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Module Handbook for

Web Media
(P01004) for MSc Digital Media Production

Academic Year 20

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Web Media (P00880)

Module Handbook for Web Media (P00880)


Author: Chris Jennings Date last edited: 31/08/10 Version 2.02

Web Media (P00880)

Introduction
The World Wide Web has become the de facto way to deliver content. This content, on web pages, can take the form of many different types of media; text, images, video, animation and audio. More recently, the development of techniques to deliver this content to screen based technologies involves the construction of dynamic web sites, which can be updated through content management systems. Further, this content can then be part of the participatory web; a place where content can be shared (subscribed to), commented upon (social media) and delivered to mobile devices. During this module, students will learn how to deliver a structured web site by separating content (the media) from presentation (the design). This module is delivered as part of the MSc Digital Media Production for the School of Technology at Oxford Brookes University. The web site for this course can be found at this URL: http://www.pagetoscreen.net/lectures/archive/C146/ Here you will find details for the scheduled sessions and links to further resources.

Delivery
This is an intense hands-on practical course. Teaching takes place in the IT Suite in the Tonge Building on the Headington Campus of Oxford Brookes University. Each session will consist of a lecture and demonstration by the lecturer (using computer and projector), and then assistance to individuals through a workshop class. There will be 11 of these sessions, from 9 to 12 am, on Mondays with an extra surgery sessions in week 12. Online help will be available through Screencasts and an online forum.

General:
Students are encouraged to develop their practical, hands-on skills through workshops and self directed study and are expected to deliver all their assignments electronically: on the web (space provided). The web site will be set up during week 1 and students will be given a username and password to access the system.

The Setup
The system that we use to deliver the web services is called ExpressionEngine and is installed on our server here at Brookes. The system uses a combination of PHP, MYSQL, HTML, CSS and JavaScript. However, you will NOT be expected to use any server-side scripting; only HTML and CSS. When set up, your site will be located somewhere like this: imedia.brookes.ac.uk/yourname/ You will be shown the various templates available to you and how to go about changing these to suite your own design. To begin with, the site will have NO
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Web Media (P00880)

style. The home page of your site will be empty, apart from the basic title. Once you begin to post content to your site, this will be shown with the latest at the top. During the early part of the course you will be shown how to design your site with Photoshop, and then how to implement this design by editing the CSS template. You will also learn how to modify the templates to change settings such as the number of posts to display on the home page.

FTP access
We may also provide you with FTP access to the web server to upload files to a static area of your site. Your username and password will be the same as provided for the content management system.

Rationale for using this system


I am sometimes asked why dont we learn how to use Dreamweaver and how to build web sites this way? The main problem with simply building a static web site with Dreamweaver, is that it is very difficult to practise the design and construction of web pages unless you have content to put into the site. If you did have a lot of content straight away, then this might be a reasonable approach, but in my experience it is better to have a site where you can easily push in the content as you gather it, while, at the same time developing a look and feel for the site. So rather than build a web site with pretend content, we can use real material that we generate throughout the course. We will be using Dreamweaver to help build the styles for the site but using this software is not essential. Indeed, with the online dynamic system, you can edit your templates (styles and tags) wherever you can get access to the Internet.

Your Content
As you will see from the assignments set out below, you will be expected to post content to your site around 2 times per week. You will need to have, at least 20 items posted by the end of the course/semester. The content can include text (probably there should always be some text!), images (photos or edited images), videos (although these will need to be posted to YouTube first), audio (MP3 files are preferred).

What kind of thing should I post?


As you will learn in the first session; blogs (or weblogs) started as a means for people to share links (web sites URLs) that they have discovered during their browsing the web. This would certainly be a good starting point for you. Trawl the web for topics that interest you, or use the web to research ideas presented in the class (during this module or other modules on your course), and then post some details about your findings. Each week the course tutor will also set a topic to be considered for further investigation or an idea for an image. You may also set up (or already have) accounts with other social media sites such as Flickr or Twitter. You will have an opportunity to pull material from these sites on to your own.

Web Media (P00880)

The Assignments and marking allocation Assignment 1. Post entries (at least twice weekly) to your 'blog' (online journal).
You will be expected to have at least 20 posts by the end of the semester. Each post must include some form of media apart from text. Marks will be given for frequency of posts, evidence of research, and relevance to topic. Posts should make use of the structure provided; a clear title, introduction and further detail. There will be an opportunity for online comments by everyone. All posted material must be your own, although references and links to other web sites can be made. (See the copyright section below). Notes:
You must started posting to the blog in the first week, even though the style of the site will not be, as you would want initially. You can post to the blog from anywhere that you can use the Internet. You do not need to be within the university to login to your site. The site is public, so be careful what you say and the language that you use. It is possible to invite comments for each item posted although you will need to keep a look out for people who abuse this.

Mark allocation for this assignment Total=20%

Assignment 2. Design your site and personalise the blog templates by changing the CSS
Attention to detail is important. All selectors defined in the CSS template must have their attributes edited to achieve the desired appearance on the web pages. By using the external CSS template, you will naturally achieve consistency across all of your pages. The web site must validate to the appropriate level of XHTML; this validation will be worth 10 of the 60 marks - no validation no marks. The banner may be an image created with Photoshop or a graphic created with Flash. Notes:
To begin with your site will have no style. It will simply be delivered as the default appearance for your browser. However, the templates will deliver a structure to the home page and subsequent pages. The elements of the page will be tagged in a logical way and you will then learn how to create styles for those elements. A style template (a CSS file) will be provided as a starting point. You will learn how to create styles and build a look and feel for your site by using Photoshop (as a means to prototype the site) You will learn the basics of Dreamweaver to test the relationship between the mark-up and the styles, and to implement the logic to your site.

Mark allocation for this assignment Total=60%

Web Media (P00880)

Assignment 3. An audio podcast


Working in a team of 3 or 4 you will create 3 episodes of an audio podcast to include an intro, outro, recording in the studio and recording in the field. One of the team will need to publish the episodes to the podcast area of the imedia site, with a common category for all episodes. This will result in an RSS feed for all of the class podcasts together. Each student will also make an entry in their blog explaining the idea for the podcasts and their own role in their creation. This should also link to the podcasts themselves but not republish them. Notes:
The 3 podcast episodes need to belong to a common theme or idea. This idea needs to be agreed by the team early in the semester for planning and scripting where necessary. Each episode should be no less than 10 minutes and no longer than 30 minutes. Each episode needs to be associated with an image, which is posted at the time as the audio. The audio needs to be saved as MP3 format.

Mark allocation for this assignment Total = 20%

Assignment Deadline
The deadline for completion of all of the web-based assignments is Tuesday 22 December 5pm. You must send an email AND post a final entry to your blog by this time. The email (to the course tutor) must announce the completion of the work.

Copyright
It is your responsibility to see that you have permission to use any material included on the site. You may quote other web sites, but you must NOT use content from other sites, as if it were your own. In other words, you MUST acknowledge your sources. Images from other web sites must NOT be used unless you have permission or the source includes proof that the images are in the public domain. You may use images from the web where there is a Creative Commons licence that allows, however, if the license is an attribution licence then you must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). If you wish to use music or audio found on the web then this must be podsafe i.e.; in the public domain or be specifically available for use within podcasts.

Software Available on this Course


Photoshop for building a prototype web layout and for editing photographs. Dreamweaver for visualising web pages. Flash is also available for building a dynamic banner image (not taught) ExpressionEngine content management system Audacity for editing audio

Web Media (P00880) It is recommended that you install the (free) Web Developers toolbar for Firefox (a good quality browser web browser). Other browsers have similar free tools. Other software may be used as appropriate for video and audio editing.

Recommended Books
There are many books in the Brookes library on the various subjects covered during this module, but there are some that I particularly recommend. Some of the books may refer to earlier versions of the software (Creative suite CS4 rather than CS5). This shouldnt make a great deal of difference, but we will be adding books to the library after the publication of this guide.

