Final Report On Organizational Social Work

Social Work- An Important
1
Organizational Tool
ABSTRACT
We have been assigned a task to prepare a research report on
any of the topic which is of researchable nature. So, we selected
the topic of social work as an important organizational tool and
conducted a basic research on this topic. We started our research
with a purpose that does the social responsibility pay? And to find
the answer to this question, we passed through all the stages of a
constructive research. After determining the variables we
formulated the hypothesis and then tested them on the basis of
data collected through all the sources. And finally, after testing
our results we have drawn conclusions and recommended the
major points that we have noticed and considered as valid
throughout our research.
2
Organizational Tool
BACKGROUND
PURPOSE OF OUR RESEARCH:
To exercise the social responsibility and build more positive
images many companies are now linking themselves to
worthwhile causes. These days every product seems to be tied to
some cause. Cause related-marketing has become a primary form
of corporative giving. It lets companies “do well by doing good”
by linking purchases of the company’s products or services with
fund-raising for worthwhile causes or charitable organizations.
Keeping all this in mind, we have decided to look that if handled
well, how cause related marketing or social work benefits the
company and the cause at the same time. More precisely our
research is about:
Does social responsibility pay?
SOCIAL WORK:
Social work is a profession committed to the enhancement of the
quality of life, and to the development of the full potential of each
individual, group and community in the society. They work with
individuals, families, groups, organizations and communities.
People all over the world conduct the social services programs.
Social services programs include the protection of the
environment from the environmental hazards, to provide charity
to the people in need, to work for the betterment of the society,
3
Organizational Tool
to provide with the basic need to the orphan children with the
food, shelter, proper clothes, education, to bring awareness
among the people of the society about different diseases and
their cure if any, providing help to the people to rebuild their lives
after the natural disasters, providing with people with the health
facilities free of cost, and carrying out all such programs which
help the people in one or other way.
It is the responsibility of the healthy society and also the natives
living in it to observe and to take the notice of those unhealthy
means which violates the society. All over the world such types of
social programs are conducted by the individuals, government,
NGOS, welfare trust, local and the multinational organizations.
ORGANISATIONAL SOCIAL
RESPONSIBILITY:
Organizational social responsibility refers to an organization’s
obligation to act to protect and improve social welfare as well as
its own interests. It is often called as CORPORTAE SOCIAL
RESPONSIBILITY when the concept is applied to business firms.
Social Responsibilities of
Management:
The idea that managers have social responsibilities comes, in
part, from greater interdependencies. These interdependencies
4
Organizational Tool
have built ties of common interest between corporations and their

communities. Managing diversity can protect and improve
society’s welfare while advancing corporate economic interests.
This broad view of management’s social responsibility involves
economic, legal, ethical and discretionary issues like voluntary
and optional activities for the welfare of the society which would
not be seen as unethical if the firms do not take part in such kinds
of activities such as an as shown in the following figure:
Discretionary
Ethical
Legal SOCIAL RESPONSIBILITIES OF
Figure
responsibilities
Economic MANAGEMENT
responsibilities
(
OUR OBSERVATION:
It has been observed that many of the organizations conduct
community service programs and the special social service
programs .These social service programs help them to touch the
lives of the millions of people directly by helping people in need
and indirectly by putting an impression on the rest of the people
that they consider the needy as the important part of the society
because of which they are working for the welfare of the society.
5
Organizational Tool
This practice of the organizations of conducting the social work is

no doubt an outstanding effort towards building a healthy society.
But this is also the fact that by doing these community services
the organizations are also benefited in many ways like attracting
the customers, increasing market share and promotion of their
products.
BROAD PROBLEM
AREA
We basically want to discover the root cause or the underline
purpose of this social work done by so many organizations and to
search for the ways in which they are beneficial for the
organization. In short, we want to have a better understanding of
the people’s perceptions about such social service programs by
the organizations, to find whether they think if it is for the
organization’s own benefits or for the society’s interests. Being a
member of the society in which they operate, it becomes their
social responsibility to help the people and work for the
betterment of the area in which they work. But then all the
organizations don’t follow the same process. Some of them don’t
feel that it is their social responsibility to work for the society.
While some of the organizations consider it important and even
after allege of their working for the welfare of the society they
does not conduct the services practically. Whereas, some of the
organizations contribute in different welfare trust and donate
funds to them which will in turn help the poor people and some
other organizations carry out social service programs by providing
6
Organizational Tool
charity, pure water, environmental protection, awareness among

the people about different things and the medical service
programs to the needy people.
All these programs in one or the other ways are projecting the
companies’ importance and indicating their values in the society.
And their importance is making them known among the people as
a result of which the consumers are getting known to their
products and services. And to find if it is really true or not that
these services help them to capture the greater market share,
customers attraction, or they really consider that with so much of
revenue and strong image they must give out some money or
benefits in the name of charity and must help the people in need,
and Are these companies really successful in carrying out those
social services and do these programs help them to build their
image more stronger and also generate profits.
PROBLEM STATEMENT
We basically will carry out a basic research to increase our
understanding and knowledge about these social service
programs as a type of marketing campaign or as a source of help
to the needy people of the society in true sense.
The companies conduct social service programs for image

building purpose, profit maximization, or to stay in competition
with the competitor, or the companies actually consider that this
is their responsibility to fulfill social obligations they have towards
the society in which they operate.
7
Organizational Tool
Our Research Objectives Are As

Follows:
To find that:
• Whether in order to develop a strong brand image and to

maintain it for a long period of time they conduct social
service programs.
• Whether these programs are used as a source of attracting
customers, customers withholding and are a type of
marketing campaigns which will result in profit
maximization.
• Whether it is because of the competitors association in the
social service programs the companies are interested in
conducting social work.
• Whether these community service programs are in true
sense designed to serve the society or to achieve something
else.
• Whether organizational financial performance and social
performance are related or not.
SCOPE AND
SIGNIFICANCE
It is really important for the companies to conduct social service
programs, it helps the companies to fulfill their commitment with
the people of the society in which they operate as it builds and
8
Organizational Tool
maintains a strong engagement of a company with the

customers. Being a social phenomenon, Customer engagement
encourages customer involvement which in turn increases
customer’s interaction with the company as a result of which
satisfaction and loyalty increases.
All over the world, there is a social responsibility law according to

which the companies are obliged to provide the respective help to
the employees, stake holders, ethics and most importantly
towards the environmental protection and the health care of the
people of the society. But in Pakistan, unfortunately there is no
such law which makes it obligatory for the companies to conduct
social service programs and only the big multinational companies
consider it as a duty and try to fulfill their commitment by every
means.
Importance of our research can also be drawn with the help of the
societal marketing concept given by a well known marketing
professor.
The concept says that:
“A principle of enlightened marketing that holds that a company

should make good marketing decisions that holds that a company
should make good marketing decisions by considering consumers’
wants the company requirements, consumer long run interest and
society long run interest.”
Figure 2 SOCIETAL-MARKETING CONCEPT

