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It is widely thought that primitive man may have used slogan-like utterances to communicate the value proposition of an idea,

such a the inventor of the wheel who grunted to a skeptical audience: Its round. It rolls. Any questions?

The parallel development of commercial advertising and modern psychology in the late 19th century witnessed the ascendancy of the slogan, which soon became the accepted method of branding everything from soup to nuts. Since the advent of commercial television, corporate taglines, ad slogans, and jingles have been fighting the front-line battle to penetrate our minds, win our hearts, and open our wallets. Do these so-called brand-bites exercise a profound influence on our language, media, and culture? In a word, yes! The following is a list of more than 400 nominated slogans and jingles from which the most influential were ranked in TaglineGurus Slogan & Jingle Survey. Slogans

Better by Adobe. The road will never be the same. Ask about it at work. We know money. Stronger than dirt. I cant believe I ate the whole thing. Mama mia, thatsa spicy meatball. The relief goes on. Youre in good hands with Allstate. Doesnt your dog deserve Alpo? Works like a dream. Something special in the air. Behold the power of cheese. Dont leave home without it. Do more. My life. My card. For fast, fast, fast relief. Legendary reliability. Think different. The power to be your best.

Adobe Acura Aflac AIG Ajax Alka-Seltzer Alka-Seltzer Allegra Allstate Insurance Alpo Dog Food Ambien American Airlines American Dairy Association American Express American Express American Express Anacin APC Apple Computer Apple Computer

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MPAIGN SLOGANS

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Think outside the box. Reach out and touch someone. The worlds networking company. Never follow. We try harder. Higher standards. Thank you for your support. Bayer works wonders. Flick my Bic. We mean clean. Lifes messy. Clean it up! Sheer driving pleasure. The ultimate driving machine. Better sound through research. The quicker picker-upper. When youve got it, flaunt it. Fill it to the rim with Brim. Hope, triumph, and the miracle of medicine. The way to fly. The worlds favourite airline. Wassup?! The king of beers. It just tastes better. Have it your way. Break through. A can a week, thats all we ask. Got milk? Calgon, take me away. Between love and madness lies obsession. Nothing comes between me and my Calvins. Id walk a mile for a camel. For negative people. Whats in your wallet?

Apple Computer AT&T AT&T Audi Avis Bank of America Bartles & Jaymes Bayer Aspirin Bic Bissell Bissell BMW BMW BOSE Bounty Braniff Airlines Brim Decaffeinated Coffee Bristol-Myers Squibb Co. British Airways British Airways Budweiser Budweiser Burger King Burger King Cadillac California Almond Growers California Milk Processor Board Calgon Toiletries Calvin Klein Calvin Klein Jeans Camel CameraWorld Capital One

For virtually spotless dishes. Turning partnership into energy. Please dont squeeze the Charmin. Get your own box. A silly millimeter longer. Like a rock. Its not nice to fool Mother Nature. Inspiration comes standard. Will you be ready? Empowering the Internet generation. Live richly. If Ive only one life, let me live it as a blonde. Does she or doesnt she? The antidote for civilization. The source for computing and technology. The most trusted name in news. Coca-Cola refreshes you best. The pause that refreshes. Have a coke and smile. The silver bullet. Cotton. The fabric of our lives. If you want to capture someone's attention, whisper. Healthy, beautiful smiles for life. Look, Ma, no cavities! Cooks who know trust Crisco. Love it for life. A diamond is forever. Easy as Dell. Youll love the way we fly. We love to fly and it shows. Were cooking now. Restoring the joy of motion. We move the world.

Cascade ChevronTexaco Charmin Cheez-It Chesterfield Cigarettes Chevy Trucks Chiffon Margarine Chrysler Cialis Cisco Systems Citi Clairol Clairol ClubMed CNET CNN Coca-Cola Coca-Cola Coca-Cola Coors Cotton Incorporated Coty Perfume Crest Crest Crisco Vegetable Shortening Dannon Yogurt DeBeers Dell Computer Delta Airlines Delta Airlines Dennys DePuy Orthopedics DHL

Yellow. The new Brown. Competition. Bad for them. Great for you. Arent you glad you use Dial? Dont you wish everybody did? The happiest place on earth. Time to make the doughnuts. The miracles of science. Better living through chemistry. The power of all of us. The worlds online marketplace. When EF Hutton talks, people listen. Nothing sucks like an Electrolux. When youre crazy for chicken. It keeps going, and going, and going... See your way forward. Quality in everything we do. Put a tiger in your tank. Dont just travel. Travel right. Good taste is easy to recognize. Our business is the American dream. Relax, its FedEx. The world on time. When it absolutely, positively has to be there overnight. Play. Laugh. Grow. Its not just for breakfast anymore. Built for the road ahead. Ford has a better idea. Quality is job one. Fosters?Australian for beer. Fair and balanced. Extinct is forever. Say it with flowers. Imagination at work.