Adobe Photoshop CS4 Classroom in a Book


Adobe Creative Team Published by: Adobe on November 2008

Cascading Style Sheets


Owen Briggs, Steven Champeon, Eric Costello, Matt Patterson Published by: FRIENDS OF ED on March 2004

Creating a Web Site with Flash CS4


David Morris Published by: Peachpit Press on December 2008

Designing with Web Standards


Jeffrey Zeldman Published by: New Riders on June 2003

Dreamweaver CS4: The Missing Manual


David McFarland Published by: Pogue Press on December 2008

Layers: The Complete Guide to Photoshops Most Powerful Feature


Matt Kloskowski Published by: Peachpit Press on February 2008

Photoshop CS4: Essential Skills


Mark Galer, Philip Andrews Published by: Focal Press on December 2008

Secrets of Podcasting
Bart G. Farkas Published by: Peachpit Press on August 2005

Web Media (P00880)

The Art and Science of Web Design


Jeffrey Veen Published by: New Riders on January 2001

The Weblog Handbook


Rebecca Blood Published by: Perseus Books, U.S. on June 2002

The ZEN of CSS Design


Dave Shea, Molly E. Holzschlag Published by: Peachpit Press on March 2005

Web Design in a Nutshell


Aaron Gustafson Published by: O'Reilly Media, Inc. on February 2006

Further information about books


You can see more detail on my web site here: www.pagetoscreen.net/bookshelf/C161/

Recommended Web sites


I publish links on my own site so you can see all the relevant links here: www.pagetoscreen.net/iSaw/C163/

Other Resources
Screencasts for this course can be found here: www.pagetoscreen.net/screencasts/C164/

Web Media (P00880)

Weekly Programme
Note: You can find the latest version of this calendar on the web site here - www.pagetoscreen.net/lectures/archive/C146 Note: All sessions take place in the Tonge IT Suite, Brookes, Gipsy Lane, Oxford Note: Subject to change, but you will be informed!

Monday, September 27, 2010


Blogging and other similar web technologies During this session we look at the basics of blogging as a way to deliver content to a web site. Each student will be given a web space and a blog. From this day, students will be able to post items to their blog using a basic template but without styling. The lecture will consider Social Media and the following topics:
What is Blogging? The assignments for this unit of the course The basics of the assignments and how you will develop your skills Some examples of students' work from previous years Posting to Your blog Types of Content that you can use The structure of the given site and the component pages

Monday, October 04, 2010


Designing for the WEB and Creating a Look and Feel with Photoshop In this session we are going to look at Photoshop as a means to build a web site prototype. We will use:
Layers Text

The objective is to build a home page for our blog as a graphic in Photoshop so we can use this visual to build a web page with HTML and CSS. We will create the image in Photoshop; keeping this version with layers, and then save as a web compatible image to post on our blog for all to see.
Crafting the look Keeping it simple Structures The web browser window Deconstructing a few examples Arranging stuff in a rectangular space

Note: Each student will create at least one proposed layout for his or her site ready for next week. This will be posted on each persons site and then critiqued during the following week.

Web Media (P00880)

Monday, October 11, 2010


Separating Style and Content with CSS The basics of delivering web content by styling with CSS.
Stylesheets

CSS Structure of an HTML document Mark up and HTML Styling your 'Blog' by modifying the CSS

Monday, October 18, 2010


Introducing Dreamweaver From our Photoshop 'comps' we will create a sample page in HTML and use CSS to style according to our prototype. Dreamweaver comes as part of the Adobe Creative suite CS5 and is installed on our computers.

Monday, October 25, 2010


Template Editing using Dreamweaver We may be using ExpressionEngine to manage the content but it is possible to use Dreamweaver to help us define the look of our site. We can take the existing templates and make modifications to the CSS. During this session we will look at Dreamweaver and ExpressionEngine in combination and then make changes to our CSS. This will enable us to change the appearance of our 'blog' and other pages - we will also look and Dreamweaver techniques in general.

Monday, November 01, 2010


Multimedia Blog Content How to add more than just text and images to the blog entries

Monday, November 08, 2010


Mashups Adding content from other sites by using RSS feeds and APIs. We will look at Twitter, Facebook, Flickr, Google Maps, Amazon, YouTube and RSS feeds.

Monday, November 15, 2010


Introducing Podcasting How to create audio content and publish on the web as a series of episodes.

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What is a podcast? Some examples Ideas for the Podcast assignment

Web Media (P00880) Convergent media on the web What is RSS? How to add a Podcast to your web site (first introduction)

Monday, November 22, 2010


Banner Image For this session we will focus on the banner of your web site. We will use Photoshop layers to create 2 images; one for the page layout and another for the background of the CSS. We will learn about the PNG image format that makes use of transparency

Monday, November 29, 2010


More on Podcasting How to publish the podcasts with RSS.
Adding a RSS feed to your web site Preparing the audio to be 'web friendly' Using the 'enclosure' technique to include the audio file Adding show notes Making the podcast subscribable

Monday, December 06, 2010


More on Markup including RSS and Validation Looking in detail at markup and how to publish an RSS feed.

CSS and XHTML Semantic markup Lists as menus Common browser problems and using CSS 'Hacks' RSS and how to to add an RSS feed to your blog Validating your CODE

Monday, December 13, 2010


Surgery Session | Blog templates, Photoshop and More There will be no formal lecture on this day. Just help with any technical issues as needed. Other times may also be available during this week.

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Appendix 1

The home page HTML with some sample entries:


Note: yourname will substituted with the your last name which is also in your URL. Thus imedia.brookes.ac.uk/yourname is your home page.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> <head> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <title>yourname</title> <link rel='stylesheet' type='text/css' media='all' href='http://imedia.brookes.ac.uk/?css=yourname/basic_css' /> <!-- here is a css file that shows you what it might look like. Feel free to use this and then change. Just remove the commenting tags.--> <!-- <link rel='stylesheet' type='text/css' media='all' href='http://imedia.brookes.ac.uk/?css=yourname/optional_css.v.1251451149' /> <link rel="alternate" type="application/rss+xml" title="Feed" href="http://imedia.brookes.ac.uk/yourname/feed" /> --> </head> <body> <div id=everything> <div id="banner"> <h1 class="blogtitle"><a href="http://imedia.brookes.ac.uk/yourname/" title="home page">Yourname</a></h1> </div> <div id="wrapper"> <div id="sidebar"> <div class="box"> <p><a href="http://imedia.brookes.ac.uk/admin/" title="go to the control panel to publish and edit">Publish.Edit</a> | <a href="http://imedia.brookes.ac.uk/?ACT=10">Log Out</a></p> <h3 class="sidetitle">About</h3> <p>Just edit this text in the template (about) and this will then appear on all pages.</p> </div> <div class="altbox"> <h3 class="sidetitle">Categories</h3> <ul> <li><a href="http://imedia.brookes.ac.uk/yourname/C1/">Blogging</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/C10/">Learning</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/C25/">Publishing</a></li> </ul> </div> <div class="box"> <h3 class="sidetitle">Monthly Archives</h3> <ul> <li><a href="http://imedia.brookes.ac.uk/yourname/2009/08/">August 2009</a></li>

