Green Light

Princeton

Magazine

Business Proposal

What is Green Light?

Green Light Magazine, produced entirely by Princeton undergraduates, will encourage reection on the unique Princeton experience. Moving conversation out of precepts and taprooms, out of stereotypes and complacency, Green Light will provoke campus-wide dialogue and invigorate a more active engagement with the important issues facing the Princeton community.

Why another Princeton publication?

Existing campus publications report daily events at Princeton or offer political insights on the world at large, but Princeton life deserves a more thoughtful and critical examination. Green Light will explore the components of Princeton life in a fresh, incisive, and personal way.

How will Green Light accomplish this goal?

Green Light will accomplish its goals by weaving together ve types of writing: introspective op-ed articles, perceptive investigative journalism, faculty/alumni essays, creative writing, and critical reviews of cultural activities at Princeton. Green Light will also accept art and poetry by submission. See table of contents for how these elements are structured together.

Editorial Opinion Pieces

Up-Campus, Down-Campus will include a series of opinion pieces written by undergraduates that focus on topical campus issues. Ranging from the serious to the comic in tone, these articles will highlight each writers unique perspective, while aiming to initiate campus-wide discussion.

Investigative Journalism
Investigative journalism, written by Green Lights staff writers and other undergraduates, will explore the history and inner-workings of various clubs, people, and organizations that play major roles in the campus community. By striving to challenge many of the campus most commonly-held stereotypes and assumptions, these articles will offer a more dynamic look at some of Princetons most famous (and infamous) groups and institutions.

Green Light
Princeton

Magazine

Business Proposal

Faculty and Alumni Articles

Green Light will include articles and essays for both faculty and alumni contributors. This feature not only taps into the rich insights of the men and women who have shaped Princetons unique culture, but it also provides the current Princeton student body with a sense of its own participation in the ever-evolving legacy of the University.

Creative Writing, Poetry, and Art Submission

By publishing creative writing, art, and poetry, Green Light brings the voices of Princetons talented writers and artists into our examination of Princeton culture.

Printing and Distribution

Green Light will be fourty-four pages in length, printed in full color, and issued four times during its inaugural year. Approximately 10,000 copies of each issue will be printed: enough to reach every dorm room and faculty mailbox on Princetons campus as well as the residences of over 4,000 alumni. In the long run, paid subscriptions will be mailed to all interested alumni. Green Light will also be available in its entirety on the internet.

Financials
To ensure the rst full year of production, we are looking for $60,000 of start-up capital. Green Light will solicit advertisements from both local businesses and national corporations.

Advertising
With guidance from Shape magazines publisher Diane Newman, New York Magazines former Editor-in-Chief Caroline Miller, and New York Magazines deputy editor Jonathan Gluck, Green Light is currently creating a start-up Media Kit in order to solicit advertisements.

Green Light
Princeton

Magazine

Business Proposal

STAFF
Publisher: Editors-in-Chief: Art Editor: Literary Review Board: Alumni Relations Director: Finance Director: Advertising Director: Grant Funding Coordinators: Layout Staff: Features Editors: Copy Editor: Webmaster: Art Staff: Advertising Staff: Alumni Relations Staff: Staff Writers: Andrew Perlmutter 06 Andrew Perlmutter 06, Jeff Miller 06 Emily Thornton 05 Avery McGraw 08, Erin Ebbel 06, David Marcovitz 06 Natalie Fletcher 06 Tim Weil GS 08, Ilya Boroditsky 06 Jen Ragus 06 Adrian Ross 08, Avery McGraw 08 Jason Yen 06, Kelly Sanabria 06 Allison Berliner 06, David Levine 07, Elliot Ratzman GS 06 Julia Frydman 08 Dimitri Laskoski GS 07 Rachel Lyon 05, Emmet Truxes 06, Claire Meyer 06, Jessica Inocencio 05, Liz Rutledge 06 Diane Chang 06, Elissa Devos 07, Mandy Mazur 08, Ryan Foss 06 Dasha Koroleva 07, Jarryd Levine 07, Joanna Roth 07 Lindsay Tintenfass 06, Chris Berger 06, Avril David 05, Leslie Bernard-Joseph 06, Rob Buerki 06, Jennifer Mickel 07, Aileen Nielsen 05, Ezdean Fassassi 06, Amy Sennett 06, Branden Jacobs-Jenkins 06, Chana Landes 06, Hal Parker 07, Veronica Thew 08

Green Light
Princeton

Magazine

Business Proposal

Contributing Faculty Members

Su Friedrich: Carol Sanger:

Filmmaker; Member of the Council of the Humanities; Professor of Visual Arts. Woodrow Wilson School of Public Policy Visiting Research Scholar; Barbara Aronstein Black Professor of Law at Columbia Law School. Assistant Professor of Mathematics; contributor for Slate Magazine. Director of the James Madison Program in American Ideals and Institutions; Professor of Politics. Member of the Women and Gender Studies Committee; Professor of English. Visiting Professor of Journalism; Assistant Managing Editor of Newsweek. Class of 1943 University Professor of Religion.

