Ashish Pokhariyal

FF 3, 4/ 218, Vaishali, Sec-4 Ghaziabad,

(UP).

Mobile: +91-9891077121 E-Mail: ashishpokhariyal@gmail.com

Channel Building/Vendor Management /Retail placement

CAREER OBJECTIVES: like to work in a stimulating environment for challenging assignments which
gives me the opportunity to enhance my knowledge and skills and be an asset for the organization,
causative to its growth.

PROFESSIONAL SYNOPSIS

• Competent and versatile Sales Leader- Three years of experience in the field of frozen food
industry that includes channel sales in the area of Delhi, Ghaziabad, Noida, and Meerut.

Diligent and resourceful professional with analytical and communication skills coupled with
demonstrated capability of coordination in the channel which includes Company, Distributor, and the
Vendor.

CORE COMPETENCIES

• Retail management
• Maintain co-ordination within and between the team
• Adherence towards work
• Retain composure in adverse situations
• Quick decision maker

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

(Frutchill),Great Food Pvt. Ltd April 2010 till date

Pioneer of taking initiative of launching frozen fruit bar with attractive pushcart for PAN India network ,
plant at Manesar.

Position:- Sales Leader

Responsible for achieving planned results both in terms of quantity and quality in the market.

• Appointment of distributors
• Training to distributors and vendors
• Retail placement
• To manage the activities during the launch of a new distributor
• Standardization of distributor godown
• Evaluating ROI of the business
• Identifying best possible hot spot for vendors
• Distributor wise infrastructure assessment and market expansion

Major Achievements so far:

• Successfully launched distributors in Delhi, Noida, Faridabad, & Ghaziabad

• Made and Launched Seven distributors in a new area of Modinagar & Meerut
• A vendor scheme was proposed and the Director of Sales implemented it unanimously to each
distributor
AMUL (Gujarat Co-operative Milk Marketing Federation Limited) June 2008 to April 2010

Position:- FSR

• To develop Amul Ice Cream business through promotion of sales in assigned territory of Delhi
• Ensuring optimum depth and width of distributor
• Setting sales target and ensure product availability in market
• Reviewing beat planning and redesigning the same when necessary

Achievements

• Maintained whole Delhi ice cream vendor data monthly based

• Multi selling points implemented for vendor to do more sale
• 100% purity Maintained by VRS
• Direct selling of gallon ice creams to banquet halls in east Delhi through distributors.

PROFESSIONAL AND ACADEMIC CREDENTIALS

Post Graduate Diploma in Business Management from Institute of Productivity & Management,
Ghaziabad (2006-08) Area of specialization: Marketing

Projects Undertaken: Beat enlargement program at noida in Amul

Bachelor of Science (Computers) 2004 from Punjab Technical University

Certificate in Dairy Technology for non- dairy technologists.

Intermediate (Science) P. S. E. B 2000

Matriculation P. S. E. B 1997

LANGUAGES KNOWN

• English
• Hindi
• Punjabi

COMPUTER SKILLS

MS Office (MS Word, MS PowerPoint, MS Excel)

PERSONAL DETAILS

Date of Birth : 10th July, 1982

Father’s Name : Shri. S. P. Pokhariyal

Permanent Address : L-139, B.R.S Nagar,Ludhiana ,Punjab

Ashish Pokhariyal