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<li><a href="http://imedia.brookes.ac.uk/yourname/archives/">Complete Archives</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/categories/">Category Archives</a></li> </ul> </div> <div class="altbox"> <h3 class="sidetitle">Most Recent Entries</h3> <ul> <li><a href="http://imedia.brookes.ac.uk/yourname/entry/new_stuff_yt/">New stuff YT</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/entry/super/">super</a></li> </ul> </div> <div class="box"> <form method="post" action="http://imedia.brookes.ac.uk/" > <div class='hiddenFields'> <input type="hidden" name="ACT" value="19" /> <input type="hidden" name="XID" value="e02ad7c6920a56e8de017fd9d7676cb155f85f4a" /> <input type="hidden" name="RP" value="search/results" /> <input type="hidden" name="NRP" value="" /> <input type="hidden" name="RES" value="" /> <input type="hidden" name="status" value="" /> <input type="hidden" name="weblog" value="yourname" /> <input type="hidden" name="search_in" value="everywhere" /> <input type="hidden" name="where" value="all" /> <input type="hidden" name="site_id" value="1" /> </div> <h2 class="sidetitle">Search</h2> <p><input type="text" name="keywords" value="" class="input" size="18" maxlength="100" /></p> <p><input type="submit" value="submit" class="submit" /></p> </form> </div> </div><!-- end of sidebar --> <div id="content"> <div class=entry> <p class="date"> Friday, August 28, 2009 </p> <h2 class="title">New stuff YT</h2> <!-- remove this div from the template if you don't want pics on the index -> <p>sample Intro</p> <p><a href="http://imedia.brookes.ac.uk/yourname/entry/new_stuff_yt/">Read More...</a></p> <div class="posted">Posted by Web Admin on 08/28 at 10:51 AM <br /> <a href="http://imedia.brookes.ac.uk/yourname/C1/">Blogging</a> &#8226; <a href="http://imedia.brookes.ac.uk/yourname/entry/new_stuff_yt/">Permalink</a ></div> </div><!-- end of entry -->

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<div class=entry> <p class="date"> Thursday, August 27, 2009 </p> <h2 class="title">super</h2> <!-- remove this div from the template if you don't want pics on the index -> <div class="picture"> <img src="http://imedia.brookes.ac.uk/imageshare/abstract11.jpg" alt="blogimage" width="255" height="151" /> </div> <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.</p> <p><a href="http://imedia.brookes.ac.uk/yourname/entry/super/">Read More...</a></p> <div class="posted">Posted by Web Admin on 08/27 at 11:50 AM <br /> <a href="http://imedia.brookes.ac.uk/yourname/C10/">Learning</a> &#8226;<a href="http://imedia.brookes.ac.uk/yourname/C25/">Publishing</a> <a href="http://imedia.brookes.ac.uk/yourname/entry/super/">Permalink</a></div> </div><!-- end of entry --> <div class="paginate"> <span class="pagecount">Page 1 of 1 pages</span> </div> </div> <div id="footer"> <p><a href="http://imedia.brookes.ac.uk/admin/" title="go to the control panel to publish and edit">Control Panel</a> | <a href="http://imedia.brookes.ac.uk/member/profile/">Your Account</a></p> </div><!-- end of footer --> </div><!-- end of wrapper --> </div>><!-- end of everything --> </body> </html>

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An example CSS template defining the elements used in the HTML markup above:
Note: by default your set up will have a css file linked just as this one. Note: Syntax in CSS is very particular! Miss out a curly bracket or semi-colon and you may not see any styles at all.
* ----------------------------------------------------------------------basic optional styles for Web Media blog in ExpressionEngine - feel free to change ----------------------------------------------------------------------- */ body { margin: 0; padding: 0; background: #C9DFD8; color: #000; font-family: verdana, arial, helvetica, sans-serif; } #everything { width: 750px; margin: 0 auto; } h1, h2, h3 { font-family: georgia, "times new roman", times, serif; } h4 { font-family: "lucida grande", verdana, arial, helvetica, sans-serif; margin-bottom: 4px; } .center { text-align: center; } blockquote { font-family: georgia, "times new roman", times, serif; } ul { list-style: square; margin: 2px 0 3px 1em; padding-left: 1em; } li { background: transparent; font-family: "lucida grande", verdana, arial, sans-serif; color: #333; } img { margin: 0;

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padding: 0; border: 0; } /* standard links */ a:link { border-bottom: 1px solid #8fbc8f; background-color: transparent; text-decoration: none; color: #003967; } a:visited { border: 0; background-color: transparent; text-decoration: none; color: #003967; } a:hover { border: 0; background-color: #8fbc8f; text-decoration: none; color: #eee; } a:active { border: 0; background-color: #8fbc8f; text-decoration: none; color: #eee; } #wrapper { background: white url(http://imedia.brookes.ac.uk/themes/site_themes/basic/images/wrapperback. jpg) repeat-y right; border-right: 1px solid silver; border-left: 1px solid silver; padding: 0; } #footer { margin: 0; padding: 0 6px; font-size: .7em; line-height: 1.1em; clear: both; border-top: 1px solid green; border-bottom: 1px solid silver; background: #CCD6D2; } #content { margin: 0 225px 0 0; padding: 5px 10px;

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font-size: 75%; line-height: 180%; background: transparent; color: #000; border-right: 0px solid silver; } .entry { border-bottom: 1px solid green; clear:left; } #sidebar { float: right; width: 225px; background: transparent; padding-top: 6px; color: #000; border-left: 0px solid silver; } .date { font-size: 100%; background: transparent; color: #000; } h1.blogtitle { font-size: 3.5em; padding:0; margin:0; text-align:center; } #banner { color: white; background: #4A6A56; height: 125px; border-bottom: 1px solid green; border-right: 1px solid silver; border-left: 1px solid silver; padding: 0; } .blogtitle a { color: white; border: 0; } .title { font-size: 170%; background: transparent; border-bottom: 1px solid silver; color: #0D6654; } .posted { margin-top: 10px; margin-bottom: 3px; font-size: .9em; }

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.sidetitle { margin: 10px 0; font-size: 125%; background: transparent; color: #2E8B57; } .box { margin: 0; padding: 0 8px 6px 8px; background: transparent; font-size: 70%; line-height: 170%; color: #000; } .altbox { margin: 0; padding: 0 8px 6px 8px; background: #e7f5e8; font-size: 70%; line-height: 170%; color: #000; } .paginate { font-family: Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sansserif; font-size: 12px; font-weight: normal; letter-spacing: .1em; padding: 10px 6px 10px 4px; margin: 0; background-color: transparent; } .pagecount { font-family: Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sansserif; font-size: 10px; color: #666; font-weight: normal; background-color: transparent; } .input { border-top: 1px solid #999999; border-left: 1px solid #999999; background-color: #fff; color: #000; font-family: Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sansserif; font-size: 11px; height: 1.6em; padding: .3em 0 0 2px; margin-top: 6px; margin-bottom: 3px;

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} .textarea { border-top: border-left: background-color: color: font-family: serif; font-size: margin-top: margin-bottom: } .checkbox { background-color: margin: padding: border: } .submit { background-color: font-family: font-size: font-weight: letter-spacing: padding: margin-top: margin-bottom: text-transform: color: }

1px solid #999999; 1px solid #999999; #fff; #000; Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sans11px; 3px; 3px;

transparent; 3px; 0; 0;

#fff; Arial, Verdana, Sans-serif; 11px; normal; .1em; 1px 3px 1px 3px; 6px; 4px; uppercase; #000;

/* ----------------------------------------------------------------------you can change the way pictures appear in the entry here */ .picture { float: left; padding: 3px; margin: 5px 10px 0 0; border: 1px solid silver; } .picture img { display: block;
}

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The basic HTML mark-up of the home page


<html> <head> <title>Title of this page</title> </head> <body> <div id="everything"><!-- this tag surrounds everything within the body and can be used to set the width --> <div id="banner"><!-- just the banner heading --> <h1 class="blogtitle">The title of your blog</h1> </div> <div id="wrapper"><!-- this surrounds the content and sidebar --> <div id="sidebar"><!-- the sidebar comes first because it is proposed to float to the left or right. --> <div class="box"><!-- you can put various things in these boxes within the sidebar --> <h3 class="sidetitle">This would provide a heading</h3> <p>And some text</p> </div> <div class="altbox"><!-- the next box, labelled differently if you want to alternate the style/background --> <h3 class="sidetitle">Categories</h3> <ul><!-- unordered list --> <li>list item</li> </ul> </div> </div><!-end of sidebar -->

<div id="content"><!-- where the main content comes --> <div class="entry"><!-- start of entry --><!-- probably repeat content like blog --> <p class="date">a date in here</p> <h2 class="title">Some title</h2> <div class="picture"><!-- some picture --> <img src="http://imedia.brookes.ac.uk/imageshare/P1030965_thumb.jpg" alt="blogimage" width="300" height="225" /> </div> <p>some text</p> </div><!-- end of entry --> <div class="paginate"> <span class="pagecount">Page 1 of 1 pages</span> </div> </div><!-- end of content --> <div id="footer"><!-- links and info you want on all pages --> </div><!-- end of footer --> </div><!-- end of wrapper --> </div><!-- end of everything --> </body> </html>

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Schematic, showing structure of the home page

Note: The above diagram does NOT represent appearance, only the structure of the component parts and their relationship to each other (parent, child, sibling).