Jordan Ellenberg: Robert George: Deborah Nord: Evan Thomas: Cornel West:

Green Light
Princeton

Magazine

Business Proposal

Creative Writers, Poets, and Artists

Writers
Sasha Joseph 06 Mimi Chubb 06 Brandan Jacobs Jenkins 06 Molly Gulland 04 Tim Weil GS Margaret Johnson 05

Poets
Maggie Goodman 04 Sasha Shusteff 04 Maggie Dillon 06 Silas Reiner 06 Brandon Lafving 05 Mike Judd 05

Artists
Clare Huang 05 Andrew Jordan 05 Anne White 05 David Driscoll 04 Jessica Inocencio 05 Giselle Levy-Loubriel 04 Macdonald Halsey 05 Adam Gitlin 05 Alex Bueno 06

Green Light
Princeton

Magazine

The Reader

Powerful & Prestigious

Affect the individuals who shape society

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Princeton

Magazine

Prestige

For the past 4 years, Princeton University has been ranked the #1 undergraduate university in the country by US News and World Report. As such, advertisement in, or sponsorship of a Princeton University publication immediately connects you to that legacy of academic excellence.

Top 10 Undergraduate Universities for 2004

(U.S. News and World Report)

1. 3. 4. 5.

Princeton University
Harvard University Yale University Massachusetts Institute of Technology California Institute of Technology Duke University Stanford University University of Pennsylvania Dartmouth College Washington University in St. Louis

9.

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Princeton

Magazine

Faculty

With 9 Nobel Lauraetes and 19 Macarthur fellows, the Princeton University faculty is one of the most highly revered and well- respected University faculty in the nation.

Princeton Nobel Laureate Professors

Philip W. Anderson Val L. Fitch Toni Morrison Dean of Faculty Joseph H. Taylor and Russell A. Hulse John F. Nash Eric F. Wieschaus Daniel C. Tsui Daniel Kahneman shared physics economic sciences medicine physics economic sciences 1993 1994 1995 1998 2002 physics physics literature 1977 1980 1993

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Princeton

Magazine

Alumni

Princeton alumni gave $36 million to the University. Leading the country with 61% participation, they are dedicated to their alma mater.

Alumni Giving Participation 2004

(U.S. News and World Report)

61% 49%

Princeton

Harvard

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Princeton

Magazine

Famous Alumni

Initially, Green Light Magazine will be mailed to a select group of 5,000 alumni, all of whom possess a signicant amount of power, prestige, and inuence in their communities. Included among these are:
Elected politicians Bill Bradley A.B. 1965 - Former U.S. Senator, former basketball star, member of the Basketball Hall of Fame Bill Frist A.B. 1974 - Senate Majority Leader Jim Leach A.B. 1964 - US Congressman Paul Sarbanes A.B. 1954 - US Senator Eliot Spitzer A.B. 1981 - NY State Attorney General Government / Law / Public policy James Baker A.B. 1952 - Secretary of State under George H. W. Bush Frank Carlucci A.B. 1952 - Secretary of Defense under Ronald Reagan William Colby A.B. 1940 - director of the CIA under Presidents Richard M. Nixon and Gerald Ford Ralph Nader A.B. 1955 - Consumer advocate, Green Party presidential candidate Richard Perle M.A. 1967 - neo-conservative policy expert Donald Rumsfeld A.B. 1954 - Secretary of Defense under Gerald Ford and George W. Bush George Shultz A.B. 1942 - Secretary of State under Ronald Reagan

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Green Light
Princeton

Magazine

Famous Alumni

Business Jeff Bezos B.S.E. 1986 - founder of Amazon.com Steve Forbes A.B. 1970 - Businessman and publisher of Forbes magazine Meg Whitman A.B. 1977 - CEO of eBay Economics Gary Becker A.B. 1951 - Nobel laureate in Economics 1992 Alan Blinder A.B. 1967 - Economics professor, member of the Federal Reserve during the Clinton Administration James Heckman Ph.D 1971 - Nobel laureate in Economics 2000 Michael Spence A.B.1966- Nobel laureate in Economics 2001 Mathematics/Science John Nash, PhD 1950 - Winner of the 1994 Nobel Prize in economics for the Nash equilibrium. Richard Smalley Ph.D 1974 - Nobel laureate in Chemistry 1996 Steven Weinberg Ph,D 1957 - Nobel laureate in Physics 1979 Engineering/Technology Hal Abelson, A.B. 1969 - directed implementation of the Logo programming language for the Apple II, Professor of Electrical Engineering and Computer Science at MIT Charles Pete Conrad, B.S.E. 1953 - astronaut, third man to walk on the moon