DHL DHL Dial Soap Disneyland Dunkin Donuts DuPont DuPont eBay eBay EF Hutton Electrolux El Pollo Loco Energizer Batteries Epiphany Ernst & Young Esso (Exxon) Expedia.com Fancy Feast FannieMae FedEx FedEx FedEx Fisher-Price Florida Orange Juice Growers Association Ford Ford Ford Fosters Australian Beer Fox News Friends of the Animals FTD General Electric

We bring good things to life. Celebrate the moments of your life. Two words to the wise. Babies are our business. Shouldnt your baby be a Gerber baby? My wife, I think Ill keep her. Look sharp, feel sharp. The best a man can get. Never let em see you sweat. Dont get mad. Get GLAD. The best tires in the world have Goodyear written all over them. Leave the driving to us. Pardon me, do you have any Grey Poupon? Its a great time to be alive. Dont be vague, ask for Haig. When you care enough to send the very best. American by birth. Rebel by choice. Hey! How about a nice Hawaiian Punch? We answer to a higher authority. Hertz puts you in the drivers seat. 57 varieties Invent. Pleasing people the world over. The power of dreams. Wheres the cream filling? Were behind you every step of the way. Solutions for a small planet. Intel Inside. Manly yes, but I like it, too. Pure clean, pure Ivory. 99.44% pure. Jacks back! Dont dream it. Drive it.

General Electric General Foods Georgia Federal Gerber Gerber Geritol Gillette Gillette Gillette Dry idea GLAD Goodyear Greyhound Grey Poupon Guidant Haig Scotch Whiskey Hallmark Harley Davidson Hawaiian Punch Hebrew National Hertz H.J. Heinz Hewlett Packard Holiday Inn Honda Hostess Cakes Huggies IBM Intel Irish Spring Soap Ivory Soap Ivory Soap Jack in the Box Jaguar

Americas most famous dessert. Nothing runs like a Deere. The right relationship is everything. 100% juice for 100% kids. Thrive. Every kiss begins with Kay. Theyre g-r-r-r-eat! Start aging smart. Finger-lickin good! Nobody does chicken like KFC. Kid tested. Mother approved. Share moments. Share life. Its time for clarity. What happens here, stays here. Betcha cant eat just one. When banks compete, you win. The relentless pursuit of perfection. Ive fallen and I cant get up. Hey, Mikey...he likes it! Always a bridesmaid, but never a bride. Because Im worth it. Magically delicious. Lucky Strike means fine tobacco. Creating value through true convergence. Melts in your mouth, not in your hands. Come to Marlboro Country. There are some things that money cant buy. For everything else theres MasterCard. Good to the last drop. I want my Maypo. Our repairmen are the loneliest guys in town. Passion for the road.

Jell-O John Deere JPMorgan Chase Bank Juicy Juice Kaiser Permanente Kay Jewelers Kellogs Frosted Flakes Kelloggs Smart Start Kentucky Fried Chicken KFC Kix Cereal Kodak KPMG Las Vegas Convention and Visitors Authority Lays Potato Chips LendingTree Lexus LifeCall Life Cereal Listerine LOr al Lucky Charms Lucky Strike Lucent Technologies M&Ms Marlboro MasterCard Maxwell House Maypo Maytag Appliances Mazda

Did somebody say McDonalds? Is it live or is it Memorex? Tastes so good cats ask for it by name. Merrill-Lynch is bullish on America. MGM means great movies. Because so much is riding on your tires. Lose the carbs. Not the taste. Your potential. Our passion. Where do you want to go today? Its Miller time! The champagne of bottled beer. Everything you always wanted in a beer. And less. Tastes great, less filling. Wake up and drive. One client at a time. When it rains, it pours. Medicine with muscle. Do the Dew. Beef. Its whats for dinner. Take a bite out of crime. Pork. The other white meat. You could learn a lot from a dummy. Buckle up! Must see TV. Break out of the ordinary. I love New York. All the news thats fit to print. Just do it. At the heart of the image. Only fit for a king. Nine Lives. Enjoy the ride. Connecting people.

