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Questionnaire Detail of Retailers: Name of Firm Name of Owner Address

Contact No. (O) (M) Number of years in business

1. Which brand do you prefer most? Brand Name a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 2. Which brand do you store? Brand Name a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee

3. Give reasons for your preference? Quality of the product Service of company Sales promotion activity 4. Which brand does your customer prefer? Brand Name a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement

g.

Jaypee

5. What is the Avg. monthly sale of different brands of cement? Brand Name Avg. Sale a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee

6. isits Company a. b. c. d. e. f. g.

Rank the companies stockiest on the basis frequency of making personal v & ph calls. Name Stockiest Name Rank Ultratech Acc Ambuja Century Grasim JK Cement Jaypee

7. Which Companies stockiest inform you about the change in the market pric e faster?

9. How much credit in days do you enjoy from the stockiest of following companie s? Company Name Stockiest Name No. Of Days a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 10. Maximum profit you get out of selling various brands rank them? Brand Name Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 11. Rank sales promotion activities according to their effectiveness? 12. Give your preference for the following type of Gifts/incentives.

14. Rank the companies on the basis of their transportation facilities? Company Name Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 15. Rank the companies on the basis of their cement delivery time? Company Name Delivery Time Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 16. What kind of problem you generally face with the transport?

17. Rank the companies on the basis of the response to customer complaints. Company Name Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 18. Rank the company on the basis of their Marketing Representatives frequency o f visit. Company Name Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 19. Rank the company on the basis of their Marketing Representatives accessibili ty. Company Name Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim

f. g.

JK Cement Jaypee

20. Rank the company on the basis of their Marketing Representatives art of maki ng and maintaining the relationship. Company Name Rank a. Ultratech b. Acc c. Ambuja d. Century e. Grasim f. JK Cement g. Jaypee 21. Any suggestion you would like to make for the company?