9
Organizational Tool
Society
(Human welfare)
SOCIETAL MARKETING CONCEPT
Consumers (satisfaction)
Company’s profit
Societal Marketing is actually an offshoot of the concept of

Corporate Social Responsibility and sustainable development. This
concept urges companies to do more than having an exchange
relationship with customers, to go beyond delivering products and
work for the benefit of the consumers and the society.
PRELIMANAY DATA:
In order to be specific in our research we have looked for the
information from the following resources:
• Unstructured interviews
• Customers Perception through structured interview
10
Organizational Tool
UNSTRUCTURED INTERVIEWS:
We have conducted this interview by asking some questions from
an employee who was a senior audit manager of the Searle
Pakistan limited. According to him organizations often conduct
these services when they are highly reputed and have a strong
image in the society. Normally these services are conducted in a
less number in Pakistan by the local companies, however almost
all the multinational organizations operating in Pakistan conduct
such type of community programs. He also mentioned that Searle
is a local pharmaceutical company but still it fulfills its
commitment of social responsibility and support some charitable
organizations and NGOS like citizen foundation.
STRUCTURED INTERVIEWS:
As we wanted to know the people’s perception about the social
work, some of the information is also collected by asking
questions from the general people. According to their
contribution, it is an appreciable job that the organizations are
contributing a lot towards the society’s welfare. They are the one
who are giving importance to the highly neglected people and
introducing attractive campaigns for the social work purpose but
the do not participate in them in a large number. One of the
respondents even mentioned an example of a campaign of
proctor and gamble according to which every single purchase of
their product will contribute a rupee towards the treatment of the
needy and sick children.
11
Organizational Tool
LITERATURE REVIEW
The concept of social marketing is becoming very prominent
these days. Globally the companies have now started to consider
it as an important aspect and approach of marketing as it directly
relates and touches the lives of the people of the society in which
they operate. It is basically one of the marketing decisions of a
company which gives importance to a society's long term
interests. It has become important because of changing consumer
trends. People are now more concerned about the overall deeds
of a company.
Organizations of the 21st century can no longer limit themselves
to producing and marketing products or services without any
concerns for the impact they have on society. If they want to be
trusted by their customers, employees and the public at large,
they have to be more socially responsible.
The purpose of conducting the literature review is to help
ourselves in our research work in order to be more specific in our
findings. We are focusing on different resources through which we
can have information related to social work and how is it
benefitting the organizations. Our literature review includes the
following:
• Study of Cause- Related Marketing along with the examples.

12
Organizational Tool
• Meta-analysis between the CSP and CFP.

• Online search on the corporate responsibility significance.
• A research previously done on the same issue.
• The study of the CSR report of Walt Disney.
• Case study related to Aero Safe.
1- CAUSE-RELATED MARKETING:
Cause-Related Marketing has become the basis on which the
companies are associating their products with the social causes.
These days every product is seemed to be tied to some cause.
Cause- related marketing links the purchases of the company’s
product with fund raising for worthwhile causes or some
charitable organizations.
Cause-Related Marketing programs generate more than
700million from US corporate funding.
Example: THE HOPE RISE
Kitchen aid donates $50 to the cancer research for every pink
mixer it sells and encourages consumers to host a cock for the
cure dinner party.
Cause Related Marketing has stirred some controversy. Critics
says that “cause related marketing is more a strategy for selling
then for giving , that cause related marketing is cause
exploitative marketing. Thus companies using cause -related
marketing may find themselves walking fine lines between
increased sales and an improved image.”
13
Organizational Tool
(Philip Kotler and Gary Armstrong, Increased Actions on Social

Responsibility Actions, Principles of Marketing, McGraw-Hill, 11th E, Pg
88)
2- Relationship between
Corporate Social Performance
and Corporate Financial
Performance:
A Meta-analysis:
To find the relationship between the social and the financial

performance of a corporation we will discuss a Meta-Analysis.
According to the analyst, most theories on the relationship
between corporate social/environmental Performance (CSP) and
corporate financial performance (CFP) assume that the Current
evidence is too fractured or too variable to draw any
generalizable conclusions. And to prove this, they have carried
out an integrative, quantitative study, and conducted a meta-
analysis of 52 studies.
14
Organizational Tool
The meta-analytic findings suggest that corporate virtue in the

form of social responsibility and, to a lesser extent, environmental
responsibility is likely to pay off. CSP appears to be more highly
correlated with accounting-based measures of CFP than with
market-based indicators, and CSP reputation indices are more
highly correlated with CFP than are other indicators of CSP. This
meta-analysis establishes a greater degree of certainty with
respect to the CSP–CFP relationship than is currently assumed to
exist by many business scholars.
(Marc Orlitzky, Frank L. Schmidt, Sara L. Rynes, ‘Can Business Meet New
Social, Environmental, and Financial Expectations and Still Win?, Business
week, 1999.)
3- AN ONLINE SEARCH RELATED TO

CORPORATE SOCIAL
RESPONSIBILITY SIGNIFICANCE:
Corporate social responsibility is now seen as a vital tool in
promoting and improving the public image of some of the world's
largest companies and corporations.
People's consumption patterns are influenced by corporate social

responsibility efforts, according to a 2004 survey of more than
400 "opinion elites, Positive CSR information has led 72% of the
respondents to purchase a company's product or services and
61% to recommend the company to others. Conversely, negative
15
Organizational Tool
CSR news has led 60% to a boycott a company's products and

services."
Some of the companies often use social awareness as a tool to
launch a new product or to make a more clear understanding of
their product.
A document related to “The Development of Tobacco Industry

Strategy" indicates that the tobacco industry's early corporate
social responsibility programs were developed as part of an
overall strategy to address the eroding power and credibility. The
industry was facing multiple challenges in areas of health, taxes,
ingredients, product labeling, advertising, product specifications
and import-export. To address these challenges, the Institute
proposed that the industry become more involved in public
service and social affairs such as to discourage the teenagers
from smoking through advertising campaigns that might prevent
the further delay of the regulation of the tobacco industry as a
way to receive broad recognition for responsible public service
and public welfare.
(Michael Prideaux, ‘The Development of Tobacco Industry Strategy’;
http://www.sourcewatch.org/index.php?title=Corporate_Social_Responsibility#CSR;
Mar 10)
4- PREVIOUS RESEARCH:
Here we will discuss some of the finding of a previous research
mentioned in a book and according to the author; it is an
interesting question to find the impact of the social responsibility
on financial success. As it is difficult to measure one firm’s social
responsibility against another’s accurately so it is hard to
16
Organizational Tool
determine a company’s financial position on the basis of social

responsibility.
“Research suggest that a firm’s financial performance is a good
predictor of its social responsibility, not a result of it”
Only the successful companies take the responsibility to conduct

social activities. It helps them to build and maintain good
relationship with the stakeholders, employees, customers, the
citizens at large and also helps them to reduce the chances of
illegal actions and government charges.
“Research has found that announcements of illegal corporate
action lower a firm’s stock price, though long-term impacts are
unclear. Ironically, research suggests generous charitable
donations may help perceptions of companies as socially
responsible, even if the company is behaving illegally.”
Corporate contributions for charitable and social responsibility

purposes are called corporate philanthropy.
“Research has found no clear relationship between degree of
social responsibility and financial success in the short-term.”
(Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin,

