1 2 3

Items Land Building & Construction Climb Wall,) Wooden Play Carousel Computers and Telephone Electric Installation Jet Ski Swings Total Fixed Cost

Amount 2000,0000 800,0000 440670 247186 8523601 50,000 500,000 2365299 50,000 399,48256

4 5 6 7 8

Operational Data
Growth Rates per year Annual Increase in Visitors Entrance Fee 5% Annual Increase in Vehicle Parking Fee. 5% Annual Increase of Monthly Rentals 10% Annual Increase in Visitors Entrance Fee. 5% %Age Annual Increase in No. of Visitors. 13%

Variable Cost Administrative Expenses Traveling Office Stationary Miscellaneous Expense Utility Expense Marketing Expense Human Resource Management Designation Director Operations General; Manager Accounts officer Supervisor Operations Technicians & Operators Electricians/Mechanics Staff 1 2 1 2 6 5 Monthly Salary 100,000 120,000 35,000 40,000 90,000 50,000 Salary Per Annum

Security Staff Other Staff (Divers, Gardeners) Total

10 8 35

80,000 64,000 579,000

SWOT
Strengths
Riverside view Availability of fresh Fish Separate segmentation for each Age group Ample and secure parking Indoors activities for year round entertainment Read more: http://www.bplans.com/amusement_park_business_plan/executive_summary_fc.cfm#ixz z1MUgeoRmB

Weakness
Lack of experience in the business

Opportunities
Increasing per capita of Mirpur People like to visit these places

Threats
Mangla dam is more famous in this area Because of security concerns people are unwilling to come.

Items Parking Carousel Jet Ski Entrance

Cost 10,20 50 200 Rs.10/person from age above 5 years

Time 1 Round,8 persons,4mins 1 round 10 mins 1000*10=10,000

1 Day Forecast 1Month Forecast 1600 48,000 400 * 50 = 20,000 600,000 200*30=6,000 10, 000 37,600 180,000 300,000 1128,000

Contingency Plan
Professionally divers are hired in order to deal with any situation if a person fell off from the Jet Ski or any incident in the river. Fire extinguishing cylinders are setup in the park and if the situation becomes severe immediate contact will de made with the Fire Brigade authority, The emergency # 2244 is pasted at various locations in the park to inform our crisis management officer. If a child is misplaced or in case of any injury, for this purpose an office is setup where paramedical staff is present to solve the problems and facilitate the people. An emergency exit is made to invade the people in case of any unusual circumstances etc.

PEST Analysis
Because of uncertainty in political situations there is always a risk that the next govt. may cancel this project so for this purpose all the architecture and planning is done according to the govt. regulations and proper documentation will be done and a sign off agreement will be signed to avoid this situation All the security situation is kept is mind during the development of the park and so sound security measures are taken to ensure the project gets the No objection certificate. The management is fully assure of their responsibilities of keeping environment clean therefore proper arrangements are made for the recycling of waste products and ensures that it does not contaminate the natural resources. For better environment of the park and to have a good effect on the surroundings more and more trees are planted on the vacant area in the park and a small garden is setup in the park which will realize the visitors of the importance of trees and greenery and its logo is Keeping Green. As we are here to serve the society so for this reason some events for the betterment of local community will be arranged and special discount plans on festivals like Eid etc. There is sufficient and qualified staff available to help the people in case of any unusual incidents, and special entrance is made for disable persons so that they enjoy themselves and feel a part of the society as the other people. The latest technology will be adopted for all the projects in the park and it is ensured that the it has not have health or other effect on the employees and the visiting people I-e customers. Theme park is often used as a synonym for the term 'amusement park'. A 'theme park' is actually a distinct style of amusement park, for a theme park has landscaping, buildings, and attractions that are based on one or more specific or central themes http://www.hydrobikesontario.com/ Yamaha Jet ski 9250-13000 Rs. 788433 Rs.2365299

Amusement Park wooden Play Centres 4 Similar from this Supplier Play Centre with swings and bend slide 4' x 6'' x 12 ft with 9 ft swinging Frame... Min. Order: 10 Pieces FOB Price: US $1450 PKR 123593. 247186Rs. Category: Home & Garden | Playhouses RelatedKeywords: Timber Frame Play Centre

Carousel Price $100,000-200,000 (8523601)Rs.

Complete Climbing Walls

Four Panel Climber

Child Capacity:15 Weight:935 lbs Age Group:Ages 5-12 Price
Price: $5,170.00 Rs.440670

Designation Director Operations General; Manager Accounts officer Supervisor Operations Technicians & Operators Electricians/Mechanics Security Staff Other Staff (Divers, Gardeners) Total
Marketing Plan

Staff 1 2 1 2 6 5 10 8 35

Monthly Salary 100,000 120,000 35,000 40,000 90,000 50,000 80,000 64,000 579,000

While marketing any product or any service we must have some objectives. The four main objectives to market a product or service are Attainability. Continuity.

Time Frame. Assignment of Responsibility.

The marketing of a theme park also have these four objectives. First objective is about to accomplish the entire tasks and all the promises the management done with their target customers. Second objective is about the maintaining and providing the same service and quality to their customers to attract more customers and loyalty of the existing ones. Third objective is very important that is time frame as in the case of theme park target your customers at the right time so they can visit the place. Fourth objective is basically for the employees doing their assigned work at time this is also marketing of the product and service.

Advertisement
Advertisement campaign of the theme park will be done by radio, television, newspaper to the target audience. Consider some special discounts on special events on park tickets and also on food and on special events student less than 15 were targeted. Advertisement marketing will also be extended from local areas to other communities beyond the area so some families may take vacation to the theme park during the vacations. Telemarketing and internet will also used for marketing. Special kids and the kids from religious institutes will not be charged and one complete day will be given to these kids for fun.