC

Vice President, Medical Center Strategic Planning 08/01 - 07/10
Director, Medical Center Strategic Planning 07/93 - 07/01
* Led development of strategic and business plans, feasibility studies,
financial proforma, market research, government relations/regulatory
affairs, and certificates of need for both the hospital and the school of
medicine. Researched, created and presented multi-year environmental
assessments. Negotiated hospital affiliations and program development in
a 26-county service area. Served on community and subsidiary boards,
and assumed leadership positions on task forces and steering
committees, including participation in the development of a master
facilities plan. Led in the development of a Regional Practice Strategy.
Successfully organized and facilitated Board of Trustees, leadership, and
service line retreats.
* Was a leader in the development of a Medical Center institutional strategic
plan in 2010. The strategic plan consists of a unified mission, clear vision
,
goal statements, performance measures, implementation timelines, and
identification of accountable parties.
* Developed one of the most comprehensive strategic planning initiatives in
the nation in 2004. This included an evaluation of approximately 70% of
the Medical Center's clinical volume (inpatient and outpatient - hospital
and physician practices) to gain a better understanding of service specific
market position, financial viability and growth capacity. Each service was
analyzed on five criteria: financial, capacity, quality, market position and
mission. This information was used to identify targeted growth areas and
to develop projections.
* Created the initiatives to develop and support all of the Medical Center's
major centers of excellence and programs as well as the evaluation of new
technologies and clinical programs. Services included Cardiac/Vascular,
Neurosciences, Oncology, Surgical Services, Abdominal Organ Transplant,
Orthopedics, Behavioral Health, Digestive Health, Trauma, Pediatrics,
Geriatrics, and Women's Health.
* Led the Strategic Planning Department in the identification of services and
space requirements, development of business plans and preparation of
Certificate of Need applications. Examples include:
Sticht Center Inpatient Services (226,300 GSF)
Ardmore Tower East (292,400 GSF)
Brenner Children's Hospital (402,500 GSF)
CompRehab Plaza (210,000 GSF)
Downtown Health Plaza (47,000 GSF)
Outpatient Cancer Center (240,100 GSF)
Cancer Center Inpatient Tower (438,000 GSF)
Pediatric Emergency Department (23,905 GSF)
Davie County Hospital Replacement (167,304 GSF)
OP Surgical Services Expansion (72,300 GSF)
* Established one of the most successful Certificate of Need application
processes in North Carolina. Since 1993, 40 CON applications have been
filed and 35 have been approved - a success rate of 87.5%. During this
time, admissions have increased over 40% (3.2% per year) and total
charges have increased over 117% (7.4% per year).
* Through the technology evaluation process, identified equipment,
developed business plans and prepared Certificate of Need applications
for cutting edge technology. WFUBMC was the first in North Carolina to
acquire the following:
Gamma Knife
Magnetoencephalography
DaVinci Surgical Robot
MR Simulator (for Rad Onc Treatment Planning only)
CT/PET Simulator (Rad Onc Treatment Planning only)
The University of North Carolina - Chapel Hill, NC
Adjunct Instructor and Faculty Associate 01/96 - 05/06
* Taught the Health Administration, Planning and Marketing course for the
Executive MHA/MPH program in the Department of Health Policy and
Administration at the School of Public Health.
The University of Iowa Hospitals and Clinics - Iowa City, Iowa
Administrator 05/90 - 06/93
* Led institutional and departmental strategy development and productivity
measurements. Developed staffing alignments, managed facilities,
maximized space utilization and coordinated facility renovations.
University of Texas Health Sciences Center - Houston, TX
Director of Management Operations 09/86 - 04/90
Administrative Services Officer - Department of Pediatrics 03/85 - 09/
86
* Assisted the Associate Dean for Management and the Dean of the Medical
School on strategic and administrative issues in addition to operational
responsibilities. Led contract and grant management and established
budgets and cost containment policies in a department of 50 physicians
and eight satellite clinics. Directed personnel management in addition to
other operational responsibilities.
Peoria Urological Associates, S.C. - Peoria, Illinois
Business Manager/Administrator 10/79 to 02/85
* Managed all personnel, finances, investments, tax preparation and
strategy development in a multi-physician, multi-site practice in five citi
es.
Saint Francis Medical Center - Peoria, Illinois
Unit Manager 05/78 to 09/79
* Served as a patient liaison, directed personnel, led unit purchasing, and
established schedules for a staff of over 200 nurses and clerks.
EDUCATION
Master's of Business Administration
University of Iowa
Iowa City, IA GPA: 3.96
Bachelor of Science - Journalism
Bradley University, Peoria, Il
COMMUNITY INVOLVEMENT
Board Member, Host Homes (Foster Care and Family Counseling) (Chairman,
Strategic Planning Committee)
Board Member, Carolinas Society for Healthcare Strategy & Market Devel.
Board Member, Wake Forest Community Physicians
* Finance Committee Workgroup
Board Member, MedCost, LLC (PPO network & innovative health mgmt prog.)
Board Member, Davie County Hospital
Board Member, Stokes County Hospital
Board Member, Stokes County Health Services Alliance
* Treasurer of L.L.C.
PROFESSIONAL AFFILIATIONS/POSITIONS
Fellow, American College of Healthcare Executives (FACHE)
Certified, American College of Medical Practice Executives (CPE)
President, Carolina's Society for Healthcare Strategy & Market Devel. (2 terms)
Vice-President, Carolina's Society for Healthcare Strategy & Market Devel.
Preceptor, University of North Carolina - Chapel Hill
Preceptor, Virginia Commonwealth University's Medical College of Virginia

PUBLICATIONS
"Smart Growth in the Challenging Environment of an Academic Medical Center" (Oct
ober 2006) Prepared for the American College of Healthcare Executives.