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Appendix 2: Module definition


MSc Digital Media Production
Module Number: Module Title: Module Leader: P00880 Web Media Chris Jennings

Module Description:
This module will provide you with an understanding of the processes and practices by which content can be generated and manipulated in digital form and then published to the World Wide Web. You will have an opportunity to develop a blog and build an on-line portfolio of work to include digital text, images and audio. You will be introduced to a range of topics including the theory of interactive media and an introduction to some of the techniques employed to create digital. M Level Credits: Module Status: Prerequisites: Placing: Restrictions: Exclusions: Timetable slotting: 20 Compulsory module for MSc Digital Media Production None semester 1 None None. Monday mornings in the IT suite (Tonge)

Content:
The module will concentrate upon the processes involved in the generation or gathering and manipulation of content in digital form on the computer and publishing to the web. You will consider the computer both as a tool and a medium. Instruction will be aimed at making possible an informed consideration of the techniques used. You will be expected to gain experience in the presentation of ideas to an audience of peers, the articulation of a reaction to such critiques, and the ability to usefully critique the work of others

Learning Outcomes
When you have successfully completed this module, you will have worked to achieve the following learning outcomes:

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Web Media (P00880)

Knowledge and understanding


1. Appreciate the specifics or peculiarities of digital media on the web and understand the implications; 2. Articulate and communicate fundamental issues and theories relevant to a broad concept of web media; 3. Employ an understanding of the requirements of web delivery (the implications of design, usability, image resolution, colour depth, bandwidth etc.);

Disciplinary/professional skills
4. Employ an understanding of the appropriateness of different digital file formats for various purposes; 5. Apply the principles of good web site design; 6. Employ a technical vocabulary associated with digital media

Transferable skills (T=taught, P=Practised, A=assessed)


7. Self-management An ability to clarify personal values, appraise your own performance through a process of critical self-reflection, set and organise personal objectives, and work to briefs and deadlines. (P) 8. Learning Skills An ability to identify and appraise personal learning strategies to work independently and co-operatively, using library and ICT skills to access and manage information, and a range of academic skills to research, interpret, analyse, synthesise and summarise this information. (P) 9. Communication An ability to express ideas and opinions in written, oral, and visual forms to a variety of audiences for a variety of purposes using appropriate language and media, as well as the ability to listen actively so as to be able to participate in and learn from discussion, and the ability to persuade rationally, through negotiating and asserting one's own values, while respecting other people's values. (TPA) 10. Teamwork An ability to work productively in a group by taking responsibility, and carrying out agreed tasks; an ability to work within a team in a supportive role; an ability to evaluate and appraise team performance, and take the initiative and lead others. (TPA) 11. Problem solving An ability to apply knowledge, understanding and experience to identify and deal with a problem; an ability to analyse and think laterally about a problem and its solution; as well as an ability not only to be able to come up with strategic options, but to be able to evaluate the success of different strategies. (TPA) 12. Information and Communications Technology An ability to use ICT as a communication and learning tool, as well as a tool for accessing and managing information, and for presenting this information and related ideas; and an ability to use specialist software where relevant to the discipline. (TPA)

Teaching and Learning Experience


Much of the learning takes place in the ICT room with interactive presentations. The assignments for this module requires that you read relevant texts and review existing web site and work through the assignments using software provided by Brookes University or your own, if preferred:

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Web Media (P00880)

When you have completed this module, you will have been given the opportunity to:
Attend workshops designed to instruct in the uses of the systems available in the areas relevant to the modules objectives. Consider explanations of the technology and terminology associated with web media Explore of key concepts of interactivity, non-linearity and non-sequentiality, design and usability Participate in interactive lectures designed to present examples of existing work in the relevant areas, to serve as reference points for the conception of student project work. Produce content relevant to the objectives of the course

Expected class contact 20 hours lectures 16 hours workshops

Assessment: The assessment of this module is through 100% coursework. There are 3 components to this coursework: You will be provided with a blog (online journal) and will be expected to post relevant news or ideas (text and other media) at least twice weekly. You will be expected to personalise the blog by making modifications to the style. You will create (at least) 3 episodes of an audio podcast. You will use recording and editing techniques to publish these podcasts to your web site. Assignments and learning outcomes: Assignment: Coursework Example 1 2 3 Percentage Learning Outcomes 1,2,3,6,9,12 3,4,5,7 1,10,11 60% 20%

Post entries to an online journal: 20% Personalise the blog templates: The Podcast (team assignment)

Assignment Feedback and Marking Feedback on the web design given in week 3 will be given by email (or web comments) by week 4. The course tutor will assess all other assignments during the early part of January. Feedback will be given after the examination meeting (usually around 20 January).

Evaluation of this Module


At the end of the module, an online evaluation form will be set up so that students can give feedback to the course tutor on the delivery and outcomes of the course.

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Web Media (P00880)

Contact Details
The course tutor (Chris Jennings) can be contacted by email at this address: chris.jennings@brookes.ac.uk To ask for technical support, it is better that you use the forum (http://imedia.brookes.ac.uk/webmediaforums/) so that others may learn from both the question and the answer! Note: You will need to be logged into your site to use the forum.

IT suite in the Tonge Building Availability


This room is available until 9pm during the semester; however, the room is used for teaching on most weekdays.

Computers
All of the computers (PCs) have the version CS5 of the Adobe Creative Suite installed. You will also find Audacity a basic sound editing tool. Note: If you find any problems with any of the computers in this room, please report this by writing a note in the fault report book, which you will find at the end of the room furthest from the main access door.

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Web Media (P00880)

Appendix 3: Mark sheet and criteria


Note: Please use this a check sheet for the assignments Deadline for the assignments is: 22 December 2009

Assignment details and marksheet.


Assignment Blog Posts What I expect Post entries (at least twice weekly) to your 'blog' (online journal). You must post at least 20 times over the semester, use pictures and the extended text field. For content, anything goes but consider the kinds of things that are happening on the course. Frequency of posts Research Clarity of title and structure of posts Topics Use of Media Weighting 20%

Comments Design of your site Through changes to the CSS and the HTML templates, you will redesign the blog to your own preference. You will need to make significant changes to the layout and you must change the banner to suite your site. All pages must validate and be consistent. I expect this to work in all current browsers Firefox and Internet Explorer. prototype delivered in week 3 (built with Photoshop) Banner Typography Use of colour Alignment of elements overall design accessibility (consistency, readability, Google search ability etc.) CSS Validation

Mark /20 60%

Comments Podcasts Working in a team of 3 or 4 you will create 3 episodes of an audio podcast to include an intro, outro, recording in the studio and recording in the field Concept of series/episodes Intro and Outro Quality of audio playback Associated permalink web page Role of individual Comments Overall Mark

Mark /60 20%

Mark /20 %


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Web Media (P01004)

Module Handbook for Web Media (P01004)


Author: Chris Jennings Date last edited: 21/09/10 Version 2.02a

Web Media (P01004)

Introduction
The World Wide Web has become the de facto way to deliver content. This content, on web pages, can take the form of many different types of media; text, images, video, animation and audio. More recently, the development of techniques to deliver this content to screen based technologies involves the construction of dynamic web sites, which can be updated through content management systems. Further, this content can then be part of the participatory web; a place where content can be shared (subscribed to), commented upon (social media) and delivered to mobile devices. During this module, students will learn how to deliver a structured web site by separating content (the media) from presentation (the design). This module is delivered as part of the MSc Digital Media Production for the School of Technology at Oxford Brookes University. The web site for this course can be found at this URL: http://www.pagetoscreen.net/lectures/archive/C146/ Here you will find details for the scheduled sessions and links to further resources.