Management-A Pacific Rim Focus, McGraw-Hill Irwin, 4th E, p 102-103)
4- THE STUDY OF THE WALT

DISNEY COMPANY’S SOCIAL
RESPONSIBILITY REPORT:
17
Organizational Tool
The importance of social work and its significance to be included

in the CSR Report of a company can be seen by the following
article on The Walt Disney CSR Report.
The 2008 Corporate Responsibility Report represents the latest
phase in Disney’s longstanding heritage of corporate social
responsibility and reflects a company-wide effort to build an
integrated, transparent strategy focused on serving the needs of
the company’s primary stakeholders; consumers, employees and
the communities in which it operates.
The goals are part of Disney's 2008 Corporate Responsibility
Report, which details the company's approach to critical corporate
responsibility issues ranging from charitable giving to nutrition
and from online safety for kids to workplace diversity.
According to the CEO of the company:
"Disney's enhanced corporate responsibility efforts make our
brands and products more attractive, strengthen our bonds with
consumers, make the company a more desirable place to work
and build goodwill in the communities we operate," said Disney
president and CEO Robert A. Iger. "All of this contributes to
shareholder value."
Their corporate report focused on improving their products,
workforce, children, environment and the charitable work for the
communities where they operate.
(Lily Bedrossian, Targets Outlined in Disney’s First Comprehensive

Corporate Responsibility Report;
http://www.csrwire.com/News/14767.html; Mar 10)
5- CASE STUDY:
18
Organizational Tool
In this part we will discuss a case study taken from a book which
will provide us with the more specific understanding of the
importance of the social help to the society for a corporation.
The case study focuses on a company known as Aero Safe which

claims that it has made a commitment to help the society where
it operates, and each year the company provides its services to
one or the other area of the community. According to the
manager of the company the aero safe believes in providing help
to the society where it operates.
“In my (Kimberley Turner) opinion, CSR is about giving something

back and maintaining integrity in our approach to business.
Sometimes the giving back part may be in pure dollar terms; at
times it may be providing our services for somebody who may not
be able to afford it or to get the quality which is needed in that
area, and other times it may be something a little more personal
such as sponsoring the development of a school in a village
overseas or getting out on a Friday night as a team and feeding
the homeless.”
(Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin,

Management-A Pacific Rim Focus, McGraw-Hill Irwin, 4th E, p 117)
19
Organizational Tool
RESULTS OBTAINED FROM THE

LITERATURE REVIEW:
• Cause-Related Marketing concept defines the importance of
social work in order to support a specific cause. Companies
often conduct social programs, in order to introduce a new
product and to position it in the mind of the consumer or to
relate their product to some causes that are helpful for the
society. Cause-Related Marketing benefits both the company
and the society because that in turn provides help to the
society and acts as an important marketing tool which builds
a more positive public image.
• The relationship between the social and the financial
performance of a corporation suggest that there is a strong
relationship between both of them. And social performance
affects the financial performance of a company.
• Some of the companies often use social awareness as a tool
to launch a new product or to make a more clear
understanding of their product. As in the case of tobacco
industry’s strategy; the company took the help of social
awareness programs in order to build a strong image of
tobacco industry in the minds of the people of the society.
• The previous research on the same topic suggests that a
firm’s financial performance is a good predictor of its social
responsibility, not a result of it. And if the companies are
highly reputed they donate an appropriate amount of money
as a charity as it helps them to build and maintain good
relationship with the stakeholders, employees, customers,
20
Organizational Tool
the citizens at large and also helps them to reduce the

chances of illegal actions and government charges.
• The Walt Disney’s CSR report reveals the importance of
social work for the highly reputed organizations as it helps
them to strengthen their bonds with the consumers and the
people of the society in which they operate.
• In the case study related to Aero Safe, the importance of the
social service programs is described from the manager’s
point of view who says that CSR is about giving something
back and maintaining integrity with the people of the
community where the firm operates.
21
Organizational Tool
THEORY
FORMULATION
As we mentioned before that our research is about the
importance of social work for the corporate sector. In order to
accumulate the main factors that make it necessary for the
organization to conduct social service programs, we discussed its
importance in the first two chapters of our report. Since our broad
problem area was to find out the underline purpose of the social
work done by so many organizations and to search for the ways in
which they are beneficial for the organization, we observed that
these organizations conduct social service programs to help them
to touch the lives of the millions of people directly by helping
people in need and indirectly by leaving an impression on others
that take the deprived as an important part of the society.
In order to be more specific in our findings, we narrowed down

our broad problem area in more definite objectives i.e. either the
companies conduct social service programs for image building
purpose, profit maximization, or to stay in competition with the
competitor, or the companies actually consider that this is their
responsibility to fulfill social obligations they have towards the
society. And for the more proper understanding of the issue we
have collected the information with the help of preliminary data
22
Organizational Tool
through structured interviews, unstructured interviews and

literature review. Structured and unstructured interviews reveal
the basic information that the companies which are highly
reputed usually conduct these social service programs, and these
social services campaigns are appreciated by the people of the
society and the people normally take part in such kind of
activities. Literature review endowed us with the information
related to the previous researches done on the same issue, gave
us the concept of social work, the importance of Cause-Related
Marketing, the relationship between the social performance and
the financial performance of the corporation through meta-
analysis and also gave us the concept of the social awareness and
identified it as one of the tools for conducting social welfare
programs.
All the information from the preliminary data helps us to identify

and formulate the variables. We have identified the social
services programs and the social awareness programs as the
independent variables. As social activities are conducted by the
organizations, so they have a direct relationship with the financial
progress and also has a direct effect on the people of the society
which we mentioned as our dependent variables. The intervening
variables are the image building and product positioning. Social
work helps the companies to develop a strong image of their
companies and their products in the minds of the people in the
area they are operating. And through social awareness a
company can relate its product to a specific cause with the help of
which it can position its products more effectively which in turn
has an effect on the financial position of the company. We have
identified media as moderating variable because for marketing of
23
Organizational Tool
the campaigns the companies need to have some mode of

communication and same is in the case of social marketing
campaigns. So in our opinion media is the best mean of
communication through which the companies communicate with
the people of society.
VARIABLES
Figure 3 VARIABLE DIAGRAM
Independent variable Intervening Variable

