Case Presentation :
Costco WholeSale in 2017
KELOMPOK 2
Dhea Gema Swara Asmara 470917
Irfan Riyadi 470953
Muhammad Sadam S 470986
Y Hari Darmojo 471050
#1 Apa Segmen Costco ?
• Costco bergerak dalam segmen yang sama dengan pesaingnya seperti Sam’s Club (unit
bisnis Walmart) dan BJ’s wholesale.
• Perbedaan utamanya terletak pada model penciptaan profit dan inventory management.
- Costco menjual merchandise dengan ultra low price (low profit margin dari sales).
Namun, Costco generate high profit margin dari membership fees.
- High inventory turnover.
➢ Sell inventory before paying supplier
➢ Buy directly from manufacturers, routes it to the depots or warehouses
➢ Selected item stocks (3700 items vs 40.000 items of typical supermarkets)
#3 Apa Jawaban Costco atas Pertanyaan Definisi Bisnis ?
• Collis, D.J., and C.A. Montgomery. 2005. Corporate Strategy: A Resource-Based Approach: McGraw Hill.
• Thompson, A. A. Jr., M.A. Peteraf, J.E. Gamble, and A.J. Strickland III (2020). Crafting and Executing Strategy The
Quest for Competitive Advantage Concept and Cases. 22nd Ed. Singapore: McGraw Hill (Asia).
• Wibowo, A. 2020. Corporate Strategy: Konsep dan Praktik. Yogyakarta: Andi offset.