Delivery
This is an intense hands-on practical course. Teaching takes place in the IT Suite in the Tonge Building on the Headington Campus of Oxford Brookes University. Each session will consist of a lecture and demonstration by the lecturer (using computer and projector), and then assistance to individuals through a workshop class. There will be 11 of these sessions, from 9 to 1pm, on Mondays with an extra surgery sessions in week 12. Online help will be available through Screencasts and an online forum.

General:
Students are encouraged to develop their practical, hands-on skills through workshops and self directed study and are expected to deliver all their assignments electronically: on the web (space provided). The web site will be set up during week 1 and students will be given a username and password to access the system.

The Setup
The system that we use to deliver the web services is called ExpressionEngine and is installed on our server here at Brookes. The system uses a combination of PHP, MYSQL, HTML, CSS and JavaScript. However, you will NOT be expected to use any server-side scripting; only HTML and CSS. When set up, your site will be located somewhere like this: imedia.brookes.ac.uk/yourname/ You will be shown the various templates available to you and how to go about changing these to suite your own design. To begin with, the site will have NO
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Web Media (P01004)

style. The home page of your site will be empty, apart from the basic title. Once you begin to post content to your site, this will be shown with the latest at the top. During the early part of the course you will be shown how to design your site with Photoshop, and then how to implement this design by editing the CSS template. You will also learn how to modify the templates to change settings such as the number of posts to display on the home page.

FTP access
We may also provide you with FTP access to the web server to upload files to a static area of your site. Your username and password will be the same as provided for the content management system.

Rationale for using this system


I am sometimes asked why dont we learn how to use Dreamweaver and how to build web sites this way? The main problem with simply building a static web site with Dreamweaver, is that it is very difficult to practise the design and construction of web pages unless you have content to put into the site. If you did have a lot of content straight away, then this might be a reasonable approach, but in my experience it is better to have a site where you can easily push in the content as you gather it, while, at the same time developing a look and feel for the site. So rather than build a web site with pretend content, we can use real material that we generate throughout the course. We will be using Dreamweaver to help build the styles for the site but using this software is not essential. Indeed, with the online dynamic system, you can edit your templates (styles and tags) wherever you can get access to the Internet.

Your Content
As you will see from the assignments set out below, you will be expected to post content to your site around 2 times per week. You will need to have, at least 20 items posted by the end of the course/semester. The content can include text (probably there should always be some text!), images (photos or edited images), videos (although these will need to be posted to YouTube first), audio (MP3 files are preferred).

What kind of thing should I post?


As you will learn in the first session; blogs (or weblogs) started as a means for people to share links (web sites URLs) that they have discovered during their browsing the web. This would certainly be a good starting point for you. Trawl the web for topics that interest you, or use the web to research ideas presented in the class (during this module or other modules on your course), and then post some details about your findings. Each week the course tutor will also set a topic to be considered for further investigation or an idea for an image. You may also set up (or already have) accounts with other social media sites such as Flickr or Twitter. You will have an opportunity to pull material from these sites on to your own.

Web Media (P01004)

The Assignments and marking allocation Assignment 1. Post entries (at least twice weekly) to your 'blog' (online journal).
You will be expected to have at least 20 posts by the end of the semester. Each post must include some form of media apart from text. Marks will be given for frequency of posts, evidence of research, and relevance to topic. Posts should make use of the structure provided; a clear title, introduction and further detail. There will be an opportunity for online comments by everyone. All posted material must be your own, although references and links to other web sites can be made. (See the copyright section below). Notes:
You must started posting to the blog in the first week, even though the style of the site will not be, as you would want initially. You can post to the blog from anywhere that you can use the Internet. You do not need to be within the university to login to your site. The site is public, so be careful what you say and the language that you use. It is possible to invite comments for each item posted although you will need to keep a look out for people who abuse this.

Mark allocation for this assignment Total=20%

Assignment 2. Design your site and personalise the blog templates by changing the CSS
Attention to detail is important. All selectors defined in the CSS template must have their attributes edited to achieve the desired appearance on the web pages. By using the external CSS template, you will naturally achieve consistency across all of your pages. The web site must validate to the appropriate level of XHTML; this validation will be worth 10 of the 60 marks - no validation no marks. The banner may be an image created with Photoshop or a graphic created with Flash. Notes:
To begin with your site will have no style. It will simply be delivered as the default appearance for your browser. However, the templates will deliver a structure to the home page and subsequent pages. The elements of the page will be tagged in a logical way and you will then learn how to create styles for those elements. A style template (a CSS file) will be provided as a starting point. You will learn how to create styles and build a look and feel for your site by using Photoshop (as a means to prototype the site) You will learn the basics of Dreamweaver to test the relationship between the mark-up and the styles, and to implement the logic to your site.

Mark allocation for this assignment Total=60%

Web Media (P01004)

Assignment 3. An audio podcast


Working in a team of 3 or 4 you will create 3 episodes of an audio podcast to include an intro, outro, recording in the studio and recording in the field. One of the team will need to publish the episodes to the podcast area of the imedia site, with a common category for all episodes. This will result in an RSS feed for all of the class podcasts together. Each student will also make an entry in their blog explaining the idea for the podcasts and their own role in their creation. This should also link to the podcasts themselves but not republish them. Notes:
The 3 podcast episodes need to belong to a common theme or idea. This idea needs to be agreed by the team early in the semester for planning and scripting where necessary. Each episode should be no less than 10 minutes and no longer than 30 minutes. Each episode needs to be associated with an image, which is posted at the time as the audio. The audio needs to be saved as MP3 format.

Mark allocation for this assignment Total = 20%

Assignment Deadline
The deadline for completion of all of the web-based assignments is Tuesday 22 December 5pm. You must send an email AND post a final entry to your blog by this time. The email (to the course tutor) must announce the completion of the work.

Copyright
It is your responsibility to see that you have permission to use any material included on the site. You may quote other web sites, but you must NOT use content from other sites, as if it were your own. In other words, you MUST acknowledge your sources. Images from other web sites must NOT be used unless you have permission or the source includes proof that the images are in the public domain. You may use images from the web where there is a Creative Commons licence that allows, however, if the license is an attribution licence then you must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). If you wish to use music or audio found on the web then this must be podsafe i.e.; in the public domain or be specifically available for use within podcasts.

Software Available on this Course


Photoshop for building a prototype web layout and for editing photographs. Dreamweaver for visualising web pages. Flash is also available for building a dynamic banner image (not taught) ExpressionEngine content management system Audacity for editing audio

Web Media (P01004) It is recommended that you install the (free) Web Developers toolbar for Firefox (a good quality browser web browser). Other browsers have similar free tools. Other software may be used as appropriate for video and audio editing.

Recommended Books
There are many books in the Brookes library on the various subjects covered during this module, but there are some that I particularly recommend. Some of the books may refer to earlier versions of the software (Creative suite CS4 rather than CS5). This shouldnt make a great deal of difference, but we will be adding books to the library after the publication of this guide.