Dependent Variable
Image Building & Product Positioning
SOCIAL WORK
SOCIETY
SOCIAL AWARENESS
MEDIA
24
Organizational Tool
Moderating Variable
INDEPENDENT VARIABLE: Our independent variables are

social work and social awareness. As researchers we are
interested in investigating the impact of social work and social
awareness on the society and how the media plays its important
role. However, if social work and social awareness have an impact
on the society then it also helps the organization in its image
development and product positioning.
DEPENDENT VARIABLE: As our independent variables are social

work and social awareness while society being the dependent
variable, some part of the society is dependent on all kind of
social work. For example, if a company is manufacturing products
containing CFCs then, those products are harmful for the ozone
layer. But in wake of social responsibility company starts making
CFC free products then it is beneficial for the society.
MODERATING VARIABLE: Moreover, in our research, media acts

as the moderating variable because through media the
organizations can create social awareness among the target
audience. We can understand this better by keeping one of the
above mentioned case studies in mind that how that tobacco
industry entered the market by first creating social awareness in
the general public.
25
Organizational Tool
INTERVENING VARIABLE: Last variable i.e. intervening

variable are image building of the company and product
positioning. Because through all the social work done by the
companies or some particular product their image is being
developed in our minds. Like different social campaigns
conducted by Ariel or Pampers we have a mindset that P&G is an
organization for whom society is very important.
Figure 4 VARIABLE DIAGRAM
Independent variable Intervening Variable

Dependent Variable
SOCIAL WORKImage Development & Product Positioning
Financial Performance
SOCIAL AWARENESS
26
Organizational Tool
MEDIA
Moderating Variable
INDEPENDENT VARIABLE: In this case too, social work and

social awareness are our independent variables because they
are affecting the financial performance of the company.
DEPENDENT VARIABLE: As one of the main purposes of
conducting this research is to find how the social work is
beneficial for the organization so financial performance is also
dependent on the social work done by the organizations. There
are many other factors which have an impact on the financial
performance but as our area of concern is social work so we are
just targeting it and social awareness. So, financial performance
of the company is the dependent variable. MODERATING
VARIABLE: Now again, media will act as moderating variable
in creating the social awareness among the community and is a
best mode of communication that creates a strong relationship
between the society and the company.
INTERVENING VARIABLE: Moreover, through all this social
work, company’s strong image will be build and product will
acquire a specific place in the people’s minds so both of them will
act as our intervening variables.
HYPOTHESES
DIRECTIONAL HYPOTHESES:
27
Organizational Tool
• There is a significant positive correlation between the

organizational social programs and the well-being of the
society.
• There is a significant positive correlation between the
organizational social programs and the financial
performance of the company.
• Higher the cause-related product promotion; the more
positive will be the company’s image.
• If more will be the social awareness by the company, then
higher will be the product positioning.
• If the company is highly involved in social services, then
more will be the customer attraction and retention in the
society.
NON-DIRECTIONAL
HYPOTHESES:
• Social welfare programs by the organizations and the
wellbeing of the society are related.
• There is a strong relationship between CSR and CFP.
• The financial performance of the company will differ with the
amount of organizational social work.
28
Organizational Tool
RESEARCH DESIGN
After identifying the variables in a problem situation and
developing the theoretical frame work we will now proceed
further towards the research design. Research design involves a
series of rational decision-making choices. Research design
provides the glue that holds the research project together. A
design is used to structure the research, to show how all of the
major parts of the research project work together to try to
address the central research questions.
In this chapter we will identify the six basic aspects of research

design. Specifically we will discuss the purpose of the study, the
types of investigation, the extent of researches interference, the
study setting, the unit of analysis, and the time horizon of the
study.
PURPOSE OF OUR STUDY:

The purpose of our research is to discover the hidden reason
behind the social work conducted by the companies. Generally
common people are not very certain about the reason behind
organizations involvement in these social service programs. And
in our research, we are basically looking for the reason behind the
strong commitment of the organizations in these programs. So it
all concludes that our research is EXPLORATORY in nature.
It is an exploratory research as we still are not confirm that for

what purpose these social programs are conducted and are held
close to the organization responsibility. There is an ambiguity that
29
Organizational Tool
whether the organizations carry out these programs for the well-
being of the society or for their own interest i.e. for the promotion
purposes which in turn affects their financial performance.
TYPE OF INVESTIGATION:
The investigation which we are conducting is to enhance our
understanding and to study the relationship and the association
of the organizations involvement in the social welfare programs
with the financial performance and the well-being of the society.
We basically are conducting a study of the influence of this deeply
held commitment of the organizations on the image building of
the organization and at the same time on the financial
performance of the companies. And the way it is related to the
second variable i.e. if the organizations truly consider it necessary
to conduct in an effort to benefit the society.
Briefly, we are carrying out CO-RELATIONAL STUDIES, as here we

are studying the relationship of the organizational social services
with the welfare of the society and the financial performance of
the company.
INTERFERENCE:
As it is a correlation study, we will interfere to a LESSER EXTENT
as here we don’t need to manipulate anything thing, we can
simply study the case in its natural setting. We will collect the
data and gather the useful information for the analysis by our
observation and by conducting a survey in which we will go for
interviewing people face to face and through questionnaire. This
30
Organizational Tool
will help us get all the necessary data which will be useful in
shaping our research results more perfectly and can be useful in
testing the hypotheses.
STUDY SETTING:
The study setting in our research is NON- CONTRIVED and it is a
FIELD EXPERIMENT as here we will study the relationship between
the organizational social programs and its association with its
variables in a natural setting without affecting the work flow. In
this study setting we are looking for the necessary data which is
essential for our research by keeping ourselves limited to the
natural environment.
TIME HORIZON:
Our research is just to enhance our knowledge and to increase
the information about importance the social work programs and
its relationship with the organization performance, therefore our
study is CROSS-SECTIONAL. We are calling our research a cross
sectional study as we are just carry out it once and will not study
the effect again after a period of time as there is no manipulation
of variables which can change the effects before and after the
changes. We are simply looking for the factors influence and
relationship with each other. We mainly want to carry out a
research to increase our understanding about these social service
programs as to whether they are for the profit building purpose or
to help the society in true sense. And in order to find answer to
this ambiguity we will go for a across sectional study.
31
Organizational Tool
UNIT OF ANALYSIS:
We are studying the behavior of organizations, their strong
commitment and their sense of responsibility of helping the
society where they operate. We are not sure that for what
reasons these organizations put in these efforts, so for that we
need to collect data about the organizations which carry out these
welfare programs. Although, in this case, we want to know about
people’s perceptions regarding the importance of social work, but
as the main focus of our study is the organizations involvement in
these social welfare programs and their related aspects, so in
light of this we can say that that our units of analysis are THE
ORGANIZATIONS.
ORGANIZATIONAL CHART
32
Organizational Tool
DESCRIPTION
Of OPERATIONALIZATION
CHART
CONCEPT:
We want to operationlize the concept of organizational social
welfare programs, which is an interesting concept for
organizations and society. The key purpose and characteristics of
the organizations conducting these welfare programs are well
33
Organizational Tool
defined by the following dimensions and the most suitable

