euanmackie

d i g i t a l c r e a t i v e

visualconversationalist + motiongraphicdesigner + creativedreamer + artdirector + problemsolver + ideamachine + detailmanagement + pixelperfect + audiophile + teamplayer + personalydriven + clientnetworker + ideainstagator + discusionstarter + pressurehandler
at the University of Plymouth. Im studying a course in digital art and technology. It challenges me to think about the cohabitation of the digital movement within our world today and tomorrow. I reflect on the past in order to foresee the future. My specific skills set covers from a range of academia related study to skills in computer science and fine arts. Im a high achiever and on track to achieve a first class honours in 2014. Im on my second year, currently looking to secure industry placement opportunities during this year and the next to further my experience in the field.

Im an undergrad..

PROJECTS..

that I have worked on previously have had a wide range of diversity. Some of the work I have recently completed is as follows:

DataVisulisation using processing and the green screen I created a visualisation of the
environment in which the work was situated abstractedly showing the conditions within a matrix.

v Webdesign creating an online portfolio using hand coded HTML and CSS. I went from
understanding none of these languages to constructing a site Im proud of in a matter of weeks. This showed my adaptability and aptitude to engaging with new and challenging tasks.

Digital Identity over the year we built up our graphical communication skill set in order to
create a 30second advert for an online medium. I successfully told my personal story within the strict brief while still managing to create an innovative and engaging product. I perfected my skills in Illustrator Photoshop and Aftereffects at the same time

v Industry Manipulation I tackled manipulating the industry with 2 ideas. I intervened with
the social medium by creating fake accounts in order to research behavioural patterns, identity fears and conventions within the space further expanding my knowledge of the social network environment. I also dissociated myself with the digital world cutting all ties in order to firstly document my withdrawal, and as such the effect socially, economically and physiologically upon my self and the community.

v Bringing a product to market I as part of a small team produced a fictional installation

within a public space. We took it through each stage of development and research following a range professional business models. I learnt the fundamentals of each stage and their relevancy to the other stages. I documented this process through blogging and other reflective mediums.

v Sempiternity a viral film I directed and co-produced. The film looked at the issues
surrounding the vast content uploaded to YouTube and its relevance towards society as a stimulating medium. Its second objective was to question the openness of personal information shown by the younger generations on the web. A nonlinear production documenting the life of one individual showing each choice made giving the user control over her actions through out the piece. I was pleased at how the seemingly low-tech production of a film, managed to be a hyper-media product through innovative audience participation.

The past makes the future

Qualifications; A-Levels v Applied Art, Grade A v Media Arts, Grade B v Economics, Grade D v Photography1/2, Grade B GCSE v 12 A-C Grade Apple v Solution Specialist v Aperture Professional Whilst studying for my A-levels, I tackled many different tasks, 9 stood out, these are as follows; 1. Brand Identity
Creating artwork and ideas for a water company, a complete branding package was created

2. Event Promotion
Understanding the methods to attract and inform a variety of customer groups

3. Objects for/of Fashion

Designed a feature at a fashion show to portray the message of the event.

4. Personal Exploration though installation

Made an interactive piece of work that sat the user within a hand made car showing choices made while growing up using my past experiences as a focal point through an audience controlled film

Other proud moments; Photographing the Queen Creating Imagery and words for a national magazine reviewing the Royal International Air Tattoo Achieving my dream by flying a plane solo through air cadets. Advising the exam board on how to improve my course and make new specifications around the use of technology. Gaining a commission to create a marketing package for Maxwells Oxford.

5. Immersive Experiences
Audiences were made to feel like they were walking as part of a crowd with through the eyes of a surrealist

6. Expression through motion film

I worked as part of a media team to study the local teen structure compared to American influences

7. Reflection on a brands strategy

Wrote a mini dissertation arguing that apple deliberately disassociated its customers in order to create their brand and success

8. Personal awareness through static image

Self study on the waking up and washing experience over many months shown through image and gallery installation

9. Societys journey
Took a journey in 24 hours to show the problems humans face daily through metaphoric photography involving in a 10-meter gallery piece.

Mr Euan Gordon Frazer Mackie euan.mackie@me.com www.euanmackie.com 01367241556 Ref: Dr Simon Lock simon.lock@plymouth.ac.uk