Adobe Photoshop CS4 Classroom in a Book


Adobe Creative Team Published by: Adobe on November 2008

Cascading Style Sheets


Owen Briggs, Steven Champeon, Eric Costello, Matt Patterson Published by: FRIENDS OF ED on March 2004

Creating a Web Site with Flash CS4


David Morris Published by: Peachpit Press on December 2008

Designing with Web Standards


Jeffrey Zeldman Published by: New Riders on June 2003

Dreamweaver CS4: The Missing Manual


David McFarland Published by: Pogue Press on December 2008

Layers: The Complete Guide to Photoshops Most Powerful Feature


Matt Kloskowski Published by: Peachpit Press on February 2008

Photoshop CS4: Essential Skills


Mark Galer, Philip Andrews Published by: Focal Press on December 2008

Secrets of Podcasting
Bart G. Farkas Published by: Peachpit Press on August 2005

Web Media (P01004)

The Art and Science of Web Design


Jeffrey Veen Published by: New Riders on January 2001

The Weblog Handbook


Rebecca Blood Published by: Perseus Books, U.S. on June 2002

The ZEN of CSS Design


Dave Shea, Molly E. Holzschlag Published by: Peachpit Press on March 2005

Web Design in a Nutshell


Aaron Gustafson Published by: O'Reilly Media, Inc. on February 2006

Further information about books


You can see more detail on my web site here: www.pagetoscreen.net/bookshelf/C161/

Recommended Web sites


I publish links on my own site so you can see all the relevant links here: www.pagetoscreen.net/iSaw/C163/

Other Resources
Screencasts for this course can be found here: www.pagetoscreen.net/screencasts/C164/

Web Media (P01004)

Weekly Programme
Note: You can find the latest version of this calendar on the web site here - www.pagetoscreen.net/lectures/archive/C146 Note: All sessions take place in the Tonge IT Suite, Brookes, Gipsy Lane, Oxford Note: Subject to change, but you will be informed!

Monday, September 27, 2010


Blogging and other similar web technologies During this session we look at the basics of blogging as a way to deliver content to a web site. Each student will be given a web space and a blog. From this day, students will be able to post items to their blog using a basic template but without styling. The lecture will consider Social Media and the following topics:
What is Blogging? The assignments for this unit of the course The basics of the assignments and how you will develop your skills Some examples of students' work from previous years Posting to Your blog Types of Content that you can use The structure of the given site and the component pages

Monday, October 04, 2010


Designing for the WEB and Creating a Look and Feel with Photoshop In this session we are going to look at Photoshop as a means to build a web site prototype. We will use:
Layers Text

The objective is to build a home page for our blog as a graphic in Photoshop so we can use this visual to build a web page with HTML and CSS. We will create the image in Photoshop; keeping this version with layers, and then save as a web compatible image to post on our blog for all to see.
Crafting the look Keeping it simple Structures The web browser window Deconstructing a few examples Arranging stuff in a rectangular space

Note: Each student will create at least one proposed layout for his or her site ready for next week. This will be posted on each persons site and then critiqued during the following week.

Web Media (P01004)

Monday, October 11, 2010


Separating Style and Content with CSS The basics of delivering web content by styling with CSS.
Stylesheets

CSS Structure of an HTML document Mark up and HTML Styling your 'Blog' by modifying the CSS

Monday, October 18, 2010


Introducing Dreamweaver From our Photoshop 'comps' we will create a sample page in HTML and use CSS to style according to our prototype. Dreamweaver comes as part of the Adobe Creative suite CS5 and is installed on our computers.

Monday, October 25, 2010


Template Editing using Dreamweaver We may be using ExpressionEngine to manage the content but it is possible to use Dreamweaver to help us define the look of our site. We can take the existing templates and make modifications to the CSS. During this session we will look at Dreamweaver and ExpressionEngine in combination and then make changes to our CSS. This will enable us to change the appearance of our 'blog' and other pages - we will also look and Dreamweaver techniques in general.

Monday, November 01, 2010


Multimedia Blog Content How to add more than just text and images to the blog entries

Monday, November 08, 2010


Mashups Adding content from other sites by using RSS feeds and APIs. We will look at Twitter, Facebook, Flickr, Google Maps, Amazon, YouTube and RSS feeds.

Monday, November 15, 2010


Introducing Podcasting How to create audio content and publish on the web as a series of episodes.

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What is a podcast? Some examples Ideas for the Podcast assignment

Web Media (P01004) Convergent media on the web What is RSS? How to add a Podcast to your web site (first introduction)

Monday, November 22, 2010


Banner Image For this session we will focus on the banner of your web site. We will use Photoshop layers to create 2 images; one for the page layout and another for the background of the CSS. We will learn about the PNG image format that makes use of transparency

Monday, November 29, 2010


More on Podcasting How to publish the podcasts with RSS.
Adding a RSS feed to your web site Preparing the audio to be 'web friendly' Using the 'enclosure' technique to include the audio file Adding show notes Making the podcast subscribable

Monday, December 06, 2010


More on Markup including RSS and Validation Looking in detail at markup and how to publish an RSS feed.

CSS and XHTML Semantic markup Lists as menus Common browser problems and using CSS 'Hacks' RSS and how to to add an RSS feed to your blog Validating your CODE

Monday, December 13, 2010


Surgery Session | Blog templates, Photoshop and More There will be no formal lecture on this day. Just help with any technical issues as needed. Other times may also be available during this week.

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Appendix 1

The home page HTML with some sample entries:


Note: yourname will substituted with the your last name which is also in your URL. Thus imedia.brookes.ac.uk/yourname is your home page.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> <head> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <title>yourname</title> <link rel='stylesheet' type='text/css' media='all' href='http://imedia.brookes.ac.uk/?css=yourname/basic_css' /> <!-- here is a css file that shows you what it might look like. Feel free to use this and then change. Just remove the commenting tags.--> <!-- <link rel='stylesheet' type='text/css' media='all' href='http://imedia.brookes.ac.uk/?css=yourname/optional_css.v.1251451149' /> <link rel="alternate" type="application/rss+xml" title="Feed" href="http://imedia.brookes.ac.uk/yourname/feed" /> --> </head> <body> <div id=everything> <div id="banner"> <h1 class="blogtitle"><a href="http://imedia.brookes.ac.uk/yourname/" title="home page">Yourname</a></h1> </div> <div id="wrapper"> <div id="sidebar"> <div class="box"> <p><a href="http://imedia.brookes.ac.uk/admin/" title="go to the control panel to publish and edit">Publish.Edit</a> | <a href="http://imedia.brookes.ac.uk/?ACT=10">Log Out</a></p> <h3 class="sidetitle">About</h3> <p>Just edit this text in the template (about) and this will then appear on all pages.</p> </div> <div class="altbox"> <h3 class="sidetitle">Categories</h3> <ul> <li><a href="http://imedia.brookes.ac.uk/yourname/C1/">Blogging</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/C10/">Learning</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/C25/">Publishing</a></li> </ul> </div> <div class="box"> <h3 class="sidetitle">Monthly Archives</h3> <ul> <li><a href="http://imedia.brookes.ac.uk/yourname/2009/08/">August 2009</a></li>

