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Ob jec
tiv e
of pr
oje ct
wo rk
The maj
or obj
ecti ve
of my
proj ect
to find
the mar
ket sha
re of
LG in
yea r
200 7an
d 200
8 so far.
Mar ket
sha re
is a calc
ulat ion
whi ch
sho ws
wha t is
the posi
tion of
sale s of
co mp
any pro
duc t in
co mp
are wit
h co
mp etit
ors pro
duc t.
To find
the mar
ket sha
re of
co mp
any ,
the thin
gs that
I had
to find
are: -
1.L G
tota l
sale in
yea r
200 7 to
200 8.
2.T otal
sale of
co mp
etit or
pro duc
t in peri
od 200
7200
8.
The abo
ve dat
a that
are req
uire d to
calc ulat
e the
mar ket
sha re
of LG,
gat her
edb y
sur vey
met hod
. Tot
al sale
of pro
duc t
coul d
fou nd
by dea
ler sur
vey .
So,t hro
ugh the
que stio
nna ire
we sur
vey all
the dea
lers of
Co mp
etit or
Co mp
any LG
in regi
on. The
mai n
co mp
etit or
of LG
in Ho
me App
lian ces
ind ustr
y isW
hirl poo
l, Sa
ms ung
& Vid
eoc on.
Me tho
dol og
Sa mp
ling uni
t:
The sur
vey targ
ete d
all the
Dea lers
of LG
and dea
lers of
mai n
co mp
etit
ors like
Sa ms
ung ,
LG, and
Vid eoc
on in
Gor akh
pur city
and nea
rby regi
on.
Sa mp
le siz
e:
My who
le sam
ple size
is 35
dea lers
of LG,
Sa ms
ung ,
Vid eoc
on
& Whi
rlpo ol.
Dat
a coll
ecti on
me tho
d:
The dat
a was
coll ect
thro ugh
que stio
nna ire
met hod
. The
que stio
nna ire
con sist
sof bot
h ope
n and
clos e
end ed
que stio
n to get
the bett
er und
erst and
ing of
the sur
vey .
Nat ure
of dat
a:
Pri mar
y dat
a coll
ect ed
thro ugh
que stio
nna ire,
stru ctur
ed inte
rvie w.
Sec ond
ary dat
a coll
ect ed
thro ugh
->
i.
We bsit
e(w ww.
lge. co
m)
ii.
Ne ws
pap er(B
usin ess
Tim es)
iii.
Ma gazi
nes (Bu
sine ss
Tod ay)
iv.
Bro ach
er of
Whi rlpo
ol pro
duc ts
v.
Boo ks(
Fort une
500 co
mp any
ana lysi
s)
CH AP
TE R II
Ind ust
ry Pro
file
Mar ket
Ove rvie
The sect
or has
bee n
gro win
g ste
adil y
Con su
mer Elec
tron ics
Pro duc
tion
Co mp
etiti ve
Adv ant
age s
Key Do
me stic
and For
eig n
Play ers
Indi a
will be
a hig
h gro
wth mar
ket in
the
elec tron
ics mar
ket
Ma rke
t Ov
erv ie
The glo
bal elec
tron ics
ind ustr
y is gro
win g
rapi dly.
Fro m
an esti
mat ed
size ofU
S$ 950
billi on
in 200
5, it is
esti mat
ed to
gro w
to nea
rly US$
210 0
billi on
by2 010
. The
mar ket
is do
min ate
d by
Asia n
cou ntri
es suc
h as Chi
na, Tai
wan ,Sin
gap ore
and Sou
th Kor
ea. The
ind ustr
y is cha
ract eriz
ed by
rapi d
inn ova
tion and
spe ed
to mar
ket, sho
rt pro
duc
t life
cycl e,
hig hly
aut om
ate d
ma nuf
act urin
g to giv
e con
sist ent
qua lity
at low
cost ,hig
h vol
um e
pro duc
tion ,
con tinu
ous imp
rov em
ent in
cap abili
ties for
red ucin
gco sts
and prof
it acc
rual thro
ugh vol
um es.
Indi as
elec tron
ics ind
ustr y is
nas cen
t by glo
bal sta
nda rds.
Des pite
a pop
ulat ion
of ove
r one
billi on,
Indi a
has a
rela tive
ly sma
ll elec
tron ics
mar ket.
It is ran
ked twe
ntysixt
h wor
ldwi de
in ter
ms of
sale s
and twe
ntynint
h in ter
ms ofpr
odu ctio
n. The
tota l
size of
the ind
ustr y in
200 4-
05 was
US$ 11
billi on.I
ndi as
Elec tron
ics sect
or has
six key
seg me
nts The
Indi an
elec tron
ic ind
ustr y is
divi ded
into six
seg me
nts: Con
su mer
elec tron
ics, Ind
ustr ial
elec tron
ics, Co
mp uter
s, Stra
tegi c
elec tron
ics, Co
mm unic
atio n
and Bro
adc asti
ng equ
ipm ent
and Elec
tron ic
co mp
one nts.
