SWOT Analysis SWOT analysis is done for a company, to find out its overall Strengths, Weaknesses, Threats and

opportunities leading to gauging the competitive potential of the company. The SWOT Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis--vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank has the highest number of linked branches in the country. The bank operates through a network of 450 BRANCHES AND over 1800 ATMs across India, thus enabling them to serve customer in better way. 4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, which help it to extend the relationship with existing customer. ICICI Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Some Products, which ICICI Bank is offering are: Retail Banking Business Banking Merchant Establishment Services (EDC Machine) Personal loans & Car loans Demat Services with E-Broking Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund) Insurance Housing Loans 5. SALARY ACCOUNT: One very interesting thing that we have observed in our survey is that ICICI is having an edge over other banks in case of Salary Account. Most of the companies are having their Salary Account with ICICI even if their Current Account is with any other Bank. This is mainly because of the huge network of ATMs and branches of ICICI. 6. WORKING HOURS: ICICI is the only bank which is having its working hours from 8 to 8 which is one of the major strength of ICICI Bank with respect to IT & ITES Industry. As most of the IT & ITES companies are global players and their Parent company is in US, so they have to work according to their office time. Thus some have their Office time in the morning and some have it in the evening so if the working hour of the bank is 8 to 8 it is very convenient for them. 7. TREASURY DEPARTMENT: ICICI is the only bank which is having its treasury

department especially for Hyderabad Customers. So customers can get the best rates for foreign exchange. 8. AGGRESSIVE MARKETING: ICICI Bank is known for its aggressive marketing of its products. Recent Endorsement of its product by AMITABH BAHCHAN proves the same. This gives ICICI an edge over other banks. 9. TECHNOLOGY: From its inception, ICICI Bank has adopted a policy of selecting internationally proven and specialized Packaged Systems for its technology. ICICI banks technology platform has been acknowledged globally as one of the best in terms of robustness, flexibility and cost efficiency. ICICI Bank is in a position to leverage this platform to further build cost and service advantage. WEAKNESS 1. TRANSACTION COST: ICICI Bank charges high cost for its transactions. Through our data analysis we have find out that most of the small companies prefer nationalized banks only because of this cost factor. Also the group has found out that there are companies which are going for multi bank system i.e. they are using only those facilities of ICICI Bank which are provided at cheaper rates (read Salary Account) and for other services they are going to nationalize banks and MNCs (read Forex). So there exists a huge potential for ICICI Bank if they are ready to make their transaction cost flexible. 2. FOCUS ONLY ON HIGH END CUSTOMERS: The bank targets only the top bracket of clients and does not cater to the needs of small customers. Due to this reason the bank may sometimes loose good clients. 3. DEFENSIVE APPROACH IN LENDING: ICICI Bank has a defensive approach in lending. Mainly to IT & ITES companies Bank do not provide loan as these companies are not having collaterals so bank hesitate in giving loans to them. Because of this policy companies prefer nationalized banks and ICICI Bank in turn sometimes loose potential customers. 4. LITTLE PRESENCE OUTSIDE INDIA: ICICI Bank is having little presence Outside India, because of which companies are preferring MNC Bank, mainly Citibank. So if ICICI Bank tries to emerge outside India then it has a huge potential of customers. 5. POOR CUSTOMER CARE/SERVICE: With its aggressive marketing ICICI Bank is rapidly increasing its customer base. They are not however, increasing the number of employees accordingly. This is leading to deterioration of the standard of customer service. OPPORTUNITIES 1. NEW IT & ITES COMPANIES: IT & ITES sector is on a boom in the Indian market

context, with new companies mushrooming in the market; it opens the door for ICICI bank to capture the huge untapped market. 2. Dissatisfied Customers of Other Banks: The group from its survey and analysis of IT companies have found out that there are many companies which are not satisfied with its current bank, so ICICI with its superior service quality and long working hours can capture those customers. 3. Remittances: From the analysis group has also found out that ICICI bank has very little presence as far as the EEFC account is concerned. Companies prefer to bank with MNCs (which have greater presence in the foreign countries) and nationalized banks (which according to the companies provide lower transaction rates) to get their inward remittances in spite of ICICI being providing one of the most competitive rates. So the bank can promote its EEFC account better and get the key to the door of huge potential market. 4. Business advising for smaller Players: The analysis has also indicated that the concept of business advising though very popular with the higher end players is virtually non existent in the lower end of the market. ICICI should take this opportunity to provide business advising to the smaller companies at competitive rates and try to take the first mover advantage. THREATS 1) Advent of MNC banks: Large numbers of MNC banks are mushrooming in the Indian market due to the friendly policies adopted by the government. This can increase the level of competition and prove a potential threat for the market share of ICICI bank. 2) Dissatisfied Customers: The analysis indicated that though most of the companies are satisfied with the products offered by ICICI bank but the poor customer support/ service is creating a lot of dissatisfaction among the customers, this can prove to be a serious problem as far as the market reputation of the bank is concerned and cane be a major threat in future business acquisition. 3) Ever improving nationalized banks: With PSU banks like SBI going all out to compete with the private banks and government giving them a free hand to do so, it can prove to be serious threat for banks like ICICI.

