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Research Design
Methodology Personal face-to-face interviews using two-part structured questionnaires Jakarta, Botabek, Surabaya, Bandung, Medan, Semarang, Palembang and Makassar Males and Females aged 15-50 years old from SES ABC households who have used the internet in the past month 2,000 (General Media Survey) 1,021 (Internet Media Survey) Multi-stage Probability Sampling December 2008
Area Coverage
Respondents
Sample Size
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Study Scope
Internet User Profile Internet Access, Usage & Activities Internet Front Pages Search Engines Instant Messengers Web-based Email Social Networking & Community Sites News sites Music sites Mobile Internet Cross Media Usage (including TV, Print and Radio) Product Consumption & Brand Preferences User Psychographics & Attitudes
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Media Usage
Reach (%)
100 100 96
69 56 57 50 33 28 27 24 19 21 4 8 1 24 17
6 0 1
Past Month
Past Week
Yesterday
Base: 2000 urban Indonesians aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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Television
80
60
40
Internet
20
Cinema Magazine
Base: 2000 urban Indonesians aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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Television
80
60
40
Internet
20
Cinema Magazine
0 TOTAL 15-19 years 20-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-50 years
Base: 2000 urban Indonesians aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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35 28 23 19 16 15 11 15 11 8 12 21 16 17 30 31 26 26
Total
Jakarta
Botabek
Surabaya
Semarang
Bandung
Medan
Palembang
Makassar
Base: 2000 urban Indonesians aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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83
22
At Office
19
At School
17
At Home
16
Friends House
Base: 1021 past month urban internet users aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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Total
15-19 years 20-24 years 25-29 years 30-39 years 40-50 years
Base: 1021 past month urban internet users aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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Information Search
Communicating/ Networking
Fun/ Entertainment
Commercial transactions
TOTAL 15-19 years 20-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-50 years
Base: 1021 past month urban internet users aged 15-50 years old from SES ABC households Source: Yahoo!-TNS Net Index Indonesia 2009
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News Sites
Currently Use (%) Currently Use (%) Yahoo! Detik News Okezone
Music Sites
Currently Use (%) Currently Use (%) Yahoo! Music Youtube MP3sgratis
Base: Urban internet users aged 15-50 years old from SES ABC households who have read news online/visited music sites in the past 3 months Source: Yahoo!-TNS Net Index Indonesia 2009
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Web-based Email
Currently Use (%) Currently Use (%) Yahoo! (@yahoo.com) Yahoo! (@yahoo.co.id) GMail Hotmail MSN Yahoo! (@YMail) MySpace Mail Rocketmail
Search Engines
Currently Use (%) Currently Use (%) Google Yahoo! MSN
Base: Urban internet users aged 15-50 years old from SES ABC households who have used web-based email services/search engines in the past 3 months Source: Yahoo!-TNS Net Index Indonesia 2009
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Instant Messengers
Currently Use (%) Currently Use (%) Yahoo! GTalk MSN/Windows Live mIRC
7
Family
33 14
Colleagues
Clients/Vendors
Base: Urban internet users aged 15-50 years old from SES ABC households who have used instant messengers in the past 3 months Source: Yahoo!-TNS Net Index Indonesia 2009
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Google Groups
Yahoo! Groups
MySpace
Base: Urban internet users aged 15-50 years old from SES ABC households who have visited social networking sites in the past 3 months Source: Yahoo!-TNS Net Index Indonesia 2009
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Roger Moy Senior Research & Planning Manager Yahoo! Southeast Asia rogermoy@yahoo-inc.com