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<li><a href="http://imedia.brookes.ac.uk/yourname/archives/">Complete Archives</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/categories/">Category Archives</a></li> </ul> </div> <div class="altbox"> <h3 class="sidetitle">Most Recent Entries</h3> <ul> <li><a href="http://imedia.brookes.ac.uk/yourname/entry/new_stuff_yt/">New stuff YT</a></li> <li><a href="http://imedia.brookes.ac.uk/yourname/entry/super/">super</a></li> </ul> </div> <div class="box"> <form method="post" action="http://imedia.brookes.ac.uk/" > <div class='hiddenFields'> <input type="hidden" name="ACT" value="19" /> <input type="hidden" name="XID" value="e02ad7c6920a56e8de017fd9d7676cb155f85f4a" /> <input type="hidden" name="RP" value="search/results" /> <input type="hidden" name="NRP" value="" /> <input type="hidden" name="RES" value="" /> <input type="hidden" name="status" value="" /> <input type="hidden" name="weblog" value="yourname" /> <input type="hidden" name="search_in" value="everywhere" /> <input type="hidden" name="where" value="all" /> <input type="hidden" name="site_id" value="1" /> </div> <h2 class="sidetitle">Search</h2> <p><input type="text" name="keywords" value="" class="input" size="18" maxlength="100" /></p> <p><input type="submit" value="submit" class="submit" /></p> </form> </div> </div><!-- end of sidebar --> <div id="content"> <div class=entry> <p class="date"> Friday, August 28, 2009 </p> <h2 class="title">New stuff YT</h2> <!-- remove this div from the template if you don't want pics on the index -> <p>sample Intro</p> <p><a href="http://imedia.brookes.ac.uk/yourname/entry/new_stuff_yt/">Read More...</a></p> <div class="posted">Posted by Web Admin on 08/28 at 10:51 AM <br /> <a href="http://imedia.brookes.ac.uk/yourname/C1/">Blogging</a> &#8226; <a href="http://imedia.brookes.ac.uk/yourname/entry/new_stuff_yt/">Permalink</a ></div> </div><!-- end of entry -->

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<div class=entry> <p class="date"> Thursday, August 27, 2009 </p> <h2 class="title">super</h2> <!-- remove this div from the template if you don't want pics on the index -> <div class="picture"> <img src="http://imedia.brookes.ac.uk/imageshare/abstract11.jpg" alt="blogimage" width="255" height="151" /> </div> <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.</p> <p><a href="http://imedia.brookes.ac.uk/yourname/entry/super/">Read More...</a></p> <div class="posted">Posted by Web Admin on 08/27 at 11:50 AM <br /> <a href="http://imedia.brookes.ac.uk/yourname/C10/">Learning</a> &#8226;<a href="http://imedia.brookes.ac.uk/yourname/C25/">Publishing</a> <a href="http://imedia.brookes.ac.uk/yourname/entry/super/">Permalink</a></div> </div><!-- end of entry --> <div class="paginate"> <span class="pagecount">Page 1 of 1 pages</span> </div> </div> <div id="footer"> <p><a href="http://imedia.brookes.ac.uk/admin/" title="go to the control panel to publish and edit">Control Panel</a> | <a href="http://imedia.brookes.ac.uk/member/profile/">Your Account</a></p> </div><!-- end of footer --> </div><!-- end of wrapper --> </div>><!-- end of everything --> </body> </html>

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An example CSS template defining the elements used in the HTML markup above:
Note: by default your set up will have a css file linked just as this one. Note: Syntax in CSS is very particular! Miss out a curly bracket or semi-colon and you may not see any styles at all.
* ----------------------------------------------------------------------basic optional styles for Web Media blog in ExpressionEngine - feel free to change ----------------------------------------------------------------------- */ body { margin: 0; padding: 0; background: #C9DFD8; color: #000; font-family: verdana, arial, helvetica, sans-serif; } #everything { width: 750px; margin: 0 auto; } h1, h2, h3 { font-family: georgia, "times new roman", times, serif; } h4 { font-family: "lucida grande", verdana, arial, helvetica, sans-serif; margin-bottom: 4px; } .center { text-align: center; } blockquote { font-family: georgia, "times new roman", times, serif; } ul { list-style: square; margin: 2px 0 3px 1em; padding-left: 1em; } li { background: transparent; font-family: "lucida grande", verdana, arial, sans-serif; color: #333; } img { margin: 0;

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padding: 0; border: 0; } /* standard links */ a:link { border-bottom: 1px solid #8fbc8f; background-color: transparent; text-decoration: none; color: #003967; } a:visited { border: 0; background-color: transparent; text-decoration: none; color: #003967; } a:hover { border: 0; background-color: #8fbc8f; text-decoration: none; color: #eee; } a:active { border: 0; background-color: #8fbc8f; text-decoration: none; color: #eee; } #wrapper { background: white url(http://imedia.brookes.ac.uk/themes/site_themes/basic/images/wrapperback. jpg) repeat-y right; border-right: 1px solid silver; border-left: 1px solid silver; padding: 0; } #footer { margin: 0; padding: 0 6px; font-size: .7em; line-height: 1.1em; clear: both; border-top: 1px solid green; border-bottom: 1px solid silver; background: #CCD6D2; } #content { margin: 0 225px 0 0; padding: 5px 10px;

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font-size: 75%; line-height: 180%; background: transparent; color: #000; border-right: 0px solid silver; } .entry { border-bottom: 1px solid green; clear:left; } #sidebar { float: right; width: 225px; background: transparent; padding-top: 6px; color: #000; border-left: 0px solid silver; } .date { font-size: 100%; background: transparent; color: #000; } h1.blogtitle { font-size: 3.5em; padding:0; margin:0; text-align:center; } #banner { color: white; background: #4A6A56; height: 125px; border-bottom: 1px solid green; border-right: 1px solid silver; border-left: 1px solid silver; padding: 0; } .blogtitle a { color: white; border: 0; } .title { font-size: 170%; background: transparent; border-bottom: 1px solid silver; color: #0D6654; } .posted { margin-top: 10px; margin-bottom: 3px; font-size: .9em; }

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.sidetitle { margin: 10px 0; font-size: 125%; background: transparent; color: #2E8B57; } .box { margin: 0; padding: 0 8px 6px 8px; background: transparent; font-size: 70%; line-height: 170%; color: #000; } .altbox { margin: 0; padding: 0 8px 6px 8px; background: #e7f5e8; font-size: 70%; line-height: 170%; color: #000; } .paginate { font-family: Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sansserif; font-size: 12px; font-weight: normal; letter-spacing: .1em; padding: 10px 6px 10px 4px; margin: 0; background-color: transparent; } .pagecount { font-family: Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sansserif; font-size: 10px; color: #666; font-weight: normal; background-color: transparent; } .input { border-top: 1px solid #999999; border-left: 1px solid #999999; background-color: #fff; color: #000; font-family: Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sansserif; font-size: 11px; height: 1.6em; padding: .3em 0 0 2px; margin-top: 6px; margin-bottom: 3px;

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} .textarea { border-top: border-left: background-color: color: font-family: serif; font-size: margin-top: margin-bottom: } .checkbox { background-color: margin: padding: border: } .submit { background-color: font-family: font-size: font-weight: letter-spacing: padding: margin-top: margin-bottom: text-transform: color: }

1px solid #999999; 1px solid #999999; #fff; #000; Verdana, Geneva, Tahoma, "Trebuchet MS", Arial, Sans11px; 3px; 3px;

transparent; 3px; 0; 0;

#fff; Arial, Verdana, Sans-serif; 11px; normal; .1em; 1px 3px 1px 3px; 6px; 4px; uppercase; #000;

/* ----------------------------------------------------------------------you can change the way pictures appear in the entry here */ .picture { float: left; padding: 3px; margin: 5px 10px 0 0; border: 1px solid silver; } .picture img { display: block;
}

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The basic HTML mark-up of the home page


<html> <head> <title>Title of this page</title> </head> <body> <div id="everything"><!-- this tag surrounds everything within the body and can be used to set the width --> <div id="banner"><!-- just the banner heading --> <h1 class="blogtitle">The title of your blog</h1> </div> <div id="wrapper"><!-- this surrounds the content and sidebar --> <div id="sidebar"><!-- the sidebar comes first because it is proposed to float to the left or right. --> <div class="box"><!-- you can put various things in these boxes within the sidebar --> <h3 class="sidetitle">This would provide a heading</h3> <p>And some text</p> </div> <div class="altbox"><!-- the next box, labelled differently if you want to alternate the style/background --> <h3 class="sidetitle">Categories</h3> <ul><!-- unordered list --> <li>list item</li> </ul> </div> </div><!-end of sidebar -->

<div id="content"><!-- where the main content comes --> <div class="entry"><!-- start of entry --><!-- probably repeat content like blog --> <p class="date">a date in here</p> <h2 class="title">Some title</h2> <div class="picture"><!-- some picture --> <img src="http://imedia.brookes.ac.uk/imageshare/P1030965_thumb.jpg" alt="blogimage" width="300" height="225" /> </div> <p>some text</p> </div><!-- end of entry --> <div class="paginate"> <span class="pagecount">Page 1 of 1 pages</span> </div> </div><!-- end of content --> <div id="footer"><!-- links and info you want on all pages --> </div><!-- end of footer --> </div><!-- end of wrapper --> </div><!-- end of everything --> </body> </html>

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Schematic, showing structure of the home page

Note: The above diagram does NOT represent appearance, only the structure of the component parts and their relationship to each other (parent, child, sibling).