McDonalds Memorex Meow Mix Merrill-Lynch MGM Michelin Michelob Ultra Microsoft Microsoft Miller Beer Miller High Life Miller Lite Miller Lite Mitsubishi Motors MorganStanley Morton Salt Motrin Mountain Dew National Cattlemens Beef Association National Crime Prevention Council National Pork Board National Highway Traffic Safety Administration NBC Nestles Butterfinger The New York Times Nike Nikon Nine Lives Cat Food Nissan Nokia

New York State Division of Tourism

Take it all off. The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine. Taking care of business. Its not your fathers Oldsmobile anymore. The mark of a man. Changes everything. Software powers the Internet. Ore-Ida! Its all-righta! No rules. Just right. Grab the Southwest by the bottle. Catch our smile. Ask the man who owns one. Slightly ahead of its time. The flavor says butter. This is your brain. This is your brain on drugs. We will sell no wine before its time. Pepperidge Farm remembers. Come alive! Youre in the Pepsi generation. The taste of a new generation. For those who think young. Pepsi-Cola hits the spot. It takes a tough man to make a tender chicken. Where the pets go. The best kept automotive secret in America. Talk. Theyll listen. Famously fresh. Lifts and separates. The fun develops instantly. Get a piece of the rock. Something to smile about. Mm, mm, mm, mm, mm...toasty! Spirit of service.

Noxzema NyQuil Office Depot Oldsmobile Old Spice OneTouch Oracle Ore-Ida Outback Steakhouse Pace Picante Sauce Pacific Southwest Airlines Packard Panasonic Parkay Margarine Paul Masson Pepperidge Farm Pepsi Pepsi Pepsi Pepsi Perdue Chicken Petco Peugeot Philip Morris Planters Peanuts Playtex Cross-Your-Heart Bra Polaroid Prudential Quaker Oatmeal Quiznos Qwest

Partnership for a Drug-Free America

Ride the light. Youve got questions, weve got answers. RAID kills bugs dead. I liked it so much I bought the company. How well do you share? How do you spell relief? R-O-L-A-I-D-S. Get out there. Ingredients for life. Experience success. Sanka?everything you love about coffee. The beer that made Milwaukee famous. Funny name. Serious sandwich. Schhh! You know who? We turn on ideas. Strong enough for a man, but made for a woman. The uncola. Its Shake and Bake, and I helped. For the person who has everything, we have everything else. Cover the earth. Always there in a pinch. We make the money the old-fashioned way?we earn it. With a name like Smuckers, it has to be good. Made from the best stuff on Earth. You are now free to move about the country. Now, thats better. Obey your thirst. That was easy. Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste. Eat fresh. The network is the computer. Better snacking. If its not SuperSoil, its just plain old dirt.

Qwest Radio Shack RAID Remington Ricoh Rolaids Royal Caribbean Cruise Lines Safeway Salesforce.com Sanka Schlitz Schlotzkys Deli Schweppes Seagate Secret Deodorant 7-Up Shake and Bake The Sharper Image Sherwin Williams Skoal Smith Barney Smuckers Snapple Southwest Airlines SPRINT PCS Sprite Staples Starkist Tuna Subway Sun Microsystems Sunkist SuperSoil

Theres no equal. Think outside the bun. Head for the border. You quiero Taco Bell. Expect more. Pay less. Id rather fight than switch. If its gotta be clean, its gotta be Tide. Takes a licking and keeps on ticking. Choose freedom. Invest with confidence. Get the feeling. Silly rabbit, trix are for kids. A vital part of your world. Its hospital recommended. Imagine it. Done. Time to fly. The mind is a terrible thing to waste. The spirit of 76. What can Brown do for you? Some of our best men are women. Friends dont let friends drive drunk. Only you can prevent forest fires. Give a hoot, dont pollute. The few, the proud, the Marines. Were looking for a few good men. Its not a job. Its an adventure. The toughest job youll ever love. I coulda had a V-8! We never stop working for you. Can you hear me now?...Good! His masters voice. Youve come a long way, baby. Virginia is for lovers.

Sweet N Low Taco Bell Taco Bell Taco Bell Target Tareyton Cigarettes Tide Timex Toshiba T. Rowe Price Toyota Trix Cereal Tyco Tylenol Unisys United Airlines United Negro College Fund Unocal UPS U.S. Army U.S. Dept. of Transportation U.S. Forest Service U.S. Forest Service U.S. Marines U.S. Marines U.S. Navy U.S. Peace Corps V-8 Verizon Wireless Verizon Wireless Victor Talking Machine Co. Virginia Slims Cigarettes The Virginia Tourism Commission

Its everywhere you want to be. Visine gets the red out. Think small. Drivers wanted. Fahrvergnugen For life. Always low prices. Always. The next stage. Wheres the beef? Western Airlines the only way to fly. The breakfast of champions. Ring around the collar. For a living planet. Were moving beyond documents. Believe. Let your fingers do the walking. Where technology means business. The quality goes in before the name goes on.
Jingles

VISA Visine Volkswagen Volkswagen Volkswagen Volvo Wal-Mart Wells Fargo Wendys Western Airlines Wheaties Wisk Laundry Detergent World Wildlife Fund Xerox Yahoo! Personals Yellow Pages ZDNet Zenith

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