elements are chosen to measure them.
DIMENSION 1:
One of the key features of the organizations carrying out these
social programs is to provide social benefit to the society. The
extent to which this dimension is correct and appropriate can be
measured with the help of following elements:
ELEMENTS:
1. Social awareness programs to educate the society.
2. Healthcare and service programs to help and facilitate the
society.
The number of health care programs and facilities and the

number of social service programs are measurable and tell us the
amount of social service programs contributed by the
organization in an effort to promote comfort and health in the
society where they operate.
DIMENSION 2:
1. To promote the products through a special cause
Some of the companies launch their new products and relate

them to some special causes through organizational social service
programs which not only promote the cause but also promote the
company’s product at large.
34
Organizational Tool
The elements which can be used to find the actual effect and
measurement of this dimension are as follows.
ELEMENTS:
1. The extent to which the consumer behavior is influenced.
2. Advertising and promotional campaigns of such products.
The products which are associated with a special cause, they

particularly influence the consumer’s buying behavior which is
easily measurable. The companies in order to promote their
products and to position them in the mind of the consumer
sometimes advertises and promotes cause-related products in
such a way that it benefits the cause as well as the product which
is again measurable and observable.
DIMENSION 3:
1. To retain the customers through corporate philanthropy.
Some of the companies use corporate philanthropy in order to

retain their customers and to build a strong and a positive image
of the company in the minds of customers. Organization through
corporate philanthropy makes charitable donations and fulfils
social responsibility purposes with the help of which it gets
customer recognitions and charitable donations may also help in
35
Organizational Tool
building perceptions of companies as socially responsible. It can

be measured with the help of the following suitable element.
ELEMENT:
1. Charitable Donations to the non-profit organizations.
The corporate philanthropy can be easily measured through the

amount of donations by the organization to the non-profit
organizations.
DIMENSION 4:
1. Source of customer attraction
All the time companies in order to attract and divert customers

attention on to their product comes up with new promotional
deals, packages, complimentary services or products, special
discounted offers, schemes and cause-related products. All of
these efforts of the organization are basically to attract customers
and to encourage customer participation. In the same manner
companies carry out these welfare programs to encourage
customers’ participation.
The following elements describes that how the customer

attraction towards a company’s product can be measured.
ELEMENT:
1. Customer’s contribution towards welfare programs
36
Organizational Tool
Whenever the company introduces welfare programs or special

schemes to promote well-being of the society, more customers
are attracted towards those programs and participate in these
programs by making contributions. Such customer’s involvement
and participation will definitely increase customers’ attraction
with the company which can easily be measured.
DIMENSION 5:
1. Source of profit maximization
One of the most important and the key purpose of the

organizations carrying out such social programs for the well-
being of the society is to increase their interaction with the
customers for the expansion of their financial performance.
It can be accurately measured with the help of the following

element.
ELEMENTS:
1. Marketing based
2. Accounting based
Market share is associated with the profitability and thus a firm

may seek to increase their market share in comparison with the
competitors. We can measure our profits through increased
market share i.e. we can measure the firm’s performance relative
to competitors by the proportion of the market that the firm is
able to capture.
Profit maximization is the basic aim of the organizations. We can

measure increased profits by comparing organizations’ profits of
37
Organizational Tool
past years with the profits of current year. This can be done by
means of studying companies’ annual reports who actually
conduct such social service programs. We can also compare the
profits of organizations that conduct social service programs with
the organizations that do not conduct such programs.
DIMENSION 6:
1. Corporate involvement in society.
By conducting such social programs corporations usually get

involved in the society. Companies want to get involved in the
society to maintain its prolonged and stable image and thus act
as a good corporate citizen.
ELEMENT:
1. Good citizenship.
We can measure it by asking different people what they think

of organizations that are highly concerned for the society. We
can check that whether they are good corporate citizens or not
by comparing organizations with those that do not conduct
such social service programs.
38
Organizational Tool
DATA COLLECTION
METHODS AND
FINDINGS
PRIMARY DATA:
In order to have a better understanding of the people perceptions,
feelings, the way they think about a particular thing and their
attitudes it is necessary for a researcher to collect primary data.
DATA COLLECTION METHOD AND

FINDINGS THROUGH PRIMARY
SOURCES:
For our research report, we have chosen questionnaire, interviews
and observation to collect the firsthand data.
QUESTOINNAIRE:
We have operationalized our variables so that it becomes easy for
us to measure them in an efficient manner. We have formed
certain questions on the basis of elements which were
determined from the operational chart and set them on scales in
order to find their true intensity. Questionnaire is the prime
method of collecting information in our research project, as it will
39
Organizational Tool
help us to have the most effective and rigor results in our

findings.
The further description, findings and the collection of data from

the questionnaire is mentioned in the sampling and the data
analysis section.
INTERVIEWS:
The information collection is an essential way of collecting
information. We have collected the information through
structured and unstructured interviews. In chapter two of our
report we have used the structured and the unstructured
interviews to collect the preliminary data.
We have used the interview technique to find the initial

information about organization social work and to shorten down
the broad problem into a more specific one. Structured interviews
are carried out by asking a set of questions in a written form and
unstructured interviews are conducted by asking a general set of
questions about the problem.
Interview findings suggest that people are not aware of

organizational social work in the society and they only have ideas
about the type of social work conducted by various non-profit
organizations. One of our interviewee mentioned that not all
organizations carry out these community services especially local
companies are less associated with these programs. Our
interviewees also suggest that the people do not contribute in an
excessive amount towards these corporate organization programs
40
Organizational Tool
OBSERVATIONS:
We in our research project are nonparticipant observers. We are
not directly observing the relationship of the organization social
work with its dependent variables but through sources like media,
our surroundings and promotions and advertising campaigns of
cause related products.
Although our research findings through observations will not be as

valid as our findings through questionnaire and interviews as
observation requires a lot of time to become a reliable and a valid
source of information.
Our observation of different hospitals where the contributions are

made by corporate organizations, advertisements related to
social services, organizations awareness programs in schools and
colleges and different organizations contributions in some non-
profit organizations etc suggest that somewhat these
organizational service programs are for the well-being of the
society as well as for their own benefits.
SECONDARY DATA:
Data which is collected through secondary sources and already
published data is called secondary data.
METHODS AND FINDINGS OF

