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ThinkBIGSites.com Monthly Newsletter
10u tn:e: 888--300-149{) Issue #30/June, 2011
Increasing Web Traffic Involves a Well Developed Strategy
Wilen considering new
methOds of Increasing your
web traff1c llllnk about what
might motivate you to become
a customer of a particular
business. Is It tile overall web
design of tile site Ill at catclles
your eye? was lllere a tunny
or dever video that got you
lllere? Old you see the site advertised on one of your favorite
websites? Or did you just run a search for some tiling you were
thinking about buying and picked tile first results that popped up?
If you feel like your website seems cluttered or outdated In any way,
it's time to consult some experts in website opllmizCJ 1on. It's always
good to have a fresh pair of eyes take a look at your site because an
unbiased opinion can include a tot of constructive criticism; and tllat
critidsm can help you fix any major flaws and beef up any
vulnerability, as well as enllandng wllat is already working well.
Once you have Clone a clleck of your website design and made any
necessary adjustments. it is time to focus on Mw to get more people
to find your site in tile first place. A search eng ne 0\ uo
company is a great place to start. Different SEO are
available to choose from, so you know that no matter what your
business particular needs are. IIley can be met by tile right SEO
company.
Now lllat your business Is working it's way up tile searcll results
ladder willl
1 t .e optimization, have you taken
adVantage of using pay per click adVertising? A p::, ""r
PrQQ.'l!rn. if managed effectiVely. can result in huge numbers of new
visitors to your website. It is important lllat your adVertising be
targeted towards tile demographic lllat you actually want as your
customers.
So you have streamlined tile design of your website. got your
business to rank muclllligller in search results, and have begun to
advertise in new ways to reach new customers. Now it's lime to
ramp up production because your sales about to break records.
Go get em!
Use Facebook Sponsored Advertising Effectively
tile popularity of social media.
Social media Is so pervasive in
our culture right now. Everyone
is on Facebook or TWitter. and
tots of folkS are on bolll and
even olller social media sites.
Using Facebook as a major tool
for your adVertising strategy is a
great way to reap tile benefits of
Facebook offers different kinds of sponsored ads for businesses to
use to target their audience in a variety of ways. Tile most basic of
lllese ads Is tile "Page Uke: Wilen someone likes your Facebook
page or clickS tile "Like" box on your business website. anyone wllo
is friends wllll that person sees lllat in llleir feed. This method really
helps spread the word about you to lllousands of people
instantaneously. Wilen someone sees lllat llleir friend likes your
Facebook page or clicks the "Uke" box on your business website,
anyone who is friends with that person sees lllat in llleir feed. This
melllod really helps spread tile word about you to lllousands of
people instantaneouSly. Wilen someone sees lllat llleir friend likes
your page, IIley may lllink, "lley, I like lllem too!" and lllen IIley will
rrJ turns
into increased sates. so getting potential customers to see your
business and lllen like it llas an exponential effect.
There are also "Page Post and "Page Post Like," which means that
you publish a post from your page to your fans, and one of your fans
liked lllat particular post. Your current fans see your post. and tile
friends of your fans see that IIley liked your post, potentially drawing
lllem in to see wllat II was llleir friends liked so much.
Socia mec 3 for your business can alSo include tile use of
"apps" and games: Wilen someone uses your app or plays your
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ThinkBIGSites.com Monthly Newsletter
10u tn:e: 888--300-149{) Issue #30/June, 2011
game, llleir friends get lllat
information in lllelr feed too.
These are great tools for
advertising because tlley are
supposed to be fun time
diversions, and people are always
looking for fun tlllngs to do in tlleir
downtime. Wily not get til em
playing a game on your site, especially if IIley llave tile opportunity
to win some great discounts on your merchandise, enticing tllem to
buy more onen.
You can also take advantage of tile "Cileck-in," wlllcll your
customers can post in tlleir status whenever tlley go to your
business. They clleck-ln, letting all of tlleir friends know wllere tlley
are, and you get tile free advertising as a resun. Tile clleck-ln Is
great wllen people are out and want to get togelller witll tllelr
friends; it allows tllem meet up at your place and spend some time
and money together.
Lastly, Facebook offers a sponsored "Domain" story. Wilen
someone likes content on your site, sllares it, or linkS to your
website, tile friends or tllat person see a sponsored ad on tllelr
profile page. Friends stay connected and bond over sllared
interests and your business can be one of lllose Sllared interests
lllat llelps bring people together andlllen bring lllem to you if you' re
using social media to Its fullest potential. Consult a sn<:lill11'
expert to find out If your business is doing all it can wllen it comes to
advertising on FacebOOk. You won't regret it.
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