DESIGN
PRINCIPLES
8 IDEO DESIGN PRINCIPLES FOR REDESIGNING
TOBACCO CESSATION PRODUCTS AND SERVICES
INTRODUCTION
1 Allow them to
kick the tires.
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Allowing consumers to “try before
they buy” is a tried and true
marketing approach.
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1: ALLOW THEM TO KICK THE TIRES
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1: ALLOW THEM TO KICK THE TIRES
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DESIGN PRINCIPL E
8
There are many barriers that
consumers face when deciding to
purchase a product.
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2: LOWER THE BAR
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2: LOWER THE BAR
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DESIGN PRINCIPL E
3 Make it look
and feel good.
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It’s no surprise that consumers
prefer products that are
attractively packaged.
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3: MAKE IT LOOK AND FEEL GOOD
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3: MAKE IT LOOK AND FEEL GOOD
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DESIGN PRINCIPL E
4 Facilitate
transitions.
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Many products and services are
focused on helping people change
something about themselves.
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4: FACILITATE TRANSITIONS
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4: FACILITATE TRANSITIONS
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DESIGN PRINCIPL E
5 Make progress
tangible.
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As people work toward a goal,
it is important to help them see,
acknowledge and celebrate the
progress they make.
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5: MAKE PROGRESS TANGIBLE
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5: MAKE PROGRESS TANGIBLE
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DESIGN PRINCIPL E
6 Foster
community.
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Many consumers are more likely to
continue using a product or service
when they can link to or join with
others doing the same thing.
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6. FOSTER COMMUNITY
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6. FOSTER COMMUNITY
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DESIGN PRINCIPL E
7 Connect
the dots.
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Many consumers are overwhelmed
with the choices they face and the
processes they have to follow for
many products and services.
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7: CONNECT THE DOTS
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7: CONNECT THE DOTS
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DESIGN PRINCIPL E
8 Integrate with
their lives.
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The most successful products and
services often are those that fit
seamlessly into the lives of
consumers.
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8: INTEGRATE WITH THEIR LIVES
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Applying These
Design Principles to
Tobacco Cessation
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Applying commercial design principles to
evidence-based tobacco cessation products
and services may help us increase the appeal
and use of these treatments.
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As you work to create (or redesign) evidence-
based tobacco cessation products and services,
keep these eight design principles in mind.
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DESIGN PRINCIPLES
FOR TOBACCO CESSATION PRODUCTS
AND SERVICES
www.tobacco-cessation.org
Developed through a grant with the Robert Wood Johnson Foundation
Published by the Academy for Educational Development
Washington, DC
January 2008