SECONDARY SOURCE DATA
COLLECTION:
41
Organizational Tool
We have collected the second hand information through the

internet and the organizations report on corporate social
responsibility in chapter two of our research project.
The literature review finding suggests people believe that there is

a strong relationship between the corporate financial performance
and social performance. Some say that these corporate social
work is to promote their own or product and services and on the
basis of a certain cause they promote their products or services.
Others say that on the basis of these social work programs they
create awareness about some diseases etc and on the basis of
which indirectly promote their own products or services. Some
believe that corporate financial performance is a good predictor
of corporate social responsibility not a result of it. Some
companies believe that it is their responsibility to conduct welfare
programs where they operate. Some take this as a give and take
relationship in which company gives something to the community
in exchange of community involvement with their company.
42
Organizational Tool
SAMPLING
Surveys are useful and powerful in finding answers to research
questions through data collection and subsequent analysis. The
process of selecting the right individuals, objects, or events for
study is known as SAMPLING.
Our area of interest is to know the perception of the people of the

society about importance of social work for the organization. We
have conducted a survey in order to find people’s perception
about the main reasons behind this organizational social work. So
this indicates that our target POPULATION will be the people of
the society. Each member of the society for our research will be
considered as an element. Moreover, SAMPLE refers to the subset
43
Organizational Tool
of the population, in which only some of the elements from a

population are selected. As we cannot reach every member of the
society so here we have just focused on the views of few people
of our own surroundings. Our sample size is of 24 members. In
our research we will use the technique of PROBABILITY sampling
in which the elements in the population have a known chance of
being chosen as subjects. Moreover, in probability sampling we
will be using the technique of RESTRICTED OR COMPLEX
PROBABILITY SAMPLING because in complex probability sampling
designs offer an alternative to the bulky, simple random sampling
designs. And the most important sampling technique we have
used in our research is of PROPORTIANTE STARTIFIED SAMPLING
because we stratified the population in professionals and
students. We have selected professionals and students because
professionals are the individuals who are actually present in the
organization whereas students with innovative and creative ideas
can bring a change. And then we have selected members from
each stratum through simple random sampling i.e. 50% members
were professionals and 50% members were students.
DATA ANALYSIS AND

INTERPRETATION
We have conducted a survey, in which we distributed the
questionnaires in our chosen subjects of professionals and
students. Our questionnaire consists of all the questions of our
44
Organizational Tool
interest with the help of which we can easily test our hypothesis
and can easily interpret the results.
Here, in our data analysis, we will analyze our results with the
help of different statistical tools like using a variety of statistical
techniques of pictorial charts, bar charts, scattered charts and
also hypothesis testing techniques.
INTERPRETATION:
While conducting this survey, we randomly selected different

subjects and categorized the demographic variable of age in five
different areas. After analyzing the data collected we came to
know that our questionnaire was countered by almost 52% of
folks belonging to age bracket of 20-30.
Q1: Your gender.
INTERPRETATION:
The questionnaire was randomly administered with 44% male

respondents and 56% female respondents.
Q2: You are a…
INTERPRETATION:
45
Organizational Tool
We have conducted proportionate stratified sampling and

collected our data in the same percentages from both the chosen
groups i.e. of Professionals and students. 50% of our
questionnaires were distributed to professionals belonging to
different organizations and 50% were distributed to students
belonging to our university.
Q3: What impact do you think organizational social work

has on our society? (Rate with 1 being the least and 5
being the highest)
INTERPRETATION:
From the analysis, we got to know that people answered our

questions quite differently but taking into consideration the
common answers we can say that professionals as well as
students think the same. As the reason to ask this question was
to know the people’s insight learning about this organizational
social work, and by looking at the graph we can definitely say that
the people in common think that these services are providing
societal welfare and touching the lives of the society people
directly.
46
Organizational Tool
Q4: Have you ever experienced any social awareness

program by any corporate organization?
INTERPRETATION:
Asking professionals as well as students about their experience of

any social work, we can say that this experience of social work is
dependent on the age factor as well as on their profession. May
be the reason behind professionals more supporting attitude
towards this option is because of their own presence in those
organizations working on one or the other level and due to the
very same reason the have more experienced and participated in
such programs.
Q5: If you ever get a chance to experience any social

welfare program then you would like to be a part of which
company? (Rate according to your preferences)
INTERPRETATION:
Asking the samples about their willingness to help which

organization socially, we got to know that 83% of the individuals,
no matter whether they are professionals or students want to be
a part of Multi national corporations where as only 17% of the
individuals want to be a part of National or local organizations. We
can say it is because the MNCs actively participate in such social
causes and even boost up the employees to energetically
participate in such programs like P&G.
47
Organizational Tool
Q6: To what percentage do social welfare programs

facilitate the society? (Tick One)
INTERPRETATION:
From analyzing the data above, we can say that the percentage
to which the social welfare programs facilitate the society varies
greatly. But the common respond we got from our collected data
was that the percentage to which the society is facilitated from
such social programs is just 10%. This indicates that people at
large do not think that these programs can help and facilitate the
society to a greater extent.
RELATED HYPOTHESIS:
• Higher the product association with a social cause, the more
positive will be the company’s image.
Q7: What in your opinion is the basis for which customer’s

buying behavior is influenced.
Strongly Agree Neutral Disagree Strongly
agree Disagree
1 2 3 4
5
48
Organizational Tool
INTERPRETATION:
As our results suggest that cause-related products by the

organization is not the only factor that puts a greater influence on
the customers buying, conditioned when the other influencing
factors are also present at the same time. So, this indicates that
although company‘s image and sales can be improved and
increased with the cause-related products but this is not the only
factor which has an influencing effect.
PROOF:
Hence, the hypothesis is DISPROVEN.
RELATED HYPOTHESIS:
49
Organizational Tool
If the company is highly involved in social services, then more will

be the customer attraction and retention in the society.
Q8: To what extent do you think customers are attracted

towards and participate in different social welfare
programs?
INTERPRETATION:
The reason behind asking this question is to find the percentage

of attracted customers towards such social programs. 46% of our
chosen subjects said that the extent to which customers are
attracted towards or participate in social welfare programs is
modest. Neither it is too high nor is it too low. Neither customers
actively participate in the programs nor are they reluctant to
participate. So we can say that it is not necessary that the
financial performance of the company will be affected by such
contributions.
PROOF: Hence, we can say that our above hypothesis is

neither proven nor disproven.
Q9: To what extent corporate involvement in society is a

good indicator of good citizenship? (Tick any of the
following)
INTERPRETATION:
We can analyze from the above chart that the corporate

involvement in society is an indicator of good citizenship because
50
Organizational Tool
in the view of the professionals as well as of the students,

corporate involvement in society helps the company to go beyond
delivering products and work for the benefit of the society which
indicates good citizenship of the company.
RELATED HYPOTHESIS:
There is a significant positive correlation between the
organizational social programs and the financial performance of
the company.
Q10: Do these organizational social work programs have

any advantage for the organization itself?
INTERPRETATION:
It is very clear from the above pie chart that social work is
beneficial for the organization. Both our subjects perceive and
consider that these organizational social service programs
contribute a lot towards the financial performance of the
companies. And by this analysis, we can say that one of the major
reasons of conducting these programs is to increase the
organizational benefits.
PROOF:
Hence we can say that our above hypothesis is accepted.