The con
su mer
elec tron
ics sect
or do
min ate
s thei
ndu stry
wit h
27 per
cen t
sha re
and has
ben efit
ed fro
m a larg
e and
exp and
ing mar
ket. The
ind ustr
ial elec
tron ics
and co
mp uter
sect or
eac h
has a
sha re
of ove
r15 per
cen t.
Elec tron
ics Pro
duc tion
(20 04-
05) Con
su mer
34 %
Elec tron
ics Ind
ustr ial
Elec tron
ics 15
% Co
mp uter
s 18
% Co
mm n. &
Bro ad.
Eqp t.
9% Stra
tegi c
Elec tron
ics 6%
Co mp
one nts
18 %
Co nsu
me r
ele ctr
oni cs
Con su
mer elec
tron ics
con sist
s of pro
duc ts
that are
dire ctly
con su
me d
by end
use
rs, suc
h as tele
visi ons,
VC D/M
P3 pla
yer s,
mic row
ave ove
ns, was
hin gm
achi ne,
refri ger
ator ,
aircon
diti one
r, etc.
This seg
me nt
has a
larg em
anu fact
urin g
bas e,
and is
quit e
co mp
etiti ve,
wit h
pre sen
ce of
sev eral
glo bal
pla yer
s in
Indi a.
Ind ust
rial Ele
ctr oni
cs
The Ind
ustr ial
elec tron
ics seg
me nt
incl ude
s pro
duc ts
that are
use d
by oth
erin dus
trie s,
suc h as
pro ces
s con
trol inst
rum ent
atio n,
aut om
atio n
syst em
s, Tes
tan d
me asu
ring (T&
M) inst
rum ent
s and
me dica
l inst
rum
ent s.
Co mp
ute rs
This seg
me nt
incl ude
s per
son al
co mp
uter s,
ser ver
s, wor
ksta tion
s,
sup erc
om put
ers, dat
a pro
ces sing
equ ipm
ent and
peri phe
rals suc
h as mo
nito rs,k
eyb oar
ds, disk
driv es,
prin ters
, plot
ters ,
digi tize
rs, SMP
S, mo
de ms,
net wor
kin g
pro duc
ts and
add -on
car ds.
Str ate
gic Ele
ctr oni
cs
The stra
tegi c
elec tron
ics seg
me nt
cov ers
Sat ellit
e bas
e co
mm unic
atio ns,
Nav igat
ion and
sur veill
anc e,
und erw
ater elec
tron ics
and infr
a red
bas edd
ete ctio
n, disa
ster ma
nag em
ent and
GPS bas
ed Veh
icle trac
kin g
syst em
s. The
seg me
nt has
a nu
mb er
of ma
nuf act
urin g
unit s
bot h in
the pub
lic and
Priv ate
sect ors.
Co m
mu nic
ati on
an d
Bro adc
asti ng
Eq uip
me nt
The co
mm unic
atio n
and bro
adc asti
ng equ
ipm ent
seg me
nt incl
ude s
digi tal
Exc han
ges (EP
ABX ,
RAX ,
TAX and
MA X),
Tra ns
mis sion
equ ipm
ent tou
ch as
HF/ VHF
/Mic row
ave tran
srec
eive rs,
sat ellit
e co
mm unic
atio n
ter min
als,
opti cal
Fibe r
co mm
unic atio
n equ
ipm ent,
trop osc
atte r
equ ipm
ent, two
way
radi o
co mm
unic atio
n equ
ipm ent,
etc.
Ele ctr
oni cs
Co mp
on ent
The elec
tron ics
co mp
one nts
seg me
nt cat
ers to
the req
uire me
nts of
con su
mer elec
tron ics,
tele co
m, def
ens e
and info
rma tion
tec hno
log y
sect ors.
The co
mp one
nts in
pro duc
tion in
Indi a at
pre sen
t incl
ude TV
pict ure
tub es
(bla ck&
whi te
and colo
ur), mo
nito r
tub es,
dio des
and tran
sist ors,
pow er
dev ices
, ICs,
hyb rid
mic roci
rcui ts,
resi stor
s, cap
acit ors
(pla stic
film ,
elec trol
ytic ,
tant alu
m,c era
mic ),
con nec
tors ,
Swi tch
es, rela
ys, ma
gne tic
hea ds,
DC mic
ro mot
ors and
tap e
dec k
me cha
nis m,P
CBs ,
crys tals
, lou
dsp eak
ers and
har d
and soft
ferri tes.
The con
su mer
elec tron
ic sect
or in
gen eral
and the
colo ur
tele visi
on (CT
V) ind
ustr y
inp arti
cula r is
the gro
wth eng
ine for
elec tron
ic co
mp
one nts.
market share of LG
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Pandian Rajakkilileft a comment i'm doing mba ........your report will be very useful for me pls let me download it.......or mail me@....pandianece2006@gmail.com. 6 days ago
Monisha Singhleft a comment It wonderfully done... the way its is presented and the hard work put into it.. is clearly showing... I am also doing my project on LG but in Finance.. need some of the help from your project... would be grateful if you could mail it to me on manu45929@hotmail.com.... thanx 07 / 21 / 2010
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