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Green Light
Princeton

Magazine

Famous Alumni

Engineering/Technology continued Brian Kernighan Ph.D 1969, electrical engineering. Professor, computer science. Co-inventor of the awk programming language, and co-author of the textbook, The C Programming Language. Robert Tarjan - computer scientist, inventor of many algorithms related to graph theory. Winner of the 1986 Turing award Literature Ian Caldwell A.B. 1998 - co-authored the recent book The Rule of Four, set on the Princeton campus. Frederick Buechner A.B. 1947 - Pulitzer Prize-nominated author David Remnick A.B. 1981 - New Yorker Magazine editor Entertainment Dean Cain A.B. 1988 - actor, played Superman in the television series Lois and Clark: The New Adventures of Superman. David Duchovny A.B. 1982 - actor best known for his role in The XFiles Charlie Gibson A.B. 1965 - TV morning show host Brooke Shields A.B. 1987 - actress Other Neil Rudenstein A.B. 1955 - former president of Harvard George Rupp A.B. 1964 - former president of Columbia University Ruth J. Simmons Hon. 1998 - rst black president of an Ivy League school and rst female president of Brown University

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Green Light
Princeton

Magazine

Graduates

With an average out of college income that is 40% higher than the national average, recent Princeton graduates have more disposible income than the majority of their peers.

Salary by Major
70 60
Princeton National Average

Salary in Thousands of Dollars

50 40 30 20 10 0

Co m M pu ec te ha rS ni ci ca en lE ce ng in Ci ee vi rin lE g ng in ee rin g Po lit ic s Ps yc ho lo gy Ec on im ic s Bi ol og y En gl is h H is to ry

Major

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Princeton

Magazine

Graduates

Among Princeton Graduates, the most popular elds of employment include investment banking, consulting, education, and computer software.

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Average Salary by Industry

Average Salary in Thousands of Dollars

60 50 40 30 20 10 0
ic es en t rin En er rv ro N on -P io nm Se tu at m un ic er ac Se rv ic es ns gy g t

ci

ov G

na n

Co

Fi

Industry
14

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Princeton

Magazine

Diversity

Hailing from all 50 states and 60 foreign countries, Princeton undergraduates will bring their spending habits across the entire world.

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Princeton

Magazine

2004 Rate Card

4/Color Full Page 1/2 Page

1x $5500 $3575

3x $4950 $3217.5

6x $4125 $2681.25

Black & White Full Page 1/2 Page

1x $4400 $2860

3x $3960 $2574

6x $3300 $2145

Covers Cover 2 Cover 3 Cover 4

1x $6875 $6600 $7700

3x $6187.5 $5940 $6930

6x $5156.25 $4950 $5775

Bleed Charge: 10%

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Green Light
Princeton

Magazine

Terms and Conditions

1. Publisher reserves right to decline or cancel any advertisement at any time. 2. Advertisers assume all responsibility and liability for content of all advertisements printed and claims against the publisher. 3. Publisher is not responsible for printing key errors. 4. Publisher is not liable for failure to publish or circulate any issue in the event of circumstances beyond publishers control. 5. Publisher reserves right to change rates, schedules, and production data stipulated on this rate card. 6. All advertising contract position clauses are considered requests. 7. For more information contact Andrew Perlmutter at glmag@princeton.edu

Green Light Magazine Room 406 48 University Place Princeton, NJ 08544 PHONE: 412.370.1885 FAX: 412.692.5946 EMAIL: glmag@princeton.edu GREEN LIGHT MAGAZINE IS A STUDENT ORGANIZATION AT PRINCETON UNIVERSITY 17

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Princeton

Magazine

Specifications

Digital Electronic Files

Our production department requests that ads be supplied as electronic les. Electronic le requirements are as follows:

Image Areas for Submitted Digital Elecronic File Ads

Full Page bleed .............. 8- 3/4 W x 11- 1/4 H Full Page non-bleed ..... 8-1/4 W x 10-3/4 H 1/3 Pg. non-bleed ........ 2-5/8 W x 10-3/4 H

Microsoft Windows-Based les Adobe InDesign CS

Collect for output include all art, photo, and font les used by document 1/2 pg. non-bleed ............... 4 W x 10-3/4 H

Adobe Photoshop CS
Adobe Illustrator CS

1/2 pg. non-bleed ........ 8-1/4 W x 5-1/4 H

File sent via disk - Zip Disk or CD Rom

in Windows format

Mail les on Windows Zip disk or CD to:

Fonts - Use postscript fonts, not True Type

fonts. Submit on disk all screen and printer fonts used in art, logos, and layout

Green Light Magazine Room 406, 48 University Place Princeton, NJ 08544

phone (412)370-1885 fax (412)692-5946 email: glmag@princeton.edu

Artwork - must be supplied at 300 dpi or

higher TIFF or PDF image. Use CMYK colors (not Pantone or RGB)

Photos* - must be CMYK color, tiff or pdf

format- 300 dpi or higher.

* We are not responsible for color correction of photos supplied digitally.

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