51
Organizational Tool
RELATED HYPOTHESIS:
There is a strong relationship between CSR and CFP.
Q11: What in your opinion are the major benefits which an

organization can get by these welfare programs? (Rate
with 1 being the least preferred and 6 being the most
preferred)
INTERPRETATION:
We can interpret from the above chart that product promotion

associated with a cause and increased profitability are the major
benefits an organization can have from social welfare programs in
the view of our subjects. Thus our analysis shows that indeed
these programs contribute a lot towards organizational benefit.
PROOF:
Hence PROVED, that there is a strong relationship between CSR

and CFP.
Q12: What according to your opinion are the main reasons

behind organization’s social welfare programs?

agree Disagree
1 2 3 4
5
52
Organizational Tool
INTERPRETATION:
We can now state that according to our subjects, although it is

true that the social service programs to a greater extent
contributes towards increasing the financial benefits but from this
analysis we can interpret that one of the main reasons behind
organization’s social welfare programs is that they believe in
giving something back and maintaining integrity with the people
of the society which also helps them to build a strong image in
the eyes of the general public.
Q13: Of the following which one gains more from these

community programs?
INTERPRETATION:
After looking at the above chart we can say that, major part of the
organizational social work contributes towards the financial
performance of the company but a minor part also contributes
towards the society. So in the end, we can conclude that
organizational social work is more beneficial for the organization
itself rather than the society.
53
Organizational Tool
CONCLUSION
The results obtained from the interpretation of questionnaire,
interviews, literature review and our observation are as follows:
To find the answer of our research question: “Does the social

responsibility pay?” we have conducted this research. In the
end, our research concludes that the people in the society are not
54
Organizational Tool
very familiar with these organizational welfare services and this

concept is not widely used in our society. Hence, this is an
emerging concept which is up till now more extensively used by
the Multinational companies in our society. Companies like P&G,
UNILEVER, SHELL, NESTLE, SIEMENS etc are contributing a lot
towards the well-being of the Pakistani society. Secondary
sources suggest that the organizations link themselves with the
cause- related products and make donations towards charitable
organizations to portray a stronger company’s public image and
increase their sales. But on the other hand, our questionnaire
suggest that People believe that society itself do not contribute a
lot towards the well-being of their community by making
contributions on the purchase of the company’s product. The
secondary source suggest that there is a relationship between
company financial performance and corporate social
responsibility and it also indicates that the company believes in
giving out a part of their earning for the sake of the society and
maintaining integrity with the society where they operate by
giving something back i.e. social welfare services to the
community. Whereas, the results from the questionnaire also
suggests that there is a strong relationship between the
company‘s financial performance and the organizational social
welfare programs and they are directly proportional to each
other .People think that the companies in order to attract
customers, retain them and build a stronger image conduct these
welfare programs which in turn a positively effect the company’s
financial performance. On the other hand, our observation
concludes that these companies in order to capture a greater
market share and customer encouragement conduct social
55
Organizational Tool
awareness, health care and other environmental protection

programs.
So in a nut shell, our research project concludes that there is a

significant correlation between organization social programs and
its financial performance with a little intention of promoting social
well-being. In short, we can say that the corporate social work in
the society contributes a lot towards the economic prosperity.
RECOMMENDATIONS
We have conducted the research on the topic of organizational
social work to discover the root cause of the social work
conducted by many organizations and to search for the ways in
which they are beneficial for the organization. In short, we were
determined to have a better knowledge about people’s perception
of these social service programs by the organizations and to find
whether they think if it is for the organization own benefits or for
the society well-being.
By keeping all the aspects of our research i.e. the purpose, the
preliminary findings, literature review, variables, data collection
and its analysis we are now able to recommend the following:
Firstly, the people are not very much aware of this concept and
do not have much understanding of organizational social work.
And for this, First of all the people must be made aware of this
concept on a larger scale.
As we know that many of the organizations especially the local

companies of our country do not conduct these organizational
56
Organizational Tool
welfare programs, so these companies must also contribute a part

of their earning for these welfare programs.
Although these programs are not in a true sense for the welfare of
the society but still they are contributing in a way for the welfare
of the society by promoting one or the other cause on the basis of
their products. So in the light of this, people must buy those
cause-related products of different companies in order to
encourage such programs.
Steps should also be taken by the government to promote these

organizational service programs so that organizations in any case
are bound to perform these service programs.
Organizations that are already contributing towards these

programs should contribute more often and should also focus on
many other different social problems existing in the society.
57
Organizational Tool
REFERENCES
Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin,
Management-A Pacific Rim Focus, McGraw-Hill Irwin, 4 E, pp. 102-103
th
Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin,

Management-A Pacific Rim Focus, McGraw-Hill Irwin, 4 E, p. 117th
Marc Orlitzky, Frank L. Schmidt, Sara L. Rynes,

‘Can Business Meet New Social,
Environmental, and Financial Expectations and Still Win? , Business week,
1999
Philip Kotler and Gary Armstrong, Increased actions on social responsibility
actions, Principles of Marketing, McGraw-Hill, 11th E, p. 88
Author, Targets Outlined in Disney’s First Comprehensive Corporate

Responsibility Report; http://www.csrwire.com/News/14767.html; Mar 10
AUTHOR NAME, ‘The Development of Tobacco Industry Strategy’;
http://www.sourcewatch.org/index.php?title=Corporate_Social_Responsibility#CSR;
Mar 10
58
Organizational Tool
BAHRIA INSTITUTE OF MANAGEMENT AND

COMPUTER SCIENCES
Methods in Business Research
Research Topic: Social Work
Questionnaire for Preliminary Data
Q1: Do you think social work is important for the welfare
of the society?
Q2: Is it necessary for the organizations to conduct social
programs?
Q3: How will you rate an organization if it is contributing a
lot for the society’s welfare?
Q4: Do you think corporate social responsibility is a tool
for generating profits?
Q5: Do you think the social work done by the
organizations is actually for the society’s welfare?
Q6: Through the social work, organizations are giving
importance to the people. What do you think?
Q7: If you regularly buy a product and it does not support
any cause and this time when you go to the store you see
that the same thing but of another company is supporting
a cause. Will you buy it?
Q8: Do you remember or fascinated by any social
program done by organizations?
59
Organizational Tool
THANK YOU
BAHRIA INSTITUTE OF MANAGEMENT AND