Company description

ICICI Bank Limited, together with its subsidiaries, offers various financial products and services in the areas of commercial banking, investment banking, and insurance to retail and corporate customers primarily in India. The company offers various deposit products, which include time deposits, savings accounts, current accounts, and certificates of deposits. Its loan portfolio includes home loans, automobile loans, commercial business loans, two wheeler loans, personal loans, and credit cards receivables, as well as project and corporate finance. ICICI Bank also offers credit cards, depositary share accounts, distribution of third-party investment and insurance products, fee-based products and services, unsecured redeemable bonds, documentary credits, and standby letters of credit, as well as cash management services, including collection, payment, and remittance services; escrow; trust and retention account facilities; online payment facilities; custodial; and tax collection services. In addition, it offers foreign exchange and derivatives products, investment banking products and services, equity underwriting and brokerage services, venture capital and private equity services, and life and general insurance products and services. Further, the company provides individuals and households various agricultural and rural banking products, including rural credit products loans to farmers, post-harvest financing, loans for purchase of tractors, working capital for trading and small enterprises, loans against jewelry, and micro-finance loans for various purposes. As of March 31, 2007, ICICI Bank had a network of 710 branches and operated 3,271 automated teller machines. It also operates in the United Kingdom, Canada, Russia, Singapore, Dubai, Sri Lanka, Hong Kong, Qatar, Bahrain, the United States, China, the United Arab Emirates, Bangladesh, South Africa, Thailand, Indonesia, and Malaysia. The company was founded in 1955 and is headquartered in Mumbai, India.

ICBK INSIDERS ON BOARD OF DIRECTORS*

Name Board Relationships Title Age (Connections) Chief Executive Officer, Managing Director, Director, Chairman of Committee of Directors, Member of Fraud Monitoring Committee, Member of Credit Committee, Member of Customer Service Committee, Member of Risk 99 K. Kamath Committee, Chairman of ICICI Lombard General 59 Relationships Insurance Company Limited, Chairman of ICICI Securities and Finance Company Limited, Chairman of ICICI Prudential Life Insurance Company Limited and Chairman of ICICI Venture Funds Management Company Limited

Name Board Relationships Title Age (Connections) Chief Financial Officer, Joint Managing Director, Head of International Banking Arm, Executive Director of Retail Banking Business, Executive Director, Member of Committee of Directors, Chanda 30 Member of Share Transfer & 45 Kochhar Relationships Shareholders/Investors Grievance Committee, Member of Fraud Monitoring Committee, Member of Asset-Liability Management Committee and Director of ICICI Prudential Life Insurance Company Limited Head of Operations, Group Corporate Brand Madhabi 17 Officer, Executive Director and Member of Share 41 Puri-Buch Relationships Transfer & Shareholders/Investors Grievance Committee Executive Director, Chief Executive Officer of Sonjoy 21 ICICI Bank UK PLC and Managing Director of -Chatterjee Relationships ICICI Bank UK PLC Executive Director of Wholesale Banking & Nachiket Mor Project Finance, Deputy Managing Director, 28 BSc, PGDM, Executive Director, Member of Committee of 43 Relationships Ph.D Directors and Member of Asset-Liability Management Committee M. 17 Executive Director and Member of Fraud 39 Vaidyanathan Relationships Monitoring Committee

Other Board Members on Board of Directors*

Name Board Relationships Primary Company (Connections) Narayanan 125 ICICI Bank Ltd. Vaghul Relationships Vishakha ICICI Lombard General Insurance Company Mulye B.Com, 42 Relationships Limited CA M. Sharma Sridhar Iyengar Narendra Murkumbi Priya Sinha 32 Relationships Unilever plc 20 Relationships ICICI Bank Ltd. 28 Relationships Shree Renuka Sugars Limited 32 Relationships Bata India Ltd. Age 70 38 58 -36 66

Name Board Relationships Primary Company (Connections) Anupam Puri Marti Subrahmanyam V. Watsa Lakshmi Mittal BCom T. Vijayan 61 Relationships Dr. Reddy's Laboratories Ltd. 52 Relationships SupplyChainge 91 Relationships Fairfax Financial Holdings Ltd. 145 Relationships Arcelor Mittal

Age 61 60 56 56 ---

57 Relationships LIC Housing Finance Ltd.

Arun Ramanathan 57 Relationships State Bank of India IAS *Data is at least as current as the most recent Definitive Proxy.