QUESTIONNAIRE A STUDY ON BRAND IMAGE & CUSTOMER AWARENESS OF AQUASURE WATER PURIFIER BRAND OWNED BY EUREKA FORBES Sir,

I am a student of Bhavans Royal Institute of Management, Kochi. I am conducting a research on BRAND IMAGE & CUSTOMER AWARENESS OF AQUASURE WATER PURIFIER in partial fulfillment of my PGDM course. It takes less than 10 minutes to complete these questions. I request you to kindly co-operate with me for the successful completion of my study. BINOY FRANCIS 1. When you think of water purifier which is the brand that comes to your mind first.

2. Are you aware that Aquasure water purifier is a product of Eureka Forbes? Yes No

3. Which are the other water purifiers you are aware of ?

4. When did you buy the product?

5. Where did you buy the product?

6. How you come to know about water purifiers. Family Friends Newspaper T.V Salesmen

7. Among the following which one do you think makes your product superior than other brands. Performance Brand image Design Advertisement After sales service

8. How will you rate the brand Aquasure compared to other brands Excellent Very good Good Average Poor

9. Do you think that Aquasure has a unique brand image when compared to competitors Yes No

10. Please rate the overall experience about your decision about purchasing this product. Very satisfied Very dissatisfied 11. How do you rate our after sales service , compared to other brands Excellent Good Satisfactory Poor Satisfied Neutral Dissatisfied

12. What is your opinion about brand Aquasure 1. It is affordable : disagree 2.It gives value for money: disagree 3. It is of high quality: disagree 4. It has a good design: disagree strongly agree strongly disagree strongly agree strongly disagree strongly agree strongly disagree strongly agree strongly disagree agree neutral agree neutral agree neutral , agree neutral

13.Are you aware of Aquasure having electrical and non electrical water purifier. Yes No

14. What is your opinion about the dealers response before purchase? Excellent Very Good Good Bad

15. What is your opinion about the dealers response after purchase? Excellent Very Good Good Bad

16. Are you satisfy with the demonstration of salesperson at the dealer counter. Yes No

17. What is your rating about the performance of Aquasure water purifier? Excellent Very good Good Average Poor

18. Do you know how your water purifier is purifying water. (three stage purification is happening in the machine) Yes No

19.Are you interested to take AMC (Annual Maintenance Contract) for your machine after the guarantee period. Yes No

20. Would you recommend Aquasure to others? Yes No

Personal Information Name: Address:

Phone : Age : Occupation: Income level : 50000 & above 25000-50000 15000-25000 Less than 15000

.Thank you..