COMPUTER SCIENCES
Methods in Business Research
Research Topic: Importance of Organizational
Social Work
QUESTIONNAIRE
AGE: Under 20
20-30
31-40
41-50
51-60
1- Your gender 2- You are a…

○ Male Professional
○ Female Student
3- What impact do you think organizational social work has on our

society? (Rate according to your preferences, with 1 being the most
preferred and 5 being the least)
• It promotes the well being of the society. _____
• It brings about social awareness among the people.
_____
• It provides health care and medical facilities.
_____
• It helps the organization to touch the lives of the people directly.
_____
• It is a profession that provides social justice. _____
3- Have you ever experienced any social awareness program by any

corporate organization?
a- Yes b- No
60
Organizational Tool
3- If you answered YES to Q4, then please specify the organization’s

name.
__________________________________________
4- If you ever get a chance to experience any social welfare program then
you would like to be a part of which company? (Rate according to your
preferences)
_____Unilevers _____ Siemens

_____ P&G _____ Mobilink
_____ Nestle _____ Other (specify)
5- To what percentage do social welfare programs facilitate the society?

(Tick One)
_____ 10% _____ 60%

_____ 20% _____ 70%
_____ 30% _____ 80%
_____ 40% _____ 90%
_____ 50% _____100%
6- What in your opinion is the basis for which customer’s buying behavior
is influenced.

agree Disagree
1 2 3 4
5
a- Cause-Related product 1 2 3 4 5
b- Special discount offers 1 2 3 4 5
c- Complimentary products 1 2 3 4 5
d- Free coupons 1 2 3 4 5
3- In your opinion, how does the social work benefits the organization and
at the same time the society? (Choose one from both the columns)
ORGANIZATION SOCIETY
61
Organizational Tool
Promotes the product Promotes the cause
Helps in retaining customers Helps in making charitable

donations
4- To what extent do you think customers are attracted towards and

participate in different social welfare programs?
a- Rarely.
b- Moderately.
c- Excessively.
d- It depends on the cause/program.
3- To what extent corporate involvement in society is a good indicator of

good citizenship? (Tick any of the following)
• It identifies the company’s effort in building strong bond with the

people of the society.
• It helps in maintain a positive public image of the company.
• It helps the company to go beyond delivering products and work
for the benefit of the consumers and the society.
• It helps in building perceptions of companies as socially
responsible, even if the company is behaving illegally.
3- Do these organizational social work programs have any advantage for

the organization itself?
a- Yes b- No
3- What in your opinion are the major benefits which an organization can
get by these welfare programs? (Rate according to your opinion with
1 being the most preferred and 6 being the least preferred)
• Customer engagement & interaction with the organization.
______
62
Organizational Tool
• Good citizenship.
______
• Retention of customers. ______
• Product promotion associated with a cause.
______
• Increased profitability.
______
• Marketing based expansion.
______
3- What according to your opinion are the main reasons behind

organization’s social welfare programs?
agree Disagree
1 2 3 4
5
• It is actually for the welfare of the society. 1 2 3

4 5
• Cause-related product promotion. 1 2 3 4
5
• They believe in giving something back and maintaining integrity
with the people of the community. 1 2
3 4 5
• For profit maximization. 1 2 3 4 5
3- Of the following which one gains more from these community
programs?
○ Organizations itself
○ Society
○ Both
3- If you answered YES to Q4, then how was your experience while
participating in the program?
63
Organizational Tool
4- How best did you find our survey?

Final Report On Organizational Social Work

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Final Report On Organizational Social Work

Diunggah oleh

Hak Cipta:

Format Tersedia

Social Work- An Important

Does social responsibility pay?

have built ties of common interest between corporations and their

This practice of the organizations of conducting the social work is

charity, pure water, environmental protection, awareness among

The companies conduct social service programs for image

Our Research Objectives Are As

• Whether in order to develop a strong brand image and to

maintains a strong engagement of a company with the

All over the world, there is a social responsibility law according to

The concept says that:

“A principle of enlightened marketing that holds that a company

Figure 2 SOCIETAL-MARKETING CONCEPT

Societal Marketing is actually an offshoot of the concept of

• Study of Cause- Related Marketing along with the examples.

• Meta-analysis between the CSP and CFP.

(Philip Kotler and Gary Armstrong, Increased Actions on Social

To find the relationship between the social and the financial

The meta-analytic findings suggest that corporate virtue in the

3- AN ONLINE SEARCH RELATED TO

People's consumption patterns are influenced by corporate social

CSR news has led 60% to a boycott a company's products and

A document related to “The Development of Tobacco Industry

determine a company’s financial position on the basis of social

Only the successful companies take the responsibility to conduct

Corporate contributions for charitable and social responsibility

(Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin,

4- THE STUDY OF THE WALT

The importance of social work and its significance to be included

(Lily Bedrossian, Targets Outlined in Disney’s First Comprehensive

The case study focuses on a company known as Aero Safe which

“In my (Kimberley Turner) opinion, CSR is about giving something

(Kathryn Bartol, Margaret Tein, Graham Matthews, David Martin,

RESULTS OBTAINED FROM THE

the citizens at large and also helps them to reduce the

In order to be more specific in our findings, we narrowed down

through structured interviews, unstructured interviews and

All the information from the preliminary data helps us to identify

the campaigns the companies need to have some mode of

Independent variable Intervening Variable

INDEPENDENT VARIABLE: Our independent variables are

DEPENDENT VARIABLE: As our independent variables are social

MODERATING VARIABLE: Moreover, in our research, media acts

INTERVENING VARIABLE: Last variable i.e. intervening

Figure 4 VARIABLE DIAGRAM

Independent variable Intervening Variable

INDEPENDENT VARIABLE: In this case too, social work and

• There is a significant positive correlation between the

In this chapter we will identify the six basic aspects of research

PURPOSE OF OUR STUDY:

It is an exploratory research as we still are not confirm that for

Briefly, we are carrying out CO-RELATIONAL STUDIES, as here we

defined by the following dimensions and the most suitable

The number of health care programs and facilities and the

Some of the companies launch their new products and relate

The products which are associated with a special cause, they

Some of the companies use corporate philanthropy in order to

building perceptions of companies as socially responsible. It can

The corporate philanthropy can be easily measured through the

All the time companies in order to attract and divert customers

The following elements describes that how the customer

Whenever the company introduces welfare programs or special

_Unilevers _ Siemens

_ 10% _ 60%