Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.
Video Sharing
RSS
Podcasts
Widgets
Chat Rooms
Social Networking
Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
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In 2005, 8% of all adults online had a prole on a social network site. Today, 35% do.
In December 2008, 76 million people visited MySpace - a 10% increase from the previous year.*
Sources: ComScore Inc. (December 2008) Pew Internet & American Life Report (January 2009)
* Unless otherwise noted, stats are for the United States
In December 2008, 54.5 million people visited Facebook - a 57% increase from the previous year.
Sources: ComScore Inc. (December 2008) Pew Internet & American Life Report (January 2009)
In August 2008, 23.7 million people visited YouTube. Every minute, 13 hours of video are uploaded to YouTube. 1 out of 3 videos viewed online is on YouTube.
Source: ComScore Inc. (August 2008)
In December 2008 4.5 million people visited Twitter - a 753% increase from the previous year.
73%
of active online users have read a blog
Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
57%
have joined a Social Network
Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
55%
have uploaded photos
Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
22%
have uploaded videos
Source: Universal McCain Comparative Study on Social Media Trends (March 2008)
Your donors are online... In 2007, total online giving in the US reached over $10 billion - a 52% increase over 2006.
Notice a trend?
Twitter Success Story Epic Change used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Tanzania.
Why it worked
- Clear, achievable but audacious goal - Short deadline gave sense of urgency - Easy to understand, easy to give - Fun, positive focus - Leveraged existing networks - Recognized top donors
The Dollars for Darfur Group on Facebook has over 5,000 student members and raised almost $150,000 in 2007 to help stop the genocide in Sudan.
Why it worked
- Harnessed the power of young people - Used the right Social Media networks - Easy to get involved - Incentives for top fundraisers
Source: savedarfur.org/dollarsfordarfur
Flickr Success Story Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more prots. It worked.
Source: oxfamamerica.org/whatwedo/campaigns/coffee/starbucks/
Why it worked
- Simple, clear message - Easy to get involved - Leveraged existing supporters - Integrated campaign across multiple Social Media sites - Frequent updates - PR
Photos: Oxfam America
55 Rules of Social Media for Non Prots Rules of Social Media for Non Prots
55 Rules of Social Media for Non Prots Rules of Social Media for Non Prots
55 Rules of Social Media for Non Prots Rules of Social Media for Non Prots
55 Rules of Social Media for Non Prots Rules of Social Media for Non Prots
Thank you
(now, go out there and connect!)
Sources
Aaron Stiner (November 6, 2008). Nonprot 2.0 http://aaronstinerdrb.blogspot.com/2008/11/ nonprot-20-how-nonprots-can-use.html ComScore Inc. http://www.comscore.com Convio, Sea Change Strategies and Edge Research (March 24, 2008). The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors. http://my.convio.com/? elqPURLPage=104 Hubspot (December 2008). State of the Twittersphere: Q4 2008. http://cdnqa.hubteam.com/ State_of_the_Twittersphere_by_HubSpot_Q4-2008.pdf Pew Internet & American Life Project (January 14, 2009). Adults and Social Networks Report. http://www.pewinternet.org/PPF/r/272/report_display.asp Universal McCann (March 2008). Power To The People - Wave3 Study on Social Media Trends. www.universalmccann.com/Assets/wave_3_20080403093750.pdf YouTube. http://www.youtube.com/nonprots
Connect
Cheri Hegi
Creative Director Linkedin: linkedin.com/in/cherihegi Facebook: facebook.com/people/Cheri-Hegi/750372957
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