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http.// ismrpune


University of Pune

AICTE, Ministry of HRD, Government of India

Indira Gandhi National Open University (IGNOU)

WHY ISMR y y y y y y y
Wi-Fi campus & High tech education facilities. Course structure based on IIMs pattern. Semester based career oriented & industry focused curriculum. IT input, ERP & SAP-Integral part of Curriculum. Air-conditioned multimedia classrooms. Mentorship program for students by industry experts. Dedicated & experienced faculty from academics & industrial background student centric pedagogy-role play, practical assignments, case discussions, laptop presentations, industrial visits, outdoor management program, debates, and symposium etc.

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Special classes on personality development, communication & managerial skills. Live projects & seminars foreign language classes. Computerized well stocked library with an extensive collection of up to date management books, reference texts, journals and CD ROM. Computer lab with 24 hrs internet connectivity. Separate accommodation for boys & girls. Cafeteria facilities / recreational facilities etc. Doctor on call facility. Free medical insurance coverage for students. Free uniform. Dual Specialization-Marketing+ PM&HRD/ Retail / Finance. Foreign visit to Dubai or South-East Asia for 10 - 15 days.

An excellent placement track record of 97%.


Eminent professionals from Corporate World - Share their experience with our students:-

Mr. Dominic P.Mendonsa Mr. Uday Kumar Mr. Shailesh Mr. Nalbalwar Mr. Rajiv Mitra Mr. Arvind Mahajan Mr. Vinod Kale Mr. Pradeep Gaikwad Mr. Indrajit Ms. Pallavi Singh Mr. Rakesh Patel Mr. Rogin Jose Ms. Poornima Iyer Mr. Ankur Agarwal Mr. Gajanan Dusane Mr. Swapneel D.Tembhurne Mr. Shashi Joglekar Mr. Syed Mohamed

TATA Motors Alfa Level Voltas Hindustan Beverages Airtel Thyssen Krupp Maruti Suzuki Siemens Disney Retail Oracle LG Electronics Duetsche Bank Wipro Nerolac Paints Wipro Technologies SSK InfoTech Dena Bank Tamilnad Mercantile Bank

Mr. Fakrudin Ali Ms. Hema Ramachandran Ms. Neelima Subramaniam Mr. Ravi Kumar Mr. Ranjan P. Mr. Anil Maheshwari Mr. Ranjit Thomar Mr. Amit Antony Mr. Suresh Kumar Mr. S. Ramachandran Mr. Nithin Mishra Ms. Kalpna Chauhan Ms. Neelima Subramaniam Mr. Vijay Rathan Mr. Rahul Agarwal Mr. kishore Kumar Mr. Vipul Jain Mr. Sumit Agarwal Mr. Rogan Gogal Mr. P. S. Gadgiri

Infosys Philips India Cognizant Technologies Satyam Computers Tata AIG HSBC Hindustan Unilever Birla Insurance Cap Gemini Infosys Honeywell Technologies Kingfisher Airlines Cognizant Technologies Somany Tiles Hutch Acer India ICICI Bank IBM L & T Johndeere Bajaj Auto

Mr. Bhupendra T. Mr. Rohit Kankaria Ms. Priyanka Gupta Mr. Sarang Phatak Mr. Anurag Choudhary Mr. Anirudh Sigh

Cybage Amul Aviva Insurance Maersk Hero Honda Motors Maruti Udyog


I Semester Subjects
1 2 3 4 5 6 7 8 9 10 11 12 13 Principles of Marketing Principles of Accounting Managerial Economics Principles & Practices of Management Organizational Behaviour Managerial Statistics Business Law Sales Management International Business Human Resource Management Transactional Analysis Foreign Language Business Communication Skills

II Semester Subjects
1 2 3 4 5 Marketing Research Management & Cost Accounting Marketing Logistics MIS & E-Business Marketing Management

6 7 8 9 10 11 12 13

Consumer Behaviour BPSM Quantitative Techniques Indian Foreign Trade Supply Chain Management Production & Operation Management Distribution Management Business Communication-Spoken English

III Semester Subjects

1 2 3 4 5 Project Management Research Methodology Retail Management Strategic Management Product Launch


Marketing & Retail

1 2 3 4 5 6 7 8 B 2 B Marketing Sales Promotion Strategic Marketing Business Environment Retail Category Management Retail Format and Practices Retail Location Strategy Retail Visual Merchandising

1 2 3 4 5 6 7 8 Financial Management Merger & Acquisition Direct & Indirect Taxation Strategic Cost Management Commercial Banking Advance Financial Management Investment Management Project Finance

1 2 3 4 5 6 7 8 Recruitment Selection Industrial Relation & Labour Laws Compensation Management Performance Management Human Resource Development HR Audit Training & Development Organizational Development

IV Semester Subjects
1 2 3 4 Personality Development Customer Retail Management Global Business Environment Emotional Intelligence

Marketing & Retail

1 2 Case Study in Marketing Management Distribution Management

1 2 Security Analysis & Portfolio Management Capital Market & Merchant Banking

1 2 Managerial Competencies & Career Development Strategic HRM

The Total fees for the course will be Rs. 5,50,000/- (Rupees Five lakhs fifty thousand only) Fees for the Year - 2011

Pre Induction fees (Non Refundable) First Installment

Confirmation of seat

Rs. 25,000/-

At the time of

Rs. 1,75,000/-

Admission Second Installment On or Before 10th Dec Rs. 1,00,000/-

Fees for the Year 2012

First Installment Second Installment

On or Before 10th June On or Before 10th Dec

Rs. 2,00,000/Rs. 50,000/-

Hostel and Mess Fees - 2012

Hostel Fees Mess Fees Hostel refundable caution deposit

On or before 10th June On or before 10th June On or Before 10th June

Rs. 35,000/Rs. 35,000/Rs. 5,000/-

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The institute will try to facilitate Bank Loan for needy students by giving necessary papers, but arrangement of loan will be the responsibility of students only. Confirmation of Seat-payment of Rs. 25,000/- (Non refundable) and will be adjusted in tuition fees.