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Appendix 2: Module definition


MSc Digital Media Production
Module Number: Module Title: Module Leader: P00880 Web Media Chris Jennings

Module Description:
This module will provide you with an understanding of the processes and practices by which content can be generated and manipulated in digital form and then published to the World Wide Web. You will have an opportunity to develop a blog and build an on-line portfolio of work to include digital text, images and audio. You will be introduced to a range of topics including the theory of interactive media and an introduction to some of the techniques employed to create digital. M Level Credits: Module Status: Prerequisites: Placing: Restrictions: Exclusions: Timetable slotting: 20 Compulsory module for MSc Digital Media Production None semester 1 None None. Monday mornings in the IT suite (Tonge)

Content:
The module will concentrate upon the processes involved in the generation or gathering and manipulation of content in digital form on the computer and publishing to the web. You will consider the computer both as a tool and a medium. Instruction will be aimed at making possible an informed consideration of the techniques used. You will be expected to gain experience in the presentation of ideas to an audience of peers, the articulation of a reaction to such critiques, and the ability to usefully critique the work of others

Learning Outcomes
When you have successfully completed this module, you will have worked to achieve the following learning outcomes:

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Knowledge and understanding


1. Appreciate the specifics or peculiarities of digital media on the web and understand the implications; 2. Articulate and communicate fundamental issues and theories relevant to a broad concept of web media; 3. Employ an understanding of the requirements of web delivery (the implications of design, usability, image resolution, colour depth, bandwidth etc.);

Disciplinary/professional skills
4. Employ an understanding of the appropriateness of different digital file formats for various purposes; 5. Apply the principles of good web site design; 6. Employ a technical vocabulary associated with digital media

Transferable skills (T=taught, P=Practised, A=assessed)


7. Self-management An ability to clarify personal values, appraise your own performance through a process of critical self-reflection, set and organise personal objectives, and work to briefs and deadlines. (P) 8. Learning Skills An ability to identify and appraise personal learning strategies to work independently and co-operatively, using library and ICT skills to access and manage information, and a range of academic skills to research, interpret, analyse, synthesise and summarise this information. (P) 9. Communication An ability to express ideas and opinions in written, oral, and visual forms to a variety of audiences for a variety of purposes using appropriate language and media, as well as the ability to listen actively so as to be able to participate in and learn from discussion, and the ability to persuade rationally, through negotiating and asserting one's own values, while respecting other people's values. (TPA) 10. Teamwork An ability to work productively in a group by taking responsibility, and carrying out agreed tasks; an ability to work within a team in a supportive role; an ability to evaluate and appraise team performance, and take the initiative and lead others. (TPA) 11. Problem solving An ability to apply knowledge, understanding and experience to identify and deal with a problem; an ability to analyse and think laterally about a problem and its solution; as well as an ability not only to be able to come up with strategic options, but to be able to evaluate the success of different strategies. (TPA) 12. Information and Communications Technology An ability to use ICT as a communication and learning tool, as well as a tool for accessing and managing information, and for presenting this information and related ideas; and an ability to use specialist software where relevant to the discipline. (TPA)

Teaching and Learning Experience


Much of the learning takes place in the ICT room with interactive presentations. The assignments for this module requires that you read relevant texts and review existing web site and work through the assignments using software provided by Brookes University or your own, if preferred:

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When you have completed this module, you will have been given the opportunity to:
Attend workshops designed to instruct in the uses of the systems available in the areas relevant to the modules objectives. Consider explanations of the technology and terminology associated with web media Explore of key concepts of interactivity, non-linearity and non-sequentiality, design and usability Participate in interactive lectures designed to present examples of existing work in the relevant areas, to serve as reference points for the conception of student project work. Produce content relevant to the objectives of the course

Expected class contact 20 hours lectures 16 hours workshops

Assessment: The assessment of this module is through 100% coursework. There are 3 components to this coursework: You will be provided with a blog (online journal) and will be expected to post relevant news or ideas (text and other media) at least twice weekly. You will be expected to personalise the blog by making modifications to the style. You will create (at least) 3 episodes of an audio podcast. You will use recording and editing techniques to publish these podcasts to your web site. Assignments and learning outcomes: Assignment: Coursework Example 1 2 3 Percentage Learning Outcomes 1,2,3,6,9,12 3,4,5,7 1,10,11 60% 20%

Post entries to an online journal: 20% Personalise the blog templates: The Podcast (team assignment)

Assignment Feedback and Marking Feedback on the web design given in week 3 will be given by email (or web comments) by week 4. The course tutor will assess all other assignments during the early part of January. Feedback will be given after the examination meeting (usually around 20 January).

Evaluation of this Module


At the end of the module, an online evaluation form will be set up so that students can give feedback to the course tutor on the delivery and outcomes of the course.

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Contact Details
The course tutor (Chris Jennings) can be contacted by email at this address: chris.jennings@brookes.ac.uk To ask for technical support, it is better that you use the forum (http://imedia.brookes.ac.uk/webmediaforums/) so that others may learn from both the question and the answer! Note: You will need to be logged into your site to use the forum.

IT suite in the Tonge Building Availability


This room is available until 9pm during the semester; however, the room is used for teaching on most weekdays.

Computers
All of the computers (PCs) have the version CS5 of the Adobe Creative Suite installed. You will also find Audacity a basic sound editing tool. Note: If you find any problems with any of the computers in this room, please report this by writing a note in the fault report book, which you will find at the end of the room furthest from the main access door.

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Appendix 3: Mark sheet and criteria


Note: Please use this a check sheet for the assignments Deadline for the assignments is: 22 December 2009

Assignment details and marksheet.


Assignment Blog Posts What I expect Post entries (at least twice weekly) to your 'blog' (online journal). You must post at least 20 times over the semester, use pictures and the extended text field. For content, anything goes but consider the kinds of things that are happening on the course. Frequency of posts Research Clarity of title and structure of posts Topics Use of Media Weighting 20%

Comments Design of your site Through changes to the CSS and the HTML templates, you will redesign the blog to your own preference. You will need to make significant changes to the layout and you must change the banner to suite your site. All pages must validate and be consistent. I expect this to work in all current browsers Firefox and Internet Explorer. prototype delivered in week 3 (built with Photoshop) Banner Typography Use of colour Alignment of elements overall design accessibility (consistency, readability, Google search ability etc.) CSS Validation

Mark /20 60%

Comments Podcasts Working in a team of 3 or 4 you will create 3 episodes of an audio podcast to include an intro, outro, recording in the studio and recording in the field Concept of series/episodes Intro and Outro Quality of audio playback Associated permalink web page Role of individual Comments Overall Mark

Mark /60 20%

Mark /20 %


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