DD should be in favour of International School of Management & Research payable at Pune. Cheques are not accepted.
50% will be deducted from tuition fees on cancellation of admission by 30th June 2011. No refund of fees against cancellation of admission after 1st July 2011.

Laptops will be provided to students free of cost Uniforms will be provided to students free of cost.
If Due to any reason the International Visit to Dubai or South-East Asia does not take place, the amount of Rs. 50,000/- will be refunded or will be adjusted against tution fees in due course.




Subject Title

Code 101 102 103 104 105 Principles and Practices of Management & Organizational Behaviour Management Accounting Managerial Economics Principles of Marketing Basics of Communication Skills


Course Code 201 202 203 204 205 Marketing Management Financial Management Operations Management

Subject Title

Materials & Logistics Management Information Technology


Course Code 301 302 303 304 Human Resource Management

Subject Title

Management Information Systems Legal Aspects of Business Statistical and Quantitative Techniques


Research Methodology


Course Code 401 402 403 404 405 Management Control Systems Specialization I Specialization II

Subject Title

Economic Environment of Business and Environmental Project Report

Marketing 1 2 (402 A) Integrated Marketing Communications (403A) International Marketing

Finance 1 2 (402 B) Direct Taxation (403 B) Advance Financial Management

HR 1 2 (402 E) Labour Laws (403 E) Industrial Relations


PGDBM Rs. 15,000/-

Fees Per Year

Additional Fees

Form Fees and Examination Fees as per the University of Pune Norms


Convergence Scheme is the brain child of IGNOU, whereby a regular institute is nominated as a Partner Institute (PI) for conduct of IGNOU programmes. Programme curriculum is transacted by the PI by a combination of Distance Learning and Face to Face Conventional System. Broadly ISMR will be responsible for the following:-

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Admission formalities. Conduct of programmes under overall aegis of IGNOU. Delivery of self Learning Material (SLM) and audio/video CDs prepared by IGNOU,to the students. Conduct face to face and counseling sessions, every weekend from 1600h to 1800h and organize inter-active sessions with industry. Internal assessment and evaluation of assignments. Conduct of exams as per schedule of IGNOU. Mark sheets, degrees and certificates will be awarded by IGNOU.


The programmes have the approval of all statutory regulatory authorities. Fees are highly subsidized. Flexible and convenient option for acquiring higher qualification and facilitating career progression. Programmes and curriculum developed to encourage participation across the board. Self study of SLM promotes self reliance, confidence and self discipline. SLM developed by IGNOU are acclaimed worldwide for their quality and relevance to the dynamic demands of industry and global environment. Synergises the expertise of IGNOU, a global leader in Distance Learning with the strengths of ISMR in terms of experienced and highly qualified faculty and facilities/resources of ISMR. The students can access the institute library and computer lab. They will be invited to participate in workshops, seminars and interactive sessions with the industry organized by ISMR.

Degrees and certificates awarded by IGNOU are recognized by Central & State Governments, and given due weightage by Public and Private sector for employment.


y Master of Business Administration (MBA) MBA -Two The MBA Programme consists of 21 courses in all. These comprise of: y y y
Five courses from any one of the specialization streams



Compulsory Course (MS-91, MS-95) and one elective course (MS-96/97) Project Course (Ms-100) equivalent to 2 courses.

Course Status
Compulsory Course

Course Code
MS-91 MS-95 MS-100

Course Title
Advance Strategic Management Research Methodology for Management Decision Project Course (Equivalent to two courses) Total Quality Management International Business (choose any one)

Elective Course

MS-96 MS-97

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Admission process is open through out the year. Cut off dates for receipt of application for admission in July/Jan session is as under. Prospectus & application form (attached as appx A) can be acquired from Admission cell of ISMR, by paying non refundable fee of Rs. 500/- for MBA by cash or DD in favour of International School of Management & Research, payable at Pune. The prospectus & application form can also be downloaded from our website and the filled up form dispatched to us accompanied by DD or Cash.

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The following documents must accompany the application form duly filled, for purpose of admission:Candidates desirous of pursuing MBA but not qualified in any competitive exam can apply for open MAT exam of IGNOU held in Aug & Feb every year. The application form can be collected from the office. A non graduate qualifying in DIM can apply for MBA without appearing in open MAT, after completing his graduation. A student on completion of Post Graduation in Specialisation stream can re register for MBA, applying for the balance courses of MBA programmes.


The evaluation system is based on two components:

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Continuous evaluation in the form of assignments (weightage:30%). There will be one graded assignment per course. Term end examination (weightage 70%) will be held every year in June and December. A student has the liberty to appear for any of the examination, subject to maximum of 8 papers in an exam. A student must submit the assignments to be eligible for exams.

Letter grade system is used as under

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The following documents must accompany the application form duly filled, for purpose of admission:D Grade is pass. However overall average of C grade is required for successfully qualifying.

Examination Fees Examination fee of Rs. 50/- per course is required to be paid by DD in favour International School of Management and Research payable at Pune as per following schedule.

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For Dec Exam-by 30 Sep For Jun exam- by 31 Mar

Delay charges for late submission of fees will be levied as per prescribed norms.

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